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Walleye: Lures & Bait

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NewBay Rat Lures FishUSA Custom Glow Short Shallow Diver
Bay Rat Lures FishUSA Custom Glow S...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Short Shallow Diver is a very versatile stickbait that can be used in a variety applications. Designed for more shallow waters, this little diver performs phenomenally whether you are casting or trolling. The wide body and lip help the stickbait dive into the strike zone and produce a wobbling action that mimics a fleeing baitfish. Chosen by FishUSA Pro Staff, it is finished with custom glow colors that make the bait more attractive to fish, ensuring more ho...
$8.99
NewKalin's Rattlin' Google Eye Jigs
Kalin's Rattlin' Google Eye Jigs
13 Colors available
Kalin's Rattlin' Google Eye Jigs are lifelike enough to use in a variety of applications in fresh or saltwater environments. These jigs are equipped with a super sharp Katana hook that is solid for a guaranteed piercing hookset. The lifelike head features a glass eye that reflects light and adds visual elements to better attract game fish. Add the Rattlin' Google Eye Jigs to your tackle box today and let these become your favorite to use with your choice of live bait.
$5.49
NewOwner Ultrahead Block Head Jig Heads
Owner Ultrahead Block Head Jig Heads
2 Colors available
Owner Ultrahead Block Head Jig Heads feature a mushroom-shaped head and allow anglers to employ light line techniques like the Ned Rig. With this jig head, small stick baits can be rigged for a very effective presentation. It comes with a wire keeper that helps in locking the soft baits in place reliably. Ultrahead Block Head Jig Heads have other features like forged shanks, super needle point, and black chrome finish.
$3.99
NewBay Rat Lures Battle MD Crankbait
Bay Rat Lures Battle MD Crankbait
20 Colors available
The Bay Rat Lures Battle MD Crankbait is a medium diving crankbait that provides fantastic action to attract and battle a variety of game fish. This versatile crankbait features a durable bill that allows you to fish it in hard cover, without damaging the lure. An internal rattle produces a subtle noise to better attract hidden fish. This crankbait allows you to cover more area with longer casts and can also be effectively trolled. The Bay Rat Lures Battle MD Crankbait is made in the U.S.A.
$8.99
NewBay Rat Lures FishUSA Custom Color Short Shallow Diver
Bay Rat Lures FishUSA Custom Color ...
5 Colors available
The Bay Rat Lures FishUSA Custom Color Short Shallow Diver is a custom quality, hand painted stickbait designed for fish found in shallow waters. This floating Shallow Diver is perfect for casting in ponds, lakes, streams, and rivers. It can also be effectively trolled behind a diver or downrigger ball. Swimming at a depth from 4 - 8 feet, trout, steelhead and salmon go crazy for it. This stickbait is also highly effective for a wide variety of inshore saltwater species.
$8.99
NewStrike King Red Eyed Shad
Strike King Red Eyed Shad
11 Colors available
The Strike King Red Eyed Shad is an incredibly realistic lipless crankbait with a unique body shape and red eyes. The design of this lure mimics a fleeing shad in the water. It features free floating rattles to create amazing sounds and attract huge bass from afar. The Red Eye Shad crankbait is outfitted with two premium hooks to ensure more hook-ups.
$5.99
NewSavage Gear 3D Minnow Diver
Savage Gear 3D Minnow Diver
7 Colors available
The Savage Gear 3D Minnow Diver was based on a 3D scan of a common minnow, giving it an incredibly realistic profile. Its arched body creates a rolling and flanking motion to provoke predatory fish to strike. The minnow diver is built with a hard ABS body, making it durable yet light enough to float slowly in the water. There's no wrong way to fish the Savage Gear 3D Minnow Diver; whether you are trolling or casting, you're gonna catch some fish!
$6.99 - $7.99
NewOwner Ultrahead Round Jig Heads
Owner Ultrahead Round Jig Heads
Owner Ultrahead Round Jig Heads are built on a thin, lightweight Owner 5318 jig hook. These feature a round jig head with a round bend that helps keep your favorite softbait on the hooks. The ultra-sharp needle point allows for easier penetration, without destroying smaller plastic baits. These versatile jig heads can be fished in a variety of ways.
$4.79
NewOwner Cultiva Mira Vibe Crankbait
Owner Cultiva Mira Vibe Crankbait
6 Colors available
The Owner Cultiva Rip'n Minnow 70 is a lipless crankbait that features extra-large "living eyes" and a flashy, enticing finish that will tempt an entire host of fish. Imitating juvenile gamefish and small baitfish in looks, this bait rides nose-down, rattling and wiggling when casting, retrieving, or even using a slow troll. Each lure comes with two #6 Owner ST-36 super needlepoint treble hooks and is heavy enough to cast like a dream.
$8.99
NewBerkley PowerBait Ripple Shad
Berkley PowerBait Ripple Shad
12 Colors available
(1)
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a big bite. You can fish this versatile soft bait in a variety of applications and environments. This swimbait is infused with the exclusive PowerBait scent and flavor that keeps fish on the hook 18 times longer than the competition!
$4.29
NewBerkley PowerBait Pro Twitchtail Minnows
Berkley PowerBait Pro Twitchtail Mi...
18 Colors available
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to keep predatory fish on the hook 18 times longer than the competition. These Twitchtail Minnows are available in pro-designed colors so fish can see it better in murky waters. Berkley PowerBait Pro Twitchtail Minnows are made in the U.S.A.
$4.29
NewBerkley PowerBait Rib Shad
Berkley PowerBait Rib Shad
8 Colors available
The Berkley PowerBait Rib Shad features a shape that appears as an easy meal for bass. Its body is ribbed on the belly and has a segmented tail that creates an amazing motion in the water that can be seen by bass in shallow or deep water. Enhanced with the exclusive PowerBait scent and flavor, this softbait is sure to hook-up fish and they won't let go. When rigged on a weighted hook or jighead, the Rib Shad will wiggle through the water, enticing predatory fish to take a bite! The Berkley Power...
$4.29
NewBerkley PowerBait Pro Grubs
Berkley PowerBait Pro Grubs
16 Colors available
Berkley PowerBait Pro Grubs offer a large profile with a curled tail that creates incredible swimming action at any speed. Pro Grubs feature an irresistible scent and flavor that make fish hold onto these baits up to 18 times longer. Professional anglers designed the color combinations to better attract big fish in murky waters.
$4.29
NewKalin's Walleye Hot Hair Jig
Kalin's Walleye Hot Hair Jig
6 Colors available
The Kalin's Walleye Hot Hair Jig is hand-tied with natural bucktail hair which gives it a bug-like look in the water. The hair also creates a wavy movement in the water that simply drives walleye wild! Use your favorite technique with this jig and you'll be pulling in more fish than you can imagine!
$5.49
NewKalin's Ultimate S Jig
Kalin's Ultimate S Jig
3 Colors available
The Kalin's Ultimate S Jig features a super-sharp Ultra Point Mustad hook for increased hooking power. The baitfish head is outfitted with 3D molded eyes to make it more realistic. The Kalin's Ultimate S Jig is made in the U.S.A.
$3.79
NewKalin's Jerk Minnow Jr.
Kalin's Jerk Minnow Jr.
8 Colors available
The Kalin's Jerk Minnow Jr. features a baitfish body with a split tail that produces an incredibly lifelike action. This versatile bait can be rigged a variety of ways to provide you with unlimited fishing possibilities. Drive fish crazy with the Jerk Minnow Jr. The Kalin's Jerk Minnow Jr. is made in the U.S.A.
$3.79
NewKalin's Hot Hair Jig
Kalin's Hot Hair Jig
5 Colors available
The Kalin's Hot Hair Jig is hand-tied with natural bucktail hair which gives it a bug-like look in the water. The hair also provides a waving action when you retrieve it. This jig works efficiently for bass or walleye and can be fished using your favorite technique.
$4.49
NewNorthland Butterfly Blade Harness
Northland Butterfly Blade Harness
12 Colors available
The Northland Butterfly Blade Harness was designed to spin effectively even at slow speeds, making it the ideal rig to use when fishing for walleyes, perch, and other gamefish. This harness utilizes a butterfly blade that creates a huge amount of flash and sonic vibration to better attract trophy fish. The dual premium needle-point hooks excel when rigged with a nightcrawler or artificial worms.
$3.29
NewNorthland Butterfly Blades
Northland Butterfly Blades
12 Colors available
Northland Butterfly Blades are constructed of a tough polycarbonate material which creates a unique spinning action, unlike any other on the market today. Its propeller shape allows them to spin at any speed, down to a quarter mile per hour. The lightweight blades excel at a wide range of speeds and can be used on a variety of harnesses or slow death-style rigs. With maximum flash and sonic vibration, these butterfly blades are deadly on walleyes and perch!
$3.49
NewNorthland Butterfly Blade Rig
Northland Butterfly Blade Rig
12 Colors available
The Northland Butterfly Blade Rig combines its butterfly blade with 60 inches of leader and a premium needle-point hook to efficiently catch walleye and perch. The butterfly blade is constructed of polycarbonate that creates a unique spinning action, unlike any other on the market today. Its propeller shape allows it to spin at any speed, down to a quarter mile per hour. Its single hook design is perfect for slow-trolling minnows. The blade produces an incredible flash and sonic vibration, to tr...
$3.29
NewNorthland Butterfly Blade Super Death Rig
Northland Butterfly Blade Super Dea...
12 Colors available
The Northland Butterfly Blade Super Death Rig creates an erratic, spiraling action when rigged with a live nightcrawler or soft plastic bait. It is excellent for covering water, searching for fish. This rig combines a butterfly blade with 60 inches of leader and a premium super death hook to efficiently catch walleye and perch. The butterfly blade is constructed of polycarbonate which creates that unique spinning action. Its propeller shape allows it to spin at any speed, down to a quarter mile ...
$3.29
NewChallenger Minnow
Challenger Minnow
12 Colors available
(11)
The Challenger Minnow is the last lure you will ever have to buy! Its streamlined body creates a unique swimming action in the water that is irresistible to fish. In addition, there is an internal rattle to better entice those hidden trophy fish to take a bite. The Challenger Minnow is finished with 3-D living eyes and hand painted with an ultra-realistic finish to perfectly mimic a real minnow. This versatile lure is most efficient when casting or trolling.
$6.99
NewChallenger Junior Minnow
Challenger Junior Minnow
18 Colors available
The Challenger Junior Minnow is a smaller version of the classic Challenger Minnow lure. This versatile lure is most efficient when casting or trolling. It is finished with 3-D living eyes and hand painted with an ultra-realistic finish to emulate a real minnow. It features a streamlined body that creates a unique swimming action in the water that is irresistible to fish. Inside there is an internal rattle to entice hidden trophy fish to take a bite.
$6.29
NewSPRO Bucktail Jig
SPRO Bucktail Jig
5 Colors available
The SPRO Bucktail Jig has a unique profile with a lifelike movement and a realistic eye. This jig is equipped with a super sharp Gamakatsu hook to cast for bass, walleye, and many other species. The Bucktail Jig glides through the water and demands attention from hungry fish looking for a meal. This durable jig comes in vibrant colors and will make a great addition to your tackle stash.
$3.29 - $3.49
NewNorthland Impulse Paddle Minnows
Northland Impulse Paddle Minnows
6 Colors available
Northland Impulse Paddle Minnows have a MicroPlankton instinctual attractant coating, making them a threat to bass, walleye, pike, and other predators. These Paddle Minnows have a t-shaped paddle tail that creates a lifelike underwater movement that is very effective in attracting fish. Northland Impulse Paddle Minnows can be used in a variety of ways to fit your fishing style. Anglers can have fun experimenting with different erratic retrieves and movements to mimic a distressed baitfish to get...
$3.99
NewReef Runner 800 Series Deep Diver - Closeout
Reef Runner 800 Series Deep Diver -...
5 Colors available
Reef Runner 800 Series Deep Divers are popular casting and deep-diving trolling lures. These Deep Divers are rattling minnow imitators designed to deliver a wide erratic swimming action.
$7.99
$6.79
NewMister Twister Curly Tail Grubs - Closeout
Mister Twister Curly Tail Grubs - C...
3 Colors available
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply referred to as Mister Twister Tails. These lures are extremely versatile and can be added to almost any type of lure for added attraction. Curly Tail Grubs and Twister Tails remain one of the most effective fishing lures ever.
$2.49 - $4.49
$2.29 - $3.99
NewZ-Man HeadlockZ HD Jig Heads
Z-Man HeadlockZ HD Jig Heads
Z-Man HeadlockZ HD Jig Heads are built on an extra heavy-duty Mustad UltraPoint hooks. These ultra tough jig heads can be used in any fresh or salt water applications. They feature a split keeper for easy rigging and keeping soft baits secure.
$7.29 - $9.49
NewJackall Rhythm Wave Swimbait
Jackall Rhythm Wave Swimbait
6 Colors available
The Jackall Rhythm Wave Swimbait is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick on the retrieve. This swimbait makes a nice wobbling action to trigger more bites. It features a slit on the top to keep your hook hidden. It is a simple, yet incredibly effective and versatile swimbait that can be fished with your favorite technique!
$4.99
NewNorthland Short Shank Inner-Tube Jigs
Northland Short Shank Inner-Tube Jigs
Northland Short Shank Inner-Tube Jigs are equipped with a durable hook, 60 degree eye, and strong enough to hook that trophy fish. Pair your favorite tube shaped plastic lure with these short shank profiled jigs to fish any bass species. Northland Short Shank Inner-Tube Jigs are easy to rig and ideal for shaking and twitching or bottom dragging presentations.
$3.29 - $3.49
NewMegabass Vision Oneten Silent
Megabass Vision Oneten Silent
12 Colors available
Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This jerkbait has a nose down profile that offers a deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike quiver with just enough flash, to catch the attention of unsuspecting fish. The Megabass Vision Oneten Silent lure is perfect for demanding North American fishing environments.
$24.99
NewKeitech Easy Shiner
Keitech Easy Shiner
23 Colors available
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech utilizes different types of salted plastics to achieve impeccable balance and action in custom two-tone colors. The Easy Shiner is a favorite among anglers because of its versatility in any fishing condition.
$4.79
NewVMC Darter Head Jigs
VMC Darter Head Jigs
VMC Darter Head Jigs are equipped with a forged shank, super sharp needle point, and a premium hi-carbon steel hook. These jigs offer a special keel shaped head for a dramatic darting action with a wider profile that provides a unique pleated weight distribution. VMC Darter Head Jigs will keep your bait or paddle tail secured in the wire keeper and delivers an exceptional balanced horizontal performance.
$3.99
NewRapala Dives-To DT
Rapala Dives-To DT
40 Colors available
The Rapala Dives-To DT utilizes high-quality balsa wood with strategically placed internal weights to produce a perfectly balanced crank bait. The body features a tapered fuselage and thin tail that creates the ultimate side-to-side crankbait action. The internal weights and thin polycarbonate lip allows for long casting up to 150 feet and also works to quickly dive down to your desired depth, keeping your bait in the strike zone longer. Every lure is hand-tuned and tank-tested, ensuring perfect...
$7.29 - $9.99
NewNeon Lites Rat'lr Jigs
Neon Lites Rat'lr Jigs
6 Colors available
Neon Lites Rat'lr Jigs features an extra short shank and wide gap red hook that creates a natural presentation for your bait. This compact jig has a brass rattle that produces a loud rattle to entice fish to strike. The glow can be seen effectively in dark waters. Neon Lites Rat'lr Jigs are made in the U.S.A.
$2.49
NewNeon Lites Walleye Jigs
Neon Lites Walleye Jigs
5 Colors available
Neon Lites Walleye Jigs feature a wedge-shaped head that provides less drag in stronger currents. These jigs are built with a bait-holding collar for soft plastics or live bait. The brilliant glowing color will attract fish during the day or night! Neon Lites Walleye Jigs are made in the U.S.A.
$2.79
NewNeon Lites Stand-Up Glow Jigs
Neon Lites Stand-Up Glow Jigs
6 Colors available
Neon Lites Stand-Up Glow Jigs perform better than other stand-up jigs on the market, with a 75% to 100% stand-up average. This jig is perfect for river or lake-bottom jigging applications. Natural sunlight activates the glow to attract fish in muddy waters. Neon Lites Stand-Up Glow Jigs are made in the U.S.A.
$3.99
NewNeon Lites Big Eye Easy-Tie Jigs
Neon Lites Big Eye Easy-Tie Jigs
12 Colors available
Neon Lites Big Eye Easy-Tie Jigs were made with a larger eye to make tying knots easier. This allows you to creating stronger, more resilient knots. These jigs come in bright colors and finishes that attract fish from afar, even in murky waters. Neon Lites Big Eye Easy-Tie Jigs are made in the U.S.A.
$2.99
NewNeon Lites MAXimum Gap Glow Jigs
Neon Lites MAXimum Gap Glow Jigs
6 Colors available
Neon Lites MAXimum Gap Glow Jigs are a favorite among anglers because of their piercing eyes and brilliant glow. These jigs are constructed with an extra short shank and a wide gap red hook to create a natural presentation for your bait. Activate the glow on this jig with a camera flash. Neon Lites MAXimum Gap Glow Jigs are made in the U.S.A.
$2.79
NewNorthern King NK 28 Trolling Spoon
Northern King NK 28 Trolling Spoon
24 Colors available
The Northern King NK 28 Trolling Spoon can be considered one of the most effective spoons on the market. Northern King spoons feature a unique shape that maintains its action at a variety of speeds, making it ideal for trolling situations. Another unique component is that every spoon is covered in silver plating, which produces better flashes in the water. This spoon is finished with water-based paints and an Eagle Claw lazer sharp hook.
$6.99

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.