ICAST 2025 New Products

ICAST week is an exciting time for anglers everywhere, as the industry's top brands release their newest, most innovative products. Below you'll find early ICAST 2025 product releases and show-floor debuts from FishUSA. We'll continue updating this article as new products arrive, so check back for additions. Follow us on Facebook and Instagram for first looks all week long. Browse all ICAST 2025 product releases at FishUSA.

ICAST 2025 Early Product Releases

6th Sense Bodega Soft Bait

The 6th Sense Bodega is a compact creature bait with oversized claws and a pronounced body roll, perfect for flipping, punching, or dragging along the bottom. The subtle ribbing and high-action appendages make it ideal for pressured bass in both clear and stained water. Available in a wide range of proven color patterns.

Yamamoto Ned Slinko Worm

Yamamoto's Ned Slinko brings a new level of finesse to Ned rig fishing. Built with Yamamoto's legendary soft plastic formula, the Slinko's neutral buoyancy and subtle ribbed body provide a natural, lifelike action. It pairs perfectly with small jig heads for clear-water situations or finicky fish.

Great Lakes Finesse Micro Snack Craw

The Micro Snack Craw from Great Lakes Finesse is a hyper-realistic, bite-sized craw designed for light line tactics. With detailed claws and a natural posture in the water, this micro craw is deadly on a Ned head, drop shot, or finesse jig — a perfect choice for cold water or high-pressure scenarios.

Great Lakes Finesse Micro Juvy Craw

Building on the success of their craw lineup, the Micro Juvy Craw offers a streamlined profile and a tight flutter that imitates juvenile crawfish. This bait excels when worked slowly along the bottom or rigged on a finesse jig — a killer option for smallmouth and spotted bass when the bite gets tough.

Geecrack Cue Bomb

The Geecrack Cue Bomb is a compact, high-action soft bait loaded with SAF material for maximum scent and flavor. Its oversized tail and ribbed body deliver big movement in a small package, making it perfect for finesse swimbaiting, trailers, or Texas rigs. Designed for big bites in tight conditions.

X Zone Lures Rally Shad

The X Zone Lures Rally Shad delivers a realistic baitfish profile with a paddle tail action that produces at a wide range of retrieve speeds. Built from X Zone's proven soft plastic material, it excels on swimbait jig heads, Alabama rigs, or as a search bait along transition edges. Available in shad-matching color patterns.

Strike King Tumbleweed Dice Bait

One of the more unique soft baits in the lineup, the Strike King Tumbleweed features skirt material appendages that flutter and shift with every movement. Designed for unmatched action on the fall, it excels as a dropshot, neko rig, or other finesse presentations. A wild card bait made for exploratory anglers looking to try something new.

Megabass Tinsel Treble Hook

Add flash to your favorite hard bait with the Megabass Tinsel Treble Hook. Featuring hand-tied tinsel on premium Japanese trebles, these hooks enhance the profile of jerkbaits, topwaters, and crankbaits by mimicking the flicker of fleeing baitfish — an ideal upgrade when subtle flash makes all the difference.

Geecrack SAF Stick Soft Bait

The Geecrack SAF Stick is a stick worm packed with scent, salt, and amino acids — engineered to make fish hold on longer and increase hookup ratios. It casts a mile and features a slow, shimmying fall that's deadly on wacky and weightless rigs.

Megabass Vision Oneten Plus 1 (2025 Color Refresh)

The Vision Oneten Plus 1 gets a FishUSA exclusive color option in 2025, maintaining the proven Plus 1 design that suspends perfectly in cool water. With its tight darting action and subtle roll, this jerkbait continues to be a cold-water killer for both largemouth and smallmouth bass.

FishUSA Flagship BFS Casting Rod

Designed for finesse power fishing, the FishUSA Flagship BFS Rod blends high-end performance with an affordable price point. Built for bait finesse systems (BFS), it excels in casting light lures with precision and control — ideal for creek fishing, finesse bassing, or targeting trout and panfish with micro baits.

Daiwa Luvias ST Spinning Reel

The new Daiwa Luvias ST brings flagship-level technology to serious freshwater anglers. With a lightweight monocoque body, smooth drag, and Daiwa's signature LT (Light & Tough) concept, it's engineered for all-day comfort and top-tier performance in finesse situations.

ICAST 2025 New Product Releases

Rapala ClapTail Topwater Lure

The Rapala ClapTail Topwater Lure delivers a unique sound and vibration signature to the topwater game. Featuring a hinged tail blade that creates a rhythmic "clap" on each twitch, this walking-style bait mimics distressed baitfish. It excels over shallow flats, weed edges, and docks in calm to lightly rippled conditions.

Jackson Resist Crankbait

Engineered for maximum control and castability, the Jackson Resist Crankbait is a compact, flat-sided crank with a tight wobble and fast response. Built to resist rising on the retrieve, it stays in the strike zone longer and thrives in high-pressure or cold-water situations. Premium finish and sharp Japanese trebles complete the package.

Storm Surge Craw Soft Bait

The Storm Surge Craw is a lively, high-action crawfish imitation with flared claws and a beefy, ribbed body. Infused with scent and designed for versatile rigging, it excels on Texas rigs, flipping hooks, and as a jig trailer. The fluttering claws kick on the fall — perfect for aggressive bass in warmer water.

Storm Surge Frog Soft Bait

The Storm Surge Frog features a collapsible body with a unique tapered profile for better hookup ratios. The large legs kick with exaggerated action on straight retrieves or twitch pauses, making it deadly in lily pads, thick grass, or over mats. Built for explosive topwater bites in the thickest cover.

Z-Man Fuzzy NuggetZ Soft Bait

The Z-Man Fuzzy NuggetZ combines ElaZtech durability with a unique "fuzzy fiber" tail for added motion and realism. Its compact profile and neutral buoyancy make it ideal for Ned rigs, micro jigs, or drop shots — perfect for finicky smallmouth or pressured largemouth when subtle action makes the difference.

6th Sense Micro Fiction Soft Bait

Designed for finesse anglers chasing big bites on light line, the 6th Sense Micro Fiction features a detailed insect-like profile with micro legs that quiver on the fall. Deadly on a drop shot, jig head, or micro Texas rig — particularly in clear water or post-frontal conditions when subtlety is key.

6th Sense Treble Harness Head

The 6th Sense Treble Harness Head is a unique jig head designed to pair with soft swimbaits while integrating a rear treble hook harness. Perfect for short-striking bass, this setup ensures better hookup ratios and fewer missed fish on open-water swimbait presentations.

Beast Coast Tungsten Baby Dozer Football Jig

The Beast Coast Hand-Tied Tungsten Compound Baby Dozer Football Jig brings premium hand-tied quality and tungsten compound density to a compact football jig format. The smaller head profile and natural fall make it perfect for pressured lakes or cold-water dragging. Paired with a finesse trailer, it's deadly for smallmouth and spotted bass on rocky bottom.

6th Sense Buzzgill Soft Bait

The 6th Sense Buzzgill is a gill-profiled soft bait with a unique buzzing tail designed for high-speed surface retrieves. Whether buzzed across grass lines or skipped under cover, it creates a loud disturbance that draws out reaction bites. Best rigged weightless or on a belly-weighted swimbait hook for maximum action.

BOOYAH Flash Point Jr. Jerkbait

Compact and deadly, the BOOYAH Flash Point Jr. Jerkbait is built for aggressive twitching with a tight, darting action. Designed to suspend and flash on the pause, it's ideal for finesse jerkbait presentations in cooler water or for smallmouth feeding on baitfish. The smaller size doesn't sacrifice casting distance thanks to its internal weight transfer system.

6th Sense Fiction Shad

The 6th Sense Fiction Shad offers a natural baitfish silhouette with an ultra-soft body and forked tail that flickers on the slightest movement. Perfect for hover-strolling, damiki rigging, or drop shots — and designed specifically for forward-facing sonar applications where it excels at fooling suspended, pressured bass.

FAQs About ICAST 2025 New Products

Final Thoughts

ICAST 2025 delivered a strong lineup across every category — finesse soft plastics built for forward-facing sonar and tough-bite conditions, hard baits with innovative sound and action profiles, and rod and reel technology at accessible price points. FishUSA will continue updating this article as more products arrive. Browse all ICAST 2025 products at FishUSA and shop the new arrivals across baits and lures, rods, and reels.