From heavy cover to finesse tactics, knowing how to rig your soft plastics makes all the difference when targeting bass. Each bass fishing rig has a purpose, and choosing the right components is key to maximizing your success. In this guide, we break …

Whether you're flipping jigs into heavy cover or casting finesse baits on light tackle, braided fishing line gives you a serious edge. Known for its unmatched strength-to-diameter ratio, near-zero stretch, and long casting performance, braid is a top …

Fluorocarbon fishing line has earned its place among serious anglers for its incredible underwater invisibility, low stretch, and high sensitivity. Whether you're flipping jigs into cover, dragging finesse rigs in clear water, or tying leaders for br …

Whether you're fishing freshwater lakes or targeting big game in saltwater, monofilament fishing line remains a trusted choice. Its flexibility, knot strength, and affordability make it ideal for anglers of all skill levels. In this guide, we break d …

Whether you’re flipping docks, burning banks, or dragging deep structure, choosing the right lure is the key to consistent bass fishing success. This guide covers the best bass lures for every style and condition, from tried-and-true soft plast …

When bass are fired up and smashing the surface, few lures beat the explosive excitement of a buzzbait. These topwater staples are designed to churn water, create commotion, and trigger aggressive reaction strikes—especially during low-light pe …

When the sun sets and the water cools, bass don’t stop feeding—in fact, night fishing can be one of the best ways to land trophy largemouths. But success after dark means adjusting your gear, and that includes choosing lures that create n …

Pond bass can be aggressive, territorial, or downright finicky depending on the conditions, but the right lure makes all the difference. Small bodies of water often concentrate bass into predictable holding areas—around weed lines, docks, subme …

Crankbaits are a staple in any angler’s tackle box. From shallow-running squarebills to deep-diving plugs, crankbaits cover water quickly and trigger reaction strikes from aggressive bass. But to fish crankbaits effectively, you need the right …

Squarebill crankbaits are a go-to option when you need to cover shallow water and trigger reaction bites. Their deflective action around cover, combined with a wide wobble, makes them deadly for active bass. Whether you’re burning them through …

Flipping and pitching are power fishing techniques that put your bait exactly where bass are hiding—in thick cover, under docks, and next to laydowns. These methods require baitcasting reels with strong drag systems, fast gear ratios, and tight …

Shore fishing for bass can be just as productive—if not more rewarding—than fishing from a boat. When you're limited to fishing from the bank, choosing the right lures becomes essential. You need baits that cover water efficiently, excel …