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Phantom Lures Phantom Softail
Phantom Lures Phantom Softail
6 Colors available
The Phantom Lures Phantom Softail is an incredible slow-sinking jerkbait with a soft tail. This lure will give you the hookset reliability of a hard bait with the teasing action of a soft bait. Use a side-to-side "walk-the-dog" action combined with a slight rolling of the bait at the end of each glide for an incredible presentation with tantalizing belly flash. The Phantom Softail is a countdown's dream for suspended fish.
$19.99 - $24.99
Phantom Lures Freak
Phantom Lures Freak
7 Colors available
The Phantom Lures Freak is a unique and loud topwater bait designed to rouse even the most cynical pike and musky from slumber. The double-bladed tail section is custom tunable for any pitch you desire, and the belly hook is specially engineered to periodically clank with the blades, adding extra noise. The Freak is built tough from high-impact resin that fishes like a maple lure, and the unbendable through-wire construction guarantees a strong, dependable lure.
$24.99
Phantom Lures Phantom Softail Replacement Tails
Phantom Lures Phantom Softail Repla...
5 Colors available
Phantom Lures Phantom Softail Replacement Tails are made from the same high-quality materials as those included with your Softail lures. These replacement tails are great for when an over-eager fish gets a hold of an easy meal, or when you want to customize your presentation. Phantom Lures Phantom Softail Replacement Tails are made in the U.S.A.
$3.29
Musky Mayhem Micro Double Cowgirl
Musky Mayhem Micro Double Cowgirl
5 Colors available
The Musky Mayhem Micro Double Cowgirl is the smallest in the Musky Mayhem "Cowgirl" collection. The double blade design creates a massive vibration in the water, giving the flashabou skirting lifelike action. The Musky Mayhem Micro Double Cowgirl is made in the U.S.A.
$9.99
Musky Mayhem Baby Girl
Musky Mayhem Baby Girl
5 Colors available
The Musky Mayhem Baby Girl is sure to be a fish-catching machine. The small spinner blades create incredible vibration in the water giving the flashabou skirting a life-like action. The Baby Girl's light weight makes it great for casting and excellent for when musky want a high-speed presentation. The Musky Mayhem Baby Girl is made in the U.S.A.
$11.99
Musky Mayhem Double Cowgirl
Musky Mayhem Double Cowgirl
7 Colors available
The Musky Mayhem Double Cowgirl is a formidable big fish lure. This lure is equipped with huge spinner blades to create astounding vibration under water and flashabou skirting to provide fish-catching color and action. With their huge profile, the Double Cowgirl is sure to catch the "big one!" The Musky Mayhen Double Cowgirl is made in the U.S.A.
$25.99
Musky Mayhem Double Showgirl
Musky Mayhem Double Showgirl
7 Colors available
The Musky Mayhem Double Showgirl is built to drive the big musky wild. Crafted with durability, underwater vibration, light gathering skirts, and two #8 colorado blades, the Double Showgirl will drive the biggest fish crazy! The Musky Mayhem Double Showgirl is made in the U.S.A.
$15.99
Musky Mayhem JR Double Cowgirl
Musky Mayhem JR Double Cowgirl
8 Colors available
The Musky Mayhem JR Double Cowgirl is an incredible big fish lure in the Musky Mayhem arsenal. Though it's named "JR," there's nothing small about this bait: the #8 Magnum blades create awesome vibration under water, and the flashabou skirting gives it color, life-like action, and a huge profile. The JR Double Cowgirl packs a punch that will bring in big fish. The Musky Mayhem JR Double Cowgirl is made in the U.S.A.
$25.99
ERC Hell Hound
ERC Hell Hound
6 Colors available
The ERC Hell Hound is one of the most versatile hardbaits on the market. Constructed out of nearly indestructible ABS plastic, this bait can be fished in a variety of ways. Whether your favorite technique is slow, fast, steady, or erratic, the Hell Hound creates a fish-triggering action. As it glides, it rocks back and forth and also creates a little wiggle as it descends. If you're having trouble this musky season, a Hell Hound is sure to get them biting.
$19.99 - $20.99
ERC Pearson's Grinder
ERC Pearson's Grinder
4 Colors available
The ERC Pearson's Grinder was specifically designed to grind through the weeds rather than on top of them. This unique and versatile spinner bait can be cast or trolled and works best in heavy cover. It features a unique head design with many whispy arms and a feather to entice hidden fish.
$16.99
Drifter Tackle Believer
Drifter Tackle Believer
6 Colors available
The Drifter Tackle Believer is one of the most versatile and popular lures on the market. This lure features both a deep and shallow eyelet, allowing it to be fished from the surface to depths up to 20 feet. It can be fished in a variety of ways. Its unique shape and elongated lip creates an erratic action that is proven to trigger strikes from trophy predators. The Believer consistently produces record catches for anglers from around the world.
$12.99 - $19.99
Sennett Tackle Pacemaker
Sennett Tackle Pacemaker
5 Colors available
The Sennett Tackle Pacemaker, designed by Chippewa Flowage musky guide Tye Sennett, can stand up to the most ferocious strikes. This lure is constructed with a solid and durable plastic body and features a rotating brass blade. The Pacemaker's middle hook is designed to constantly "click" against the brass tail, creating a unique sound when its fished.
$21.49
Sennett Tackle Vexer
Sennett Tackle Vexer
6 Colors available
The Sennett Tackle Vexer, designed by Chippewa Flowage musky guide Ty Sennett, was made to provoke. This lure is constructed with a solid and durable plastic body and features a polycarbonate lip and heavy-duty hooks. The secret to the Vexer's success is the blade on the belly of the lure, presenting a unique flash that entices fish from afar.
$19.99
Musky Mania Li'l Ernie
Musky Mania Li'l Ernie
8 Colors available
The Musky Mania Li'l Ernie was specifically designed for casting and trolling in deep ledges or on the open water. Guide proven for both fresh and salt water, this lure features the look and presentation of escaping baitfish. Constructed of ultra-durable plastic with an integrally molded dive lip, Li'l Ernie can hold up when its being banged around on the bottom or chomped on by predatory fish. The Musky Mania Li'l Ernie is made in the U.S.A.
$12.99
Musky Mania Li'l Doc
Musky Mania Li'l Doc
8 Colors available
The Musky Mania Li'l Doc is a classic walk-the-dog topwater lure that features a triggering side-to-side action. The hard plastic body paired with a tapered construction cause the fish's teeth to slide over the surface rather than penetrate the lure, allowing for quality hookups every time. The Li'l Doc is enhanced with internal rattles and hand-painted designed that fish can easily target.
$18.99
Musky Mania Jake
Musky Mania Jake
7 Colors available
The Musky Mania Jake is known as the number 1 big minnow bait on the market. Its narrow, flat-sided body combined with a high-impact lip creates a wobbling and flashing action in the water. This bait mimics a struggling baitfish, driving large trophy fish crazy!
$13.99 - $21.99
Musky Mania Deep Diver Ernie
Musky Mania Deep Diver Ernie
8 Colors available
(1)
The Musky Mania Deep Diver Ernie is an exceptional trolling bait for open water or in a deep ledge. This lure can also be utilized as a casting lure or fished as a versatile twitch bait. In the water, the Ernie creates a tight wiggle, emulating a baitfish. Its durable plastic body and molded dive lip will stand up against a rocky bottom or aggressive fish.
$13.99
Storm WildEye Giant Swim Shad
Storm WildEye Giant Swim Shad
6 Colors available
Part of the "Award Winning" WildEye line of softbaits, the Storm WildEye Giant Swim Shad features an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high-quality VMC needlepoint back hooks, tough yet soft body materials, and internal weights for superior swimming actions.
$8.99
Musky Innovations Dyin' Dawg
Musky Innovations Dyin' Dawg
5 Colors available
The Musky Innovations Dyin' Dawg beautifully mimics the action of a dying fish with its kicking tail. Its hybrid body combines a hard plastic head with a replaceable soft plastic tail. The sensitive tail moves up and down with every pull on the line and entices fish to strike.
$26.99
Musky Innovations Pro Bull Dawg
Musky Innovations Pro Bull Dawg
6 Colors available
The Musky Innovations Pro Bull Dawg is a large versatile lure that can be fished in a variety of fishing conditions. This heavy-duty plastic lure features a jointed internal harness that creates a unique swimming action. The head will sink first and hop around when jerked. The Pro Bull Dawg also has a curled tail that flutters and swirls in the water.
$21.99 - $23.99
Musky Innovations Shallow Invader
Musky Innovations Shallow Invader
13 Colors available
The Musky Innovations Shallow Invader is a unique, hybrid crankbait that combines hard and soft plastics. The front half is hard plastic and the tail end is soft plastic that creates a lifelike swimming action. This versatile lure can be cast, trolled and even worked as a twitchbait.
$19.99
Musky Innovations Super Mag Pounder
Musky Innovations Super Mag Pounder
6 Colors available
The Musky Innovations Super Mag Pounder is one of the most versatile lures that can be straight cranked, jerked, twitched, and trolled. Any technique with this lure will get the fish biting. This bait features a curly tail that waves freely, enticing pike and large muskies in your area. The Pounder is available in a variety of colors to match any fishing condition.
$27.99
Musky Innovations Bull Dawg
Musky Innovations Bull Dawg
7 Colors available
The Musky Innovations Bull Dawg is constructed of heavy-duty 100% plastic that can be fished in a variety of ways. Its weighted head will allow the lure to sink at a 45 degree angle and swim horizontally on the retrieve. It features a curly tail that will move naturally in the water, driving large gamefish crazy.
$19.99 - $21.99
Musky Innovations Swimmin' Dawg
Musky Innovations Swimmin' Dawg
12 Colors available
The Musky Innovations Swimmin' Dawg is a hard bait designed with a forward front hook for ultimate hook ups. This bait has a paddle tail and flexible harness to create a thump and rolling action in the water. The Swimmin' Dawg is outfitted with extra-heavy hooks to catch monster fish!
$26.99
Blue Fox Vibrax Super Bou Spinner
Blue Fox Vibrax Super Bou Spinner
7 Colors available
The Blue Fox Vibrax Super Bou Spinner combines marabou, hackle, and flashabou fibers to create a smooth, wavy motion in the water. This heavy-duty spinner is built with stainless steel wire construction. It is also outfitted with premium VMC hooks and thin, high-vibrating blades. The Vibrax Super Bou Spinner stands apart with its brass gear that emits sonic vibration and rattles when the blade rubs against the bell.
$13.99 - $21.99
Blue Fox Super Bou Spinnerbait
Blue Fox Super Bou Spinnerbait
7 Colors available
The Blue Fox Super Bou Spinnerbait features a large profile with the combination of marabou, hackle, and flashabou fibers. This lure was designed to attract large gamefish. This spinnerbait utilizes heavy-duty stainless steel construction and features twin VMC hooks. It includes dual Colorado blades to create vibration and flashes of light in the water to further entice fish.
$14.99
Storm Kickin' Minnow
Storm Kickin' Minnow
5 Colors available
The Storm Kickin' Minnow features a segmented body, kicking tail, and polycarbonate lip to create a life-like swimming action. Holographic eyes and special insert gives off flashes in the water to entice gamefish to take a closer look. The lure's soft body is rigged with two premium red VMC hooks.
$10.99
Rapala Super Shad Rap
Rapala Super Shad Rap
16 Colors available
(1)
Designed to catch trophy fish, the Rapala Super Shad Rap is constructed with premium balsa wood and outfitted with heavy-duty hardware and hooks. The large but light lure features a natural profile and a large lip to simulate the shallow, wide rolling action of a baitfish. This versatile lure can be fished for pike, musky, bass, walleyes, perch and even some saltwater species! It comes in a variety of life-like patterns and colors, perfect for any fishing condition.
$13.99
Storm Flatstick
Storm Flatstick
9 Colors available
(1)
The Storm Flatstick harnesses the power to score big fish! It utilizes a larger body volume to swim with the increased power of a heavier bait. The flat-sided body creates a wobbly underwater action and the loud, deep rattle attracts fish from afar. The baits are finished with UV bright paints to reflect more light, and premium VMC treble hooks to get fish in the boat.
$10.99 - $15.99
Storm Jointed Flatstick
Storm Jointed Flatstick
9 Colors available
The Storm Jointed Flatstick perfectly emulates a real fish under water and tricks large predators into taking a bite. The body is built with an open mouth and jointed tail design that exhibits an extremely life-like rolling movement. To increase visibility, this flatstick features external scales, 3D holographic eyes, and UV bright finishes. The distinct loud rattle this bait produces will attract fish from far away. It is outfitted with VMC black nickel treble hooks on the belly and tail to ens...
$10.99 - $13.99
River2Sea Whopper Plopper
River2Sea Whopper Plopper
32 Colors available
The River2Sea Whopper Plopper was thought up by the famous Larry Dahlberg to be a musky fishing masterpiece. The Whopper Plopper's focal point is the pliable tail that spins on its harness creating vibrations that drive muskies crazy. This lure is built tough, with X-Strong hook hangers, wires and two hooks that will hold up to any topwater fishing you put it through.
$12.99 - $19.99
Savage Gear 3D Rat
Savage Gear 3D Rat
4 Colors available
Savage Gear 3D Rats are expertly designed from a 3D scan of a real rat to provide an extremely realistic appearance. These baits feature a 3-segment body held together with mesh for superior range of motion and natural-looking movement. All the appendages are constructed from strong, durable rubber and can be easily replaced allowing this lure to last for years. Savage Gear 3D Rats are equipped with two treble hooks, a top hook rigging option, and a replacement tail.
$19.99 - $24.99
$16.99 - $21.99
Savage Gear 3D Topwater Duck
Savage Gear 3D Topwater Duck
3 Colors available
Savage Gear 3D Topwater Ducks were specially designed with spinning feet to replicate splashing, as well as feathered fins and an outstretched head position to almost perfectly replicate a real duckling hiding or fleeing from a predator in the water. These baits can be fished on straight wind or with a pull-and-pause retrieval method depending on your preference and water condition. These ducklings are rigged with two removable hooks, one on the back and one under the front of the body for easy ...
$16.99 - $19.99
Savage Gear 3D Line-Thru Trout Swimbait
Savage Gear 3D Line-Thru Trout Swim...
5 Colors available
(3)
Savage Gear 3D Line-Thru Trout Swimbaits are designed after a 3D scan of a hatchery trout, so they look like the real thing. These baits are reinforced with nylon mesh to add durability and a silent swimming action. Line-Thru Trout Swimbaits can be fished around heavy cover due to the top hook line thru design. These baits feature an appropriate-sized treble hook and a line-guide hole to allow the angler to rig the lures with their preferred line or leader. This prolongs the life of the lure bec...
$11.99 - $19.99
$10.49 - $16.99
Savage Gear Prerigged 3D Real Eels
Savage Gear Prerigged 3D Real Eels
6 Colors available
(10)
Savage Gear Prerigged 3D Real Eels were developed using a 3D scan of a real eel, and then adding an ultra-slow kicking tail to mimic the S-shaped motion of an eel. Smaller sizes are perfect for bass, snook, and other gamefish, while the larger sizes are phenomenal for striper fisheries, pike, and muskie.
$6.49 - $11.49
$5.79 - $9.79
Northland Jaw-Breaker Spoon
Northland Jaw-Breaker Spoon
8 Colors available
(1)
Northland Jaw-Breaker Spoons are a "totally weedless" top water spoon that slithers, wiggles, and wobbles through heavy cover. These spoons are stamped from solid brass and finished with great fish catching colors. The Northland Jaw-Breaker Spoons feature a premium Mustad Ultra-Point hook, a totally weedless plastic “Y” weedguard and a tantalizing Limber-Legs Swim’n Skirt. These lures work great for bass, northern pike, and musky that like to ambush their prey from below in the weeds. Lily pads,...
$4.99
Rapala Original Floater
Rapala Original Floater
21 Colors available
(42)
Rapala Original Floaters feature balsa wood construction with a natural minnow profile and premium black nickel VMC treble hooks. Each Rapala lure is hand tuned and tank-tested to ensure world renowned action straight from the box. Rapala Original Floating Lures are still Rapala's best selling lure and the number one "go-to" lure in tackle boxes across the globe.
$6.29 - $9.99
Mepps Giant Killer Spinner
Mepps Giant Killer Spinner
10 Colors available
(1)
Mepps Giant Killer Spinners are extremely versatile big game lures that are perfect for fishing both fresh and saltwater. These bucktail spinners are top producers for musky and northern pike anglers. They also catch striped bass and other saltwater predators. These classic Mepps have always been a great producer of large fish because it's so well suited for water depths of four to 12 feet. Big musky and trophy northern pike are found in these depths all summer long. The Giant Killer’s heavy bla...
$13.49
Creek Chub Jointed Pikie
Creek Chub Jointed Pikie
4 Colors available
(5)
The Creek Chub Jointed Pikie is known for producing world-record catches of both musky and pike. This classic big fish lure features stout construction with extra strength hardware and heavy duty treble hooks.
$6.79
Mepps Musky Killer Spinner
Mepps Musky Killer Spinner
10 Colors available
(2)
Mepps Musky Killer Spinners have caught more record musky and pike than any other spinner on the market today. Mepps Musky Killer Spinners were voted America's favorite musky bucktail by the readers of Musky Hunter magazine. Sunny fall days provide calm afternoon water, which is an excellent time to fish a Mepps Musky Killer in the cabbage weeds. These areas are were large pike and muskies go to warm themselves. They also take advantage of the shadows to stalk their prey. Because of the similari...
$10.99
Storm WildEye Swim Shad
Storm WildEye Swim Shad
15 Colors available
(48)
Part of the "Award Winning" WildEye line of softbaits, the Storm WildEye Swim Shad 5" and 6" Swim Baits feature an array of fish catching colors and patterns. These lures also features Storm's I-Bolt System holographic WildEyes, high quality VMC needle point back hooks, tough yet soft body materials and internal weights for superior swimming actions.
$3.29 - $4.99