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Hard Baits
Hard Baits
NewSalmo Squarebill Floating Crankbait
Salmo Squarebill Floating Crankbait
8 Colors available
The Salmo Squarebill Floating Crankbait is the ideal lure if you love long casts and fishing through heavy cover. This floating lure is constructed with Salmo's proprietary high-density space-age foam. This gives it the same buoyancy as balsa wood but increases its durability to withstand many attacks from predatory fish. Its bulbous body creates an enticing wiggle as you work it through the current. This crankbait features a sturdy polycarbonate square lip so it will bounce off structures and m...
$7.49
NewArbogast Jitterbug
Arbogast Jitterbug
11 Colors available
(2)
What's that dancing and causing a commotion at the surface of the water? It's the irresistible Arbogast Jitterbug! The Jitterbug is a respected topwater lure proven to catch bass, pike, and other gamefish. Incredibly deadly when fished at night, it also ignites explosive strikes throughout the day. The Jitterbug features a unique double-cupped lip that produces a loud, rhythmic sound as it busts through the surface to entice fish to strike. There's a reason why anglers have used the Jitterbug fo...
$6.79
NewHeddon Super Spook Jr.
Heddon Super Spook Jr.
16 Colors available
Take the Heddon Super Spook Jr. for a walk and you're sure to bring home some bass. Known as one of the best walking topwater baits, bass and musky love this cigar-shaped lure. This baitfish imitator has an internal rattle that will attract a lot of attention. Constructed with heavy-duty components, the Spook Jr. can withstand many attacks and will help you haul in fish after fish. Equipped with super-sharp saltwater hooks, this bait can take on giant redfish, gator trout, and massive stripers.
$6.99
NewHeddon Super Spook
Heddon Super Spook
16 Colors available
Famous for its "walk the dog" action, the Heddon Super Spook hauls in fish after fish. Incredibly easy to fish, the Super Spook is one of the best walking topwater baits available. This cigar-shaped baitfish imitator features an internal rattle and attractive finishes that create noise and light to attract the attention of bass and redfish. Built with heavy-duty components, the Super Spook can stand up to the most vicious strikes. Outfitted with three super-sharp hooks, you have more hooking pow...
$6.99
NewStrike King KVD Square Bill Deep Diver Crankbait
Strike King KVD Square Bill Deep Di...
24 Colors available
The Strike King KVD Square Bill Deep Diver Crankbait is excellent for shallow-water fishing. With a running depth of over 9 feet and a body length of 2 1/2 inches, this crankbait is the perfect size for dominating the water. Designed to the specifications of Bassmaster Classic Champ, Kevin VanDam, the KVD Square Bill constantly wanders with erratic action while deflecting off cover. This action is sure to entice more strikes. These crankbaits are designed for stealth and have no internal rattles...
$7.49
NewCotton Cordell Shallow Minnow
Cotton Cordell Shallow Minnow
12 Colors available
Dominate the top of the water with the Cotton Cordell Shallow Minnow! You can use this classic baitfish imitator during any season to target many species of trophy fish. When fish are active, use a consistent, steady retrieve for a realistic wobbling action. To wake up the more lethargic fish, twitch this minnow for an enticing jerkbait presentation. Built with premium components and two sharp hooks, fish will take a bite of the minnow and won't be able to let go!
$5.49
NewCotton Cordell Deep Minnow
Cotton Cordell Deep Minnow
12 Colors available
You can impress your fishing buddies with the versatile Cotton Cordell Deep Minnow. This irresistible minnow provides you with the ability to fish multiple different presentations. This productive jerkbait can reach over 14 feet with a long cast, giving you a plethora of extended retrieval options. The elongated lip design imparts a slight roll while the long slender body creates an enticing side-to-side movement. The Cotton Cordell Deep Minnow also doubles as a highly effective trolling bait wi...
$5.49
NewPhantom Lures Banshee
Phantom Lures Banshee
23 Colors available
You'll be ringing the dinner bell with the Phantom Lures Banshee. Its internal ball bearings create an enticing rattle that calls to the attention of any fish nearby. Individually hand-painted, factory-tuned, and tank-tested, the Banshee provides a tight shimmy and wobble action while its razorback design creates a vibration within the water column, mimicking the movement of live bait. The versatile Banshee can be cast and punch through thick cover to target bass or also trolled using lead core....
$7.49
NewPhantom Lures Voodoo Shad
Phantom Lures Voodoo Shad
24 Colors available
The Phantom Lures Voodoo Shad is the ideal partner to search open waters for bass or walleye. Resembling an easy meal with its narrow tail and wide lip, the Voodoo Shad dives with a side-to-side action. Internal ball bearings create an enticing rattle that calls to the attention of any fish nearby. Twitch it for a lively presentation or slow-roll it to drive bass crazy. This high-quality crankbait will help you catch trophy-worthy fish!
$7.49
NewCaptain Jay's Blade Baits
Captain Jay's Blade Baits
47 Colors available
Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is to snap jig them while you are drifting, keeping them vertical. Use a braided line with a barrel swivel and 18-inch fluorocarbon leader to ensure you feel the blade vibrating. The blade's proven fishing method is to lower it to the bottom, snap it...
$4.49
NewBooyah One Knocker Lipless Crankbait
Booyah One Knocker Lipless Crankbait
18 Colors available
The Booyah One Knocker Lipless Crankbait provides a well-known thump like no other that fish go crazy for. Featuring carefully designed colors with realistic scales and a single oversized tungsten rattle, this irresistible bait is sure to be a worthy addition in your tackle box. The build of the Booyah One Knocker is lipless and aerodynamic for longer casts.
$6.79
NewBooyah Boss Pop
Booyah Boss Pop
12 Colors available
The Booyah Boss Pop delivers versatile and easy-to-use topwater action that bass will crave. Whether you’re popping or walking or any other technique in between, this bait is deadly at any retrieval speed. The Boss Pop features a shallow cupped mouth to create extra splashing to imitate distressed baitfish, and combined with the enticing colors and feather-dressed treble nothing will be in between you and the next strike.
$7.49
NewBooyah Prank Lipped Popper
Booyah Prank Lipped Popper
8 Colors available
The Booyah Prank Lipped Popper is an excellent choice for heavily fished waters. This deadly hard bait has a unique design that allows it to be fished on the top like a traditional popper or cranked through shallow waters. Featuring a cupped and shaved mouth, the Lipped Popper spits water to get attention on the surface. It has a small lip with a shaved back to help it dive and swim in the water with a unique style in the water that is sure to attract monster fish. The trailing treble is accentu...
$9.49
NewBooyah Hard Knocker Lipless Crankbait
Booyah Hard Knocker Lipless Crankbait
18 Colors available
Booyah Hard Knocker Lipless Crankbaits feature effective sounds and a smooth design to keep your fishing game high all day long. These cranks are designed to be aerodynamic for longer casts and feature a lipless design, premium finishes, 3D eyes, and finely drawn scaling for realistic detail. The multi-ball rattle realistically imitates the sound of distressed baitfish, letting big bass know it's time for a bite.
$6.79
Matzuo Furiko Crank
Matzuo Furiko Crank
8 Colors available
The Matzuo Furiko Crank is a square bill crankbait that features the Pendulum technology, an internal weighted pendulum to create motion. This crank is the first on the market to utilize a system by suspending a dense tungsten weight from the inside of the bait which swings 360 degrees. Plus, this technology creates a lifelike rocking motion allowing the pendulum to produce a slow rocking sway as this Furiko floats upward to the surface. The Matzuo Furiko Crank is a unique and innovative crankba...
$4.99
NewBagley Pro Sunny B
Bagley Pro Sunny B
8 Colors available
The Bagley Pro Sunny B is a fast action balsa wood hard bait that works great in heavy cover or around laydowns. This fishing lure is weighted precisely for a simple casting experience. Its taller body profile has incredible buoyancy and tighter action, specifically designed to entice lazy fish that are hard to attract with other lures. The Pro Sunny B features a square lip that helps it dive to the strike zone as well as deflect off structures and vegetation to reach places where big bass resid...
$8.99
NewBagley Diving Balsa B
Bagley Diving Balsa B
10 Colors available
The Bagley Diving Balsa B is one of the fastest diving fishing lures available on the market today. A big body with a lead lip, it moves like a dive bomb down to reach bass hiding in the strike zone. The hard bait features the balanced balsa buoyancy and water-pushing lip that creates a strong wobble on the retrieve. Constructed using the exclusive Heat Compression Molding (HCM) process, this crankbait has a full wire-through design making it incredibly strong and durable. The HCM process also a...
$8.49
NewBagley Knocker B
Bagley Knocker B
6 Colors available
A competition-winning fishing bait, the Bagley Knocker B is a must have topwater bait for your tackle box. It casts like a bullet, allowing you to reach bass without disrupting their environment and spooking them. The Knocker B moves with its tail down, walking high in the water, darting with every twitch of your rod to create a disturbance at the surface. When twitched, the lure produces a loud knocking sound that put fish in a trance, drawing them to your area. Outfitted with two sturdy hooks ...
$7.49
NewBagley Bang O Lure Spintail
Bagley Bang O Lure Spintail
9 Colors available
The Bagley Bang O Lure Spintail is the perfect hard bait for anglers who are looking for creative solutions to catch fish in calm waters. This stickbait features a spintail that churns and wobbles in the water, producing an irresistible commotion. The hand-tuned balsa action of this artificial hard bait mimics the motion of real baitfish to incite a response from bass and other freshwater species. Constructed using the exclusive Heat Compression Molding (HCM) process, this stickbait has a full w...
$8.99
NewBagley Bang O Lure Twin Spin
Bagley Bang O Lure Twin Spin
9 Colors available
A favorite among anglers across the globe, the Bagley Bang O Lure Twin Spin creates a lot of action in the water to force bass to attack. This lipless hard bait has dual propellers at each end that spin at slow speeds to produce maximum surface agitation. This stickbait is best suited for calm waters where it is harder to pry away bass from their resting spots. This plastic fishing lure is excellent to fish over northern weedbeds to drive pike crazy with its commotion. The Twin Spin is outfitted...
$8.99
NewBagley Rattlin’ B Minus
Bagley Rattlin’ B Minus
8 Colors available
To meet the demands of modern anglers, the Bagley Rattlin' B Minus was engineered to swim in shallow water through vegetation to target multiple species. Its lipless design is uniquely balanced to swim shallower than other lipless cranks on the market today. This hard bait produces a loud rattle and high vibration as it moves through the water. Light enough to cast, the Rattlin' B Minus is also effective when trolled or jigged. This versatile bait can be used in a variety of fishing situations f...
$5.99
NewBagley Rattlin’ Honey B
Bagley Rattlin’ Honey B
9 Colors available
The Bagley Rattlin' Honey B is a lively little troublemaker that creates a commotion in the water crappies and bass cannot resist. This small bait was designed to be lightweight with a square lip so you can cast it easily and accurately and skip it off vegetation and rocks with fewer snags on the retrieve. Its internal rattle produces a subtle noise to grab the attention of finicky bass and trigger a strike. This lively hard hard bait creates ample disturbance in the water to elicit a response f...
$5.99
NewBagley Balsa B
Bagley Balsa B
10 Colors available
If you're interested in hauling in trophy bass, the Bagley Balsa B is a highly buoyant fishing lure that is proven successful in waters with thick vegetation. This unstoppable hard bait features a square lip to help slip through weeds and bounce off rocks to pull bass out of hiding and strike. Constructed using the exclusive Heat Compression Molding (HCM) process, this crankbait has a full wire-through design making it incredibly strong and durable. The HCM process also allows for precise weight...
$8.49
NewReef Runner XL
Reef Runner XL
5 Colors available
For an excellent deep diving trolling and casting lure, look no further than the Reef Runner XL. This rattling minnow bait is designed to dive quickly with an irresistible wobble, achieving 10 - 12 ft. when casting, and all the way up to 28 ft. trolling. The curved minnow profile, made of ABS plastic with a glass and steel rattle, and rounded diving bill of this bait are sure to catch you countless fish time after time, being a proven walleye and salmon tournament winner. To top off this strike-...
$9.99
NewRiver2Sea Goon
River2Sea Goon
12 Colors available
Acclaimed as an enforcing presence in the water, the River2Sea Goon harnesses all of its 'tough guy' features to battle large bass and win. This medium diving crankbait features an elongated cupped diving lip to help it move through the water with a sharp and aggressive wiggle that demands attention. Constructed with a tungsten weight force system, you can cast this hard bait farther, and it will dive down to 16 feet. Its fast floating ability allows the Goon to pop up and maneuver around vegeta...
$11.99
NewRiver2Sea Ruckus
River2Sea Ruckus
15 Colors available
Cause a commotion with one of the loudest lipless crankbaits on the market, the River2Sea Ruckus. Whenever you think you need a little noise to catch bass, one of these little guys will do the trick! The Ruckus features a dual frequency tungsten rattle system that sends out both low and high frequency rattle sounds. The natural baitfish profile of Ruckus makes it very attractive for large, hungry bass. Built with precision, the Ruckus crankbait has the ideal weight balance for a tight wiggle mot...
$11.99
NewRiver2Sea Ish Monroe Biggie Square Bill Crankbait
River2Sea Ish Monroe Biggie Square ...
15 Colors available
Designed by Bassmaster Elite angler Ish Monroe, the River2Sea Ish Monroe Biggie Square Bill Crankbait is notorious for hauling in monster trophy fish. This fast floating and shallow diving crankbait features an internal rattle and a square bill with a unique vibration pattern to attract bass in murky waters. Its tungsten weight force system allows you to cast the Biggie farther with ease. Built to bump and grind, the Biggie Square Bill Crankbait is sure to hypnotize bass with its lifelike action...
$9.99
NewRiver2Sea S-Waver
River2Sea S-Waver
5 Colors available
Super popular on the west coast, the River2Sea S-Waver is one of the finest fishing lures with a unique action. With its natural “S–Action” swimming motion, it will enticingly skim the surface, calling out bass to investigate. The action of this plastic fishing lure is created by River2Sea's exclusive Pin and Tenon Hinge. Its soft PVC tail makes the movement more prominent and noticeable. You can use the S-Waver as a surface lure or let it sink slowly and move naturally with the current. If you'...
$15.99 - $18.99
NewYo-Zuri 3DR Pencil
Yo-Zuri 3DR Pencil
6 Colors available
The Yo-Zuri 3DR Pencil packs a large punch in a little package. It utilizes wave motion technology to create water disturbance and send vibrations throughout to attract bass and trigger them to strike. This hard bait has an incredibly lifelike appearance due to Yo-Zuri’s patented 3D internal prism finish to send out flashes of reflected light. These lights grab the attention of predatory fish and entice them into a chase after their favorite snack. An internal rear weight ensures an increased ca...
$8.49
NewYo-Zuri Hydro Minnow LC
Yo-Zuri Hydro Minnow LC
12 Colors available
The Yo-Zuri Hydro Minnow LC is a minnow style hard bait that features a patent-pending weight transfer system that lets you cast farther than all of your fishing buddies. Even in harsh conditions, when you're facing a stiff headwind, you can be confident that the Hydro Minnow will fly like a bullet. This hard bait is incredibly durable, from conception to finish. It is constructed with heavy duty, yet light ABS resin and finished with premium and proven colors that cover a variety of fishing con...
$9.99
NewYo-Zuri 3DR Popper
Yo-Zuri 3DR Popper
6 Colors available
The Yo-Zuri 3DR Popper is a topwater bait, and it can be used efficiently with techniques like "Walk The Dog." This lure features a mylar tail to create flashes and increase its attention in the water. The 3DR Popper utilizes Yo-Zuri's patented internal 3D prism finish, giving it a more realistic look, tricking bass into taking an aggressive bite.
$8.99
NewYo-Zuri Crystal Minnow Freshwater Series
Yo-Zuri Crystal Minnow Freshwater S...
10 Colors available
The Yo-Zuri Crystal Minnow Freshwater Series features the classic minnow shape and erratic side-to-side swimming actions. High-quality, advanced colors perfectly match freshwater fishing conditions. This lure mimics a scared baitfish in the water to entice bass into a chase it with a vengeance. Built with tough and durable polycarbonate, this hard bait can withstand many attacks from trophy gamefish. Yo-Zuri's patented internal 3D prism finish generates flashes in the water that will light up mu...
$8.99 - $9.99
NewYo-Zuri Mag Darter
Yo-Zuri Mag Darter
12 Colors available
The Yo-Zuri Mag Darter is a blessing for anglers looking to increase their casting distance when they are casting from the shoreline, a pier, or jetty. Utilizing a patented magnetic weight transfer system, this fishing lure allows you to cast farther and cover more area with minimal effort. It features an inverted cupped-face lip combined with a slanted head design to produce unpredictable darting and rolling motions
$16.99
NewSteelShad Mini Blade Bait
SteelShad Mini Blade Bait
5 Colors available
The SteelShad Mini Blade Bait features the same timeless construction as the Original Blade Bait, but with a smaller profile to better imitate little forage fish. This little blade bait can be easily customized by simply bending the shad-like body to change its motion and action to generate more strikes. You can also straighten this lure back to its original shape at any time. Safe for fresh and saltwater fishing, you use the Mini Blade Bait to catch bass, panfish, or sunfish. The Blade Bait is ...
$8.99
NewPhantom Lures Abyss
Phantom Lures Abyss
24 Colors available
The Phantom Lures Abyss is an individually hand painted, factory tuned, and tank tested crankbait with all the qualities that make it an attractive meal for trophy fish. The Abyss dives deep with a lazy shoulder roll that mimics a wounded minnow. Two internal BBs creates an attention-grabbing rattle that can be heard from afar. This crankbait is equipped with two heavy duty treble hooks, red on the belly and black on the tail to simulate a blood trail. This versatile lure can be fished effective...
$8.99
NewSalmo Rattlin' Hornet
Salmo Rattlin' Hornet
13 Colors available
(2)
The Salmo Rattlin' Hornet is built with high end components and proprietary technologies to be one of the most successful lures of all time. The revolutionary Salmo Infinity Cast System (SICS) features a weight transfer mechanism that allows you to cast with exceptional distance every time. This heavy duty lure is built with High-Impact Plastic through Ultrasonic Body Welding to ensure a solid build that can withstand damage from predatory fish. A uniquely shaped polycarbonate lip helps this cra...
$7.49 - $8.99
NewSalmo Minnow
Salmo Minnow
7 Colors available
The Salmo Minnow is one of the oldest lures offered by Salmo and is a favorite among anglers around the globe. With an enticing floating action, this lure can be fished successfully in streams, rivers, and smaller lakes. This minnow features a thin profile and a small polycarbonate lip to produce a gentle, yet vibrant action that emulates the real thing. You can rig this versatile minnow in your favorite technique, to catch a variety of predatory fish. Its thru-wire construction combined with Sa...
$6.99
NewSalmo Rattlin' Sting
Salmo Rattlin' Sting
8 Colors available
The Salmo Rattlin' Sting is a spectacular twitchbait specifically designed for bass anglers. The Sting combines a long narrow body with a polycarbonate lip to emulate a baitfish in the water. Featuring the Salmo Long Cast System, you can cast this lightweight lure long distances every time. Internal rattles attract predatory fish with great efficiency. In the water, the Rattlin' Sting doesn't move and stays suspended to entice fish into taking a bite. You can twitch this lure lightly for subtle ...
$8.99
NewSalmo Minnow Super Deep Runner
Salmo Minnow Super Deep Runner
5 Colors available
The Salmo Minnow Super Deep Runner merged modern technology with age-old craftsmanship for the perfect deep-water lure that is a favorite among seasoned anglers across the globe. This versatile minnow lure uses a narrow, high-frequency action, allowing you to use it in your favorite technique. Featuring a thru-wire construction combined with Salmo's proprietary High Density Space Aged Foam body, it can withstand damage and jostling of large predatory fish. Outfitted with sturdy and ultra-sharp V...
$8.49
NewSalmo Slider
Salmo Slider
7 Colors available
The Salmo Slider is a revolutionary lure with a unique shape that creates a one-of-a-kind action. Featuring a thru-wire construction combined with Salmo's proprietary High Density Space Aged Foam body, this lure can withstand damage and jostling of large predatory fish. The Slider effortlessly glides in a zig zag motion on the retrieve to trigger aggressive strikes. This versatile lure can be fished successfully in streams, rivers, and smaller lakes. It is individually hand-tuned and tank-tested...
$13.99

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.