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Offer AvailableYo-Zuri Crystal Minnow Walleye Deep Diver
Yo-Zuri Crystal Minnow Walleye Deep...
14 Colors available
(1)
Yo-Zuri Crystal Minnow Walleye Deep Divers offer vibrant, holographic and painted life-like finishes to provide maximum flash and attraction. Oversized 3D eyes and raised molded gill plates add to the realistic appearance and deep diving capabilities. Specially designed for trolling, Yo-Zuri Crystal Minnow Walleye Deep Divers feature black nickel round bend hooks, and are ready to go with no tuning necessary!
$7.99 - $8.99
Offer AvailableRapala Scatter Rap Deep Husky Jerk
Rapala Scatter Rap Deep Husky Jerk
23 Colors available
Rapala Scatter Rap Deep Husky Jerks are constructed from tough, durable plastic and VMC black nickel round bend hooks that provide superior strength and hold. Featuring a custom scatter lip design to dive deep, and a lightweight, suspending plastic body, these baits glide just above the bottom to avoid snagging and ensure maximum attraction. Gamefish can't resist the rattling sound and baitfish-mimicking erratic swimming action of Rapala Scatter Rap Deep Husky Jerks!
$6.99
Offer AvailableBay Rat Lures Long Extra Deep Diver
Bay Rat Lures Long Extra Deep Diver
71 Colors available
(2)
The Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to bring on the strikes. The Bay Rat Lures Long Extra Deep Diver has a wide-body profile with an attractive minnow wobble action. Bay Rat Lures are designed, molded, and hand pai...
$8.99
Offer AvailableBay Rat Lures Long Shallow Diver
Bay Rat Lures Long Shallow Diver
56 Colors available
(1)
Bay Rat Lures Long Shallow Divers offer a unique design made by anglers for anglers. The minnow-like appearance and fish-enticing wobbling action of these lures will bring on the strikes. Bay Rat Lures are great for targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. Bay Rat Lures Long Shallow Divers are made in the U.S.A.
$8.99
Offer AvailableBerkley Flicker Minnow
Berkley Flicker Minnow
30 Colors available
(9)
Berkley Flicker Minnows feature a tournament-proven design, with insight from some of the top professional anglers in the industry. These lures were developed with the same strict standards as the popular Berkley Flicker Shads. Flicker Minnows are designed with a slender minnow profile that provides maximum flash and tail action. Pro Slick Flicker Minnow colors offer an oil slick design that naturally reflects light for greater attraction.
$4.99
Offer AvailableStorm Hot 'N Tot MadFlash
Storm Hot 'N Tot MadFlash
27 Colors available
(7)
Storm Hot 'N Tot MadFlash lures offer the same classic Hot ‘N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Hot 'N Tot MadFlash Lures feature detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black nickel hooks… The fish won’t know what hit ‘em!
$5.29 - $5.49
Offer AvailableStorm Deep ThunderStick MadFlash
Storm Deep ThunderStick MadFlash
26 Colors available
(17)
Storm Deep ThunderStick MadFlash lures feature a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and an external scale pattern. All species of fish will devour this bait whether trolled, cast, twitched or jerked. With two VMC black nickel treble hooks you’ll never be disappointed. This bait deserves a spot in every angler's tackle box!
$5.29 - $5.49
Offer AvailableStorm Deep Jr. ThunderStick MadFlash
Storm Deep Jr. ThunderStick MadFlash
26 Colors available
(9)
The Storm Deep Jr. ThunderStick MadFlash features a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every anglers tackle box. With two VMC black nickel treble hooks you’ll never be disappointed.
$5.29 - $5.49
Offer AvailableStorm ThunderStick MadFlash
Storm ThunderStick MadFlash
26 Colors available
(3)
The Storm ThunderStick MadFlash features traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked. This bait deserves a spot in every anglers tackle box. With VMC black nickel hooks, you’ll never be disappointed.
$5.29 - $5.49
Offer AvailableStorm Jr. ThunderStick MadFlash
Storm Jr. ThunderStick MadFlash
26 Colors available
(6)
Storm Jr. ThunderStick MadFlash lures feature traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can’t tell its a lure. All species of fish will devour this bait whether trolled, cast, twitched or jerked this bait deserves a spot in every anglers tackle box. Jr.
$5.29 - $5.49
Offer AvailableRapala Husky Jerk
Rapala Husky Jerk
24 Colors available
(21)
Rapala Husky Jerks are one of the most affordable and popular suspending jerkbaits on the market. The suspending bodies are neutrally buoyant, giving the lures a hovering appearance in the water column during pauses in the retrieve. These lures are perfectly balanced allowing them to be cast or trolled at any speed while still running straight and true. Husky Jerks are long casting and shallow diving, letting you cover the most water. The variety of colors and finishes are sure to attract walley...
$5.29 - $5.99
Offer AvailableBerkley Flicker Shad Crankbait
Berkley Flicker Shad Crankbait
19 Colors available
(90)
Berkley Flicker Shad Crankbaits feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker action, along with the built-in rattles, triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers, fish attracting colors and finishes and quality split rings outfitted with extra sticky, Mustad Ultra Point black chrome treble hooks.
$3.99 - $4.99
Offer AvailableRapala Down Deep Husky Jerk
Rapala Down Deep Husky Jerk
24 Colors available
(44)
The Rapala Down Deep Husky Jerk can reach depths of nearly 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, diving lip. The Down Deep Husky Jerk is perfect for anglers who want a lure that can run straight and true, even when going fast and deep. These lures have been gaining popularity on the big walleye waters of the Great Lakes, but are proven performers for bass, pike, salmon and trout as well.
$5.99
Offer AvailableReef Runner 600 Series Deep Little Ripper
Reef Runner 600 Series Deep Little ...
36 Colors available
(4)
Reef Runner 600 Series Deep Little Rippers are popular casting and trolling lures. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. Deep Little Rippers are rattling minnow imitators designed to deliver a wide erratic swimming action. These tournament winning jerkbaits have a curved design and a rounded bill for diving. All 600 Series Deep Little Ripper lures feature Reef Runner's premium high gloss chip-proof finish.
$7.99
Offer AvailableReef Runner 800 Series Deep Diver
Reef Runner 800 Series Deep Diver
38 Colors available
(24)
Reef Runner 800 Series Deep Divers are popular casting and deep-diving trolling lures. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. These Deep Divers are rattling minnow imitators designed to deliver a wide erratic swimming action. Reef Runner 800 Series Deep Divers are tournament winning jerkbaits with a curved design and a rounded bill for diving. All 800 Series Deep Diver lures feature Reef Runner's premium high gloss chip-proof finish
$7.99
Offer AvailableReef Runner 700 Series Ripstick
Reef Runner 700 Series Ripstick
13 Colors available
(9)
The Reef Runner 700 Series Ripstick is a popular casting and trolling lure. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. The Ripstick is a rattling minnow imitator designed to deliver a wide erratic swimming action. This tournament winning "jerkbait" has a curved design and a rounded bill for diving. All 700 Series Ripstick lures feature Reef Runner's premium high gloss chip-proof finish.
$7.99
Offer AvailableRapala Jigging Rap
Rapala Jigging Rap
26 Colors available
(159)
Rapala Jigging Raps swim in tantalizing circles right in the middle of suspended game fish. These lures are very popular for ice fishing. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. Fish hold at certain depths and Rapala Jigging Raps allow you to reach them consistently, taunting them into a strike.
$4.99 - $6.99

Customize Your Lure with up to 15% Savings on Blanks!

Discount applies to all lure families included in the Blanks Sale. It is not limited to just the blank options. Please enjoy up to 15% off these popular lures, blank or otherwise! Discount ends July 30, 2017, at 11:59PM (EST).