FishUSA Angler Resources

2024 Bassmaster Classic TOP New Product Releases

By: Nolan Pyle

March 19, 2024

The Bassmaster Classic is the Superbowl of the sport of bass fishing, and some of the most exciting new product releases of the year revolve around the event. Below we have some of the most recent top new product releases. This list will continue to grow as we approach the 2024 Bassmaster Classic, so keep an eye out!

The Bassmaster Classic is the biggest event in the sport of bass fishing, and some of the most exciting new product releases of the year revolve around it.

Below we have some of the most recent top new product releases. This list will continue to grow as we approach the 2024 Bassmaster Classic, so keep an eye out!

Table of Contents

  • New Keitech Products
  • New Great Lakes Finesse Products
  • New Dirty Jigs Products
  • New Okuma Products
  • New St. Croix Rods Products
  • New FishUSA Flagship Products

New Keitech Products

FishUSA Exclusive Keitech Colors

We are proud to announce that we are the only retailer to offer an exclusive line of custom-color Keitech Swimbaits! These seven unique colors are available in the popular Fat Swing Impact and Easy Shiner varieties.

Our exclusive line of Keitech colors includes varieties that are also appealing to crappie and walleye. Our three bass focused colors are the two pictured directly below, followed by our crappie and walleye varieties.

FishUSA Exclusive Keitech Bass Colors
Great Lakes Goby (Top), Purple Flash (Middle), and Great Lakes Magic (Bottom) in the Keitech Fat Swing Impact
FishUSA Exclusive Keitech Easy Shiner Bass Colors
The same colors in the Keitech Easy Shiner Variety
FishUSA Exclusive Keitech Colors in the Crappie and Walleye Colors of Easy Shiner
Magic Chicken (Top), Crappie Magic (Middle), and Wonderbread (Bottom) in the Easy Shiner
Keitech Easy Shiner FishUSA Exclusive color Flamethrower
Flamethrower is a gaudy orange color that catches the eyes of walleye, panfish, and bass

New Great Lakes Finesse Products

Great Lakes Finesse Juvy Craw

The Juvy Craw is on the market now and is already going very fast. This 2.5” craw-style bait can be rigged like a tube jig and is made of the tear-resistant material you know and love from Great Lakes Finesse.

As the name would imply, the Juvy Craw represents a small, juvenile crayfish that is more vulnerable and easier to eat than an adult. It's lack of appendages gives it a very natural and subtle look in the water that big smallmouth find irresistable.

Great Lakes Finesse Juvy Craw
The Juvy Craw in Matte Black (Top) and Green Pumpkin Purple (Bottom)

Great Lakes Finesse Juicy Hellgramite

Hellgramite-style baits have become very popular in recent years. Hellgramites are a type of larvae that inhabit most of the same streams and rivers as smallmouth, and they love to eat ‘em! The 2.4" Great Lakes Finesse Juicy Hellgramite represents them perfectly.

Great Lakes Finesse Juicy Hellgramite
The GLF Juicy Hellgramite in Green Pumpkin Purple

Great Lakes Finesse Snack Craw

The Snack Craw itself is not a new bait. It’s been a tried and true fish catcher for a while now. However, we have some new color variations available! Take a look at them below.

New colors of the Great Lakes Finesse Snack Craw
Black and Blue (Top), Green Pumpkin Orange (Middle), and Green Pumpkin Purple Flake (Bottom)

Great Lakes Finesse Sneaky Underspin

The Sneaky Underspin is also a Great Lakes Finesse product that’s been around for a while, but now it’s available in a larger 3/8oz size. This new size has come about by popular request and now makes the Sneaky Underspin a good option when targeting deeper fish.

Great Lakes Finesse Sneaky Underspin and Drop Minnow
The Great Lakes Finesse Drop Minnown paired with the Sneaky Underspin

Great Lakes Finesse Sneaky Swimbait Head

The Sneaky Swimbait Head was designed to get pressured smallmouth to bite.

With ultra-realistic eyes, head colors to match finesse swimbaits, a 1/0 Gamakatsu hook, and a weed-resistant forward line tie placement, this is a deadly finesse swimbait head.

Great Lakes Finesse Sneaky Swimabit Head
The ultra-realistic eyes on the Great Lakes Finesse Sneaky Swimbait Head can be the deciding factor in convincing a giant smallmouth to bite

Great Lakes finesse Hanging Head

With the recent boom in forward facing sonar electronics, it’s no surprise the Hanging Head has just been released.

Like the Sneaky Swimbait Head, the Hanging Head has ultra-realistic eyes and a sticky sharp 1/0 Gamakatsu hook. This jighead was designed to hang perfectly horizontal in the water, giving it the most natural presentation possible.

Great Lakes Finesse Hanging Head
The line tie of the Hanging Head is positioned further back on the jighead, allowing it to always hang horizontally

New Dirty Jigs Products

Dirty Jigs Tactical Bassin' Underspin

Thoughtfully created by Matt Allen and Tim Little from Tactical Bassin, the Dirty Jigs TB Underspin was designed to give some captivating flash and flutter to your swimbait or straight-tail fluke-style bait.

The TB Underspin is available in 3/8oz - 3/4oz sizes so that you can fish a variety of depth ranges. It’s also available with a 3/0 - 6/0 Mustad hook so you can use a great variety of bait sizes on the back of this jig.

Dirty Jigs Tactical Bassin' Underspin
A stout hook, big blade, and sturdy bait keeper make the TB Underspin a candidate for landing big fish

Dirty Jigs Compact Spinnerbait

The Dirty Jigs Compact Spinnerbait may be small and compact, but the frame is sturdy and can withstand a beating.

Premium Hildebrandt willow leaf blades in your choice of gold or silver, a three-tone head paint scheme, and a balanced head design to ensure level tracking all make this spinnerbait a must-add to any bass angler’s spinnerbait box.

Dirty Jigs Tackle Compact Spinnerbait
A very strong spinnerbait in a compact package

New Okuma Products

Okuma Hakai

The Hakai DT Low Profile Casting Reel is the newest in Okuma’s lineup.

This reel uses Okuma’s LITECAST magnesium alloy construction in the main body for ultimate strength and to make the reel lightweight (5.9oz). It’s also compact to fit perfectly in your hand. The Hakai is loaded with a multitude of other high tech features to make it strong, lightweight, and precise.

Okuma Hakai DT Low Profile Casting Reel
The Okuma Hakai has a sleek look and lightweight, compact design

Okuma StormRunner Spinning Reel

The Okuma StormRunner Spinning Reel is exclusive to FishUSA.

You’re hard-pressed to find a better bang for your buck reel. The StormRunner comes with a spare spool, neoprene cover, Okuma’s patented Flite Shaft technology, and an aluminum handle with a cork knob all for $99.99.

Okuma StornRunner Spinning Reel on a Flagship Bass Spinning Rod
The StormRunner pairs up nicely with a Flagship Bass Spinning Rod!

Okuma KnightCast Spinning Reel

The Okuma KnightCast Spinning Reel is our newest FishUSA exclusive reel.

The KnightCast features Okuma’s Cyclonic Flow Rotor. This system increases airflow through the ported rotor which allows for faster drying, minimizing internal corrosion. Top that off with a 7+1 bearing system and a 6.0:1 gear ratio to make the KnightCast an absolutely killer spinning reel.

Okuma KnightCast Spinning Reel
Like the StormRunner, the Okuma KnightCast comes with a spare spool and neoprene reel cover

New St. Croix Rods Products

St. Croix Physyx Rods

A sleek new addition to St. Croix’s already stacked lineup of bass rods, the Physyx Rods are designed with high performance in mind. These rods will be available in a length and action to cover any bass fishing application you can think of, with an incredible seventeen casting and eight spinning rod models.

Both St. Croix Physyx Spinning and Casting Rods boast cutting-edge SCIV+ carbon fiber blanks, with select crankbait rods incorporating SCIV+ iACT Glass Technology to load farther into the blank. The carbon fiber Trigon handles excel at comfort and practicality. The photos below highlight the unique modern design of the Physyx Rods.

St. Croix Physyx Spinning Rod
St. Croix Physyx Spinning Rod
St. Croix Physyx Casting Rod
St. Croix Physyx Casting Rod
St. Croix Physyx Rod
The St. Croix Physyx Rods have a sleek, modern look

New FishUSA Flagship Products

FishUSA Flagship Bass Spinning and Casting Rods

We are very excited to release our very own FishUSA Flagship Bass Rods! FishUSA Staff, Pro Staff, and ambassadors have spent well over a year testing, modifying, and fishing these rods, and we feel they’re finally ready for release.

There are currently four spinning and four casting models of Flagship Bass Rods available, all of different lengths, powers, and actions to suit your fishing style.

A blend of 30 and 36-ton graphite is strategically formed for strength and to transmit more vibrations through the rod. A direct-to-blank handle design further increases sensitivity. The amalgamated ground cork handle offers all-day comfort and helps to keep these rods as lightweight as possible.

Pick one up and try it! We think you’ll love them. The rods have already been reviewed by Wired2Fish, check it out here!

Flagship Bass Casting Rods
Flagship Bass Casting Rods
Flagship Bass Spinning Rods
Flagship Bass Spinning Rods

FishUSA is proud to offer you all of these amazing Bassmaster Classic releases and so much more. Head to our Bassmaster Classic Products page to get the first look at even more new products.

Best of luck to FishUSA Pro Staffer Joey Nania as he competes in this year's Classic!