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Ice Fishing: Lures & Bait

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Northland Glo-Shot Jigs
Northland Glo-Shot Jigs
12 Colors available
Northland Glo-Shot Jigs are specifically designed for fishing in frozen areas. Inspired by the Northland Forage Minnow Jig, they have the perfect shape and size to catch any species that swims under the ice. Constructed from lead-free Z-Alloy, these jigs hold a Northland Glo-Shot Stick to illuminate the water and attract fish to your area. The little jigs flutter and dance to imitate the movements of a dying minnow, a favorite of predatory fish. Place these jigs under a bobber and be prepared fo...
$6.49
13 Fishing Origami Blade Flutter Spoon
13 Fishing Origami Blade Flutter Spoon
10 Colors available
Cause a commotion on the ice this winter with the 13 Fishing Origami Blade Flutter Spoon! Featuring an origami blade, the multi-faced design increases flash and presence in the water. This unique blade also maximizes action without spinning. The Origami Blade Flutter Spoon is finished with a premium, high-quality paint for an intense UV glow and increased reflectivity. Armed with a super sharp black nickel hook, this spoon won't let go once the fish takes a bite!
$4.99 - $5.49
NewEurotackle Z-Viber
Eurotackle Z-Viber
11 Colors available
Known as the smallest lipless crankbait in the world, the Eurotackle Z-Viber is a highly unique lure that can also be used successfully in vertical jigging. The Z-Viber produces high-frequency vibrations when jigged, and falls with a slow flickering and tantalizing effect. When retrieved the Z-Viber will create a wide, wobbling action that you've never seen before! Armed with a free-swinging single hook, you can add a worm or small soft lure for added attraction and more positive hook-up ratios....
$5.29 - $6.29
NewBay de Noc Lure Co. Swedish Pimple Scales Spoon
Bay de Noc Lure Co. Swedish Pimple ...
11 Colors available
It doesn't matter if you're fishing in freshwater or saltwater, the Bay de Noc Lure Co. Swedish Pimple Scales Spoon works for both gamefish and panfish. Smaller sizes are perfect for ice fishing while the larger sizes work great when drifting or jigging in your favorite fishing hole. Use a sharp twitch and settle routine and the Swedish Pimple Spoon will move erratically to trigger strikes. The Bay de Noc Lure Co. Swedish Pimple Scales Spoon is made in the U.S.A.
$2.79 - $4.49
NewLunkerhunt Nose Down Straight Up Jig
Lunkerhunt Nose Down Straight Up Jig
6 Colors available
Designed to perfectly emulate a feeding baitfish on the bottom, the Lunkerhunt Nose Down Straight Up Jig focuses the lead in the top of the jig, so it makes the hook end stand up. Pound the Lunkerhunt Nose Down Straight Up Jig into the sandy bottom, causing a commotion that nearby fish must investigate. You can also swim or suspend this jig to target fish high in the water column. With incredibly lifelike finishes, the Lunkerhunt Nose Down Straight Up Jig mimics baitfish better than any other ji...
$5.49
NewLunkerhunt Spade Grub Bait Jar
Lunkerhunt Spade Grub Bait Jar
3 Colors available
You won't have to worry about these little buggers drying out in the sun. Lunkerhunt Spade Grub Bait Jar is packed full of soft plastic grubs, ready to get into the action! The Lunkerhunt Spade Grub features a traditional ribbed shape with a spade tail for a lifelike appearance in the water. Infused with Lunkerhunt's own Lunker Attractant, this unique scent draws fish to your area. Packaged in a resealable jar, these durable grubs are easy to transport and will retain its scent. The Lunkerhunt S...
$5.49
NewLunkerhunt Wax Worm Bait Jar
Lunkerhunt Wax Worm Bait Jar
3 Colors available
Featuring a tasty little profile, the Lunkerhunt Wax Worm Bait Jar will have fish gobbling them up in no time! The Lunkerhunt Wax Worm Bait Jar is packed full of imitator waxies with a ribbed, curled body that looks exactly like the real thing. Infused with Lunkerhunt's own Lunker Attractant, this unique scent draws fish to your area. Packaged in a resealable jar, these durable soft plastic baits are easy to transport and will retain its scent. A favorite among ice anglers, the Lunkerhunt Wax Wo...
$5.49
NewLunkerhunt Micro Spoons
Lunkerhunt Micro Spoons
2 Colors available
Featuring a natural quality with a feathered hook, Lunkerhunt Micro Spoons perfectly mimic baitfish, making lock-jawed crappie go crazy. Lunkerhunt Micro Spoons are heavy enough for long casts, but light enough to create a subtle, high flutter action. Ideal for targeting crappie in the fall, work Lunkerhunt Micro Spoons with a slow, swimming retrieve and occasional lifts and pauses to get the spoon tumbling and wobbling. With proven actions at an incredible value, Lunkerhunt Micro Spoons are mus...
$6.99
NewLunkerhunt May Bug Bait Jar
Lunkerhunt May Bug Bait Jar
3 Colors available
When live baits fail you, the Lunkerhunt May Bug Bait Jar excels! The Lunkerhunt May Bug Bait Jar is packed full of durable soft plastic bugs, infused with a proprietary scent to draw fish to your area. The Lunkerhunt May Bug features a small head, ribbed body and split tail to mimic mayfly nymphs, but its familiar shape also shares the appearance of other grubs and larvae. Packaged in a resealable jar, these durable may bugs are easy to transport and will retain its scent. The Lunkerhunt May Bu...
$5.49
NewLunkerhunt Larvae Bait Jar
Lunkerhunt Larvae Bait Jar
3 Colors available
Smaller than waxies, the Lunkerhunt Larvae Bait Jar is full of soft plastic treats for hungry fish! Featuring a ribbed body and short tapered tail, the Lunkerhunt Larvae perfectly imitate a range of grubs and larvae. Infused with Lunkerhunt's own Lunker Attractant, this unique scent draws fish to your area. Packaged in a resealable jar, these durable soft plastic baits are easy to transport and will retain its scent. A favorite among ice anglers, the Lunkerhunt Larvae are irresistible to a wide ...
$5.49
NewLunkerhunt Hatch Natural
Lunkerhunt Hatch Natural
15 Colors available
Combine the traditional shad profile with hyper-realistic finishes, and you get the eye-catching Lunkerhunt Hatch Natural fishing lure. Weighing in at about one ounce, the Lunkerhunt Hatch Natural casts long distances and sinks quickly into the strike zone. Equipped with two sticky strong treble hooks, the Lunkerhunt Hatch Natural will swim naturally and won't let go when a predator strikes! Featuring a lipless profile, this fast sinking hard bait excels when fished in heavy currents or deep wat...
$5.99
Lindy Glow Spoon
Lindy Glow Spoon
12 Colors available
Featuring a glowing light and tungsten rattles, the Lindy Glow Spoon attracts fish and triggers strikes unlike any spoon on the market. Built with durable ABS material, the Glow Spoon has a unique shape with dimples on the bottom to produce a deadly, erratic action that walleyes, crappies, and other gamefish cannot resist. Outfitted with replaceable glow light sticks, you can light up the underwater world making it incredibly easy for hungry fish to find and attack. The glow spoon's tungsten rat...
$6.79
VMC Rocker Spoon
VMC Rocker Spoon
11 Colors available
Built with top quality materials, the VMC Rocker Spoon can handle continuous attacks from aggressive panfish. Its attractive tapered design, 3D holographic eyes, and glow resin bead immediately grabs the attention of fish. On the fall, the Rocker Spoon slowly rocks horizontally to resemble an injured baitfish. With input from Ice Force pro staffers, this spoon provides a natural and enticing presentation that is perfect for attracting strikes.
$5.99 - $6.29
VMC Tungsten Mongo Jigs
VMC Tungsten Mongo Jigs
8 Colors available
Fast dropping and balanced, VMC Tungsten Mongo Jigs feature a smaller profile with an X-long power gap hook. Built of tungsten, these jigs are small yet heavy and fall quickly into the strike zone. Their extra long power gap hook accommodates your favorite large soft baits while providing effortless penetration power. The 90-degree line tie keeps the jig balanced, giving your lure an alluring and natural presentation.
$4.49
Captain Jay's Blade Baits
Captain Jay's Blade Baits
47 Colors available
(3)
Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is to snap jig them while you are drifting, keeping them vertical. Use a braided line with a barrel swivel and 18-inch fluorocarbon leader to ensure you feel the blade vibrating. The blade's proven fishing method is to lower it to the bottom, snap it...
$4.49
Acme Hammered Kastmaster
Acme Hammered Kastmaster
2 Colors available
Acme Hammered Kastmasters feature a textured body that increases flash and improves attraction. These lures are built with an aerodynamic design that allows them to cast long distances. Kastmaster's catch fish from pan sized trout and panfish to bragging size salmon and stripers, in both fresh and saltwater. Machined from solid brass, these lures won't break, bend, or corrode and retains their luster even after repeated uses in saltwater.
$3.29 - $4.29
Acme Side-Winder - Closeout
Acme Side-Winder - Closeout
The Acme Side-Winder is a thick casting and trolling spoon with a unique side slipping action. This spoon will yield great results fished near the surface or when vertically jigging on ice. If you are fishing this spoon vertically, a quick lift will make it dart upward then flutter downward perfectly imitating a wounded shad or baitfish.
$2.99 - $3.49
$2.79 - $2.99
Neon Lites Grubby Jigs
Neon Lites Grubby Jigs
6 Colors available
Neon Lites Grubby Jigs are one of the most popular jigs offered by Northwest Metro Tackle. These jigs feature a grub-shaped body that closely resembles larva. Utilize a camera flash or light to activate the glow that attracts fish during the day or night. Neon Lites Grubby Jigs are made in the U.S.A.
$1.99
Neon Lites Raindrop Tungsten Jig
Neon Lites Raindrop Tungsten Jig
12 Colors available
The Neon Lites Raindrop Tungsten Jig drops faster and lasts longer than other jigs on the market. This little jig has a powerful glow and hook to attract and catch more fish. To activate the glow, use a camera flash or LED light. The Neon Lites Raindrop Tungsten Jig is made in the U.S.A.
$1.99 - $2.79
SteelShad Original Blade Bait
SteelShad Original Blade Bait
8 Colors available
The SteelShad Original Blade Bait has distinctive, timeless construction. This bait has been popularized by over a decade of success in smashing freshwater largemouth and smallmouth bass. The SteelShad Original Blade Bait is constructed of durable, malleable 440 grade stainless steel--don't switch baits, just bend this blade bait to alter to your changing target depths.
$6.99
Phantom Lures Tilly
Phantom Lures Tilly
24 Colors available
(1)
The Phantom Lures Tilly is a durable and versatile little bait that produces enormous walleye. By combining an aggressive flutter on the fall with a strong ball bearing rattle, this vertical jigging bait is ringing the dinner bell. Its weighted body allows the bait to glide smoothly, imitating baitfish. Whether you're using it in open or hard water fishing, the walleye are sure to bite. This compact lure can also attract big perch or sauger.
$5.79
13 Fishing Flash Bang Jigging Rattle Spoon
13 Fishing Flash Bang Jigging Rattl...
10 Colors available
This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will attract fish for hours with no need to recharge. The Flash Bang Jigging Rattle Spoon is available in a variety of premium finishes and comes equipped with a premium black nickel hook. This will be your new weapon of choice in any water!
$7.99
Someday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
12 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
$1.79 - $2.79
Custom Jigs & Spins Chekai Tungsten Jig
Custom Jigs & Spins Chekai Tungsten...
10 Colors available
(2)
The Custom Jigs & Spins Chekai Tungsten Jig combines the popular tungsten head with an ultra-sharp hook to create a tournament-proven ice jig. This jig is covered with a superior non-chip epoxy paint. The jig features an optimized hook gap for solid hooksets. Tip with your favorite microplastics or live bait and you're ready to go this winter
$2.49
Freedom Tackle Minnow Spoon
Freedom Tackle Minnow Spoon
13 Colors available
The Freedom Tackle Minnow Spoon delivers a combination of flash, one-of-a-kind action, and enticing appeal. This spoon is highly reactive and can be worked with a number of retrieves to draw strikes. On the drop, the Minnow Spoon delivers a slow-falling flutter.
$5.49 - $9.99
Freedom Tackle Turn Back Shad Vertical Jig
Freedom Tackle Turn Back Shad Verti...
8 Colors available
The Freedom Tackle Turn Back Shad Vertical Jig is the perfect lure for open water or through-the-ice fishing. This lure features a full metal body that swings freely on the line-tie shaft. A glass bead adds audio and visual attraction. With a jerk of the rod, the Turn Back Shad will dart off in random directions, turn around, and swim back the other way.
$6.49 - $7.99
Moonshine Jigging Spoon
Moonshine Jigging Spoon
18 Colors available
(1)
The Moonshine Jigging Spoon is designed to catch a variety of species from salmon, trout, walleye, pike, musky, and striper. This spoon is one of the brightest glowing lures available. The Moonshine Jigging Spoon is not only for night fishing, use it in daylight in stained water conditions or in deeper depths.
$4.79 - $5.49
Moonshine RV Jigging Spoon
Moonshine RV Jigging Spoon
6 Colors available
The Moonshine RV Jigging Spoon is one of the brightest glowing lures available. This spoon is designed to catch a variety of species from salmon, trout, walleye, pike, musky, and striper. The Moonshine RV Jigging Spoon is not only for night fishing--use it in deeper depths or stained water conditions in daylight.
$4.99 - $5.79
Custom Jigs & Spins Magnum Chekai Tungsten Jig
Custom Jigs & Spins Magnum Chekai T...
8 Colors available
The Custom Jigs & Spins Magnum Chekai Tungsten Jig is the perfect choice if you're fishing in deeper waters. This jig features a super-sharp, long shank, Japanese hook that rides at a 30 degree angle for instant hook sets. The Magnum Chekai can be utilized in all year round in open waters or currents.
$3.29
Custom Jigs & Spins JAJE Tungsten Bug
Custom Jigs & Spins JAJE Tungsten Bug
4 Colors available
The Custom Jigs & Spins JAJE Tungsten Bug is a unique buzzer style fly hybrid that is dominating the ice. This jig is built with a heavy glowing ball-shaped head and brightly colored hairs that imitate small insects and larvae in the water. The heavy head keeps the ultra-sharp Japanese hook riding at a 30 degree angle, ensuring instant hook sets.
$2.99
Custom Jigs & Spins Glazba Tungsten Jig
Custom Jigs & Spins Glazba Tungsten...
8 Colors available
(1)
The Custom Jigs & Spins Glazba Tungsten Jig is the must-have jig on the ice this winter. Its diamond-shaped body is weighted in the front, allowing the ultra-sharp Japanese hook fish at a 30 degree angle. It features a diamond nose that picks up light refractions and attracts panfish.
$2.29
Custom Jigs & Spins Rattlin RPM Minnow
Custom Jigs & Spins Rattlin RPM Minnow
5 Colors available
The Custom Jigs & Spins Rattlin RPM Minnow was designed to attract fish from afar with its distinct tail rattle. The smaller, more compact profile, features a belly hook with eye attractor. It also has a unique swivel eyelet that minimizes line twist while creating a realistic minnow swimming action. It can be fished in a variety of ways, such as, short snaps to attract fish and short jiggles to activate the rattle. The Rattlin RPM Minnow is sure to be a lethal addition to your tackle box.
$5.29
13 Fishing The Dude Superior Tungsten Jigs
13 Fishing The Dude Superior Tungst...
9 Colors available
13 Fishing The Dude Superior Tungsten Jigs are made with high-density tungsten, which is heavier and can sink faster to the perfect depth. These jigs are outfitted with a premium 2X black nickel uppercut hook which delivers an improved top-of-the-mouth hookup ratio. These jigs are available in a variety of fish-catching colors and sizes.
$5.49
13 Fishing Bernie Superior Soft Plastics
13 Fishing Bernie Superior Soft Pla...
10 Colors available
(1)
13 Fishing Bernie Superior Soft Plastics are a brand new style of softbaits that are 10 times tougher and last longer than the competition. Designed for ice fishing, these baits are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes.
$4.79
13 Fishing Sneak Superior Soft Plastics
13 Fishing Sneak Superior Soft Plas...
10 Colors available
13 Fishing Sneak Superior Soft Plastics are 10 times tougher and last longer than the competition. Designed for ice fishing, these baits are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes.
$4.79
13 Fishing Paralyzer Superior Soft Plastics
13 Fishing Paralyzer Superior Soft ...
10 Colors available
13 Fishing Paralyzer Superior Soft Plastics are premium ice plastics infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. These baits are constructed with special ice plastics making them 10 times tougher than the competition. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like foraging movements to trigger more strikes.
$4.79
13 Fishing Mini Quatro Superior Soft Plastics
13 Fishing Mini Quatro Superior Sof...
10 Colors available
13 Fishing Mini Quatro Superior Soft Plastics feature pyramidal appendages that transfer vibrations and create life-like movements to trigger more strikes. These baits are 10 times tougher and last longer than the competition. Designed for ice fishing, the plastics are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish.
$4.79
Salmo Chubby Darter
Salmo Chubby Darter
6 Colors available
(19)
The Salmo Chubby Darter has become a must-have lure among ice anglers. The unique action of the Chubby Darter is primarily for vertical fishing where the bait quivers and darts as the angler pulls upward on the rod tip. Trout, perch, crappie, walleye, and pike all fall for the Chubby Darter. More and more, anglers are using Salmo Chubby Darters in open water as it can be used like any lipless crankbait, but it sinks at a much slower rate, so it can be fished above and around cover.
$6.99
13 Fishing Jeffrey Superior Soft Plastics
13 Fishing Jeffrey Superior Soft Pl...
10 Colors available
13 Fishing Jeffrey Superior Soft Plastics are ten times tougher than conventional plastics. These baits also feature a pyramidal design appendage to transfer vibration while maintaining structural integrity. 13 Fishing Soft Plastics have ultra-fine HD detail features and are infused with Donkey Sauce to stimulate feeding and aggression.
$4.79
Northland Pro Angler Panfish Hardwater Kit
Northland Pro Angler Panfish Hardwa...
The Northland Pro Angler Panfish Hardwater Kit provides anglers with a hand-selected assortment of multi-species jigs in a small compartment tackle box. This kit includes a variety of different colors and sizes of jigs. For best results, utilize these jigs with Northland Impulse soft baits or live bait.
$21.99

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.