Get a Closer Look at the Rapala Freeloader - The Unreleased Bait That's Already Making Waves

The Rapala Freeloader isn't on the market yet, but it's already making a huge splash in the fishing industry. It's one variety of Rapala's line of new baits that will be releasing Fall of 2023. The brain behind all of these baits, MLF Pro and current #1 ranked bass angler in the world, Jacob Wheeler, just won a Bass Pro Tour event on a highly-pressured Lake Guntersville with the Freeloader - and it's safe to say the cat is now out of the bag.

This bait's simple design and 4.25" length allows it to be used in a huge variety of ways. The thin, ribbed tail allows it to kick with lots of action making it an excellet trailer for your favorite spinnerbait, chatterbait, or scrounger. You can also Texas Rig it and fish it as a soft plastic jerkbait. On the pause, it falls with an enticing shimmy. It's also a viable option to be nose hooked if you're looking for a larger presentation on your drop shot. Interestingly enough though, Wheeler secured the win on Guntersville fishing this bait on a ballhead. More specifically, a VMC Hybrid Swimbait Jighead. The rigging possibilites are quite endless with the Freeloader.

That's about all we can say for now, but we'll continue to post updates on the Freeloader and other hot new items as we learn more. The Freeloader along with the rest of Rapala's exciting new line of baits won't be available until this Fall, but we'll get a better look at all these baits come ICAST this year. These baits are just a few of the new and exciting products FishUSA is thrilled to bring you this year!