Berkley Fusion19 Bucktail Jig
8 Colors available
Featuring a unique double line tie for versatility, the Berkley Fusion19 Bucktail Jig is the ultimate lure for jigging or cast and retrieve techniques. Built upon a sharp, corrosion-resistant Fusion19 hook, this jig can penetrate the hard mouth of a fish. Pair the Bucktail Jig with your favorite soft bait for a very deadly lure. Outfitted with a bait keeper, you can be sure you won't lose your Gulp! plastics.
Berkley Flicker Shad Shallow Crankbait
28 Colors available
The Berkley Flicker Shad Shallow Crankbait was designed to target fish that reside in shallow waters. You can troll, cast, or use a stop-and-go retrieve with this extremely versatile crankbait. Individually tank tested by Berkley, it runs true right out of the package. Sporting the classic shad profile, this Flicker Shad provides incredible rolling and flashing action that fish find irresistible. This shallow-running Flicker Shad is outfitted with sticky sharp Mustad treble hooks to penetrate th...
Berkley Lightning Casting Rod
Receive great features at an even greater price with the Berkley Lightning Casting Rod! Built with a 24-ton multi-modulus carbon composite blank, this rod is durable and sensitive with plenty of backbone. This super light rod is excellent for kayak and canoe bass fishing. Outfitted with stainless steel guides and aluminum oxide inserts, you can expect smooth line movement, enabling you to launch your lure like a rocket! The casting rod features a rubberized cork handle for a comfortable fishing ...
7 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
Berkley PowerBait Meaty Chunk
Designed with a classic jig trailer in mind, the Berkley PowerBait Meaty Chunk provides a familiar profile. The Meaty Chunk is covered with extra bumps to add texture and surface area to hold more PowerBait scent. This chunk features oversized claws that give off a subtle yet alluring movement. It is ideal for flipping, pitching, and swimming on your favorite jig or spinnerbait. Having this jig trailer in your tackle box is a no-brainer.
Berkley PowerBait MaxScent Flatnose...
10 Colors available
Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy prey. Its larger profile allows you to fish it weightless near the top of the water, or add weights to get the jerk shad down into heavy cover where bass like to hide. Infused with the Powerbait MaxScent scent and flavor, it creates a super-charge...
Berkley PowerBait MaxScent Flat Worms
10 Colors available
To dominate the drop shot or other finesse presentations, Berkley PowerBait MaxScent Flat Worms are your only option! These flat worms feature a meaty head, flat bottom, and thin tail to glide nose-first right into the strike zone, perfectly emulating the movements of baitfish. Constructed of all-new material, they have an ultra-realistic texture for unbelievably lifelike actions to fool the most evasive species. The soft and durable body helps produce more positive hook-ups, letting you catch m...
Berkley PowerBait Lugworms
10 Colors available
Do nothing with Berkley PowerBait Lugworms, and you'll still haul in many hungry fish. Lugworms' bodies are ribbed with deeper, larger ribs on the tail to move water easier. The belly of the worm is flat, allowing it to glide down into the strike zone. Ideal for finesse presentations, these worms provide a very subtle shiver when you lightly move your rod. Bass especially find the little shimmy and shake irresistible. Lugworms perform best on a Carolina rig but are also highly effective on darte...
Berkley PowerBait The General
10 Colors available
A favorite among tournament anglers, Berkley PowerBait The General is durable enough to catch multiple fish on a single bait. The General features a classic worm profile with a ribbed body and tapered tail. This softbait allows for great casts with an excellent sink rate. It creates an attractive wobble action on a variety of rigs such as Ned, Neko, or Wacky. Infused with PowerBait's exclusive scent formula, fish hold on 18 times longer than the competition. Berkley PowerBait The General is made...
Berkley PowerBait Rib Snake
6 Colors available
If you're serious about outfishing your buddies, the Berkley PowerBait Rib Snake is here to help! Rig this ribbed "do nothing" worm on a wide gap hook and watch it produce even when conditions are harsh. Rip it through grass, drag on rocks, or flip it around your dock. The wide ribs on the body push more water and add subtle motions to give it a more realistic look. The Rib Snake is also deadly when twitched on a Texas rig. Infused with the exclusive PowerBait scent and flavor, you can expect th...
Berkley PowerBait Pro Jig Worm
15 Colors available
A perfect pairing for your favorite jig head, the Berkley PowerBait Pro Jig Worm will get the job done, no matter what species you are targeting. Designed by professional anglers, this Jig Worm features a ribbed body with a paddle tail to provide enticing action when you're finesse fishing. This worm is infused with Berkley's PowerBait scent and flavor that triggers a predatory instinct in fish, making them bite and hold on longer. This proven scent allows you to feel more bites and adequately s...
Berkley ProSpec Metered Braid
Berkley ProSpec Metered Braid is a premium metered braid is ideal for big game anglers. One of the strongest braids on the market, this braid is constructed of 100% high-tenacity Dyneema PE microfibers, making it exceptionally strong and durable. For precise and easy marking of line depth and distance, this line offers a five-color pattern, each color for 20 feet. Berkley ProSpec Metered Braid is made in the U.S.A.
Berkley Lightning Rod Low-Profile C...
The Berkley Lightning Rod Low-Profile Casting Combo has everything you need for an excellent, all-inclusive casting combo. With a 24-ton multi-modulus graphite construction, it harnesses a unique combination of strength and sensitivity, perfect for reeling monster fish and feeling the most subtle strikes. This ultra lightweight combo features stainless steel guides, a graphite reel frame with an aluminum spool. The reel has a five bearing system with star drag for a smooth and effortless retriev...
Berkley Lightning Spinning Rod
18 Models available
The Berkley Lightning Spinning Rod is a updated classic that has been helping anglers strike more catches for generations! This spinning model is made with 24-on Multi-Modulus graphite carbon composite blank for a rod that is sensitive, light, and durable. The Lightning Rod is offered in a variety of specifications with components like stainless steel guides, double-locking reel seat, and rubberized cork wrapped full handles.
Berkley Lightning Rod Trolling Rod
4 Models available
The Berkley Lightning Rod Trolling Rod is the trolling version of the classic Lightning Rod that has been catching more fish for generations! This rod is available in an array of specifications with a double-locking reel seat, rubber shrink-wrapped extended handle, and stainless steel guides. The trolling series are made with 24-ton Multi-Modulus graphite carbon composite blank for a rod that is sensitive, light, and durable.