Founded in 1978, Pro-Troll Inc. creates and markets innovative fishing and marine products and is a leading developer of technology-driven fishing tackle. Its proprietary fish attraction device, The EChip, replicates in lures the electrical nerve discharge of bait. Pro-Troll is involved in the development, production and sales of a number of fishing lures and marine products. One of the strengths of the company is its engineering staff which is working on a number of new high-tech products including enhancements to its patented EChip. Pro-Troll is a strong advocate of fisheries restoration and makes every effort to support those organizations that work to restore and maintain our fisheries.