Rapala

When chuggers and topwater spooks aren't working; try walking the dog just under the surface and see bass go wild! The Rapala X-Rap Subwalk skitters less than two feet below the surface when you employ the walk-the-dog technique, right where baitfish are chased. Work this hard bait slowly, letting it sink and glide on the pause; then, using various retrieval rates, the Subwalk will rattle with a side-to-side action. Its unique lateral tail fin provides stability for quick retrieves. With an inte...

Take it to the extreme with the Rapala Balsa Xtreme BX Waking Minnow! Featuring the classic slow-rolling action that shallow bass love, this surface-waking hard bait provides incredible performance. Rapala wanted to have the best of both worlds; it is built tough with a rugged design of a balsa core with a durable copolymer outer shell, giving it perfect buoyancy and durability. You can cast the Waking Minnow long distances, and when you use a slow retrieve, it will get hammered all day long. Th...

Developed to handle the wear and tear dished out by massive, hard-hitting fish; the Rapala CountDown Magnum is constructed saltwater tough. Whether it's the metal lip, welded line tie, heavy-duty split rings, or Perma Steel hooks, the Rapala CountDown Magnum is armed to the teeth for long life and deadly performance. Composed of extremely tough African Abachi wood, these sinking lures will swim flawlessly at any pace, cast or trolled.

The Rapala Floating Magnum is the ideal choice for catching practically any saltwater species and a variety of freshwater species. Composed of durable and robust African Abachi wood, these shallow-running lures implement a tapered lip design that produces the renowned Rapala “wounded-minnow” performance at any speed of retrieval. The Rapala Floating Magnum is built for deadly precision and premium performance with the use of the Perma Steel hooks and rugged rust-resistant hardware.

Created as a fast trolling needlefish lure, the Rapala Sliver is an extremely useful lure that can be employed for luring in a wide variety of fish. A lethal weapon on the Great Lakes, the broken back design produces an amazingly realistic needlefish simulation at any speed. The Rapala Sliver has rugged saltwater rigging, and the hardware comes equipped with deadly Perma Steel hooks. Bring your trolling game to the next level with the Rapala Sliver.

The Rapala Tail Dancer swims smoothly with a "wide-tail" style without losing the renowned Rapala action and capability. Constructed using Balsa wood with an internal rattle system, the Tail Dancer features VMC black nickel treble hooks for deadly swift piercing sharpness and the durability to handle tough battles. Each Rapala Tail Dancer lure swims excellently as soon as it hits the water. For maximum effect, use a stop and go method the Tail Dancer simulates bait riding the currents in all wat...

The Rapala X-Rap Shad Shallow lure is the ideal option for shallow water presentations to the pesky fish hiding in emerging weeds or up against drop-offs. The X-Rap Shad Shallow lure's premium internally textured finish creates an enchanting shad-like shimmer, while the dressed Premium VMC Black Nickel rear treble transforms short strikes into powerful hook-ups. The Rapala X-Rap Shad Shallow's internal long-casting mechanism ensures accurate, bullet-like casts with deadly precision and efficienc...

Show off the size of your catch with the Rapala Retractable Ruler! This ruler uses oversized, easy to read numbers on a non-reflective surface so length will always show up in your photos. Another neat feature is a flip-up nose board to ensure easy and accurate measuring every time. It is built from a UV protected and waterproof material that can withstand many years of use. Always know the length of your next catch with the Rapala Retractable Ruler!

With a hidden cutting area, the Rapala Retractable Line Scissors will keep you from any cuts or nicks on your hands. Its super sharp blades cut small braid and nylon fishing line easily and quickly. Featuring an ergonomic design, these scissors are very easy to use. Slide your line into the "V" cavity and squeeze the red handles. Outfitted with a carabiner clip, you can secure the Retractable Line Scissors anywhere you find handy.

Featuring a shallow diving lip and jointed body, the Rapala Jointed Shallow Shad Rap wiggles and wobbles to perfectly emulate a wounded baitfish. Its rhythmic rattle will put hungry bass into a trance, and draw them to your area. You can cast and crank this jointed shad rap around shallow cover or twitch it along the surface. Even at slow speeds, the shad rap's jointed body looks and vibrates like a struggling baitfish. Mimic a bass' favorite meal, and they will gobble up the Rapala Jointed Shal...

The Rapala LED UV Pinch Light is an essential tool with excellent lighting power to charge up your glow baits. You can conveniently attach this light on your key ring, on your vest, or wherever you want to have quick access to recharging your baits.

The Rapala Richardson 112 Trucker Hat has a classic design, making it a worthy addition to the wardrobe of any angler. It features an embroidered Rapala logo in a variety of colors to fit the style of any wearer. This hat is made from a blend of polyester and cotton, making it breathable and comfortable. The mid-profile, six-panel, structured construction combined with the adjustable snap-back of this cap ensures that it fits your head perfectly. It features a pre-curved visor that maintains its...

The Rapala Flexfit Hat is a mid-profile, 6-panel hat designed for people who frequent the wilderness and bear the onslaught of the elements. Thanks to its robust construction, it is ideal for hunters and anglers, who ply their trade in the woods and rugged places. While lurking for their big catch, the Flexfit caps keep them safe from dripping rain and ensures clear vision by blocking sunrays from reaching the eyes. The buckram backed front panels retain their shape even when you rough up the ha...

The Rapala Saltwater Skitter Walk pairs its side-to-side action with a large internal rattle that mimics a wounded or fleeing baitfish. It features a superior, rugged construction that swims perfectly right out of the box. It utilizes a weighted tail to keep bait in a constant, natural position, for better hook-ups. This topwater bait is finished with realistic paint or chrome details. It is outfitted with two Premium VMC Perma Steel hooks and other rugged saltwater hardware.

The Rapala Skitter Walk features a superior, rugged construction that swims perfectly right out of the box. It features a weighted tail to keep bait in a constant, natural position. Its side-to-side action is paired with a large internal rattle that mimics a wounded baitfish. This topwater bait is finished with realistic paint or chrome details. It is outfitted with two VMC black nickel hooks.

The Rapala Dives-To DT utilizes high-quality balsa wood with strategically placed internal weights to produce a perfectly balanced crank bait. The body features a tapered fuselage and thin tail that creates the ultimate side-to-side crankbait action. The internal weights and thin polycarbonate lip allows for long casting up to 150 feet and also works to quickly dive down to your desired depth, keeping your bait in the strike zone longer. Every lure is hand-tuned and tank-tested, ensuring perfect...

Bass love whackin' the Rapala Balsa Xtreme BX Brat! The Brat combines a balsa inner core with a tough, copolymer shell to create a buoyant, yet durable crankbait. Perfect for shallow-water fishing, this crankbait features a squarebill to deflect off cover while moving with an aggressive wobble. Our customers love the Rapala Brat because they have a fantastic wiggling action at all speeds, and they cast a mile! The Brat might be small in size, but they fish with an attitude, with a hard flash and...

The Rapala Dives-To DT Fat features a husky profile and square lip to easily work through heavy cover where large bass often hide. This crankbait's fat body creates a wide-rolling action and lots of wobble on slow retrieves. The DT Fat also features an internal rattle and foil or painted patterns to better attract fish. It is finished with 3D holographic eyes and premium VMC black nickel hooks. Every lure is hand-tuned and tank-tested, ensuring ultimate performance.

The Rapala Ceramic Utility Knife is the perfect choice for all cutting chores. With a 2x sharper blade and 15x edge retention compared to steel, you never need to sharpen it. This knife is lightweight, non-porous, and incredibly corrosion resistant. The handle features a comfortable, molded, soft grip. The compression sheath holds tight for safe storage and transportation.

Rapala EZ Stow Line Scissors are a must-have tool to put an end to trying to bite through or clipper cut braided line. The serrated cutting edge grips and effortlessly cuts through braided line. These scissors feature a retractable design and convenient neck lanyard so they are always close at hand.

Rapala Decals give you the opportunity to show off your love for the world's best selling lures! They are made from high-quality outdoor material and can stick to any boat, truck, or hard surface.

Rapala Mag Spring Pliers feature an innovative design and patent-pending Mag Spring system to keep the pliers open and ready for one-handed use. Constructed with 420 stainless steel and covered in tin-nickel alloy plating, these pliers will stand the test of time in the harshest conditions. The off-set design creates the perfect angle for hook removal, while the serrated jaws securely grip your hook. Other features include a built-in line cutter and a quick-draw sheath with belt clip.

Rapala Angler's Pliers are constructed with durable and rust-resistant, nickel-plated, carbon steel. A double leaf spring makes these pliers easier and more convenient to use. Co-molded handles provide a secure grip, plus a side cutter is great for hooks and line.

Designed to catch trophy fish, the Rapala Super Shad Rap is constructed with premium balsa wood and outfitted with heavy-duty hardware and hooks. The large but light lure features a natural profile and a large lip to simulate the shallow, wide rolling action of a baitfish. This versatile lure can be fished for pike, musky, bass, walleyes, perch and even some saltwater species! It comes in a variety of life-like patterns and colors, perfect for any fishing condition.

The Rapala Magnetic Tool Holder will securely store your tools when not in use. This tool holder includes screws and high-strength bonding tape to mount anywhere in your boat, fish house, shop, or on any flat surface. Quickly and conveniently store your tools tight where you need them with the Rapala Magnetic Tool Holder.

The Rapala Floating Aerator Stones are replacement stones for your Rapala Floating Aerator (sold separately). The air release stone assists in gently mixing air into water.

The Rapala Stainless Steel Pinch Tool Combo includes three of the most used tools by anglers. These contemporary designed tools will make even the most frustrating tasks easy to complete. These essential tools are made from stainless steel, and will remain rust and corrosion free.

The Rapala Scatter Rap Glass Shad features a custom scatter lip that will consistently deliver erratic and evasive sweeping actions. The see-thru body takes on a realistic look as it radiates and reflects surrounding colors. The Scatter Rap Glass Shad mimics vulnerable baitfish as its cast or trolled. This is a perfect lure choice for all types of gamefish.

The Rapala High Contrast Digital Scale is equipped with features that will benefit all anglers. This water-resistant scale has eight storage locations to record the weight of each catch. This scale is built with a reverse image LCD display, making it easy to use and view in direct sunlight. The Rapala High Contrast Digital Scale includes a fish-friendly grip for a quick and safe weighing and an optional stainless steel hook. The tare weight feature allows you to weigh your fish in a container wi...

The Rapala RipStop is built with a one-of-a-kind tail design that generates a fast-ripping and flashing swimbait action. It also creates a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super-slow rise. This lure features two VMC black nickel, fine wire hooks for instant hook insertion and 3D holographic eyes. Fish with the RipStop for all species of gamefish using various techniques. This RipStop will cast far with little effort.

The Rapala X-Rap Twitchin' Mullet features a slow-sinking action that allows a glide and drop technique to land the mullet in areas where fish love to bombard their prey. Make flashes in the water while using the walk-the-dog technique to trigger strikes from trophy fish. For an ultra-realistic presentation, it combines a shad-like profile with a translucent body and 3D holographic eyes. Equipped with heavy-duty hardware and super-strong VMC hooks, the X-Rap Twitchin' Mullet won’t disappoint whe...

The Rapala X-Rap Magnum is built to withstand tough big water environments. Featuring 3X split rings with 4X VMC perma steel hooks and deep-diving lips, this lure will be able to dive 10 to 30 feet depending on the model. Anglers will have no problems targeting those aggressive fish with the textured translucent body, internal holographic foil, and 3D eyes of the Rapala X-Rap Magnum. Some models feature colored lip for added attraction.

The Rapala X-Rap Twitchin' Minnow won’t disappoint when it comes to performance and casting capabilities. This lure is designed to deliver a tight walk-the-dog swimming action that will trigger the fish to attack its prey. The X-Rap Twitchin' Minnow features heavy-duty hardware, super-strong VMC hooks, and 3D holographic eyes; all great qualities to bring in the fish.

The Rapala Skitter V features a V-Rap body design with a tail-weighted balance, both altering the actions of the lure. This combination allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. This topwater bait features VMC black nickel round bend hooks, 3D holographic eyes, and a translucent body. For an incredibly lifelike look in the water, get the Rapala Skitter V!

The Rapala Husky Magnum is constructed of heavy-duty plastic and built to handle aggressive large species. This lure will surely attract fish with its lifelike appearance, including a natural scale pattern, internal pearlescent foil, and 3D eyes. This high-speed trolling lure has a diving depth of 15 to 25 feet, depending on the model, and runs straight at up to 12 knots. The Husky Magnum is a perfect inshore gamefish species lure.

The Rapala X-Rap Long Cast lure is a heavy-duty bait designed for extreme casting in tough conditions. This lure features super-strong VMC hooks, durable hardware, and a variety of retrieve actions. The X-Rap Long Cast lure performs well in the most demanding water conditions with its flutter on the drop capabilities. It also makes a great inshore gamefish species lure.

The Rapala X-Rap Long Cast Shallow lure is a great inshore gamefish species lure that is built tough and designed for longer casting dives of 1 to 2 feet. This lure flutters on the drop and provides multiple presentation options. The X-Rap Long Cast Shallow offers anglers the ease of targeting those large aggressive fish using multiple retrieves.

The Rapala X-Rap Saltwater SubWalk lure is built for extreme casting, with its internal long-cast system that allows the lure to fly off into the distance. This lure has a flashy exterior construction with 3D holographic eyes. The side-to-side motion triggers the fish to attack. Featuring heavy hardware and super strong VMC hooks, the Rapala X-Rap Saltwater SubWalk lure won’t disappoint when it comes to landing in the target zone.

The Rapala Magnetic Release is crafted from powerful magnets that hold strong but also pull apart with ease when needed. One end features a carabiner clip that can be attached to your vest, pants, bag, and other items for convenient and easy access; the other end has a strong split ring for attaching small knives and other tools. Each Magnetic Release can hold up to 6.6 lbs.

The Rapala Floating Aerator features a compact size with big features and functionality. Outfitted with a water-activated switch and air release stone at the bottom, this aerator is ideal for most bait-storage containers.