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NewBerkley Flicker Shad Shallow Crankbait
Berkley Flicker Shad Shallow Crankbait
28 Colors available
The Berkley Flicker Shad Shallow Crankbait was designed to target fish that reside in shallow waters. You can troll, cast, or use a stop-and-go retrieve with this extremely versatile crankbait. Individually tank tested by Berkley, it runs true right out of the package. Sporting the classic shad profile, this Flicker Shad provides incredible rolling and flashing action that fish find irresistible. This shallow-running Flicker Shad is outfitted with sticky sharp Mustad treble hooks to penetrate th...
$3.99
NewBerkley Flicker Shad Jointed Crankbait
Berkley Flicker Shad Jointed Crankbait
28 Colors available
The Berkley Flicker Shad Jointed Crankbait is an all-purpose trolling bait that creates a ton of rattling and rolling action. This crankbait's jointed tail produces tons of flashes in the water to attract walleye to your trolling area. Its movements look incredibly natural in the water, resembling a fleeing baitfish. Outfitted with two Fusion19 treble hooks, they are sharp enough to pierce the jaw of a walleye and strong enough to haul it into your boat!
$4.99
NewBerkley Mobile Line Spooler
Berkley Mobile Line Spooler
Use the Berkley Mobile Line Spooler before your next fishing adventure. Its unique design allows you to secure this spooler under a door or around a table leg so you can quickly and easily spool your reels without assistance. An adjustable tension band makes sure you are spooling at the proper pressure.
$8.99
NewBerkley Lightning Casting Rod
Berkley Lightning Casting Rod
Receive great features at an even greater price with the Berkley Lightning Casting Rod! Built with a 24-ton multi-modulus carbon composite blank, this rod is durable and sensitive with plenty of backbone. This super light rod is excellent for kayak and canoe bass fishing. Outfitted with stainless steel guides and aluminum oxide inserts, you can expect smooth line movement, enabling you to launch your lure like a rocket! The casting rod features a rubberized cork handle for a comfortable fishing ...
$34.99
NewBerkley PowerBait Power Swimmer
Berkley PowerBait Power Swimmer
16 Colors available
Featuring a fully ribbed shad-style body and durable paddletail, the Berkley PowerBait Power Swimmer creates attractive motions to trigger strikes from bass. The paddletail creates a swinging, thumping action to resemble the sound and movements of a bait fish. Slots on the top and bottom of the Power Swimmer allows for easier rigging and provides you with an increased hook-up rate. For unbeatable versatility, this soft bait can be fished many ways. Popular rigs for the Swimmer is on any jig head...
$4.99 - $5.49
NewBerkley Warpig Lipless Crankbait
Berkley Warpig Lipless Crankbait
2 Colors available
What's the one thing you need when you're in the heat of a battle? A weapon! Use the Berkley Warpig Lipless Crankbait to help you conquer the waters and defeat hungry bass. The Warpig is a lipless bait that sinks nose first, deflecting off structures, reducing the number of hang-ups. With its aggressive action and rattling, the Warpig is irresistible to bass and works all year round. A deadly crankbait in a variety of colors, you should add the Berkley Warpig to your fishing arsenal.
$7.99
$5.79
NewBerkley Skinny Cutter
Berkley Skinny Cutter
3 Colors available
(1)
Featuring a slender profile with a durable coffin-shaped bill, the Berkley Skinny Cutter is more reactive and versatile than the original. The coffin bill helps the Cutter dive deep while creating an enticing darting action that is irresistible to hungry fish. This highly versatile hard bait fits any style of fishing, whether you like to twitch, jerk, rip, or burn, you will surely outproduce your fishing buddies with the Berkley Skinny Cutter.
$7.99
$5.79
NewBerkley Bad Shad Crankbait
Berkley Bad Shad Crankbait
2 Colors available
Sometimes to be good, you have to use something bad. The Berkley Bad Shad Crankbait turns a mellow fishing day into a feeding frenzy for hungry bass. The Bad Shad features a thin baitfish profile with an elongated lip to help it dive down into the danger zone. This premium casting shad sends out enticing vibrations and creates an irresistible side roll and a brazen tail wag. It is incredibly easy to cast and runs true right out of the package, making it a perfect first hard bait for beginners. P...
$7.99
$5.79
NewBerkley Digger Crankbait
Berkley Digger Crankbait
6 Colors available
(1)
Demand attention with the Berkley Digger Crankbait! The Digger features a large rounded lip to dive deep quickly into the strike zone. This crankbait creates an aggressive wobble and an irresistible side flash that hungry bass cannot resist. This hard bait rises slowly on the pause and retrieval, looking like a tantalizing treat. Featuring sticky sharp hooks, a durable and lifelike paint job, with incredible performance, the Berkley Digger Crankbait will become your new favorite crankbait!
$6.99
$4.99
NewBerkley Cutter
Berkley Cutter
12 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
$7.99
$5.79
NewBerkley Line Stripper Max
Berkley Line Stripper Max
To quickly remove line from fishing reels, pair the Berkley Line Stripper Max with any standard power drill. This line stripper allows you to remove a large amount of line at once. Work smarter, not harder with the Berkley Line Stripper Max.
$11.99
NewBerkley Choppo
Berkley Choppo
10 Colors available
The Berkley Choppo features a durable cupped tail propeller to create volatile topwater action that bass must investigate. Its spinning tail pushes and spits water, causing a commotion at the surface, calling hungry fish to strike. The Choppo is extremely easy to use and can be fished successfully in open water, around shallow cover, or under boat docks. This hard bait swims straight at any speed and action begins as soon as it hits the water.
$8.99
NewBerkley PowerBait Bunker Hawg
Berkley PowerBait Bunker Hawg
16 Colors available
Designed as the ultimate flipping bait, The Berkley PowerBait Bunker Hawg features a super compact profile that can easily slip in and out of tight places. Its bulky head also works great as a jig trailer with its legs providing some action. This highly versatile creature bait works all year round whether you are flipping, swimming, or fishing it on the bottom. The highly ribbed body allows for the maximum surface area for the exclusive PowerBait scent. The Berkley PowerBait Bunker Hawg is made ...
$5.49
NewBerkley PowerBait Power Chunk
Berkley PowerBait Power Chunk
8 Colors available
Bulk up your jigs or spinnerbaits with the Berkley PowerBait Power Chunk! Designed to replicate old pork trailers, the Power Chunk adds lifelike movement and enhances the profile of your lure. Its appendages are textured to add surface area to hold more of that irresistible PowerBait scent. The PowerBait formula is known to attract fish better and make them hold on to the bait 18 times longer than the competition. Berkley PowerBait Power Chunk is made in the U.S.A.
$3.99
NewBerkley PowerBait Meaty Chunk
Berkley PowerBait Meaty Chunk
Designed with a classic jig trailer in mind, the Berkley PowerBait Meaty Chunk provides a familiar profile. The Meaty Chunk is covered with extra bumps to add texture and surface area to hold more PowerBait scent. This chunk features oversized claws that give off a subtle yet alluring movement. It is ideal for flipping, pitching, and swimming on your favorite jig or spinnerbait. Having this jig trailer in your tackle box is a no-brainer.
$3.99
NewBerkley PowerBait Power Jerk Shad
Berkley PowerBait Power Jerk Shad
16 Colors available
With movements that mimic a fleeing baitfish, the Berkley PowerBait Power Jerk Shad looks absolutely real with a subtle tail action in the water. Featuring the classic shad profile and split tail, it darts and glides in such a way that hungry bass easily mistake it for a delicious meal. The lightweight jerk bait casts far and can be fished weightless, skipping along the surface. It is genuinely versatile; you can use the Jerk Shad as a jig trailer or on a Carolina rig to target and catch both sm...
$3.99
NewBerkley PowerBait MaxScent Flatnose Jerk Shad
Berkley PowerBait MaxScent Flatnose...
10 Colors available
Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy prey. Its larger profile allows you to fish it weightless near the top of the water, or add weights to get the jerk shad down into heavy cover where bass like to hide. Infused with the Powerbait MaxScent scent and flavor, it creates a super-charge...
$6.49
NewBerkley PowerBait MaxScent Flat Worms
Berkley PowerBait MaxScent Flat Worms
10 Colors available
To dominate the drop shot or other finesse presentations, Berkley PowerBait MaxScent Flat Worms are your only option! These flat worms feature a meaty head, flat bottom, and thin tail to glide nose-first right into the strike zone, perfectly emulating the movements of baitfish. Constructed of all-new material, they have an ultra-realistic texture for unbelievably lifelike actions to fool the most evasive species. The soft and durable body helps produce more positive hook-ups, letting you catch m...
$6.49
NewBerkley PowerBait Lugworms
Berkley PowerBait Lugworms
10 Colors available
Do nothing with Berkley PowerBait Lugworms, and you'll still haul in many hungry fish. Lugworms' bodies are ribbed with deeper, larger ribs on the tail to move water easier. The belly of the worm is flat, allowing it to glide down into the strike zone. Ideal for finesse presentations, these worms provide a very subtle shiver when you lightly move your rod. Bass especially find the little shimmy and shake irresistible. Lugworms perform best on a Carolina rig but are also highly effective on darte...
$4.49
NewBerkley PowerBait Pit Boss
Berkley PowerBait Pit Boss
11 Colors available
When you're frustrated on a tough fishing day, and nothing seems to be working, use the Berkley PowerBait Pit Boss! You know you'll be attracting fish with the exclusive PowerBait scent formula, but its unique profile was designed to mimic both baitfish and crawfish at the same time! Its compact profile can easily punch through vegetation while its four arms wave naturally with just a twitch of your rod. The Pit Boss is highly versatile and durable; it can be fished on various rigs and can catch...
$3.99
NewBerkley PowerBait The General
Berkley PowerBait The General
10 Colors available
A favorite among tournament anglers, Berkley PowerBait The General is durable enough to catch multiple fish on a single bait. The General features a classic worm profile with a ribbed body and tapered tail. This softbait allows for great casts with an excellent sink rate. It creates an attractive wobble action on a variety of rigs such as Ned, Neko, or Wacky. Infused with PowerBait's exclusive scent formula, fish hold on 18 times longer than the competition. Berkley PowerBait The General is made...
$4.49
NewBerkley Portable Line Spooler Max
Berkley Portable Line Spooler Max
Quickly spool your casting or spinning reels with the Berkley Portable Line Spooler Max station. This line spooler features a compact design with suction cups on the bottom to stick to the floor so you can spool your reels without assistance. This upgraded line spooler from Berkley can fit most 3000 yard spools. An extra spinning spool attachment helps to eliminate line twists, ensuring smooth usage when you need it. Its quick release reel system allows you to swap out different reels with ease.
$34.99
NewBerkley PowerBait Change Up
Berkley PowerBait Change Up
16 Colors available
Built for flipping, the Berkley PowerBait Change Up features a meaty body that can easily punch through the thickest cover. The Change Up is easy to rig and was designed for use with larger hooks and heavy gear. It has four appendages that flap with the twitch of your rod, providing subtle action to trigger huge bites. This creature bait works great if you enjoy flipping or swimming on a Texas rig. The Berkley PowerBait Change Up is made in the U.S.A.
$3.99
Berkley PowerBait Rib Snake
Berkley PowerBait Rib Snake
6 Colors available
(1)
If you're serious about outfishing your buddies, the Berkley PowerBait Rib Snake is here to help! Rig this ribbed "do nothing" worm on a wide gap hook and watch it produce even when conditions are harsh. Rip it through grass, drag on rocks, or flip it around your dock. The wide ribs on the body push more water and add subtle motions to give it a more realistic look. The Rib Snake is also deadly when twitched on a Texas rig. Infused with the exclusive PowerBait scent and flavor, you can expect th...
$4.29
Berkley PowerBait Pro Jig Worm
Berkley PowerBait Pro Jig Worm
15 Colors available
(1)
A perfect pairing for your favorite jig head, the Berkley PowerBait Pro Jig Worm will get the job done, no matter what species you are targeting. Designed by professional anglers, this Jig Worm features a ribbed body with a paddle tail to provide enticing action when you're finesse fishing. This worm is infused with Berkley's PowerBait scent and flavor that triggers a predatory instinct in fish, making them bite and hold on longer. This proven scent allows you to feel more bites and adequately s...
$4.49
Berkley Tournament Cull Kit
Berkley Tournament Cull Kit
The Berkley Tournament Cull Kit provides you with a fast and efficient way to cull your fish and keep track of your trophy-worthy bass with the color coded markers. Its floating T-handle design allows for quick catch and release times. Also included in this kit are conservation clips for a no-tear solution. These markers are also expertly calibrated to the Berkley 35 lb. Precision Digital Scale (sold separately).
$15.99
Berkley PowerBait Ripple Shad
Berkley PowerBait Ripple Shad
12 Colors available
(1)
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a big bite. You can fish this versatile soft bait in a variety of applications and environments. This swimbait is infused with the exclusive PowerBait scent and flavor that keeps fish on the hook 18 times longer than the competition!
$4.29
Berkley PowerBait Pro Twitchtail Minnows
Berkley PowerBait Pro Twitchtail Mi...
18 Colors available
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to keep predatory fish on the hook 18 times longer than the competition. These Twitchtail Minnows are available in pro-designed colors so fish can see it better in murky waters. Berkley PowerBait Pro Twitchtail Minnows are made in the U.S.A.
$4.29
Berkley PowerBait Pro Grubs
Berkley PowerBait Pro Grubs
16 Colors available
Berkley PowerBait Pro Grubs offer a large profile with a curled tail that creates incredible swimming action at any speed. Pro Grubs feature an irresistible scent and flavor that make fish hold onto these baits up to 18 times longer. Professional anglers designed the color combinations to better attract big fish in murky waters.
$4.29
Berkley PowerBait Power Tubes
Berkley PowerBait Power Tubes
15 Colors available
Berkley PowerBait Power Tubes will have you catching more fish with their infused scent and flavor. These Power Tubes have a molded profile shape with plenty of tentacles to provide lifelike action to attract hungry fish. The fish will hold onto Berkley PowerBait Power Tubes 18 times longer, giving anglers an opportunity to feel the bites to hook plenty of fish.
$4.99
Berkley ProSpec Metered Braid
Berkley ProSpec Metered Braid
5-Color Metered
Berkley ProSpec Metered Braid is a premium metered braid is ideal for big game anglers. One of the strongest braids on the market, this braid is constructed of 100% high-tenacity Dyneema PE microfibers, making it exceptionally strong and durable. For precise and easy marking of line depth and distance, this line offers a five-color pattern, each color for 20 feet. Berkley ProSpec Metered Braid is made in the U.S.A.
$54.99 - $174.99
Berkley ProSpec Premium Hollow Braid
Berkley ProSpec Premium Hollow Braid
Berkley created the new standard in professional grade hollow braids with the Berkley ProSpec Premium Hollow Braid. This braid is truly hollow with a double-digit carrier construction. It is constructed of 100% highest-tenacity Dyneema PE microfibers, making it extremely durable. The hollow braid is great for making wind-on leaders, and top-shots with knotless splicing. The Berkley ProSpec Premium Hollow Braid is made in the U.S.A.
$99.99 - $319.99
Berkley Lightning Rod Low-Profile Casting Combo
Berkley Lightning Rod Low-Profile C...
The Berkley Lightning Rod Low-Profile Casting Combo has everything you need for an excellent, all-inclusive casting combo. With a 24-ton multi-modulus graphite construction, it harnesses a unique combination of strength and sensitivity, perfect for reeling monster fish and feeling the most subtle strikes. This ultra lightweight combo features stainless steel guides, a graphite reel frame with an aluminum spool. The reel has a five bearing system with star drag for a smooth and effortless retriev...
$69.99
Berkley Lightning Rod Spinning Combo
Berkley Lightning Rod Spinning Combo
3 Models available
The Berkley Lightning Rod Spinning Combo utilizes high-end materials to create a strong, sensitive, and durable rod/reel combo that can be used in many fishing environments. The carbon composite blank is lightweight and outfitted with stainless steel guides to eliminate line snags. The spinning reel features a 7+1 bearing system with instant anti-reverse for solid hooksets. In addition, this reel can be converted for right or left hand use.
$59.99
Berkley Lightning Rod Trout Spinning Combo
Berkley Lightning Rod Trout Spinnin...
The Berkley Lightning Rod Trout Spinning Combo provides the perfect balance of strength and sensitivity for trout fishing at a great price! Specifically designed for trout fishing, the lightweight carbon composite blank works great with light line and dough baits. With an eight-bearing system and instant anti-reverse, the spinning reel provides smooth performance and incredible hooksets. Other features include stainless steel guides and a rubber cork handle.
$59.99
Berkley Series One Ice Spinning Rod
Berkley Series One Ice Spinning Rod
4 Models available
The Berkley Series One Ice Spinning Rod is designed with modern technologies for a durable, high-performing ice rod. Constructed with a solid glass core and a strong carbon-wrapped blank, the Series One is built to withstand the harshest fishing conditions. Tipped with a bright blaze orange color, you will not be able to miss any bite on your lure under the ice.
$24.99
Berkley Lightning Spinning Rod
Berkley Lightning Spinning Rod
18 Models available
(13)
The Berkley Lightning Spinning Rod is a updated classic that has been helping anglers strike more catches for generations! This spinning model is made with 24-on Multi-Modulus graphite carbon composite blank for a rod that is sensitive, light, and durable. The Lightning Rod is offered in a variety of specifications with components like stainless steel guides, double-locking reel seat, and rubberized cork wrapped full handles.
$34.99
Berkley Lightning Rod Trolling Rod
Berkley Lightning Rod Trolling Rod
4 Models available
The Berkley Lightning Rod Trolling Rod is the trolling version of the classic Lightning Rod that has been catching more fish for generations! This rod is available in an array of specifications with a double-locking reel seat, rubber shrink-wrapped extended handle, and stainless steel guides. The trolling series are made with 24-ton Multi-Modulus graphite carbon composite blank for a rod that is sensitive, light, and durable.
$39.99
Berkley PowerBait MaxScent Flatnose Minnows
Berkley PowerBait MaxScent Flatnose...
10 Colors available
Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with soft and durable materials for a longer lasting soft bait.
$6.49
Berkley PowerBait MaxScent Kingtail
Berkley PowerBait MaxScent Kingtail
10 Colors available
The Berkley PowerBait MaxScent Kingtail has a slow fall rate and a powerful scent! The Kingtail's ribbed body also gives it greater surface area making it look and feel bulkier than it actually is. Berkley baits are made for durability so you can enjoy fishing them longer than other soft baits.
$6.49
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