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NewYUM Chunk
YUM Chunk
The YUM Chunk features a chunk body is similar to a classic pork trailer, with long, flat claws that flap naturally to incite a response from fish. When rigged on a jig, its elongated silhouette mimics the movements of a fleeing crawfish. These fishing baits are designed for enticing the most lethargic of predator fish into action. Scientifically proven to trigger a feeding response, YUM's proprietary attractant includes a powerful blend of enzymes and natural scents. Great for saltwater and fre...
$2.99
NewBooyah Toad Runner Frog
Booyah Toad Runner Frog
2 Colors available
The Booyah Toad Runner Frog is the perfect topwater soft bait for bass fishing in dense vegetation. Its modified Pad Crasher frog body is hollow and features a unique consistency to ensure solid hook-ups every time. The added side rails help it skim across the surface of the water while staying completely upright. Its 360-degree rotating tail creates quite a commotion as it slaps the water, producing noise and bubbles. A wire inside the tail allows you to adjust the sound or action to fit your f...
$9.49
NewStrike King Rage Tail Craw
Strike King Rage Tail Craw
28 Colors available
The Strike King Rage Tail Craw was engineered with hi-grade plastics in the familiar, yet attractive, profile of a crawfish. The thick, segmented body has two flapping claws to generate an impressive action, noise, and splash to attract trophy fish better and increase your success rate. This highly versatile soft bait can be fished on a Texas or Carolina rig, weightless, or as a jig trailer. The Strike King Rage Tail Craw is made in the U.S.A.
$5.49
NewStrike King Rage Tail Grub
Strike King Rage Tail Grub
8 Colors available
Built with hi-grade plastic, the Strike King Rage Tail Grub features a meaty ribbed body with a unique, patented tail design suited for all fishing and water conditions. The curled tail moves with a natural motion when retrieved, creating a wild action and displaces a lot of water. Infused with Strike King's exclusive coffee scent, it will mask your scent as well as plastic scents that usually repels fish. This versatile little grub is the perfect size to mimic many species of minnows or forage ...
$5.49
NewBassTrix Paddle Tail
BassTrix Paddle Tail
14 Colors available
Known as the original paddle tail swimbait, the BassTrix Paddle Tail is a must-have bait for serious anglers. This swimbait is handmade with super-soft plastic to provide a realistic feel with unmatched swimming action. The paddle tail produces wildly natural movements, displacing water on the retrieve. Finished with holographic eyes and realistic scale patterns, this swimbait matches a variety of forage fish. Pair the Paddle Tail with a weighted hook for a deadly combination! The BassTrix Paddl...
$8.99 - $10.99
NewBassTrix Loca Motion Worm
BassTrix Loca Motion Worm
12 Colors available
The BassTrix Loca Motion Worm is more unique than the average plastic worm; with its proprietary hollow design, it resembles a skinny, longer tube bait. The hollow worm adds buoyancy for a perfectly natural action in the water. Handmade with super soft plastic, it features a large head that tapers down to a slender tail. The Loca Motion Worm works great with a shakey head, or you can rig it weightless on a Texas rig for another effective presentation. The BassTrix Loca Motion Worm is made in the...
$6.49
NewBassTrix Flash-Trix
BassTrix Flash-Trix
14 Colors available
The BassTrix Flash-Trix is one of the world's best finesse baits on the market today. Simply put, it produces catches on tough fishing days. The Flash-Trix features an accurate profile with holographic eyes and finely detailed scale patterns to perfectly replicate a minnow. Made by hand with super soft plastic, its hollow body provides an ultra realistic feel, forcing hungry bass to gobble it up, thinking it was a real meal. Whether you are fishing a Texas-rig or implementing the split shot or d...
$8.49 - $9.49
NewGene Larew Biffle Bug Jr.
Gene Larew Biffle Bug Jr.
15 Colors available
Change up from your usual soft baits with the extra-useful Biffle Bug Jr. With a hollow body to hold a rattle or a floatation device, a cupped tail, and legs with kicking action, this bait will make you irresistible to bass on your next fishing trip. Named for Tommy Biffle, who uses the Biffle Bug Jr. for a technique he calls “bottom bugging,” use this bait to reel through the bottom of rocky underwater terrain with a tantalizing kicking action, or pinch the legs of this soft bait off for a well...
$4.79
NewGene Larew Bass Shooter
Gene Larew Bass Shooter
6 Colors available
A must-have for bass anglers, the Gene Larew Bass Shooter features an aerodynamic, skipping-stone-like shape perfect for skipping bait under docks. Pair this bait with the Bass Shooter Pull Tabs and the Bass Shooter Pinhead Jigs (both items sold separately) for the ultimate dock shooting system, effectively utilizing the pull tab to use the Bass Shooter like a slingshot. The shape of this bait features a hook alignment guide on its flat back, a spear tail, and a keeled belly for the ultimate gli...
$4.49
NewGene Larew Salt Craw
Gene Larew Salt Craw
7 Colors available
The Gene Larew Salt Craw is a classic bait among anglers. First produced over 20 years ago, the Salt Craw was the first soft bait to be salt-impregnated and remains a favorite today. Even Tommy Biffle, Bassmaster Elite angler, has used this bait for all 20 years of its production with stellar results. Whether you rig it on a jig trailer or a Texas-style rig, this oldie-but-goodie will get you results in nearly any fishing scenario.
$3.49
NewGene Larew Rattlin' Crawler
Gene Larew Rattlin' Crawler
6 Colors available
The Gene Larew Rattlin’ Crawler offers thumping water displacement and irresistible rattling noises, all in one versatile package. The Rattlin’ Crawler features a hollow body that contains an internal one-ball glass rattle that will drive fish crazy. Incredibly versatile, this bait can be used as a flipping and pitching bait or rigged on a jig trailer, and the kick pads and arm angles produce a lot of commotion, even with slow retrieve speeds.
$4.99
NewGene Larew Ned Rig Inch Worms
Gene Larew Ned Rig Inch Worms
10 Colors available
The Gene Larew Ned Rig Inch Worm was specially designed for the up-and-coming Ned Rig technique, though its features and versatility can be used in many finesse applications. The design of the body of the Ned Rig Inch Worm produces two distinct bass-catching vibrations at the same time while moving in the water. The vibrations are created by two sets of differently textured ribs on the top and bottom of the worm. The Ned Rig Inch Worm is built with salt-impregnated plastic and features a small p...
$3.79
NewGene Larew Mega Ring Tube
Gene Larew Mega Ring Tube
6 Colors available
The Gene Larew Mega Ring Tube is a beefed up version of the classic tube bait. The bulky, over-sized profile and thick ribs of this tube soft bait trap air for a slower and more deadly descent, ensuring you have maximum time in the strike zone. Between the effective design and intense garlic scent of this lure, you’ll be reeling in your next big catch in no time!
$4.79
NewGene Larew Biffle Bug
Gene Larew Biffle Bug
15 Colors available
The Gene Larew Biffle Bug is a master of rough terrain and heavy cover, and itching to be a part of your soft bait arsenal. Named for Bassmaster pro Tommy Biffle, who uses the Biffle Bug for a technique he calls “bottom bugging,” use this bait to reel through the bottom of rocky underwater terrain with a tantalizing kicking action or pinch the legs of this soft bait off for a well-balanced glide bait. With this bait’s hollow body (to hold a rattle or a floatation device), cupped tail, and wild k...
$4.79
NewGene Larew Wheeler Punch Out Craw
Gene Larew Wheeler Punch Out Craw
6 Colors available
With the Gene Larew Wheeler Punch Out Craw, punching through thick cover and vegetation will seem easy. Armed with oversized claws and a flapping tail, you can either leave the bait as-is for a perfectly gliding bait or separate the claws for extra water displacement and drive your prey wild. Designed and tested by professional angler Jacob Wheeler, the Punch Out Craw is also salt-impregnated for an extra tantalizing boost.
$4.99
NewGene Larew TattleTail Worms
Gene Larew TattleTail Worms
6 Colors available
Made to be the ultimate finesse bait by Bassmaster Elite Series angler John Murray, Gene Larew TattleTail Worms boasts dynamic movement thanks to the paddle-shaped tail and ribbed round profile. The flat underside provides easy hook sets. Whether you’re rigging on a shaky head or doing dropshots, this versatile worm is sure to be your next favorite soft bait.
$4.29
NewTeckel Sprinker Frog
Teckel Sprinker Frog
8 Colors available
The Teckel Sprinker Frog is the ultimate topwater bait with a unique plopping sound. The first of its kind, the Sprinker Frog combines a hollow frog body with a soft paddle tail. The paddle tail is connected with a premium rolling swivel that causes it to spin wildly and slap the water on the retrieve. For higher hook-up rates, the collapsible body it outfitted with double Gamakatsu hooks. This weedless design can be cast through cover or skipped under docks successfully.
$14.99
NewMissile Baits Baby D Stroyer
Missile Baits Baby D Stroyer
10 Colors available
The Missile Baits Baby D Stroyer is a smaller version of the Missile Baits D Stroyer, which features a beaver-inspired body. This fishing lure displaces a large amount of water with its two huge claws, which easily grabs the attention of your prey. The flailing tails and ribbed construction of this soft bait are designed to simulate the movement of a real-life creature. The Missile Baits Baby D Stroyer is made in the U.S.A.
$4.99
NewMissile Baits D Stroyer
Missile Baits D Stroyer
10 Colors available
The Missile Baits D Stroyer delivers a punchy twist on the classic beaver design with this extra-versatile soft bait. Presented as a modification and expansion on the concept of the Missile Baits D Bomb lure, this creature bait has a total of 8 moving parts that can be fished as-is or modified to fit the profile you desire for your technique. The ribbed body traps air for a slow fall, keeping you in the strike zone longer, and the flailing tails move water in a way the fish can’t resist.
$4.99
NewMissile Baits Baby D Bomb
Missile Baits Baby D Bomb
13 Colors available
The Missile Baits Baby D Bomb is a creature bait designed with a ribbed body that helps it glide in and out of cover while providing maximum water displacement in a straight fall. It is a smaller offspring to the popular full-size D Bomb and features a bulky profile for flipping and pitching. It has thin tails and solid hook sets, and the Baby D Bomb may be rigged on a drop shot or shaky head. Designed for finesse applications, this versatile bait has an excellent swimming action around cover th...
$3.99
NewMissile Baits Craw Father
Missile Baits Craw Father
10 Colors available
The Missile Baits Craw Father features a thumping action that will tempt even the pickiest of bass. It is widely used in techniques such as a Texas rig or Carolina rig, and can also be mounted on the back of a chatter bait for catching fish in challenging water conditions. It can push through the thick cover for enticing bass that do not respond to other baits. Sturdy enough for larger hooks for flipping, but not too large for finesse applications, this bait has you covered in any conditions. Th...
$3.99
NewMissile Baits D Bomb
Missile Baits D Bomb
21 Colors available
The Missile Baits D Bomb is exploding with hot features, making it your next favorite pitching and flipping bait. Utilizing a multi-use tail (keep connected for a smooth sail or separate the tail pieces for a flapping action), a ribbed body with a thinner section for easy hook sets and a thicker head to keep your hooks on, this soft plastic bait has everything you need to bring your next big catch right to you. The Missile Baits D Bomb is made in the U.S.A.
$3.99
NewMissile Baits The 48
Missile Baits The 48
10 Colors available
The Missile Baits The 48 is a highly-effective fishing bait that can be used for weightless Texas rigs, wacky rigs, Neko rigs and more. The stunning versatility of this bait is in the name itself; “The 48” means it has been designed to be fished in 48 different ways. It has a straight body laced with fish-tempting salt that has two bulbous ends and a skinny midsection, so it can be easily rigged in the center to produce an alluring shimmy upon descent. It can even be divided in two for the Ned r...
$4.99
NewZoom Lizard
Zoom Lizard
6 Colors available
The Zoom Lizard is a useful addition to your tackle box because it provides you with versatility in your rigs, perfectly suited for your specific fishing style. This lure is highly effective on Texas or Carolina rigs and produces extra action on the back of a flipping jig. This soft plastic fishing lure is the ideal compromise between a meal and snack for fish. With its slim body, free-moving legs, and curly tail, it simulates the structure and actions of a real-life lizard. This fishing lure ha...
$2.99
NewZoom Trick Worms
Zoom Trick Worms
10 Colors available
Zoom Trick Worms are straight tailed worms that are salt-impregnated for achieving a better sink rate. In the past, the segmented, floating worms were used for executing a stealthy approach to catch bass in shallow water; however, they are now being used in a variety of fishing techniques. Professional and amateur anglers alike, have realized their potential and started using them on the back of a shaky head or Carolina rigged for hoodwinking the finicky bass. Bass that often escape the charm of...
$4.79
NewZoom Brush Hog
Zoom Brush Hog
10 Colorss available
The Zoom Brush Hog is a favorite creature bait made of super-soft plastic for a lifelike appearance that tempts big bass. This bait features multiple water-moving appendages that produce a lot of vibration to entice fish, even in murky water. You can rig the Brush Hog weightless for a slow fluttering movement through the strike zone or add extra weight to make it plummet into deeper zones where big bass hide. Whether your bass fishing includes Texas rigging, Carolina rigging, or a simple jig, th...
$4.79
NewZoom Z-Drop Dropshot Worms
Zoom Z-Drop Dropshot Worms
5 Colors available
Zoom Z-Drop Dropshot Worms are specifically designed for drop shotting, making them an integral part of your tackle box. This soft plastic fishing lure features a flat bottom, segmented upper body, and a distinctive crossed tail to make it fall slowly in the water and move naturally with the current. The fishing lure is salt-impregnated to provide bass with a tasty flavor, making them hold on to the bait longer. This drop shot worm can be used in a variety of conditions, but it is particularly e...
$3.99
NewZoom Swamp Crawlers
Zoom Swamp Crawlers
6 Colors available
Zoom Swamp Crawlers are some of the most natural looking soft plastic fishing lures available on the market today. These slender, straight-tailed worms provide a natural wavy motion to attract the most finicky bass. The lifelike detailing of these fishing lures makes them the perfect addition to your tackle box. These highly versatile finesse worms can be fished successfully in a variety of techniques; The Texas or Carolina rig is famous for catching bottom-feeding fish. Zoom Swamp Crawlers can ...
$4.29
NewZoom Super Chunk Jr.
Zoom Super Chunk Jr.
7 Colors available
The Zoom Super Chunk Jr. has a revolutionary real-life design that is perfect for catching fish. It has the perfect size and mass of a chunk-style jig trailer with the wildly flapping claws of a crawfish imitator. When fished on a flipping or casting jig, this 2-inch plastic fishing lure rises in a defensive posture, replicating the favorite meal of big bass. If you prefer to use a swim jig, it moves methodically while sending alluring vibrations to tempt bass in the area. It bewilders bass into...
$2.49
NewZoom Z Hog
Zoom Z Hog
7 Colors available
The Zoom Z Hog is a creature bait featuring a compact body that can conveniently support a 3X hook. Known for easily penetrating heavy cover, this compact flip bait has a streamlined body that doesn’t get caught up in the muck when paired with a heavy weight. With good water displacement and a great gliding action, it attracts a lot of attention. This bait features two flappers and a “rabbit ears” tail that creates an enticing action. The bait’s body has a deep groove that highlights its weedles...
$4.99
NewZoom Super Fluke Jr.
Zoom Super Fluke Jr.
12 Colors available
The Zoom Super Fluke Jr. features an enticing movement in the water, making it the perfect addition to your tackle box. This soft plastic fishing lure can be rigged weightless to make it move quickly across the surface like a wounded shad. You can also combine it with a weighted hook or additional weights to target fish that reside at greater depths. This bass lure is impregnated with salt to help attract fish from afar. The deep belly of this lure features a hook slot for easy rigging. Its fork...
$3.49
NewZoom Fluke
Zoom Fluke
5 Colors available
The Zoom Fluke is a plastic fishing lure with a shape that closely resembles a baitfish. Incredibly versatile, this baitfish can be used in many different ways - pair it with a shakey-head, a dropshot, or even an umbrella rig for a highly effective presentation. It is salt-impregnated to better attract fish to your area. Its streamlined profile and forked tail helps it glide through the water with a realistic fleeing motion. The Fluke features a deep belly that can withstand struggles with aggre...
$2.49
NewZoom Horny Toad
Zoom Horny Toad
6 Colors available
The Zoom Horny Toad mimics the body of a toad and serves as the perfect bait for big predatory fish. Not only this toad looks like the real thing, it also produces a soft sputtering sound as its ultra-vibe feet flutter through the water. The heightened temptation that this toad creates is extremely alluring to bass. It is ideal for use in water with a heavy cover. Pair the plastic fishing bait with a weedless hook to easily penetrate lily pads, grass, and other tough cover. The Horny Toad calls ...
$4.29
NewZoom Z Craw
Zoom Z Craw
6 Colors available
The Zoom Z Craw features a long body with forward facing ribs and fluttering claws that mimic the movement of a crawfish. This soft plastic fishing lure comes with hook pockets located at top and bottom that allow you to easily rig it perfectly. Used by anglers across the globe, the Zoom Z Craw has a streamlined design that can slip into the thickest cover without a problem. Apart from its design, it also simulates the sound and ferocity of a miffed crawfish. The pulsating motion of the Z Craw a...
$4.29
NewZoom Meathead
Zoom Meathead
6 Colors available
The Zoom Meathead is a 4-in. long finesse worm that can be found in the tackle box of many seasoned anglers. This proven design features a bulky head that slims down over the length of the tail and ends with a small flat paddle. The bulbous head is 1 1/2-in. long to imitate the look of a real nightcrawler. The small worm-like build of this soft plastic fishing lure is very effective. The Meathead moves with a quivering action and lot of tail wobble. It is impregnated with salt to attract finicky...
$3.49
NewZoom Dead Ringer
Zoom Dead Ringer
4 Colors available
The Zoom Dead Ringer features the real-life motion and build of a larger ring worm, making it an instant attention-grabber. This lure's body has segmented rings that trap and hold water to create a larger presentation. The Zoom Dead Ringer is salt-impregnated, allowing for longer casts and an ideal sink rate. The fishing lure features a curly tail that flutters when it descends, and makes an irresistible action when you twitch it. The soft plastic fishing lure can be pitched into holes in the gr...
$3.99
NewZoom Centipede
Zoom Centipede
8 Colors available
The Zoom Centipede is a finesse worm that works as an effective bait for catching finicky bass. A prized possession of any veteran angler, the Zoom Centipede looks like a French Fry and darts like a real-life centipede. The movement of this soft plastic fishing lure is good enough to grab the attention of any predator fish. All you need to do is twitch the rod a bit and the softbait will be sent gliding in water with an irresistible motion. It is perfect for the Carolina rig, however, it is also...
$4.79
NewZoom Z Hog Jr.
Zoom Z Hog Jr.
7 Colorss available
The Zoom Z Hog Jr. has become a favorite fishing lure of anglers across the globe. Though it is a small package, it is extremely effective and deadly in most conditions. This compact flip bait produces a mesmerizing gliding action that is sure to attract the attention of the predator fish. The soft plastic fishing lure is salt-impregnated, making fish hold on longer. Pair the Zoom Z Hog Jr. with a heavy weight to penetrate and maneuver through heavy cover with ease. It is perfect for catching ba...
$4.29
NewZoom Split Tail Trailer
Zoom Split Tail Trailer
5 Colors available
The Zoom Split Tail Trailer features a slender body with narrow twin tails for simulating the motion of live bait. This trailer is ideal for tough situations when you need a bulky meal to tempt fish. It serves as the perfect solution for catching fish when they are short-striking and need an extra incentive for committing to a bite. Pair the Split Tail with a spinnerbait, buzzbait, or vibrating jig for a highly effective presentation. The dual skinny tails produce a fantastic action for alluring...
$3.49
NewZoom Fish Doctor
Zoom Fish Doctor
4 Colors available
The Zoom Fish Doctor is a great addition to the tackle box of any seasoned angler. This plastic fishing lure adds variety to your repertoire and helps you catch bass with its enticing movement in the water. The Fish Doctor is ideal for catching moody fish that are immune to the temptation of common lures. Slimmer than the Zoom Centipede, this soft plastic fishing lure provides an incredibly realistic action and feel. The french fry style finesse worm glides and darts with the slightest twitch, p...
$4.79

At a Glance: Soft Baits

Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. They are packaged rigged or unrigged. Many soft baits can be used with plain hooks while others work best with jig heads. Jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Soft baits come in a huge variety of colors and sizes, often within the specific lure series let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of soft baits are swimbaits, grubs, worms, tubes, baitfish, eels, slugs and leeches, crawfish, crab and shrimp, creatures, frogs and mice, insects, larvae and waxies, and eggs. Each type of lure will suit specific tactics and styles, while often being versatile enough for multiple applications and tactics. Soft baits are quite versatile and can be cast and trolled, while many work best in vertical presentations such as ice fishing or from piers and are exceptional when float fishing. FishUSA offers the best selection of soft baits for panfish, trout, bass, pike, walleye, and many saltwater species.

Top brands of soft baits at FishUSA include Berkley, Storm, Bobby Garland, Strike King and Leland's Lures.