Lures

It’s no secret that casting a “jighead minnow” to targets on your forward-facing sonar (FFS) is arguably the most utilized technique in bass fishing today. Thanks to the incredible forward facing sonar technology we have at our fing …

Tuning a crankbait is one of the most overlooked but essential skills for any serious angler. If you've ever wondered why your crankbait veers off course or fails to trigger strikes, it may be out of tune. In this guide, you'll learn how to tune a cr …

Smallmouth bass can be aggressive, selective, or downright stubborn depending on the conditions. Whether you’re fishing deep rock piles, clear rivers, or cold northern lakes, having the right lure makes all the difference. These are the best sm …

Whether you're swimming a jig through grass, dragging one over rocky points, or flipping tight cover, choosing the best jig for bass can make a big difference. The right jig matches the conditions, bass behavior, and your fishing style. This guide br …

Whether you're dragging a worm across a rocky bottom or flipping heavy cover with a creature bait, choosing the best soft plastic for bass can greatly improve your success. The right bait offers lifelike motion and matches what bass want. This guide …

Whether you're finesse fishing with small soft swimbaits or launching giant glide baits in search of trophy bass, choosing the best swimbait is crucial. The right swimbait helps you mimic baitfish movement and trigger big strikes. This guide breaks d …

Drop shotting is one of the most effective techniques for pressured, clear-water bass. It relies on precision and subtle action to trigger bites from fish that won’t chase bigger presentations. But the bait at the end of your drop shot rig make …

The Whopper Plopper is one of the most effective topwater lures for catching bass. Its unique propeller-style tail creates a loud, churning action that triggers aggressive strikes from both largemouth and smallmouth bass. However, choosing the …

The Yamamoto Senko worm is one of the most effective soft plastics for catching bass. Its natural fall and subtle movement make it an irresistible lure in almost any fishing condition. However, choosing the best Senko color can greatly imp …

There’s a new trend taking the bass fishing industry by storm, and it may be the most bizarre one that we’ve ever seen. It’s dice baits, cubes of soft plastics with silicone rubber skirt material pulled through them. I know it sound …

Crappie are about as finicky as they come as far as panfish go, so using the right lures, jigs, and baits based on your location and current conditions will maximize your success. With their varied feeding habits and seasonal behaviors, having a rang …

When it comes to salmon fishing, the right lure can make all the difference. Whether you're trolling through deep waters or casting from the shore, selecting the right bait is essential for success. Below, we'll explore some of the best lures for sal …