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The Schooley's De-Ma-Reel is a great replacement reel for any ice rod using a wide spool horizontal jigging reel. This reel features plastic construction with a bracket for mounting, a drag tension adjustment and a linemarker.

Please note: These reels come in Green, Red and Yellow Colors. Our color choice only.

(10 Reviews)
of customers would recommend this product.100%
Ease of use (3)
affordable (2)
simple design (2)
Best Uses
Jigging for Panfish (3)
For bluegill and crappie (2)

Customer Reviews
Keep it simple 
Pros: Very light
Best Uses: Jigging for Panfish
Comments: These work great for finesse fishing
Oostburg, WI
good product 
Pros: quality product for what it is
Cons: really none
Best Uses: used for tipdowns
Comments: Arrived in less than a week !!! wow!!!!
Northern Wisconsin
great bang for your buck 
Pros: affordable, simple design, works great
Cons: narrow channel for mounting
Best Uses: I use then when i build tip downs
Comments: had to cut off tabs to mount on wider handle rods, mounting channel could be a tad longer
Dave R
As simple as it gets 
Pros: Ease of use, simple design
Best Uses:
Comments: These reels have endured the test of time. Simple and functional. While I would highly recommend Schooley reels I was a bit disappointed that this reel was not of the quality of the reels that came with a couple of the Schooley combos I have purchased. I on the bottom lip of the spool there was a rough spot and small crack. Fine grit sand paper took care of that. Also, the knob was stiff so I had to remove it and use fine grit sandpaper on the shaft. Once that was done the knob turned freely when reeling. But after all this is a $4 reel so these were not much of an issue.
Des Moines Iowas
Old Jim
Great Company 
Pros: Ease of use
Best Uses:
Comments: Very happy with the reels that we purchased, they are exactly like the old ones that I have but with the improvement of the line depth control. I will definitely be shopping with you in the future. Great prices and great shipping.
Gooding, Idaho
Mr. Biem
Awesome reel! 
Pros: Colors, indestructible, no line twist, affordable
Best Uses: Springboard/jigboard for smelt, For bluegill and crappie, Jigging for Panfish
Comments: Bought these reels to build my own springboard for smelt fishing up in mid-coast Maine tidal waters. Made of nylon plastic construction and virtually indestructible with no line twist. They come in cool colors and best of all they are afforable. FISHUSA has the best price for these reels. Also started using these reels on my customized panfish jigging rod. It does the job. It even outfish my more expensive set up.
Avid Angler
Lowell, MA
enjoy using this product on my ice fishing poles DENNIS 
Love Schooley's 
Pros: Keeps your line from twisting
Best Uses: For bluegill and crappie
Comments: I have had the opportunity fish tournies through the ice, from NY to MN since 2001 and Schooley's are the best reel when it comes to panfishing. They are the "original straight line" reel, and at less than four bucks a shot, you can get 20 of them for the price of a good spinning reel
Ida, MI
schooley's reel 
Comments: Received the reel and the next day was reeling in the perch. lesson learned, do not fill the reel up with mono as the pressure of the line wedged in the spool wiil spread the sidesof the reel and crack the spool where the two sides meet. Use only enough line to get you by, I didn't like the mounting system, no way to mount the reel to a standard rod seat. I used plastic wire ties and electrical tape to secure the reel to the rod. I do like these reels, simple to use, lightweight and no line twist.
Tough Reel 
Pros: Ease of use
Best Uses: Jigging for Panfish
Comments: Great Reel for Panfish
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