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Rapala

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NewRapala Dives-To DT
Rapala Dives-To DT
40 Colors available
The Rapala Dives-To DT utilizes high-quality balsa wood with strategically placed internal weights to produce a perfectly balanced crank bait. The body features a tapered fuselage and thin tail that creates the ultimate side-to-side crankbait action. The internal weights and thin polycarbonate lip allows for long casting up to 150 feet and also works to quickly dive down to your desired depth, keeping your bait in the strike zone longer. Every lure is hand-tuned and tank-tested, ensuring perfect...
$7.29 - $9.99
NewRapala Balsa Xtreme BX Brat
Rapala Balsa Xtreme BX Brat
12 Colors available
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lure moves throught the water creating a hard flash and wild tracking kick out action. Premium VMC hooks and high-quality finishes make the Balsa Xtreme BX Brat a lure to be reckoned with.
$8.49
NewRapala Dives-To DT Fat
Rapala Dives-To DT Fat
14 Colors available
The Rapala Dives-To DT Fat features a husky profile and square lip to easily work through heavy cover where large bass often hide. This crankbait's fat body creates a wide-rolling action and lots of wobble on slow retrieves. The DT Fat also features an internal rattle and foil or painted patterns to better attract fish. It is finished with 3D holographic eyes and premium VMC black nickel hooks. Every lure is hand-tuned and tank-tested, ensuring ultimate performance.
$7.49
Rapala Ceramic Utility Knife
Rapala Ceramic Utility Knife
The Rapala Ceramic Utility Knife is the perfect choice for all cutting chores. With a 2x sharper blade and 15x edge retention compared to steel, you never need to sharpen it. This knife is lightweight, non-porous, and incredibly corrosion resistant. The handle features a comfortable, molded, soft grip. The compression sheath holds tight for safe storage and transportation.
$8.99
Rapala EZ Stow Line Scissors
Rapala EZ Stow Line Scissors
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Rapala EZ Stow Line Scissors are a must-have tool to put an end to trying to bite through or clipper cut braided line. The serrated cutting edge grips and effortlessly cuts through braided line. These scissors feature a retractable design and convenient neck lanyard so they are always close at hand.
$4.99
Rapala Decals
Rapala Decals
Rapala Decals give you the opportunity to show off your love for the world's best selling lures! They are made from high-quality outdoor material and can stick to any boat, truck, or hard surface.
$1.99 - $2.99
Rapala Digital Fish Gripper & Mag Spring Pliers Combo
Rapala Digital Fish Gripper & Mag S...
The Rapala Digital Fish Gripper & Mag Spring Pliers Combo gets you two great products at one low price! This combo is an excellent deal for any fisherman or anyone looking for that perfect gift for their favorite angler.
$74.99
Rapala Fillet Fork
Rapala Fillet Fork
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The Rapala Fillet Fork is the perfect addition to your fish processing tools. This handy tool will securely hold slippery fish to the cutting board while you fillet your fish.
$3.99
Rapala Mag Spring Pliers
Rapala Mag Spring Pliers
Rapala Mag Spring Pliers feature an innovative design and patent-pending Mag Spring system to keep the pliers open and ready for one-handed use. Constructed with 420 stainless steel and covered in tin-nickel alloy plating, these pliers will stand the test of time in the harshest conditions. The off-set design creates the perfect angle for hook removal, while the serrated jaws securely grip your hook. Other features include a built-in line cutter and a quick-draw sheath with belt clip.
$24.99
Rapala Angler's Pliers
Rapala Angler's Pliers
Rapala Angler's Pliers are constructed with durable and rust-resistant, nickel-plated, carbon steel. A double leaf spring makes these pliers easier and more convenient to use. Co-molded handles provide a secure grip, plus a side cutter is great for hooks and line.
$9.99
Rapala Super Shad Rap
Rapala Super Shad Rap
16 Colors available
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Designed to catch trophy fish, the Rapala Super Shad Rap is constructed with premium balsa wood and outfitted with heavy-duty hardware and hooks. The large but light lure features a natural profile and a large lip to simulate the shallow, wide rolling action of a baitfish. This versatile lure can be fished for pike, musky, bass, walleyes, perch and even some saltwater species! It comes in a variety of life-like patterns and colors, perfect for any fishing condition.
$13.99
Rapala Magnetic Tool Holder
Rapala Magnetic Tool Holder
The Rapala Magnetic Tool Holder will securely store your tools when not in use. This tool holder includes screws and high-strength bonding tape to mount anywhere in your boat, fish house, shop, or on any flat surface. Quickly and conveniently store your tools tight where you need them with the Rapala Magnetic Tool Holder.
$8.99 - $17.99
Rapala Floating Aerator Stones
Rapala Floating Aerator Stones
The Rapala Floating Aerator Stones are replacement stones for your Rapala Floating Aerator (sold separately). The air release stone assists in gently mixing air into water.
$6.99
Rapala Stainless Steel Pinch Tool Combo
Rapala Stainless Steel Pinch Tool C...
The Rapala Stainless Steel Pinch Tool Combo includes three of the most used tools by anglers. These contemporary designed tools will make even the most frustrating tasks easy to complete. These essential tools are made from stainless steel, and will remain rust and corrosion free.
$10.99
Rapala Scatter Rap Glass Shad
Rapala Scatter Rap Glass Shad
14 Colors available
The Rapala Scatter Rap Glass Shad features a custom scatter lip that will consistently deliver erratic and evasive sweeping actions. The see-thru body takes on a realistic look as it radiates and reflects surrounding colors. The Scatter Rap Glass Shad mimics vulnerable baitfish as its cast or trolled. This is a perfect lure choice for all types of gamefish.
$6.49
Rapala High Contrast Digital Scale
Rapala High Contrast Digital Scale
The Rapala High Contrast Digital Scale is equipped with features that will benefit all anglers. This water-resistant scale has eight storage locations to record the weight of each catch. This scale is built with a reverse image LCD display, making it easy to use and view in direct sunlight. The Rapala High Contrast Digital Scale includes a fish-friendly grip for a quick and safe weighing and an optional stainless steel hook. The tare weight feature allows you to weigh your fish in a container wi...
$39.99
Rapala RipStop
Rapala RipStop
14 Colors available
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The Rapala RipStop is built with a one-of-a-kind tail design that generates a fast-ripping and flashing swimbait action. It also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow rise. This lure features two VMC black nickel, fine wire hooks for instant hook insertion and 3D holographic eyes. Fish with the RipStop for all species of gamefish using various techniques. This RipStop will cast far with little effort.
$8.49
Rapala X-Rap Twitchin' Mullet
Rapala X-Rap Twitchin' Mullet
17 Colors available
The Rapala X-Rap Twitchin' Mullet features a slow-sinking action that allows a glide and drop technique to land the mullet in areas where fish love to bombard their prey. Featuring heavy-duty hardware and super-strong VMC hooks, the X-Rap Twitchin' Mullet won’t disappoint when it comes to performance and casting capabilities.
$9.99
Rapala X-Rap Magnum
Rapala X-Rap Magnum
20 Colors available
The Rapala X-Rap Magnum is built to withstand tough big water environments. Featuring 3X split rings with 4X VMC perma steel hooks and deep-diving lips, this lure will be able to dive 10 to 30 feet depending on the model. Anglers will have no problems targeting those aggressive fish with the textured translucent body, internal holographic foil, and 3D eyes of the Rapala X-Rap Magnum. Some models feature colored lip for added attraction.
$16.49 - $20.99
Rapala X-Rap Twitchin' Minnow
Rapala X-Rap Twitchin' Minnow
17 Colors available
The Rapala X-Rap Twitchin' Minnow won’t disappoint when it comes to performance and casting capabilities. This lure is designed to deliver a tight walk-the-dog swimming action that will trigger the fish to attack its prey. The X-Rap Twitchin' Minnow features heavy-duty hardware, super-strong VMC hooks, and 3D holographic eyes; all great qualities to bring in the fish.
$10.49 - $13.49
Rapala Skitter V
Rapala Skitter V
12 Colors available
The Rapala Skitter V features a V-Rap body design with a tail-weighted balance, both altering the actions of the lure. This combination allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. This topwater bait features VMC black nickel round bend hooks, 3D holographic eyes, and a translucent body. Got an incredibly lifelike look in the water, get the Rapala Skitter V!
$8.99
Rapala Husky Magnum
Rapala Husky Magnum
10 Colors available
The Rapala Husky Magnum is constructed of heavy-duty plastic and built to handle aggressive large species. This lure will surely attract fish with its lifelike appearance, including a natural scale pattern, internal pearlescent foil, and 3D eyes. This high-speed trolling lure has a diving depth of 15 to 25 feet, depending on the model, and runs straight at up to 12 knots. The Husky Magnum is a perfect inshore gamefish species lure.
$12.99 - $13.99
Rapala X-Rap Long Cast
Rapala X-Rap Long Cast
18 Colors available
The Rapala X-Rap Long Cast lure is a heavy-duty bait designed for extreme casting in tough conditions. This ulre features super-strong VMC hooks, durable hardware, and a variety of retrieve actions. The X-Rap Long Cast lure performs well in the most demanding water conditions with its flutter on the drop capabilities. It also makes a great inshore gamefish species lure.
$13.99 - $14.99
Rapala X-Rap Long Cast Shallow
Rapala X-Rap Long Cast Shallow
18 Colors available
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The Rapala X-Rap Long Cast Shallow lure is a great inshore gamefish species lure that is built tough and designed for longer casting dives of 1 to 2 feet. This lure flutters on the drop and provides multiple presentation options. The X-Rap Long Cast Shallow offers anglers the ease of targeting those large aggressive fish using multiple retrieves.
$13.99 - $14.99
Rapala X-Rap Saltwater SubWalk
Rapala X-Rap Saltwater SubWalk
17 Colors available
The Rapala X-Rap Saltwater SubWalk lure is built for extreme casting, with its internal long-cast system that allows the lure to fly off into the distance. This lure has a flashy exterior construction with 3D holographic eyes. The side-to-side motion triggers the fish to attack. Featuring heavy hardware and super strong VMC hooks, the Rapala X-Rap Saltwater SubWalk lure won’t disappoint when it comes to landing in the target zone.
$9.79
Rapala Magnetic Release
Rapala Magnetic Release
The Rapala Magnetic Release is crafted from powerful magnets that hold strong but also pull apart with ease when needed. One end features a carabiner clip that can be attached to your vest, pants, bag, and other items for convenient and easy access; the other end has a strong split ring for attaching small knives and other tools. Each Magnetic Release can hold up to 6.6 lbs.
$9.99
Rapala Utility Boxes
Rapala Utility Boxes
Rapala Utility Boxes are perfect for storing and organizing lures, jigs, and other tackle you might want to bring along. The heavy-duty sides and waterproof seal ensure that your items are protected from the harsh elements. Outfitted with high compression hook clips, slotted and ribbed foam, and an easy open lid, Rapala Utility Boxes are an essential piece to add to your ice arsenal.
$14.99 - $19.99
$12.99 - $16.99
Rapala Jig Box
Rapala Jig Box
2 Sizes available
Rapala Jig Boxes are an essential piece of storage equipment to organize and protect your jigs. Featuring a heavy-duty exterior and waterproof seal, your jigs are completely protected from the elements. Outfitted with high-compression hook clips and slotted compression foam that can be used for added padding or extra storage space, Rapala Jig Boxes are a simple, yet tough to hold all your jigs securely.
$14.99 - $19.99
$12.99 - $16.99
Rapala Floating Aerator
Rapala Floating Aerator
The Rapala Floating Aerator features a compact size with big features and functionality. Outfitted with a water-activated switch and air release stone at the bottom, this aerator is ideal for most bait-storage containers.
$24.99
Rapala Fillet Glove
Rapala Fillet Glove
The Rapala Fillet Glove is made of Tuff-Knit yarn with synthetic fibers and stainless steel. This glove protects you from injury during filleting. With one glove that fits either hand, you can use this machine washable glove for years of safe use.
$14.99
Rapala Flat Jig
Rapala Flat Jig
10 Colors available
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Rapala Flat Jigs are specially crafted for deep water and excellent performance in heavy current conditions. With their flat body design and heavy size to weight ratio, these jigs maintain their gliding action even in the most challenging environments. These jigs dive fast and stay responsive and easy to control regardless of depth. Rapala Flat Jigs are your perfect choice for ice fishing or in open water.
$6.79 - $6.99
Rapala Slab Rap
Rapala Slab Rap
12 Colors available
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Rapala Slab Raps utilize a unique shape for ultimate action and attraction over a variety of gamefish species. Each lure is equipped with two VMC round bend treble hooks and feature a forward-weighted design for an ultra-aggressive look. Slab Raps provide excellent versatility and may be fished with a straight retrieve, lift-and-drop approach, or even skimmed across the tops of vegetation. With their erratic, side-to-side wobbling action and wide movement, Rapala Slab Raps are sure to deliver tr...
$5.79
Rapala Shad Dancer
Rapala Shad Dancer
21 Colors available
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Rapala Shad Dancers feature balsa bodies and VMC black nickel round bend hooks that provide strength and hold. These dancers are similar to the Tail Dancer lure but have been re-designed to feature the ever-popular shad profile! Whether cast or trolled, these baits will attract walleye and other gamefish with their quiet, yet aggressive tail sweeping action.
$7.49
Rapala Lithium Ion Cordless Fillet Knife Combo
Rapala Lithium Ion Cordless Fillet ...
The Rapala Lithium Ion Cordless Fillet Knife Combo features a Lithium Ion battery that maintains speed and torque without loss of power even when battery power is low. This knife is crafted with a comfortable grip to reduce fatigue, as well as a vented body to allow air to flow through the engine and keep it cool and running smoothly. This Fillet Knife Combo is packed into an EVA padded storage case and includes one cordless knife, two Lithium Ion batteries, one 6 inch & one 7 1/2 inch recip...
$124.99
Rapala Scatter Rap Deep Husky Jerk
Rapala Scatter Rap Deep Husky Jerk
23 Colors available
Rapala Scatter Rap Deep Husky Jerks are constructed from tough, durable plastic and VMC black nickel round bend hooks that provide superior strength and hold. Featuring a custom scatter lip design to dive deep, and a lightweight, suspending plastic body, these baits glide just above the bottom to avoid snagging and ensure maximum attraction. Gamefish can't resist the rattling sound and baitfish-mimicking erratic swimming action of Rapala Scatter Rap Deep Husky Jerks!
$6.99
Rapala Shadow Rap Shad
Rapala Shadow Rap Shad
24 Colors available
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Rapala Shadow Rap Shads are designed with an irresistible, slow-rising action that perfectly mimics a struggling shad. From the sharp left-to-right turns during the retrieve, to the vertical rise when paused, the movement of these lures is nothing less than lethal for bass and other gamefish. Color combinations include translucent colors that increase flash and frosted colors that absorb light; each adding its own fish-attracting characteristics. Quality components include premium finishes, inte...
$8.99
Rapala Snap Rap
Rapala Snap Rap
11 Colors available
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Rapala Snap Raps bring a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. These unique, tough little baits are fished with a snap retrieve method - darting fast on rod snap, then quickly gliding back to bottom. The durable body construction is appropriate for all species of game fish.
$6.99 - $7.99
Ice Force Beanie
Ice Force Beanie
The Ice Force Beanie is a great way to keep your head warm, while showing off your fishing interest. This beanie is knitted and features a white Ice Force fish logo embroidered on the front.
$9.99
$8.49
Rapala Floating Fish Gripper
Rapala Floating Fish Gripper
Rapala Floating Fish Grippers allow anglers to land and release fish without harm. These grippers feature a wrist lanyard to keep them handy, plus they float, so even if you drop them, they wont sink to the bottom. Rapala Fish Grippers make it easy to securely hold a fish with just one hand. Each package contains one gripper.
$9.99 - $12.99
Rapala Metal Stringer
Rapala Metal Stringer
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The Rapala Metal Stringer is constructed of heavy-duty, corrosion-resistant stainless steel with a vinyl-coating. This stringer features solid brass sliding sleeves and swivels with nine sliding clasps and two end clasps. The Rapala Metal Stringer is a great way to keep your catch in the water while you continue fishing. This stringer is five and one-half feet in length. Each package contains one stringer.
$18.99
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