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Leading Online Retailer FishUSA Announces Sponsorship of “Lake Erie Fishery”

Published on
September 16, 2022 12:01:00 AM PDT September 16, 2022 12:01:00 AM PDTth, September 16, 2022 12:01:00 AM PDT

FishUSA (www.FishUSA.com), an industry-leading global fishing equipment and tackle supply ecommerce retailer based in Pennsylvania, has announced its sponsorship of The Lake Erie Fishery initiative, a 12-month campaign that is supported by the Ohio Department of Natural Resources Division (DOW) of Wildlife and the Great Lakes Fishery Commission (GLFC). The yearlong effort has been created to bring additional awareness to the world class walleye fishing industry along Lake Erie in Ohio.


FishUSA’s Founder and Chairman, Dan Pastore, who launched the business from his garage in 2000 and has seen the company grow to national prominence in the fishing tackle industry, grew up on the Pennsylvania side of Lake Erie, and was eager to learn more when he first became aware of the campaign. “Walleye and Lake Erie fishing are tremendous drivers of our economy, and this partnership enables FishUSA to play a key role in sharing this message so that more anglers are aware of this world class regional gem.”  


As part of the campaign, Sovereign Sportsman Solutions (S3), a leading provider of conservation technology and marketing solutions based in Nashville, Tennessee, in cooperation with the DOW and GLFC, is producing an informative short film promoting the fishery. The video was filmed near Port Clinton, Ohio and features Paul and Nicholas Zart, a father and son Charter Captain duo native to Ohio. It will be available for viewing at www.Powderhook.com beginning on September 21, 2022.


“This film highlights Lake Erie’s world class walleye fishery and we could not be more appreciative of the support that we are receiving from FishUSA. There has never been a better time to fish for walleye, and teaming up with a national online retailer with so much expertise in walleye fishing makes for a unique partnership that, in the end, will make it easier for folks to go fishing on Lake Erie. We’re proud to facilitate this program for Ohio’s Lake Erie Fishery,” shared Chris Willard, COO for S3.  


According to Willard and a number of industry experts, FishUSA was an obvious choice for this partnership because of its industry leadership and authority in the walleye category. The company carries approximately 20,000 walleye-related products, and many of the company’s customers access FishUSA’s “Walleye Specialty Store” on the website first when planning their trips (https://www.fishusa.com/Specialty-Stores/Walleye-Fishing).


With the program extending through June, 2023, a number of initiatives are already underway, with FishUSA’s team, and more are being developed with 


“So many of our team grew up fishing Lake Erie, it's tributaries, and the other Great Lakes, and we are excited to bring our passion and expertise to this project,” shared Jeff Parnell, FishUSA’s President & CEO. “We appreciated S3’s invitation and look forward to not only sharing the story of this fishery, but also providing anglers with tips and recommendations that will enhance their experience on the water. It’s an ideal platform for our brand,” he added. 


About FishUSA:

Founded in 2000 and known as America’s Tackle Shop®, FishUSA, Inc. caters to anglers nationally and internationally with products for a wide spectrum of species and fishing techniques, primarily through its industry-leading ecommerce website at www.FishUSA.com. The privately-held company also operates a destination Pro Shop at its corporate headquarters in Fairview, PA, which is 10 miles west of Erie, PA and minutes away from Lake Erie. The company’s product expertise and fishing knowledge–along with award-winning customer service and fulfillment capabilities.   


About S3:

Over the past decade, government agencies have experienced significant changes in delivering licensing and permitting solutions. With advancements in technologies, platforms, channels and customer experience, the industry sought clarity – and that’s where S3 came in.


Founded by leading experts in wildlife, conservation, marketing, and technology – we built a team to solve one of the biggest problems in the outdoor industry: How can we sell more licenses/permits, not only now but into the future?


After years of refining strategies, methods, and tech, we are proud to announce that we’ve introduced the S3 CORE Solution Platform, a best-in-class, stable and adaptive turn-key solution for any government licensing agency.