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Hard Baits

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Hard Baits
Hard Baits
NewLunkerhunt Magic Bean Spinnerbait
Lunkerhunt Magic Bean Spinnerbait
7 Colors available
The Lunkerhunt Magic Bean Spinnerbait might be the size of a penny, but the amount of fish you'll haul in is worth so much more! Featuring a rotating tail blade, the Lunkerhunt Magic Bean Spinnerbait rings the dinner bell, calling fish to your area and triggering strikes. The Lunkerhunt Magic Bean Spinnerbait is highly versatile and great for vertical jigging, casting, or ice fishing.
$4.99
NewLunkerhunt Hatch Natural
Lunkerhunt Hatch Natural
15 Colors available
Combine the traditional shad profile with hyper-realistic finishes, and you get the eye-catching Lunkerhunt Hatch Natural fishing lure. Weighing in at about one ounce, the Lunkerhunt Hatch Natural casts long distances and sinks quickly into the strike zone. Equipped with two sticky strong treble hooks, the Lunkerhunt Hatch Natural will swim naturally and won't let go when a predator strikes! Featuring a lipless profile, this fast sinking hard bait excels when fished in heavy currents or deep wat...
$5.99
NewBerkley Warpig Lipless Crankbait
Berkley Warpig Lipless Crankbait
5 Colors available
What's the one thing you need when you're in the heat of a battle? A weapon! Use the Berkley Warpig Lipless Crankbait to help you conquer the waters and defeat hungry bass. The Warpig is a lipless bait that sinks nose first, deflecting off structures, reducing the number of hang-ups. With its aggressive action and rattling, the Warpig is irresistible to bass and works all year round. A deadly crankbait in a variety of colors, you should add the Berkley Warpig to your fishing arsenal.
$6.99
NewBerkley Skinny Cutter
Berkley Skinny Cutter
5 Colors available
Featuring a slender profile with a durable coffin-shaped bill, the Berkley Skinny Cutter is more reactive and versatile than the original. The coffin bill helps the Cutter dive deep while creating an enticing darting action that is irresistible to hungry fish. This highly versatile hard bait fits any style of fishing, whether you like to twitch, jerk, rip, or burn, you will surely outproduce your fishing buddies with the Berkley Skinny Cutter.
$7.99
NewBerkley Bad Shad Crankbait
Berkley Bad Shad Crankbait
7 Colors available
Sometimes to be good, you have to use something bad. The Berkley Bad Shad Crankbait turns a mellow fishing day into a feeding frenzy for hungry bass. The Bad Shad features a thin baitfish profile with an elongated lip to help it dive down into the danger zone. This premium casting shad sends out enticing vibrations and creates an irresistible side roll and a brazen tail wag. It is incredibly easy to cast and runs true right out of the package, making it a perfect first hard bait for beginners. P...
$6.99
NewBerkley Digger Crankbait
Berkley Digger Crankbait
7 Colors available
Demand attention with the Berkley Digger Crankbait! The Digger features a large rounded lip to dive deep quickly into the strike zone. This crankbait creates an aggressive wobble and an irresistible side flash that hungry bass cannot resist. This hard bait rises slowly on the pause and retrieval, looking like a tantalizing treat. Featuring sticky sharp hooks, a durable and lifelike paint job, with incredible performance, the Berkley Digger Crankbait will become your new favorite crankbait!
$6.99
NewBerkley Cutter
Berkley Cutter
13 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
$7.99
NewBandit Walleye Deep Diver - Special
Bandit Walleye Deep Diver - Special
2 Colors available
Bandit Walleye Deep Divers are great for walleye, zander, and other predator fish that explore deeper waters. These lures dive quickly with their round lip and slender build. Walleye Deep Divers are the go-to minnow jerkbait for many anglers.
$6.99
$5.29
NewBerkley Choppo
Berkley Choppo
10 Colors available
The Berkley Choppo features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The Choppo is extremely easy to use and can be fished successfully in open water, around shallow cover, or under boat docks. This hard bait swims straight at any speed and action begins as soon as it hits the water.
$8.99
NewRapala Jointed Shallow Shad Rap
Rapala Jointed Shallow Shad Rap
12 Colors available
Featuring a shallow diving lip and jointed body, the Rapala Jointed Shallow Shad Rap wiggles and wobbles to perfectly emulate a wounded baitfish. Its rhythmic rattle will put hungry bass into a trance, and draw them to your area. You can cast and crank this jointed shad rap around shallow cover or twitch it along the surface. Even at slow speeds, the shad rap's jointed body looks and vibrates like a struggling baitfish. Mimic a bass' favorite meal, and they will gobble up the Rapala Jointed Shal...
$6.29
NewLunkerhunt Fillet Crankbait
Lunkerhunt Fillet Crankbait
8 Colors available
Designed to catch all species of gamefish, you can't go wrong with the Lunkerhunt Fillet! This lipless sinking crankbait features a slow sink rate, keeping you in the strike zone longer. Great for shallow fishing around grassy areas, it maintains a natural, nose-down, bottom-feeding position when at rest. While looking like a snack, its internal rattle wakes up fish and calls them to eat. This versatile rattlebait is excellent for slow rolling, vertical jigging, or ripping techniques.
$6.99
NewSalmo Squarebill Floating Crankbait
Salmo Squarebill Floating Crankbait
8 Colors available
The Salmo Squarebill Floating Crankbait is the ideal lure if you love long casts and fishing through heavy cover. This floating lure is constructed with Salmo's proprietary high-density space-age foam. This gives it the same buoyancy as balsa wood but increases its durability to withstand many attacks from predatory fish. Its bulbous body creates an enticing wiggle as you work it through the current. This crankbait features a sturdy polycarbonate square lip so it will bounce off structures and m...
$7.49
NewArbogast Jitterbug
Arbogast Jitterbug
11 Colors available
(2)
What's that dancing and causing a commotion at the surface of the water? It's the irresistible Arbogast Jitterbug! The Jitterbug is a respected topwater lure proven to catch bass, pike, and other gamefish. Incredibly deadly when fished at night, it also ignites explosive strikes throughout the day. The Jitterbug features a unique double-cupped lip that produces a loud, rhythmic sound as it busts through the surface to entice fish to strike. There's a reason why anglers have used the Jitterbug fo...
$6.79
NewHeddon Super Spook Jr.
Heddon Super Spook Jr.
16 Colors available
Take the Heddon Super Spook Jr. for a walk and you're sure to bring home some bass. Known as one of the best walking topwater baits, bass and musky love this cigar-shaped lure. This baitfish imitator has an internal rattle that will attract a lot of attention. Constructed with heavy-duty components, the Spook Jr. can withstand many attacks and will help you haul in fish after fish. Equipped with super-sharp saltwater hooks, this bait can take on giant redfish, gator trout, and massive stripers.
$6.99
NewHeddon Super Spook
Heddon Super Spook
16 Colors available
Famous for its "walk the dog" action, the Heddon Super Spook hauls in fish after fish. Incredibly easy to fish, the Super Spook is one of the best walking topwater baits available. This cigar-shaped baitfish imitator features an internal rattle and attractive finishes that create noise and light to attract the attention of bass and redfish. Built with heavy-duty components, the Super Spook can stand up to the most vicious strikes. Outfitted with three super-sharp hooks, you have more hooking pow...
$6.99
Strike King KVD Square Bill Deep Diver Crankbait
Strike King KVD Square Bill Deep Di...
24 Colors available
The Strike King KVD Square Bill Deep Diver Crankbait is excellent for shallow-water fishing. With a running depth of over 9 feet and a body length of 2 1/2 inches, this crankbait is the perfect size for dominating the water. Designed to the specifications of Bassmaster Classic Champ, Kevin VanDam, the KVD Square Bill constantly wanders with erratic action while deflecting off cover. This action is sure to entice more strikes. These crankbaits are designed for stealth and have no internal rattles...
$7.49
NewCotton Cordell Shallow Minnow
Cotton Cordell Shallow Minnow
12 Colors available
Dominate the top of the water with the Cotton Cordell Shallow Minnow! You can use this classic baitfish imitator during any season to target many species of trophy fish. When fish are active, use a consistent, steady retrieve for a realistic wobbling action. To wake up the more lethargic fish, twitch this minnow for an enticing jerkbait presentation. Built with premium components and two sharp hooks, fish will take a bite of the minnow and won't be able to let go!
$5.49
NewCotton Cordell Deep Minnow
Cotton Cordell Deep Minnow
12 Colors available
You can impress your fishing buddies with the versatile Cotton Cordell Deep Minnow. This irresistible minnow provides you with the ability to fish multiple different presentations. This productive jerkbait can reach over 14 feet with a long cast, giving you a plethora of extended retrieval options. The elongated lip design imparts a slight roll while the long slender body creates an enticing side-to-side movement. The Cotton Cordell Deep Minnow also doubles as a highly effective trolling bait wi...
$5.49
NewPhantom Lures Banshee
Phantom Lures Banshee
23 Colors available
You'll be ringing the dinner bell with the Phantom Lures Banshee. Its internal ball bearings create an enticing rattle that calls to the attention of any fish nearby. Individually hand-painted, factory-tuned, and tank-tested, the Banshee provides a tight shimmy and wobble action while its razorback design creates a vibration within the water column, mimicking the movement of live bait. The versatile Banshee can be cast and punch through thick cover to target bass or also trolled using lead core....
$7.49
NewPhantom Lures Voodoo Shad
Phantom Lures Voodoo Shad
24 Colors available
The Phantom Lures Voodoo Shad is the ideal partner to search open waters for bass or walleye. Resembling an easy meal with its narrow tail and wide lip, the Voodoo Shad dives with a side-to-side action. Internal ball bearings create an enticing rattle that calls to the attention of any fish nearby. Twitch it for a lively presentation or slow-roll it to drive bass crazy. This high-quality crankbait will help you catch trophy-worthy fish!
$7.49
Captain Jay's Blade Baits
Captain Jay's Blade Baits
47 Colors available
(2)
Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is to snap jig them while you are drifting, keeping them vertical. Use a braided line with a barrel swivel and 18-inch fluorocarbon leader to ensure you feel the blade vibrating. The blade's proven fishing method is to lower it to the bottom, snap it...
$4.49
$3.99
Booyah One Knocker Lipless Crankbait
Booyah One Knocker Lipless Crankbait
18 Colors available
The Booyah One Knocker Lipless Crankbait provides a well-known thump like no other that fish go crazy for. Featuring carefully designed colors with realistic scales and a single oversized tungsten rattle, this irresistible bait is sure to be a worthy addition in your tackle box. The build of the Booyah One Knocker is lipless and aerodynamic for longer casts.
$6.79
Booyah Boss Pop
Booyah Boss Pop
12 Colors available
The Booyah Boss Pop delivers versatile and easy-to-use topwater action that bass will crave. Whether you’re popping or walking or any other technique in between, this bait is deadly at any retrieval speed. The Boss Pop features a shallow cupped mouth to create extra splashing to imitate distressed baitfish, and combined with the enticing colors and feather-dressed treble nothing will be in between you and the next strike.
$7.49
Booyah Prank Lipped Popper
Booyah Prank Lipped Popper
8 Colors available
The Booyah Prank Lipped Popper is an excellent choice for heavily fished waters. This deadly hard bait has a unique design that allows it to be fished on the top like a traditional popper or cranked through shallow waters. Featuring a cupped and shaved mouth, the Lipped Popper spits water to get attention on the surface. It has a small lip with a shaved back to help it dive and swim in the water with a unique style in the water that is sure to attract monster fish. The trailing treble is accentu...
$9.49
Booyah Hard Knocker Lipless Crankbait
Booyah Hard Knocker Lipless Crankbait
18 Colors available
Booyah Hard Knocker Lipless Crankbaits feature effective sounds and a smooth design to keep your fishing game high all day long. These cranks are designed to be aerodynamic for longer casts and feature a lipless design, premium finishes, 3D eyes, and finely drawn scaling for realistic detail. The multi-ball rattle realistically imitates the sound of distressed baitfish, letting big bass know it's time for a bite.
$6.79
Matzuo Furiko Crank
Matzuo Furiko Crank
8 Colors available
The Matzuo Furiko Crank is a square bill crankbait that features the Pendulum technology, an internal weighted pendulum to create motion. This crank is the first on the market to utilize a system by suspending a dense tungsten weight from the inside of the bait which swings 360 degrees. Plus, this technology creates a lifelike rocking motion allowing the pendulum to produce a slow rocking sway as this Furiko floats upward to the surface. The Matzuo Furiko Crank is a unique and innovative crankba...
$4.99
Bagley Pro Sunny B
Bagley Pro Sunny B
8 Colors available
The Bagley Pro Sunny B is a fast action balsa wood hard bait that works great in heavy cover or around laydowns. This fishing lure is weighted precisely for a simple casting experience. Its taller body profile has incredible buoyancy and tighter action, specifically designed to entice lazy fish that are hard to attract with other lures. The Pro Sunny B features a square lip that helps it dive to the strike zone as well as deflect off structures and vegetation to reach places where big bass resid...
$8.99
Bagley Diving Balsa B
Bagley Diving Balsa B
10 Colors available
The Bagley Diving Balsa B is one of the fastest diving fishing lures available on the market today. A big body with a lead lip, it moves like a dive bomb down to reach bass hiding in the strike zone. The hard bait features the balanced balsa buoyancy and water-pushing lip that creates a strong wobble on the retrieve. Constructed using the exclusive Heat Compression Molding (HCM) process, this crankbait has a full wire-through design making it incredibly strong and durable. The HCM process also a...
$8.49
Bagley Knocker B
Bagley Knocker B
6 Colors available
A competition-winning fishing bait, the Bagley Knocker B is a must have topwater bait for your tackle box. It casts like a bullet, allowing you to reach bass without disrupting their environment and spooking them. The Knocker B moves with its tail down, walking high in the water, darting with every twitch of your rod to create a disturbance at the surface. When twitched, the lure produces a loud knocking sound that put fish in a trance, drawing them to your area. Outfitted with two sturdy hooks ...
$7.49
Bagley Bang O Lure Spintail
Bagley Bang O Lure Spintail
9 Colors available
The Bagley Bang O Lure Spintail is the perfect hard bait for anglers who are looking for creative solutions to catch fish in calm waters. This stickbait features a spintail that churns and wobbles in the water, producing an irresistible commotion. The hand-tuned balsa action of this artificial hard bait mimics the motion of real baitfish to incite a response from bass and other freshwater species. Constructed using the exclusive Heat Compression Molding (HCM) process, this stickbait has a full w...
$8.99
Bagley Bang O Lure Twin Spin
Bagley Bang O Lure Twin Spin
9 Colors available
A favorite among anglers across the globe, the Bagley Bang O Lure Twin Spin creates a lot of action in the water to force bass to attack. This lipless hard bait has dual propellers at each end that spin at slow speeds to produce maximum surface agitation. This stickbait is best suited for calm waters where it is harder to pry away bass from their resting spots. This plastic fishing lure is excellent to fish over northern weedbeds to drive pike crazy with its commotion. The Twin Spin is outfitted...
$8.99
Bagley Rattlin’ B Minus
Bagley Rattlin’ B Minus
8 Colors available
To meet the demands of modern anglers, the Bagley Rattlin' B Minus was engineered to swim in shallow water through vegetation to target multiple species. Its lipless design is uniquely balanced to swim shallower than other lipless cranks on the market today. This hard bait produces a loud rattle and high vibration as it moves through the water. Light enough to cast, the Rattlin' B Minus is also effective when trolled or jigged. This versatile bait can be used in a variety of fishing situations f...
$5.99
Bagley Rattlin’ Honey B
Bagley Rattlin’ Honey B
9 Colors available
The Bagley Rattlin' Honey B is a lively little troublemaker that creates a commotion in the water crappies and bass cannot resist. This small bait was designed to be lightweight with a square lip so you can cast it easily and accurately and skip it off vegetation and rocks with fewer snags on the retrieve. Its internal rattle produces a subtle noise to grab the attention of finicky bass and trigger a strike. This lively hard hard bait creates ample disturbance in the water to elicit a response f...
$5.99
Bagley Balsa B
Bagley Balsa B
10 Colors available
If you're interested in hauling in trophy bass, the Bagley Balsa B is a highly buoyant fishing lure that is proven successful in waters with thick vegetation. This unstoppable hard bait features a square lip to help slip through weeds and bounce off rocks to pull bass out of hiding and strike. Constructed using the exclusive Heat Compression Molding (HCM) process, this crankbait has a full wire-through design making it incredibly strong and durable. The HCM process also allows for precise weight...
$8.49
Reef Runner XL
Reef Runner XL
5 Colors available
For an excellent deep diving trolling and casting lure, look no further than the Reef Runner XL. This rattling minnow bait is designed to dive quickly with an irresistible wobble, achieving 10 - 12 ft. when casting, and all the way up to 28 ft. trolling. The curved minnow profile, made of ABS plastic with a glass and steel rattle, and rounded diving bill of this bait are sure to catch you countless fish time after time, being a proven walleye and salmon tournament winner. To top off this strike-...
$9.99
River2Sea Goon
River2Sea Goon
12 Colors available
Acclaimed as an enforcing presence in the water, the River2Sea Goon harnesses all of its 'tough guy' features to battle large bass and win. This medium diving crankbait features an elongated cupped diving lip to help it move through the water with a sharp and aggressive wiggle that demands attention. Constructed with a tungsten weight force system, you can cast this hard bait farther, and it will dive down to 16 feet. Its fast floating ability allows the Goon to pop up and maneuver around vegeta...
$11.99
River2Sea Ruckus
River2Sea Ruckus
15 Colors available
Cause a commotion with one of the loudest lipless crankbaits on the market, the River2Sea Ruckus. Whenever you think you need a little noise to catch bass, one of these little guys will do the trick! The Ruckus features a dual frequency tungsten rattle system that sends out both low and high frequency rattle sounds. The natural baitfish profile of Ruckus makes it very attractive for large, hungry bass. Built with precision, the Ruckus crankbait has the ideal weight balance for a tight wiggle mot...
$11.99
River2Sea Ish Monroe Biggie Square Bill Crankbait
River2Sea Ish Monroe Biggie Square ...
15 Colors available
Designed by Bassmaster Elite angler Ish Monroe, the River2Sea Ish Monroe Biggie Square Bill Crankbait is notorious for hauling in monster trophy fish. This fast floating and shallow diving crankbait features an internal rattle and a square bill with a unique vibration pattern to attract bass in murky waters. Its tungsten weight force system allows you to cast the Biggie farther with ease. Built to bump and grind, the Biggie Square Bill Crankbait is sure to hypnotize bass with its lifelike action...
$9.99
River2Sea S-Waver
River2Sea S-Waver
5 Colors available
Super popular on the west coast, the River2Sea S-Waver is one of the finest fishing lures with a unique action. With its natural “S–Action” swimming motion, it will enticingly skim the surface, calling out bass to investigate. The action of this plastic fishing lure is created by River2Sea's exclusive Pin and Tenon Hinge. Its soft PVC tail makes the movement more prominent and noticeable. You can use the S-Waver as a surface lure or let it sink slowly and move naturally with the current. If you'...
$15.99 - $18.99
Yo-Zuri 3DR Pencil
Yo-Zuri 3DR Pencil
6 Colors available
The Yo-Zuri 3DR Pencil packs a large punch in a little package. It utilizes wave motion technology to create water disturbance and send vibrations throughout to attract bass and trigger them to strike. This hard bait has an incredibly lifelike appearance due to Yo-Zuri’s patented 3D internal prism finish to send out flashes of reflected light. These lights grab the attention of predatory fish and entice them into a chase after their favorite snack. An internal rear weight ensures an increased ca...
$8.49

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.