Featuring the revolutionary FreeFall trigger, the 13 Fishing Special Edition Black Betty FreeFall Inline Ice Reel gives anglers the freedom to hit specific depths and get instant hookups by releasing the trigger in the target zone. This system will instantly re-engage to maximize your strike-to-hookup ratio. Perfect for shallow to mid-depth ice fishing, this reel can be easily operated one-handed. The Black Betty Ice Reel utilizes an airfoil carbon inline frame design with a carbon drag system f...

Nils USA Hand Augers feature a one piece cutting head instead of individual blades. This design offers a stronger over all cutting surface. The cutting head is constructed of high chromium steel, which is more durable than other brands of auger blades and will stay sharper much longer. The curved blades quickly cut through the thickest ice with little to no downward pressure applied. These augers do all the work. The Nils USA Hand Augers have cushion grip handles for cutting comfort. The offset ...

Rapala Jigging Raps swim in tantalizing circles right in the middle of suspended game fish. These lures are very popular for ice fishing. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. Fish hold at certain depths and Rapala Jigging Raps allow you to reach them consistently, taunting them into a strike.

The Striker Ice Predator Bib has the perfect blend of materials to keep you warm, dry, and protected. The Hydrapore material is waterproof, windproof, and will protect in extreme weather and will not make you sweat. Theramdex is a thermal insulation providing warmth in a lightweight and soft breathable material. The Predator Bib allows anglers to control their warmth with the zip up vents and magnetic storm flap features. The additional comfort of the padded knees and seat combined with perform...

Built with top quality materials, the VMC Rocker Spoon can handle continuous attacks from aggressive panfish. Its attractive tapered design, 3D holographic eyes, and glow resin bead immediately grabs the attention of fish. On the fall, the Rocker Spoon slowly rocks horizontally to resemble an injured baitfish. With input from Ice Force pro staffers, this spoon provides a natural and enticing presentation that is perfect for attracting strikes.