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Walleye: Lures & Bait

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NewSPRO Bucktail Jig
SPRO Bucktail Jig
5 Colors available
The SPRO Bucktail Jig has a unique profile with a lifelike movement and a realistic eye. This jig is equipped with a super sharp Gamakatsu hook to cast for bass, walleye, and many other species. The Bucktail Jig glides through the water and demands attention from hungry fish looking for a meal. This durable jig comes in vibrant colors and will make a great addition to your tackle stash.
$3.29 - $3.49
NewNorthland Impulse Paddle Minnows
Northland Impulse Paddle Minnows
6 Colors available
Northland Impulse Paddle Minnows have a MicroPlankton instinctual attractant coating, making them a threat to bass, walleye, pike, and other predators. These Paddle Minnows have a t-shaped paddle tail that creates a lifelike underwater movement that is very effective in attracting fish. Northland Impulse Paddle Minnows can be used in a variety of ways to fit your fishing style. Anglers can have fun experimenting with different erratic retrieves and movements to mimic a distressed baitfish to get...
$3.99
NewReef Runner 800 Series Deep Diver - Closeout
Reef Runner 800 Series Deep Diver -...
23 Colors available
Reef Runner 800 Series Deep Divers are popular casting and deep-diving trolling lures. These Deep Divers are rattling minnow imitators designed to deliver a wide erratic swimming action.
$7.99
$6.79
NewAcme Side-Winder - Closeout
Acme Side-Winder - Closeout
The Acme Side-Winder is a thick casting and trolling spoon with a unique side slipping action. This spoon will yield great results fished near the surface or when vertically jigging on ice. If you are fishing this spoon vertically, a quick lift will make it dart upward then flutter downward perfectly imitating a wounded shad or baitfish.
$2.99 - $3.49
$2.79 - $2.99
NewMister Twister Curly Tail Grubs - Closeout
Mister Twister Curly Tail Grubs - C...
3 Colors available
Mister Twister Curly Tail Grubs are the original soft plastic Curly Tail baits, often simply referred to as Mister Twister Tails. These lures are extremely versatile and can be added to almost any type of lure for added attraction. Curly Tail Grubs and Twister Tails remain one of the most effective fishing lures ever.
$2.49 - $4.49
$2.29 - $3.99
NewZ-Man HeadlockZ HD Jig Heads
Z-Man HeadlockZ HD Jig Heads
Z-Man HeadlockZ HD Jig Heads are built on an extra heavy-duty Mustad UltraPoint hooks. These ultra tough jig heads can be used in any fresh or salt water applications. They feature a split keeper for easy rigging and keeping soft baits secure.
$7.29 - $9.49
NewJackall Rhythm Wave Swimbait
Jackall Rhythm Wave Swimbait
6 Colors available
The Jackall Rhythm Wave Swimbait is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick on the retrieve. This swimbait makes a nice wobbling action to trigger more bites. It features a slit on the top to keep your hook hidden. It is a simple, yet incredibly effective and versatile swimbait that can be fished with your favorite technique!
$4.99
NewNorthland Short Shank Inner-Tube Jigs
Northland Short Shank Inner-Tube Jigs
Northland Short Shank Inner-Tube Jigs are equipped with a durable hook, 60 degree eye, and strong enough to hook that trophy fish. Pair your favorite tube shaped plastic lure with these short shank profiled jigs to fish any bass species. Northland Short Shank Inner-Tube Jigs are easy to rig and ideal for shaking and twitching or bottom dragging presentations.
$3.29 - $3.49
NewMegabass Vision Oneten Silent
Megabass Vision Oneten Silent
12 Colors available
Megabass Vision Oneten Silent provides jerkbait anglers with a lure that is ready to attack from any position. This jerkbait has a nose down profile that offers a deadly stealth with an unstoppable performance. The Vision Oneten Silent gives off a lifelike quiver with just enough flash, to catch the attention of unsuspecting fish. The Megabass Vision Oneten Silent lure is perfect for demanding North American fishing environments.
$24.99
NewKeitech Easy Shiner
Keitech Easy Shiner
24 Colors available
The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamlined design with a thin, sharp tail that creates unbelievable kicking action, even at slower speeds. Keitech utilizes different types of salted plastics to achieve impeccable balance and action in custom two-tone colors. The Easy Shiner is a favorite among anglers because of its versatility in any fishing condition.
$4.79
NewVMC Darter Head Jigs
VMC Darter Head Jigs
VMC Darter Head Jigs are equipped with a forged shank, super sharp needle point, and a premium hi-carbon steel hook. These jigs offer a special keel shaped head for a dramatic darting action with a wider profile that provides a unique pleated weight distribution. VMC Darter Head Jigs will keep your bait or paddle tail secured in the wire keeper and delivers an exceptional balanced horizontal performance.
$3.99
NewRapala Dives-To DT
Rapala Dives-To DT
40 Colors available
The Rapala Dives-To DT utilizes high-quality balsa wood with strategically placed internal weights to produce a perfectly balanced crank bait. The body features a tapered fuselage and thin tail that creates the ultimate side-to-side crankbait action. The internal weights and thin polycarbonate lip allows for long casting up to 150 feet and also works to quickly dive down to your desired depth, keeping your bait in the strike zone longer. Every lure is hand-tuned and tank-tested, ensuring perfect...
$7.29 - $9.99
NewNeon Lites Rat'lr Jigs
Neon Lites Rat'lr Jigs
6 Colors available
Neon Lites Rat'lr Jigs features an extra short shank and wide gap red hook that creates a natural presentation for your bait. This compact jig has a brass rattle that produces a loud rattle to entice fish to strike. The glow can be seen effectively in dark waters. Neon Lites Rat'lr Jigs are made in the U.S.A.
$2.49
NewNeon Lites Walleye Jigs
Neon Lites Walleye Jigs
5 Colors available
Neon Lites Walleye Jigs feature a wedge-shaped head that provides less drag in stronger currents. These jigs are built with a bait-holding collar for soft plastics or live bait. The brilliant glowing color will attract fish during the day or night! Neon Lites Walleye Jigs are made in the U.S.A.
$2.79
NewNeon Lites Stand-Up Glow Jigs
Neon Lites Stand-Up Glow Jigs
6 Colors available
Neon Lites Stand-Up Glow Jigs perform better than other stand-up jigs on the market, with a 75% to 100% stand-up average. This jig is perfect for river or lake-bottom jigging applications. Natural sunlight activates the glow to attract fish in muddy waters. Neon Lites Stand-Up Glow Jigs are made in the U.S.A.
$3.99
NewNeon Lites Big Eye Easy-Tie Jigs
Neon Lites Big Eye Easy-Tie Jigs
12 Colors available
Neon Lites Big Eye Easy-Tie Jigs were made with a larger eye to make tying knots easier. This allows you to creating stronger, more resilient knots. These jigs come in bright colors and finishes that attract fish from afar, even in murky waters. Neon Lites Big Eye Easy-Tie Jigs are made in the U.S.A.
$2.99
NewNeon Lites MAXimum Gap Glow Jigs
Neon Lites MAXimum Gap Glow Jigs
6 Colors available
Neon Lites MAXimum Gap Glow Jigs are a favorite among anglers because of their piercing eyes and brilliant glow. These jigs are constructed with an extra short shank and a wide gap red hook to create a natural presentation for your bait. Activate the glow on this jig with a camera flash. Neon Lites MAXimum Gap Glow Jigs are made in the U.S.A.
$2.79
NewNorthern King NK 28 Trolling Spoon
Northern King NK 28 Trolling Spoon
24 Colors available
The Northern King NK 28 Trolling Spoon can be considered one of the most effective spoons on the market. Northern King spoons feature a unique shape that maintains its action at a variety of speeds, making it ideal for trolling situations. Another unique component is that every spoon is covered in silver plating, which produces better flashes in the water. This spoon is finished with water-based paints and an Eagle Claw lazer sharp hook.
$6.99
$5.99
NewNorthern King 4D Trolling Spoon
Northern King 4D Trolling Spoon
24 Colors available
The Northern King 4D Trolling Spoon features a unique shape that makes it ideal for trolling. The 4D Trolling Spoon is capable of maintaining a highly effective action in the water at a wide range of speeds. Every spoon is coated with silver plating, which produces better flashes in the water and can be seen at greater depths. This spoon features an attractive pattern completed with environmentally friendly paints. It is outfitted with an Eagle Claw lazer sharp hook.
$6.29
$5.49
NewLen Thompson Spoon
Len Thompson Spoon
16 Colors available
The Len Thompson Spoon combines high-quality and environmentally-friendly components to create one of the most popular spoons in the industry! Constructed of solid brass, this spoon is durable and rust-resistant. Each spoon is finished with a water-based premium paint in fish-catching patterns. The Len Thompson Spoon is outfitted with an Eagle Claw lazer sharp treble hook. If you're looking for a durable and effective spoon, this is it!
$3.79 - $6.49
NewSteelShad XL Series Blade Bait
SteelShad XL Series Blade Bait
5 Colors available
The SteelShad XL Series Blade Bait is an amazing addition to the SteelShad lure family. After a decade of success with the original blade bait, the XL Series delivers all the attraction of its smaller brother and more! The SteelShad XL Series Blade Bait is constructed of durable, malleable 440 grade stainless steel and offers a more powerful, louder, solid action to bring in larger prey fish.
$9.49
NewSteelShad Original Blade Bait
SteelShad Original Blade Bait
8 Colors available
The SteelShad Original Blade Bait has distinctive, timeless construction. This bait has been popularized by over a decade of success in smashing freshwater largemouth and smallmouth bass. The SteelShad Original Blade Bait is constructed of durable, malleable 440 grade stainless steel--don't switch baits, just bend this blade bait to alter to your changing target depths.
$6.99
NewPhantom Lures Tilly Jigging Lure
Phantom Lures Tilly Jigging Lure
20 Colors available
(1)
The Phantom Lures Tilly Jigging Lure is a multi-purpose, battle-born bait designed to pull in gamefish in all situations. This lure is Phantom's smallest at 2.5 inches, but its aggressive flutter on the fall and incorporated strong BB rattle bring in the big perch, sauger, and walleye that you are dreaming of. The Phantom Lures Tilly will be your new best friend.
$5.79
NewMichigan Stinger Trip Lip
Michigan Stinger Trip Lip
12 Colors available
The Michigan Stinger Trip Lip is a deep-diving trolling lure with an awesome trip technology integrated into the lip. This eliminates fighting the lure and focuses the battle to your catch. When you get a strike, the release will open so you're not pulling against the lure. You can also trip the bait for an extremely easy retrieve. The Trip Lip is the next big thing to revolutionize trolling for big fish.
$10.99
NewSomeday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
9 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
Yo-Zuri 3DR Vibe
Yo-Zuri 3DR Vibe
6 Colors available
Yo-Zuri 3DR Vibe utilize an internationally-patented internal 3D prism finish to provide a fish-enticing action. The added attraction of a loud rattle will drive fish crazy. This unique, lipless crankbait features a strong polycarbonate body, black nickel round bend hooks, and an array of highly realistic baitfish finishes. Crank the Vibe over suspended grass, shallow flats, oyster bars, and more, and you'll see why this bait should be in every angler's arsenal.
$8.49
Megabass Vision Oneten
Megabass Vision Oneten
24 Colors available
The Megabass Vision Oneten is a favorite jerkbait among professional and amateur anglers. The Oneten features a patented tungsten Multi-Way Moving Balancer System that allows for exceptionally long casts and also creates a darting action and flash under water. Combining a lifelike swimming action, realistic color patterns, and three Katsuage Out-Barb treble hooks, this jerkbait will increase your hookup rates.
$24.99
Megabass Vision Oneten Plus 1
Megabass Vision Oneten Plus 1
17 Colors available
The Megabass Vision Oneten Plus 1 was designed to float and fish in depths up to nine feet. This jerkbait is constructed with a patented, dual-tungsten, Multi-Way Moving Balancer System, allowing for longer casts in any fishing condition. With the slightest rod movement, it will twitch and dart aggressively and activate its internal rattles, enticing fish from afar. The Vision Oneten Plus 1 is finished with three shark Katsuage hooks, ensuring hookups every time.
$24.99
Megabass Spark Shad
Megabass Spark Shad
7 Colors available
The Megabass Spark Shad is a sturdy swimbait with an ultra-sensitive tail that flutters with the lightest retrieve. This shad is hand-poured with a salt-rich compound containing organic shellfish and baitfish powders. An important feature to note is the preset grooves in the back that help ensure the hook stays in the correct fishing position and the bait keeps a level and natural position in the water.
$6.99 - $8.99
Megabass Hazedong Shad
Megabass Hazedong Shad
6 Colors available
The Megabass Hazedong Shad is a versatile little bait that can be fished in multiple ways. It is constructed with multiple plastic layers of differing densities to create a natural two-tone color pattern and maintain stability. This shad features slits in the belly which allow the body to compress when bitten, thus increasing hookup rates. Another important feature is the extremely slim shad tail that shakes and moves in the water, creating a natural vibration. The bass go crazy for this shad; o...
$5.99 - $6.99
Megabass Body Balance Jig Head
Megabass Body Balance Jig Head
4 Colors available
The Megabass Body Balance Jig Head is built with a low center of gravity to stabilize larger swimbaits so they swim naturally and entice gamefish. The double worm keeper secures your bait, enabling longer casts. Other features include a realistic 3D eye, gill accents, and a chin to ensure the bait stays horizontal and creates a stable swimming action.
$5.99
Megabass Dark Sleeper
Megabass Dark Sleeper
10 Colors available
The Megabass Dark Sleeper is a stealthy swimbait designed to target bottom dwelling fish. This bait is ultra realistic with soft fins, unique color patterns, and a triggering paddle-tail movement. The soft fins camouflage the hook point, prevent snags, and compress easily for hooksets. The Dark Sleeper has a low center of gravity and will swim naturally through plants.
$5.99
Salmo Floating Hornet
Salmo Floating Hornet
15 Colors available
(5)
Salmo Floating Hornets are revolutionary crankbaits made from high-density foam instead of balsa wood or hollow plastic. These lures are super durable and will catch you hundreds of fish without falling apart. The Hornet’s signature rod shaking action simply drives fish like walleye, crappie, bass and trout crazy. These lures perform equally well--whether trolled or cast--with great success.
$6.49 - $7.99
Salmo Freediver
Salmo Freediver
9 Colors available
(1)
Salmo Freedivers are super deep-diving minnow lures outfitted with innovative features for amazing performance. Salmo uses 3D modeling and printing technology to create these life-like lures, and finishes them in highly-visible, fish-attracting patterns. Featuring Mustad KVD triple grip hooks, oval split-rings, glass-bead rattle chambers, realistic 3D eyes, and an unbreakable polycarbonate lip, these lures provide excellent fishability and durability for years to come. Tank tested and ready to g...
$9.99
Yo-Zuri 3DR Shad
Yo-Zuri 3DR Shad
6 Colors available
Yo-Zuri 3DR Shad utilize an internationally-patented internal 3D prism finish to provide a fish-enticing attraction. The powerful, tight, wiggling action plus bright, realistic colors make these lures even more irresistible to fish. Whether you cast, twitch, or troll, the Yo-Zuri 3DR Shad is sure to help bring in the big catch.
$8.49
Yo-Zuri 3DR Minnow
Yo-Zuri 3DR Minnow
6 Colors available
The Yo-Zuri 3DR Minnow is designed with an amazing internal 3D prism finish. Combined with beautiful, bright, realistic colors, this bait is virtually irresistible to fish. Other features include strong, durable, round bend hooks and a strong poly carbonate body. The 2 3/4 in. version is a tournament-level hardbait that imitates a smaller injured baitfish, which some anglers refer to as "bite starter." The 4 in. version features a unique diamond-shaped lip that causes the bait to run true even ...
$8.49
Northland UV Gamefish Hardwater Kit
Northland UV Gamefish Hardwater Kit
The Northland UV Gamefish Hardwater Kit is a hand selected assortment of multi-species lures in a small compartment tackle box. The lures in this kit are enhanced with UV paints to be high visible even in darker water conditions.
$19.99
Acme Hyper-Rattle
Acme Hyper-Rattle
10 Colors available
Acme Hyper-Rattles are innovative jigging baits featuring Acme's sonic rattle chamber. These lures area made with Acme's high definition and high durability finishes to ensure paint quality and vibrancy lasts long after you've cast them into the water. Choose from a variety of bright and glow colors.
$7.99
Acme Side-Winder
Acme Side-Winder
13 Colors available
The Acme Side-Winder is a thick casting and trolling spoon with a unique side slipping action. This spoon will yield great results fished near the surface or when vertically jigging on ice. If you are fishing this spoon vertically, a quick lift will make it dart upward then flutter downward perfectly imitating a wounded shad or baitfish. The Side-Winder is available in Ultra Bright HD UV finishes and traditional metallic finishes.
$2.99 - $4.79
Fiskas Red Tail Swimmer
Fiskas Red Tail Swimmer
5 Colors available
(1)
The Fiskas Red Tail Swimmers are a unique balance lure that produces a natural horizontal swimming motion while being retrieved. The Red Tail Swimmers feature a beautiful and thick clear hardcoat that is hand painted with patterns that drive fish wild. The signature swimming motion is created by the translucent plastic red tail that mimics blood creating a more convincing injured baitfish look. Hooks are featured at both the front and back of the lure in addition to the Sticky Sharp VMC treble h...
$4.49

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.