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Hard Baits
Hard Baits
NewEurotackle Z-Darter
Eurotackle Z-Darter
3 Colors available
Eurotackle is changing the way you hard water fish with the Eurotackle Z-Darter. Thanks to a unique, internal weight structure, this jigging lure will produce a wide darting action and move aggressively in circles. Its small, realistic profile mimics the familiar minnow shape. Created with vertical jigging in mind, the Z-Darter will perform phenomenally in open water and ice fishing. Stand at the forefront of innovation, use the Eurotackle Z-Darter the next time you hit the ice!
$5.99 - $6.29
NewJackall 009PS Riser Bait
Jackall 009PS Riser Bait
6 Colors available
Rise up to the challenge with the Jackall 009PS Riser Bait! Featuring the same upward angled lip as the Riser 007R, this hard bait rises fast and causes a commotion at the surface. The 009PS Riser is built with gill slits to create bubbles on the retrieve while its cupped mouth makes sounds and splashes. For even MORE water disturbance, Jackall added a propeller to give this bait a larger presence in the water. The size of this hard bait is perfect for use with your favorite baitcasting combo. C...
$14.99
NewSavage Gear 3D Prop Pike Smash Tail
Savage Gear 3D Prop Pike Smash Tail
4 Colors available
Built to attract trophy bass, pike, and musky, the Savage Gear 3D Prop Pike Smash Tail produces serious splash that is undeniable. This hard bait features an ultra-realistic design based upon a 3D scan of a juvenile pike, making it irresistible. The Prop Pike's cupped tail scoops water to produce a plopping sound while a metal rivet in the tail enhances the sound even more. Expect savage strikes from monster predators when you fish with the Savage Gear 3D Prop Pike Smash Tail!
$12.99 - $14.99
NewSavage Gear 3D Cicada Crawler
Savage Gear 3D Cicada Crawler
2 Colors available
With top-notch attraction in a tiny package, the Savage Gear 3D Cicada Crawler walks across the surface of the water, sending out vibrations and wakes. The topwater commotion created by the Cicada Crawler emulates a real bug in distress, which just so happens to be a tasty treat for bass, trout, chub, or perch. Created using a 3D scan of a cicada, this lure features a realistic profile with a durable ABS body and semi-soft PVC wings. For those who dare to catch bigger fish, the Savage Gear Cicad...
$7.99
NewSavage Gear 3D Wake Snake
Savage Gear 3D Wake Snake
4 Colors available
Everyone knows that a bass' favorite appetizer is the baby snake, and Savage Gear has perfected the baby snake imitator. The Savage Gear 3D Wake Snake was modeled after a 3D scan of a real snake, giving it super realistic details such as 3D eyes and textured scale patterns. We showed these snakes to some of the ladies in the office, and they were thoroughly creeped out, so we know they'll trick bass! The Savage Gear 3D Wake Snake features a multi-jointed body to produce a natural slithering swim...
$16.99 - $19.99
NewSavage Gear 3D Smash Tail
Savage Gear 3D Smash Tail
10 Colors available
If you desire a topwater bait with an irresistible presence, you need the Savage Gear 3D Smash Tail in your fishing arsenal. The Smash Tail begins with the familiar baitfish profile, and that's where the similarities with other lures end. The spinning cupped tail scoops water as it rotates, creating a splash and plopping sound at any retrieval speed. A metal rivet in the tail enhances the sound by adding a loud squeak. The unique tail design produces a rowdy topwater action that is impossible fo...
$10.99 - $16.99
NewRapala X-Rap Subwalk
Rapala X-Rap Subwalk
12 Colors available
When chuggers and topwater spooks aren't working; try walking the dog just under the surface and see bass go wild! The Rapala X-Rap Subwalk skitters less than two feet below the surface when you employ the walk-the-dog technique, right where baitfish are chased. Work this hard bait slowly, letting it sink and glide on the pause; then, using various retrieval rates, the Subwalk will rattle with a side-to-side action. Its unique lateral tail fin provides stability for quick retrieves. With an inte...
$10.29 - $14.49
Rapala Balsa Xtreme BX Waking Minnow
Rapala Balsa Xtreme BX Waking Minnow
8 Colors available
Take it to the extreme with the Rapala Balsa Xtreme BX Waking Minnow! Featuring the classic slow-rolling action that shallow bass love, this surface-waking hard bait provides incredible performance. Rapala wanted to have the best of both worlds; it is built tough with a rugged design of a balsa core with a durable copolymer outer shell, giving it perfect buoyancy and durability. You can cast the Waking Minnow long distances, and when you use a slow retrieve, it will get hammered all day long. Th...
$11.99
NewRapala CountDown Magnum
Rapala CountDown Magnum
10 Colors available
Developed to handle the wear and tear dished out by massive, hard-hitting fish; the Rapala CountDown Magnum is constructed saltwater tough. Whether it's the metal lip, welded line tie, heavy-duty split rings, or Perma Steel hooks, the Rapala CountDown Magnum is armed to the teeth for long life and deadly performance. Composed of extremely tough African Abachi wood, these sinking lures will swim flawlessly at any pace, cast or trolled.
$13.99 - $19.99
NewRapala Floating Magnum
Rapala Floating Magnum
8 Colors available
The Rapala Floating Magnum is the ideal choice for catching practically any saltwater species and a variety of freshwater species. Composed of durable and robust African Abachi wood, these shallow-running lures implement a tapered lip design that produces the renowned Rapala “wounded-minnow” performance at any speed of retrieval. The Rapala Floating Magnum is built for deadly precision and premium performance with the use of the Perma Steel hooks and rugged rust-resistant hardware.
$17.99
NewRapala Sliver
Rapala Sliver
4 Colors available
Created as a fast trolling needlefish lure, the Rapala Sliver is an extremely useful lure that can be employed for luring in a wide variety of fish. A lethal weapon on the Great Lakes, the broken back design produces an amazingly realistic needlefish simulation at any speed. The Rapala Sliver has rugged saltwater rigging, and the hardware comes equipped with deadly Perma Steel hooks. Bring your trolling game to the next level with the Rapala Sliver.
$12.99
NewRapala Tail Dancer
Rapala Tail Dancer
7 Colors available
The Rapala Tail Dancer swims smoothly with a "wide-tail" style without losing the renowned Rapala action and capability. Constructed using Balsa wood with an internal rattle system, the Tail Dancer features VMC black nickel treble hooks for deadly swift piercing sharpness and the durability to handle tough battles. Each Rapala Tail Dancer lure swims excellently as soon as it hits the water. For maximum effect, use a stop and go method the Tail Dancer simulates bait riding the currents in all wat...
$10.99
NewRapala X-Rap Shad Shallow
Rapala X-Rap Shad Shallow
10 Colors available
The Rapala X-Rap Shad Shallow lure is the ideal option for shallow water presentations to the pesky fish hiding in emerging weeds or up against drop-offs. The X-Rap Shad Shallow lure's premium internally textured finish creates an enchanting shad-like shimmer, while the dressed Premium VMC Black Nickel rear treble transforms short strikes into powerful hook-ups. The Rapala X-Rap Shad Shallow's internal long-casting mechanism ensures accurate, bullet-like casts with deadly precision and efficienc...
$9.99
NewJackall Pompadour Jr.
Jackall Pompadour Jr.
8 Colors available
Featuring a smaller profile with the same incredible action as the original, the Jackall Pompadour Jr. will have you hauling in bass all day long. You'll disrupt so much water with this super noisy topwater bait, all underwater eyes will be on it! Its custom metal wings will collapse when casting and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. Equipped with a swinging hook and prop, the Pompadour Jr. produces an undeniable bubbling action. ...
$19.99
NewJackall Pompadour
Jackall Pompadour
8 Colors available
Disrupt the water and gain the attention of every bass in the area with the Jackall Pompadour. This super noisy topwater bait features a large body and metal wings to move a lot of water on the retrieve. The metal wings will collapse when you cast and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. The Pompadour's swinging hook and prop produces an undeniable bubbling action. Whether you use a fast or slow retrieve, you'll cause a commotion wit...
$22.99
NewJackall Gantarel
Jackall Gantarel
10 Colors available
Where there are bluegills, bass are sure to strike! Fish the Jackall Gantarel big bluegill bait near cover and you won't have to wait long for a bite. The Gantarel features a jointed body, so it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags because it will float up to the surface when stopped. Float it next to a structure to trigger aggressive bites! Just a twitch of your rod will make this bluegill imitator take a quick, 180° turn. Equipped with swiv...
$39.99
NewJackall Gantarel Jr.
Jackall Gantarel Jr.
10 Colors available
With all the same subtle, innovative features of the original in a smaller package, the Jackall Gantarel Jr. is sure to trick bass into taking a big bite! Fish this bluegill imitator bait near cover or float it next to a structure, and you won't have to wait long for a strike. The Gantarel Jr. features a five-inch jointed body; it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags and create an enticing presentation because it will float up to the surface ...
$31.99
NewJackall I-Prop 75S
Jackall I-Prop 75S
7 Colors available
Created specifically for spybaiting and other finesse techniques, the Jackall I-Prop 75 features premium components in a thoughtful design. Spybaiting consists of using a light line, casting your I-Prop far, and using a slow and steady retrieve. The I-Prop can be fished in multiple levels of water, always staying horizontal due to its dual props. The props also send out vibrations in the water to mimic a naturally swimming fish. With strong Gamakatsu treble hooks that won't table with the props,...
$14.99
NewJackall Rerange
Jackall Rerange
8 Colors available
A new favorite among bass anglers, the Jackall Rerange will help you catch more bass this season! Featuring an advanced TG Zero Friction weight transfer system, the Rerange uses a fluorine tube so the weight can move effortlessly, providing you with longer casts and better action in the water. Twitch the jerkbait, and it will dart left and right through the water, creating flashes to attract more attention. With its slender profile and erratic darting motions, bass will think the Jackall Rerange...
$14.99
NewJackall Disc Knocker Crankbait
Jackall Disc Knocker Crankbait
10 Colors available
To draw out big bass and elicit aggressive strikes, you have to hear the unique sound created by Jackall Disc Knocker Crankbait. By utilizing a thin, disc-shaped weight that hits the side of the lure, the crankbait makes a deep knocking noise that tempts fish in pressured waters. Featuring a tungsten lip weight, the Disc Knocker will swim level at the slowest retrieves and stand straight up on the bottom when paused. Its slender body has a hook on the belly and tail to give you solid hookups eve...
$14.99
NewJackall 007R Riser Bait
Jackall 007R Riser Bait
6 Colors available
The only top-secret gadget you'll need this bass season is the Jackall 007R Riser Bait. The Riser Bait's long body allows you to make long distance casts every time. Featuring a precisely angled upward metal lip, this riser bait climbs to the surface creating a shaken (not stirred) topwater action. It will mimic an injured baitfish as it skips along the surface, provoking massive strikes. For longer casts and unmatched action, the name is Riser Bait... The Jackall 007R Riser Bait.
$14.99
NewJackall Bling 55 Crankbait
Jackall Bling 55 Crankbait
5 Colors available
Designed using the latest technology in the industry, you can expect the ultimate fishing performance with the Jackall Bling 55 Crankbait. With a small profile, flat sides, and a circuit board bill, the Bling 55 will provide you with a quicker wobbling while moving more water. Its internal weight transfer system features a ball bearing that moves to the tail, allowing you to cast further every time. The ball bearing will move to the center magnet for balanced retrieves. The Jackall Bling 55 Cran...
$15.99
NewLive Target Yellow Perch Rattlebait
Live Target Yellow Perch Rattlebait
4 Colors available
Ring the dinner bell with the Live Target Yellow Perch Rattlebait! With a loud, harmonic rattle, predatory gamefish will be drawn from afar to find their next meal. The Rattlebait has a natural yellow perch profile with a hyper-realistic color pattern to perfectly mimic the real thing. Featuring a balanced internal composition, you'll be able to cast farther and use a "yo-yo" or "stop-and-go" retrieve. The Yellow Perch Rattlebait will thump with a loud rattle on the retrieve and sink with a tant...
$12.99 - $13.99
Berkley Flicker Shad Shallow Crankbait
Berkley Flicker Shad Shallow Crankbait
28 Colors available
The Berkley Flicker Shad Shallow Crankbait was designed to target fish that reside in shallow waters. You can troll, cast, or use a stop-and-go retrieve with this extremely versatile crankbait. Individually tank tested by Berkley, it runs true right out of the package. Sporting the classic shad profile, this Flicker Shad provides incredible rolling and flashing action that fish find irresistible. This shallow-running Flicker Shad is outfitted with sticky sharp Mustad treble hooks to penetrate th...
$3.99
Berkley Flicker Shad Jointed Crankbait
Berkley Flicker Shad Jointed Crankbait
28 Colors available
The Berkley Flicker Shad Jointed Crankbait is an all-purpose trolling bait that creates a ton of rattling and rolling action. This crankbait's jointed tail produces tons of flashes in the water to attract walleye to your trolling area. Its movements look incredibly natural in the water, resembling a fleeing baitfish. Outfitted with two Fusion19 treble hooks, they are sharp enough to pierce the jaw of a walleye and strong enough to haul it into your boat!
$4.99
Eurotackle Z-Viber
Eurotackle Z-Viber
10 Colors available
(2)
Known as the smallest lipless crankbait in the world, the Eurotackle Z-Viber is a highly unique lure that can also be used successfully in vertical jigging. The Z-Viber produces high-frequency vibrations when jigged, and falls with a slow flickering and tantalizing effect. When retrieved the Z-Viber will create a wide, wobbling action that you've never seen before! Armed with a free-swinging single hook, you can add a worm or small soft lure for added attraction and more positive hook-up ratios....
$5.29 - $6.29
Lunkerhunt Magic Bean Spinnerbait
Lunkerhunt Magic Bean Spinnerbait
7 Colors available
The Lunkerhunt Magic Bean Spinnerbait might be the size of a penny, but the amount of fish you'll haul in is worth so much more! Featuring a rotating tail blade, the Lunkerhunt Magic Bean Spinnerbait rings the dinner bell, calling fish to your area and triggering strikes. The Lunkerhunt Magic Bean Spinnerbait is highly versatile and great for vertical jigging, casting, or ice fishing.
$4.99
Lunkerhunt Hatch Natural
Lunkerhunt Hatch Natural
15 Colors available
Combine the traditional shad profile with hyper-realistic finishes, and you get the eye-catching Lunkerhunt Hatch Natural fishing lure. Weighing in at about one ounce, the Lunkerhunt Hatch Natural casts long distances and sinks quickly into the strike zone. Equipped with two sticky strong treble hooks, the Lunkerhunt Hatch Natural will swim naturally and won't let go when a predator strikes! Featuring a lipless profile, this fast sinking hard bait excels when fished in heavy currents or deep wat...
$5.99
Berkley Digger Crankbait
Berkley Digger Crankbait
(1)
Demand attention with the Berkley Digger Crankbait! The Digger features a large rounded lip to dive deep quickly into the strike zone. This crankbait creates an aggressive wobble and an irresistible side flash that hungry bass cannot resist. This hard bait rises slowly on the pause and retrieval, looking like a tantalizing treat. Featuring sticky sharp hooks, a durable and lifelike paint job, with incredible performance, the Berkley Digger Crankbait will become your new favorite crankbait!
$6.99
$4.99
Berkley Cutter
Berkley Cutter
11 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
$7.99
$5.79
Berkley Choppo
Berkley Choppo
10 Colors available
The Berkley Choppo features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The Choppo is extremely easy to use and can be fished successfully in open water, around shallow cover, or under boat docks. This hard bait swims straight at any speed and action begins as soon as it hits the water.
$8.99
Rapala Jointed Shallow Shad Rap
Rapala Jointed Shallow Shad Rap
12 Colors available
Featuring a shallow diving lip and jointed body, the Rapala Jointed Shallow Shad Rap wiggles and wobbles to perfectly emulate a wounded baitfish. Its rhythmic rattle will put hungry bass into a trance, and draw them to your area. You can cast and crank this jointed shad rap around shallow cover or twitch it along the surface. Even at slow speeds, the shad rap's jointed body looks and vibrates like a struggling baitfish. Mimic a bass' favorite meal, and they will gobble up the Rapala Jointed Shal...
$6.29
Lunkerhunt Fillet Crankbait
Lunkerhunt Fillet Crankbait
8 Colors available
Designed to catch all species of gamefish, you can't go wrong with the Lunkerhunt Fillet! This lipless sinking crankbait features a slow sink rate, keeping you in the strike zone longer. Great for shallow fishing around grassy areas, it maintains a natural, nose-down, bottom-feeding position when at rest. While looking like a snack, its internal rattle wakes up fish and calls them to eat. This versatile rattlebait is excellent for slow rolling, vertical jigging, or ripping techniques.
$6.99
Salmo Squarebill Floating Crankbait
Salmo Squarebill Floating Crankbait
8 Colors available
The Salmo Squarebill Floating Crankbait is the ideal lure if you love long casts and fishing through heavy cover. This floating lure is constructed with Salmo's proprietary high-density space-age foam. This gives it the same buoyancy as balsa wood but increases its durability to withstand many attacks from predatory fish. Its bulbous body creates an enticing wiggle as you work it through the current. This crankbait features a sturdy polycarbonate square lip so it will bounce off structures and m...
$7.49
Arbogast Jitterbug
Arbogast Jitterbug
11 Colors available
(2)
What's that dancing and causing a commotion at the surface of the water? It's the irresistible Arbogast Jitterbug! The Jitterbug is a respected topwater lure proven to catch bass, pike, and other gamefish. Incredibly deadly when fished at night, it also ignites explosive strikes throughout the day. The Jitterbug features a unique double-cupped lip that produces a loud, rhythmic sound as it busts through the surface to entice fish to strike. There's a reason why anglers have used the Jitterbug fo...
$6.79
Heddon Super Spook Jr.
Heddon Super Spook Jr.
16 Colors available
Take the Heddon Super Spook Jr. for a walk and you're sure to bring home some bass. Known as one of the best walking topwater baits, bass and musky love this cigar-shaped lure. This baitfish imitator has an internal rattle that will attract a lot of attention. Constructed with heavy-duty components, the Spook Jr. can withstand many attacks and will help you haul in fish after fish. Equipped with super-sharp saltwater hooks, this bait can take on giant redfish, gator trout, and massive stripers.
$6.99
Heddon Super Spook
Heddon Super Spook
16 Colors available
Famous for its "walk the dog" action, the Heddon Super Spook hauls in fish after fish. Incredibly easy to fish, the Super Spook is one of the best walking topwater baits available. This cigar-shaped baitfish imitator features an internal rattle and attractive finishes that create noise and light to attract the attention of bass and redfish. Built with heavy-duty components, the Super Spook can stand up to the most vicious strikes. Outfitted with three super-sharp hooks, you have more hooking pow...
$6.99
Strike King KVD Square Bill Deep Diver Crankbait
Strike King KVD Square Bill Deep Di...
24 Colors available
The Strike King KVD Square Bill Deep Diver Crankbait is excellent for shallow-water fishing. With a running depth of over 9 feet and a body length of 2 1/2 inches, this crankbait is the perfect size for dominating the water. Designed to the specifications of Bassmaster Classic Champ, Kevin VanDam, the KVD Square Bill constantly wanders with erratic action while deflecting off cover. This action is sure to entice more strikes. These crankbaits are designed for stealth and have no internal rattles...
$7.49
Cotton Cordell Shallow Minnow
Cotton Cordell Shallow Minnow
12 Colors available
Dominate the top of the water with the Cotton Cordell Shallow Minnow! You can use this classic baitfish imitator during any season to target many species of trophy fish. When fish are active, use a consistent, steady retrieve for a realistic wobbling action. To wake up the more lethargic fish, twitch this minnow for an enticing jerkbait presentation. Built with premium components and two sharp hooks, fish will take a bite of the minnow and won't be able to let go!
$5.49
Cotton Cordell Deep Minnow
Cotton Cordell Deep Minnow
12 Colors available
You can impress your fishing buddies with the versatile Cotton Cordell Deep Minnow. This irresistible minnow provides you with the ability to fish multiple different presentations. This productive jerkbait can reach over 14 feet with a long cast, giving you a plethora of extended retrieval options. The elongated lip design imparts a slight roll while the long slender body creates an enticing side-to-side movement. The Cotton Cordell Deep Minnow also doubles as a highly effective trolling bait wi...
$5.49

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.