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NewBay Rat Lures FishUSA Custom Glow Long Shallow Diver
Bay Rat Lures FishUSA Custom Glow L...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Long Shallow Diver offers a unique floating design made by anglers for anglers. These particular lures feature custom glow plastic colors designed by FishUSA's pro staff members. The custom glow color provides additional visibility when you are fishing in murky waters. The minnow-like appearance and fish-enticing wobbling action of this lure is sure to trigger strikes. The Long Shallow Diver is great for targeting all species of gamefish from walleye, salmon...
$9.99
$8.49
NewBay Rat Lures FishUSA Custom Glow Long Extra Deep Diver
Bay Rat Lures FishUSA Custom Glow L...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Long Extra Deep Diver features a unique design that mimics a minnow with an elongated lip to help it dive deep to the strike zone quickly. FishUSA's pro staff created these custom glow colors to give you increased visibility in the water, attracting fish from afar. Its wide body profile produces an attractive and fish enticing wobbling action that will trigger aggressive strikes from a variety of species. This Deep Diver has been proven effective for all spe...
$9.99
$8.49
NewLivingston Lures Pro Ripper
Livingston Lures Pro Ripper
17 Colors available
The Livingston Lures Pro Ripper is highly effective when fishing all day in the sun with clear waters. This lure is perfect for catching largemouth bass, smallmouth bass, striped bass, musky, walleye, pike, northern pike, redfish, and speckled trout. It is powered by EBS Technology to produce a sound that mimics a real fish. By replicating the sound of baitfish, it attracts fish better than traditional lures. This lure's slow sinking action and lipless design allows you to easily move through gr...
$7.99
$6.79
NewLivingston Lures Voyager 15
Livingston Lures Voyager 15
7 Colors available
The Livingston Lures Voyager 15 can make the task of any angler simple with its amazing functionality. Its elongated minnow-style body and quick-diving lip helps drive the lure down to depths up to 15 feet. When depth control is critical, this versatile lure is also effective when casting and retrieving. With a natural swim action, mimicking the movement of a baitfish, the Voyager excels in high-speed trolling for musky and pike. To enhance its attraction radius in the midwater column, the Voyag...
$14.99
$12.99
NewLivingston Lures Interceptor
Livingston Lures Interceptor
9 Colors available
The Livingston Lures Interceptor is designed for catching a variety of fish in stained or murky waters. It can be used for targeting largemouth bass, smallmouth bass, striped bass, pike, northern pike, muskie, walleye, redfish, and speckled trout. You can use this lure all day long for fishing in any condition. By synthesizing biological sounds of baitfish with the power of EBS Technology, it is able to lure fish in closer. With durable wire-through construction and heavy duty 2X strong hooks, t...
$12.99
$11.49
NewLivingston Lures Dive Master Jr. 8
Livingston Lures Dive Master Jr. 8
17 Colors available
The Livingston Lures Dive Master Jr. 8 is powered by state-of-the-art EBS Technology that mimics the actual sounds made by a baitfish. With its revolutionary sound technology, this lure can attract fish from double the distance of traditional lures. It is part of the highly decorated Pro series and a favorite of anglers for catching prey in all conditions. The Dive Master Jr. 8 is perfect for targeting largemouth bass, smallmouth bass, striped bass, pike, northern pike, muskie, walleye, redfish,...
$7.99
$6.79
Bagley Balsa Deep Diving Stick
Bagley Balsa Deep Diving Stick
9 Colors available
The Bagley Balsa Deep Diving Stick is the ultimate fishing lure to get you down to the depths where fish like to hide. This Deep Diving Stick is perfectly balanced with a full wire harness and internal weight system. Its tapered body, unique lip design, and lightweight balsa wood construction allows the bait to dive deeper quicker than other deep running baits on the market today. The balsa wood also helps create amazing vibration and tail movement to trigger uncontrolled strikes. If you're in d...
$8.49
$7.29
NewBay Rat Lures FishUSA Custom Glow Short Shallow Diver
Bay Rat Lures FishUSA Custom Glow S...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Short Shallow Diver is a very versatile stickbait that can be used in a variety applications. Designed for more shallow waters, this little diver performs phenomenally whether you are casting or trolling. The wide body and lip help the stickbait dive into the strike zone and produce a wobbling action that mimics a fleeing baitfish. Chosen by FishUSA Pro Staff, it is finished with custom glow colors that make the bait more attractive to fish, ensuring more ho...
$8.99
$7.79
NewBay Rat Lures Battle Crankbait
Bay Rat Lures Battle Crankbait
31 Colors available
The Bay Rat Lures Battle Crankbait is an extremely versatile square bill crankbait that creates an amazing and erratic action in the water. Featuring a life-like appearance with ultra-realistic HD color patterns, it can be fished to catch a wide variety of freshwater and saltwater species. The Battle Crankbait outfitted with two #4 treble hooks that won't tangle with each other and will absolutely hook up those monster bass. The Bay Rat Lures Battle Crankbait is made in the U.S.A.
$8.99
$7.79
NewBay Rat Lures Slash Rat Jerkbait
Bay Rat Lures Slash Rat Jerkbait
11 Colors available
The Bay Rat Lures Slash Rat Jerkbait is a highly effective suspending jerkbait that drive a wide variety of game fish crazy! When jerked or twitched, the Slash Rat creates a side to side action that perfectly mimics an injured baitfish. Its slow rise often triggers strikes during pauses in the retrieve. This jerkbait also features an internal rattle that produces a very natural sound to attract hidden fish. Its internal weight transfer system allows for long distance casts to cover lots of water...
$8.99
$7.79
NewBay Rat Lures Battle MD Crankbait
Bay Rat Lures Battle MD Crankbait
20 Colors available
The Bay Rat Lures Battle MD Crankbait is a medium diving crankbait that provides fantastic action to attract and battle a variety of game fish. This versatile crankbait features a durable bill that allows you to fish it in hard cover, without damaging the lure. An internal rattle produces a subtle noise to better attract hidden fish. This crankbait allows you to cover more area with longer casts and can also be effectively trolled. The Bay Rat Lures Battle MD Crankbait is made in the U.S.A.
$8.99
$7.79
NewBay Rat Lures FishUSA Custom Color Short Shallow Diver
Bay Rat Lures FishUSA Custom Color ...
5 Colors available
The Bay Rat Lures FishUSA Custom Color Short Shallow Diver is a custom quality, hand painted stickbait designed for fish found in shallow waters. This floating Shallow Diver is perfect for casting in ponds, lakes, streams, and rivers. It can also be effectively trolled behind a diver or downrigger ball. Swimming at a depth from 4 - 8 feet, trout, steelhead and salmon go crazy for it. This stickbait is also highly effective for a wide variety of inshore saltwater species.
$8.99
$7.79
NewStrike King Red Eyed Shad
Strike King Red Eyed Shad
11 Colors available
The Strike King Red Eyed Shad is an incredibly realistic lipless crankbait with a unique body shape and red eyes. The design of this lure mimics a fleeing shad in the water. It features free floating rattles to create amazing sounds and attract huge bass from afar. The Red Eye Shad crankbait is outfitted with two premium hooks to ensure more hook-ups.
$5.99
$5.29
NewStrike King KVD Square Bill Crankbait
Strike King KVD Square Bill Crankbait
12 Colors available
(2)
The Strike King KVD Square Bill Crankbait was designed by pro angler and BassMaster champion, Kevin VanDam. This crankbait features a square bill design that creates an erratic wandering action and helps deflect it off cover to better entice strikes. If you desire a silent approach, this lure does not have any internal rattles. Get a great action, great colors, and the Strike King trusted performance with the KVD Square Bill Crank!
$5.99
$5.29
NewSavage Gear 3D Minnow Diver
Savage Gear 3D Minnow Diver
7 Colors available
The Savage Gear 3D Minnow Diver was based on a 3D scan of a common minnow, giving it an incredibly realistic profile. Its arched body creates a rolling and flanking motion to provoke predatory fish to strike. The minnow diver is built with a hard ABS body, making it durable yet light enough to float slowly in the water. There's no wrong way to fish the Savage Gear 3D Minnow Diver; whether you are trolling or casting, you're gonna catch some fish!
$6.99 - $7.99
$5.99 - $6.79
NewOwner Cultiva Mira Vibe Crankbait
Owner Cultiva Mira Vibe Crankbait
6 Colors available
The Owner Cultiva Rip'n Minnow 70 is a lipless crankbait that features extra-large "living eyes" and a flashy, enticing finish that will tempt an entire host of fish. Imitating juvenile gamefish and small baitfish in looks, this bait rides nose-down, rattling and wiggling when casting, retrieving, or even using a slow troll. Each lure comes with two #6 Owner ST-36 super needlepoint treble hooks and is heavy enough to cast like a dream.
$8.99
$7.79
NewOwner Cultiva Rip'n Minnow 70
Owner Cultiva Rip'n Minnow 70
6 Colors available
The Owner Cultiva Rip'n Minnow 70 features tantalizing chattering rattles, realistic eyes, and a holographic foil finish. Twitch or crank this hard bait for an absolutely irresistible presentation for trout, bass, and more in any water. Each lure features two Owner ST-31 cutting point treble hooks.
$8.99
$7.79
NewLucky Craft Pointer 100DD Jerkbait
Lucky Craft Pointer 100DD Jerkbait
6 Colors available
The Lucky Craft Pointer 100DD Jerkbait is the best deep diving minnow jerkbait offered by Lucky Craft. Its sleek body combined with an elongated lip allow this bait to dive deeper than other jerkbaits on the market. Internal weights help create a wide wobble swimming action and a slow suspension when paused. This jerkbait features a rattle system to better attract those deep trophy fish. It is finished with 3-D eyes and a realistic paint job that drives fish crazy!
$14.99 - $16.99
$12.99 - $14.49
NewLucky Craft LC Crankbait
Lucky Craft LC Crankbait
6 Colors available
The Lucky Craft LC Crankbait features a high quality plastic square bill that creates a hard wobbling action. It is constructed of a high floating plastic that is incredibly durable. It can really hold its own when you're fishing those rocky bottom areas where bass like to hide. It features two ultra sharp hooks to make sure when a trophy fish takes a bite, it stays there. This crankbait is finished with a realistic color pattern.
$6.99 - $7.99
$5.99 - $6.79
NewLucky Craft LV 500 Lipless Crankbait
Lucky Craft LV 500 Lipless Crankbait
7 Colors available
The Lucky Craft LV 500 Lipless Crankbait is a favorite among all anglers, pros and amateurs alike! This unique crankbait can be cast long distance and swims quickly through the water to locate fish fast. Its brass and glass rattling system that attracts bass like no other lure. It features a natural shape and tight vibrating wobble action that drive fish mad. This crankbait is a must-have item for your tackle box!
$15.99
$13.99
NewLucky Craft Slender Pointer MR
Lucky Craft Slender Pointer MR
13 Colors available
The Lucky Craft Slender Pointer MR creates an erratic side-to-side action on the retrieve and also a horizontal suspension effect on the pause. It features a patented weight transfer system that allows it to be cast quickly and far. The Slender Pointer has an internal rattle system to better attract fish from afar. To increase hook-up rates, this stickbait has three ultra sharp hooks. It is finished with realistic color options to match any fishing condition.
$18.99 - $19.99
$16.49 - $16.99
NewLucky Craft Sammy
Lucky Craft Sammy
7 Colors available
The Lucky Craft Sammy is the ultimate top water bait if you enjoy the "Walk the Dog" technique. It features a cupped face, standing posture, and a unique body shape that helps create an irresistible swimming action. The cupped face allows the bait to spit up a small amount of water as it moves across the surface. Its banana shaped body combined with the ultra natural coloring enhances the realistic look of the bait, easily tricking trophy bass to take a big bite! This tournament proven hard bait...
$15.99 - $16.99
$13.99 - $14.49
NewLucky Craft Pointer Jerkbait
Lucky Craft Pointer Jerkbait
11 Colors available
The Lucky Craft Pointer Jerkbait features a revolutionary design that utilizes special brass weights that gives it a very low center of gravity. This causes the jerkbait to wobble and vibrate when the retrieve has been paused. Short twitches of your fishing rod will create the Walk the Dog action under the water. The combination of slow suspending movements with the Walk to Dog technique perfectly mimics a wounded baitfish. This effective jerkbait is finished with ultra realistic colors, making ...
$14.99 - $16.99
$12.99 - $14.49
NewChallenger Minnow
Challenger Minnow
12 Colors available
(11)
The Challenger Minnow is the last lure you will ever have to buy! Its streamlined body creates a unique swimming action in the water that is irresistible to fish. In addition, there is an internal rattle to better entice those hidden trophy fish to take a bite. The Challenger Minnow is finished with 3-D living eyes and hand painted with an ultra-realistic finish to perfectly mimic a real minnow. This versatile lure is most efficient when casting or trolling.
$6.99
$5.99
NewChallenger Junior Minnow
Challenger Junior Minnow
18 Colors available
The Challenger Junior Minnow is a smaller version of the classic Challenger Minnow lure. This versatile lure is most efficient when casting or trolling. It is finished with 3-D living eyes and hand painted with an ultra-realistic finish to emulate a real minnow. It features a streamlined body that creates a unique swimming action in the water that is irresistible to fish. Inside there is an internal rattle to entice hidden trophy fish to take a bite.
$6.29
$5.49
NewChallenger Micro Minnow
Challenger Micro Minnow
13 Colors available
The Challenger Micro Minnow is a tough, versatile little lure. Its streamlined body creates a unique swimming action in the water that is irresistible to fish. To perfectly mimic a real minnow, this lure is finished with 3-D living eyes and hand painted with an ultra-realistic look. It features an internal rattle to better attract hidden trophy fish.
$5.99
$5.29
NewRapala Saltwater Skitter Walk
Rapala Saltwater Skitter Walk
17 Colors available
The Rapala Saltwater Skitter Walk pairs its side-to-side action with a large internal rattle that mimics a wounded or fleeing baitfish. It features a superior, rugged construction that swims perfectly right out of the box. It utilizes a weighted tail to keep bait in a constant, natural position, for better hook-ups. This topwater bait is finished with realistic paint or chrome details. It is outfitted with two Premium VMC Perma Steel hooks and other rugged saltwater hardware.
$8.29
$7.29
NewRapala Skitter Walk
Rapala Skitter Walk
22 Colors available
The Rapala Skitter Walk features a superior, rugged construction that swims perfectly right out of the box. It features a weighted tail to keep bait in a constant, natural position. Its side-to-side action is paired with a large internal rattle that mimics a wounded baitfish. This topwater bait is finished with realistic paint or chrome details. It is outfitted with two VMC black nickel hooks.
$8.29
$7.29
Megabass S-Crank
Megabass S-Crank
12 Colors available
Megabass S-Crank is designed with a square bill to provide a hard-hitting wobble action to zone in on your target without any issues. This action will draw in unsuspecting predators to trigger them to take the bite. The S-Crank covers a wider area at a high speed in an erratic hunting motion. The Megabass S-Crank lure is built with a high-buoyancy to keep the treble hook from snags and delivers a tournament worthy performance anglers will appreciate.
$18.99 - $19.99
$16.49 - $16.99
Megabass Vision Oneten Silent
Megabass Vision Oneten Silent
12 Colors available
Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This jerkbait has a nose down profile that offers a deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike quiver with just enough flash, to catch the attention of unsuspecting fish. The Megabass Vision Oneten Silent lure is perfect for demanding North American fishing environments.
$24.99
$21.99
Luhr Jensen Speed Trap Crankbait
Luhr Jensen Speed Trap Crankbait
33 Colors available
The Luhr Jensen Speed Trap Crankbait is a favorite among bass pro anglers with its tournament winning design! This crankbait features a thin-walled, high action body with a square bill that creates incredible vibration with perfect balance. The powerful vibration works to trigger strikes lethargic or timid fish. You can fish it slowly or work through some heavy cover, it will not roll over at any speed. This crankbait perform best in shallow-to-medium depths on high-speed retrieves.
$7.49
$6.49
Rapala Dives-To DT
Rapala Dives-To DT
40 Colors available
(1)
The Rapala Dives-To DT utilizes high-quality balsa wood with strategically placed internal weights to produce a perfectly balanced crank bait. The body features a tapered fuselage and thin tail that creates the ultimate side-to-side crankbait action. The internal weights and thin polycarbonate lip allows for long casting up to 150 feet and also works to quickly dive down to your desired depth, keeping your bait in the strike zone longer. Every lure is hand-tuned and tank-tested, ensuring perfect...
$7.29 - $9.99
$6.29 - $8.49
Rapala Balsa Xtreme BX Brat
Rapala Balsa Xtreme BX Brat
12 Colors available
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lure moves throught the water creating a hard flash and wild tracking kick out action. Premium VMC hooks and high-quality finishes make the Balsa Xtreme BX Brat a lure to be reckoned with.
$8.49
$7.29
Rapala Dives-To DT Fat
Rapala Dives-To DT Fat
14 Colors available
The Rapala Dives-To DT Fat features a husky profile and square lip to easily work through heavy cover where large bass often hide. This crankbait's fat body creates a wide-rolling action and lots of wobble on slow retrieves. The DT Fat also features an internal rattle and foil or painted patterns to better attract fish. It is finished with 3D holographic eyes and premium VMC black nickel hooks. Every lure is hand-tuned and tank-tested, ensuring ultimate performance.
$7.49
$6.49
SteelShad XL Series Blade Bait
SteelShad XL Series Blade Bait
5 Colors available
(1)
The SteelShad XL Series Blade Bait is an amazing addition to the SteelShad lure family. After a decade of success with the original blade bait, the XL Series delivers all the attraction of its smaller brother and more! The SteelShad XL Series Blade Bait is constructed of durable, malleable 440 grade stainless steel and offers a more powerful, louder, solid action to bring in larger prey fish.
$9.49
$8.29
SteelShad Original Blade Bait
SteelShad Original Blade Bait
8 Colors available
The SteelShad Original Blade Bait has distinctive, timeless construction. This bait has been popularized by over a decade of success in smashing freshwater largemouth and smallmouth bass. The SteelShad Original Blade Bait is constructed of durable, malleable 440 grade stainless steel--don't switch baits, just bend this blade bait to alter to your changing target depths.
$6.99
$5.99
Phantom Lures Phantom Softail
Phantom Lures Phantom Softail
6 Colors available
The Phantom Lures Phantom Softail is an incredible slow-sinking jerkbait with a soft tail. This lure will give you the hookset reliability of a hard bait with the teasing action of a soft bait. Use a side-to-side "walk-the-dog" action combined with a slight rolling of the bait at the end of each glide for an incredible presentation with tantalizing belly flash. The Phantom Softail is a countdown's dream for suspended fish.
$19.99 - $24.99
$16.99 - $21.99
Phantom Lures Freak
Phantom Lures Freak
7 Colors available
The Phantom Lures Freak is a unique and loud topwater bait designed to rouse even the most cynical pike and musky from slumber. The double-bladed tail section is custom tunable for any pitch you desire, and the belly hook is specially engineered to periodically clank with the blades, adding extra noise. The Freak is built tough from high-impact resin that fishes like a maple lure, and the unbendable through-wire construction guarantees a strong, dependable lure.
$24.99
$21.99
Phantom Lures Tilly Jigging Lure
Phantom Lures Tilly Jigging Lure
20 Colors available
(1)
The Phantom Lures Tilly Jigging Lure is a multi-purpose, battle-born bait designed to pull in gamefish in all situations. This lure is Phantom's smallest at 2.5 inches, but its aggressive flutter on the fall and incorporated strong BB rattle bring in the big perch, sauger, and walleye that you are dreaming of. The Phantom Lures Tilly will be your new best friend.
$5.79
$4.99
Michigan Stinger Trip Lip
Michigan Stinger Trip Lip
12 Colors available
The Michigan Stinger Trip Lip is a deep-diving trolling lure with an awesome trip technology integrated into the lip. This eliminates fighting the lure and focuses the battle to your catch. When you get a strike, the release will open so you're not pulling against the lure. You can also trip the bait for an extremely easy retrieve. The Trip Lip is the next big thing to revolutionize trolling for big fish.
$10.99
$9.49

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.