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Ice Fishing: Lures & Bait

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NewNeon Lites Grubby Jigs
Neon Lites Grubby Jigs
6 Colors available
Neon Lites Grubby Jigs are one of the most popular jigs offered by Northwest Metro Tackle. These jigs feature a grub-shaped body that closely resembles larva. Utilize a camera flash or light to activate the glow that attracts fish during the day or night. Neon Lites Grubby Jigs are made in the U.S.A.
$1.99
NewNeon Lites Raindrop Tungsten Jig
Neon Lites Raindrop Tungsten Jig
12 Colors available
The Neon Lites Raindrop Tungsten Jig drops faster and lasts longer than other jigs on the market. This little jig has a powerful glow and hook to attract and catch more fish. To activate the glow, use a camera flash or LED light. The Neon Lites Raindrop Tungsten Jig is made in the U.S.A.
$1.99 - $2.79
NewSteelShad Original Blade Bait
SteelShad Original Blade Bait
8 Colors available
The SteelShad Original Blade Bait has distinctive, timeless construction. This bait has been popularized by over a decade of success in smashing freshwater largemouth and smallmouth bass. The SteelShad Original Blade Bait is constructed of durable, malleable 440 grade stainless steel--don't switch baits, just bend this blade bait to alter to your changing target depths.
$6.99
NewPhantom Lures Tilly Jigging Lure
Phantom Lures Tilly Jigging Lure
20 Colors available
(1)
The Phantom Lures Tilly Jigging Lure is a multi-purpose, battle-born bait designed to pull in gamefish in all situations. This lure is Phantom's smallest at 2.5 inches, but its aggressive flutter on the fall and incorporated strong BB rattle bring in the big perch, sauger, and walleye that you are dreaming of. The Phantom Lures Tilly will be your new best friend.
$5.79
New13 Fishing Flash Bang Jigging Rattle Spoon
13 Fishing Flash Bang Jigging Rattl...
7 Colors available
This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will attract fish for hours with no need to recharge. The Flash Bang Jigging Rattle Spoon is available in a variety of premium finishes and comes equipped with a premium black nickel hook. This will be your new weapon of choice in any water!
$7.99
$6.79
NewSomeday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
9 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
NewCustom Jigs & Spins Chekai Tungsten Jig
Custom Jigs & Spins Chekai Tungsten...
10 Colors available
(2)
The Custom Jigs & Spins Chekai Tungsten Jig combines the popular tungsten head with an ultra-sharp hook to create a tournament-proven ice jig. This jig is covered with a superior non-chip epoxy paint. The jig features an optimized hook gap for solid hooksets. Tip with your favorite microplastics or live bait and you're ready to go this winter
$2.49
NewFreedom Tackle Minnow Spoon
Freedom Tackle Minnow Spoon
13 Colors available
The Freedom Tackle Minnow Spoon delivers a combination of flash, one-of-a-kind action, and enticing appeal. This spoon is highly reactive and can be worked with a number of retrieves to draw strikes. On the drop, the Minnow Spoon delivers a slow-falling flutter.
$5.49 - $9.99
NewFreedom Tackle Turn Back Shad Vertical Jig
Freedom Tackle Turn Back Shad Verti...
8 Colors available
The Freedom Tackle Turn Back Shad Vertical Jig is the perfect lure for open water or through-the-ice fishing. This lure features a full metal body that swings freely on the line-tie shaft. A glass bead adds audio and visual attraction. With a jerk of the rod, the Turn Back Shad will dart off in random directions, turn around, and swim back the other way.
$6.49 - $7.99
NewMoonshine Jigging Spoon
Moonshine Jigging Spoon
18 Colors available
The Moonshine Jigging Spoon is designed to catch a variety of species from salmon, trout, walleye, pike, musky, and striper. This spoon is one of the brightest glowing lures available. The Moonshine Jigging Spoon is not only for night fishing, use it in daylight in stained water conditions or in deeper depths.
$4.79 - $5.49
NewMoonshine RV Jigging Spoon
Moonshine RV Jigging Spoon
6 Colors available
The Moonshine RV Jigging Spoon is one of the brightest glowing lures available. This spoon is designed to catch a variety of species from salmon, trout, walleye, pike, musky, and striper. The Moonshine RV Jigging Spoon is not only for night fishing--use it in deeper depths or stained water conditions in daylight.
$4.99 - $5.79
Custom Jigs & Spins Magnum Chekai Tungsten Jig
Custom Jigs & Spins Magnum Chekai T...
7 Colors available
The Custom Jigs & Spins Magnum Chekai Tungsten Jig is the perfect choice if you're fishing in deeper waters. This jig features a super-sharp, long shank, Japanese hook that rides at a 30 degree angle for instant hook sets. The Magnum Chekai can be utilized in all year round in open waters or currents.
$2.99
Custom Jigs & Spins JAJE Tungsten Bug
Custom Jigs & Spins JAJE Tungsten Bug
4 Colors available
The Custom Jigs & Spins JAJE Tungsten Bug is a unique buzzer style fly hybrid that is dominating the ice. This jig is built with a heavy glowing ball-shaped head and brightly colored hairs that imitate small insects and larvae in the water. The heavy head keeps the ultra-sharp Japanese hook riding at a 30 degree angle, ensuring instant hook sets
$2.99
Custom Jigs & Spins Glazba Tungsten Jig
Custom Jigs & Spins Glazba Tungsten...
8 Colors available
(1)
The Custom Jigs & Spins Glazba Tungsten Jig is the must-have jig on the ice this winter. Its diamond-shaped body is weighted in the front, allowing the ultra-sharp Japanese hook fish at a 30 degree angle. It features a diamond nose that picks up light refractions and attracts panfish.
$2.29
Custom Jigs & Spins Rattlin RPM Minnow
Custom Jigs & Spins Rattlin RPM Minnow
5 Colors available
The Custom Jigs & Spins Rattlin RPM Minnow was designed to attract fish from afar with its distinct tail rattle. The smaller, more compact profile, features a belly hook with eye attractor. It also has a unique swivel eyelet that minimizes line twist while creating a realistic minnow swimming action. It can be fished in a variety of ways, such as, short snaps to attract fish and short jiggles to activate the rattle. The Rattlin RPM Minnow is sure to be a lethal addition to your tackle box.
$5.29
13 Fishing The Dude Superior Tungsten Jigs
13 Fishing The Dude Superior Tungst...
8 Colors available
13 Fishing The Dude Superior Tungsten Jigs are made with high-density tungsten, which is heavier and can sink faster to the perfect depth. These jigs are outfitted with a premium 2X black nickel uppercut hook which delivers an improved top-of-the-mouth hookup ratio. These jigs are available in a variety of fish-catching colors and sizes.
$5.49
13 Fishing Bernie Superior Soft Plastics
13 Fishing Bernie Superior Soft Pla...
5 Colors available
(1)
13 Fishing Bernie Superior Soft Plastics are a brand new style of softbaits that are 10 times tougher and last longer than the competition. Designed for ice fishing, these baits are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes.
$4.79
13 Fishing Sneak Superior Soft Plastics
13 Fishing Sneak Superior Soft Plas...
8 Colors available
13 Fishing Sneak Superior Soft Plastics are 10 times tougher and last longer than the competition. Designed for ice fishing, these baits are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes.
$4.79
13 Fishing Paralyzer Superior Soft Plastics
13 Fishing Paralyzer Superior Soft ...
10 Colors available
13 Fishing Paralyzer Superior Soft Plastics are infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish. This formula makes these baits 10 times tougher and last longer than the competition. The pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes.
$4.79
13 Fishing Mini Quatro Superior Soft Plastics
13 Fishing Mini Quatro Superior Sof...
10 Colors available
13 Fishing Mini Quatro Superior Soft Plastics feature pyramidal appendages transfer vibrations and the HD ultra-fine features create life-like movement that triggers more strikes. These baits are 10 times tougher and last longer than the competition. Designed for ice fishing, this bait is infused with 13 Fishing's "Donkey Sauce," a proprietary formulation of amino acids and proteins that stimulate feeding and aggression in predatory game fish.
$4.79
Salmo Chubby Darter
Salmo Chubby Darter
6 Colors available
(19)
The Salmo Chubby Darter has become a must-have lure among ice anglers. The unique action of the Chubby Darter is primarily for vertical fishing where the bait quivers and darts as the angler pulls upward on the rod tip. Trout, perch, crappie, walleye, and pike all fall for the Chubby Darter. More and more, anglers are using Salmo Chubby Darters in open water as it can be used like any lipless crankbait, but it sinks at a much slower rate, so it can be fished above and around cover.
$6.99
13 Fishing Jeffrey Superior Soft Plastics
13 Fishing Jeffrey Superior Soft Pl...
9 Colors available
13 Fishing Jeffrey Superior Soft Plastics are ten times tougher than conventional plastics. These baits also feature a pyramidal design appendage to transfer vibration while maintaining structural integrity. 13 Fishing Soft Plastics have ultra-fine HD detail features and are infused with Donkey Sauce to stimulate feeding and aggression.
$4.79
Northland Pro Angler Panfish Hardwater Kit
Northland Pro Angler Panfish Hardwa...
The Northland Pro Angler Panfish Hardwater Kit provides anglers with a hand-selected assortment of multi-species jigs in a small compartment tackle box. This kit includes a variety of different colors and sizes of jigs. For best results, utilize these jigs with Northland Impulse soft baits or live bait.
$21.99
Northland UV Gamefish Hardwater Kit
Northland UV Gamefish Hardwater Kit
The Northland UV Gamefish Hardwater Kit is a hand selected assortment of multi-species lures in a small compartment tackle box. The lures in this kit are enhanced with UV paints to be high visible even in darker water conditions.
$19.99
Northland Impulse Micro Hardwater Kit
Northland Impulse Micro Hardwater Kit
The Northland Impulse Micro Hardwater Kit is a hand selected assortment of multi-species softbaits perfect for any fishing condition. These reactionary softbaits are infused with Impulse Instinctual Attractant that features a baked-in MicroPlankton formula. This Attractant was scientifically proven to be 143% more effective than other brands on the market.
$21.99
Northland Impulse Minnow Head
Northland Impulse Minnow Head
4 Colors available
The Northland Impulse Minnow Head is boasted as the best live bait alternative for minnow heads. It was specifically designed from living replicas and features two pectoral fins that move and shake like a real minnow head. This softbait is infused with its proprietary Impulse Attractant that is scientifically proven to be 143% more effective than other brands.
$3.99
Northland Impulse Mayfly
Northland Impulse Mayfly
6 Colors available
The Northland Impulse Mayfly softbaits are ideal for ice fishing in the winter or even panfish all year. Designed to replicate a hatching mayfly, it features a miniature body, ultra-sensitive legs and a tri-tail that waves smoothly in the water. The shaking movement created by this softbait will be irresistible to perch, crappie, or sunfish. These softbait are infused with proprietary Impulse Attractant that was proven to be 143% more effective than the competition.
$3.99
Northland Glo-Shot Spoon
Northland Glo-Shot Spoon
11 Colors available
The Northland UV Glo-Shot Spoon is a game-changer in fish attraction thanks to its highly visible Glo-Shot Sticks. The glow sticks attract fish in all conditions, luring gamefish from afar. The proprietary S-curve design produces an erratic underwater action while jigging, triggering more strikes. The spoons come in a variety of colors and finishes including metallics or UV glow. Additionally, you can change the color of the Glo-Shot sticks to match water conditions or mood of the fish.
$4.99
Northland Impulse Zoo Plankton
Northland Impulse Zoo Plankton
6 Colors available
The Northland Impulse Zoo Plankton softbait perfectly emulate the real thing! It is very supple with a long paddle tail that waves smoothly, enticing panfish, blue gills, crappies, and perch to take a closer look. Northland went above and beyond with this design, and they infused the plankton with Impulse Instinctual Attractant. The baked-in MicroPlankton formula tempt gamefish and trick them into taking a big bite. After extensive laboratory testing, it was scientifically proven that Impulse br...
$3.99
Northland Impulse T-Bone
Northland Impulse T-Bone
6 Colors available
The Northland Impulse T-Bone softbait is uniquely shaped, with four thin flexible legs tipped with action-enhancing bulbs. The thick body can be easily rigged on smaller jigs and can be customized by removing a leg or two. As an added bonus, this bait is infused with its Impulse Instinctual Attractant, a baked-in MicroPlankton formula that fish cannot resist. After laboratory testing, it was proven that Impulse brands are 143 percent more effective than others on the market.
$3.99
Northland Impulse Mosquito Larvae
Northland Impulse Mosquito Larvae
6 Colors available
The Northland Impulse Mosquito Larvae features a lifelike profile with a soft, flexible body and fine-hair tentacles for a smooth, wavy action. For even more appeal, this bait is infused with its Impulse Instinctual Attractant, a MicroPlankton formula that gamefish cannot resist. It was proven that Impulse brands are 143 percent more effective than the competition. There are a variety of colors available to try out today!
$3.99
Northland Impulse Crazy Leg
Northland Impulse Crazy Leg
6 Colors available
The Northland Impulse Crazy Leg softbait combines a soft and supple body with three segmented legs. The legs move naturally in the water, mimicking the action of bait for panfish. The legs feature ball-shaped tips that enhance the movement and can be customized by trimming a leg or two. To further entice fish, this softbait is infused with its proprietary Impulse attractant, a baked-in MicroPlankton formula. This attractant was scientifically proven to be 143% more effective than the competition...
$3.99
Acme Professional Grade Tungsten Jigs
Acme Professional Grade Tungsten Jigs
8 Colors available
Acme Professional Grade Tungsten Jigs are made with some of the highest quality paint and tungsten you can fish. Acme HD2 finishes ensure that the jigs will retain their color and luster after being fished many times.
$4.29
Acme Hyper-Rattle
Acme Hyper-Rattle
10 Colors available
Acme Hyper-Rattles are innovative jigging baits featuring Acme's sonic rattle chamber. These lures area made with Acme's high definition and high durability finishes to ensure paint quality and vibrancy lasts long after you've cast them into the water. Choose from a variety of bright and glow colors.
$7.99
Clam Drop Spoon
Clam Drop Spoon
6 Colors available
The Clam Drop Spoon is the ultimate ice fishing lure for dropping fast and gaining the attention of perch and panfish. This spoon is built with a strong tungsten base, compact #14 epoxy treble hook, and a Swarovski gem to add even more attraction to upward feeding fish. This lure's weight will cut down through the water making it great for hole hopping and getting down to the fish quickly.
$4.79
Clam Panfish Leech Flutter Spoon
Clam Panfish Leech Flutter Spoon
6 Colors available
The Clam Panfish Leech Flutter Spoon sinks with a distinct back and forth tumble motion that produces loads of flash. The Flutter Spoons are painted and plated with the brightest metallic finished available to ensure maximum flash under the water. Made with super lightweight zinc and a feathered bottom for maximum fluttering and tumble on its way down.
$4.49
Clam Maki Neki
Clam Maki Neki
6 Colors available
The Clam Maki Neki is a lively soft bait that will add that extra motion and action to your jigs. The Maki Neki is made with super-soft, hand-poured plastics that are injected with Maki Juice for added attraction. Rig the Neki to your jigs neck or collar for an amazing breathing motion that adds life to your bait. Co-rigging with live bait will make the Neki even more appetizing to panfish.
$2.99
Clam Maki Leechi
Clam Maki Leechi
6 Colors available
The Clam Maki Leechi is a lifelike leech with a very natural action that will fool even the pickiest of fish. Rig the Leechi by threading, nipping, or wacky rigging it and you will find panfish devouring your bait in no time. This lure features an uncanny action that swims and flows like the real thing. Clam baits are made with super soft hand poured plastics that are injected with Maki Juice for added attraction.
$2.99
Clam Super Leech Flutter Spoon
Clam Super Leech Flutter Spoon
6 Colors available
The Clam Super Leech Flutter Spoon is a larger spoon with feathering that sinks with a distinct back and forth tumble motion that produces loads of flash. This lure is made with super lightweight zinc, a feathered bottom, and a flashy flapper for a noisy fluttering and tumble on its way down. The Super Leech Flutter Spoon is painted with the brightest metallic finished available to ensure maximum flash under the water.
$5.99
Clam Small Pea Slab Spoon
Clam Small Pea Slab Spoon
6 Colors available
The Clam Small Pea Slab Spoon is a compact spoon made to reach and flash at depths quickly. This Pea Slab Spoon's metallic shimmer with bright red accents will garner loads of attention even in low light situations. Using a single hook, instead of the typical treble, the hook will swing more naturally attracting more strikes from panfish.
$3.49

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.