The First Exclusive Yamamoto Colors Ever Made Yamamoto Baits - a company responsible for creating several soft plastic baits that will go down in history as some of the most effective ever made. You'd be hard pressed to find a bass angle …

Winning the 2023 Sunset Bay Shootout is the biggest accomplishment of my fishing career. The other top ten finishes, and even the wins, all pale in comparison. Over the span of my thirty-some-odd years chasing walleyes on Lake Erie, I have been frequ …

Matt Becker Makes History on Saginaw Bay FishUSA has been incredibly proud to have Matt Becker as a member of our Pro Staff for years, but yesterday he accomplished a milestone all professi …

A BFS casting reel isn't just any ordinary casting reel. As soon as you pick one up, you'll notice it's quite a bit smaller and lighter than what you may be used to. You'll also notice the spool is much shallower than that of a standard casting reel. …

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Photo Courtesy of ICAST Facebook   What is ICAST? Simply put, ICAST is the wold's largest sportfishing tradeshow. ICAST is the cornerstone of the sportfishing industry. It's the premier showcase for the newest and most innovat …

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When it comes to trolling, there’s no room for compromise—your gear needs to be tough, responsive, and built for the long haul. That’s exactly why we created the FishUSA Flagship Trolling Rod Series. Designed from the ground up …

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When Lake Erie walleye fishing comes to mind, most envision massive boats trolling miles offshore in the lake's deepest waters. However, Lake Erie offers an incredibly underrated shore bite that allows even boatless anglers to catch the walleye of a …