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Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
NewZ-Man EZ EggZ
Z-Man EZ EggZ
4 Colors available
Z-Man EZ EggZ are a naturally buoyant and scented egg bait that steelhead, trout, and salmon will all go wild for! Each durable strand is constructed of Z-Man's ElaZtech material that has been impregnated with natural shrimp scents. Fish them separately or in a strand to mimic a egg cluster, and you are bound to feel fish biting all day long.
$3.99
NewDynamic Trout Attack
Dynamic Trout Attack
5 Colors available
The Dynamic Trout Attack is one of Dynamic's most versatile multi-purpose swimbaits that comes with its own specially designed jig heads! The jig head was designed to not only allow it to deflect off of deep down structures but also help fuel its unique paddle tail action. The Dynamic Trout Attack is iddeal for many situations and fishing styles
$4.49
NewDynamic Trout Spinnerbait
Dynamic Trout Spinnerbait
5 Colors available
The Dynamic Trout Spinnerbait offers a fresh, snag-free design that will help make fishing near obstacles a hassle-free experience! Target fish at any depth or hiding in any location without the fear of lost bait, snagging pesky logs, or pulling up a haul of weeds by using this bait! This user-friendly model and quality constructed lure is terrific for trout, crappie, perch, or other panfish.
$4.49
Moonshine Trolling Fly
Moonshine Trolling Fly
12 Colors available
The Moonshine Trolling Fly is produced from a family owned and operated business that offers a high-quality product that won’t disappoint. This bright glowing fly will attract trout, salmon, steelhead, and many other species. The Moonshine Trolling Fly is a versatile reflective fly that can be fished in the daytime or at night.
$6.99
Joe's Flies Super Striker Spinner
Joe's Flies Super Striker Spinner
17 Colors available
The Joe's Flies Super Striker Spinner is a durable, versatile hand tied spinner. It can be used to cast in ponds, lakes or streams. The Super Striker Spinner features a single and treble hook with a 3.5 spinner blade that rotates at extremely slow retrieve speeds. The Joe's Flies Super Striker Spinner is a go-to lure for anglers who fish trout, steelhead or bass.
$3.49
Mepps Aglia Wooly Worm Spin Fly
Mepps Aglia Wooly Worm Spin Fly
12 Colors available
The Mepps Aglia Wooly Worm Spin Fly is great for a fly rod or ultra light spinning tackle. Choose from silver or gold blades. Silver works best on bright sunny days, while the gold blade is best for overcast days. This spin fly delivers quality fishing action for bass, crappie, perch, and bluegill species. Fish with confidence when using the Mepps Aglia Wooly Worm Spin Fly, the world's #1 fishing lure.
$4.99
Owner Cultiva Rip'n Minnow
Owner Cultiva Rip'n Minnow
12 Colors available
The Owner Cultiva Rip'n Minnow is a hard bait with lifelike features and actions to attract bass, trout, walleye and more. This lure has a diving depth of 3 - 4 feet and displays a rattling movement as it swims through the water. Other features include a reflective foil finish, living eyes, and two Owner Stinger-31 Cutting Point treble hooks. The Owner Cultiva Rip'n Minnow is designed to mimic small baitfish for your target fish to feed upon.
$8.99
Owner Cultiva Mira Shad
Owner Cultiva Mira Shad
7 Colors available
The Owner Cultiva Mira Shad is compact, but effective, with lifelike features that are extremely deadly for trout, bass, walleye, and more. Each lure is equipped with two #10 Owner Stinger-36 Super Needle Point treble hooks, realistic eyes, chattering rattles, and a transparent reflective finish. The Owner Cultiva Mira Shad offers anglers versatility with its capabilities. It dives when trolled or retrieved, or you can stop the retrieve and twitch or jerk the bait as it suspends.
$8.99
Dynamic HD Trout
Dynamic HD Trout
16 Colors available
The Dynamic HD Trout is used by anglers across the United States because of its versatility. Although this lure was designed for trout, it is excellent for catching a variety of species. The Dynamic HD Trout offers a real life-like profile, plus exceptional casting distance, swim action, and maneuverability. This crankbait can excel in many types of waters - from rivers, streams, and large lakes to non-current waters like small lakes, reservoirs and ponds.
$5.99
Acme Baitfish Kastmasters
Acme Baitfish Kastmasters
4 Colors available
Acme Baitfish Kastmasters offer realistic fish skin finishes to entice more fish. These lures produce a wild action without twisting your line. The aerodynamic design makes them great for casting long distances. Baitfish Kastmasters are precision-machined and built tough, so they won't break, bend, or corrode.
$3.99 - $4.49
Rebel Humpback Crank
Rebel Humpback Crank
8 Colors available
Rebel Humpback Cranks are shallow-running crankbaits perfect for fishing near weeds, crass, rocks, stumps, and jetties. With tight-wiggling action, these lures are sure to entice and bring in fish every time they are in the water.
$5.99
Offer AvailableBay Rat Lures S3 Shallow Divers
Bay Rat Lures S3 Shallow Divers
18 Colors available
Bay Rat Lures S3 Shallow Divers are hand painted, custom, high-quality lures. These divers feature stainless steel split rings and wire eyes.
$7.99
$5.99
Yo-Zuri Snap Beans
Yo-Zuri Snap Beans
7 Colors available
Yo-Zuri Snap Beans are ultra-small but pack a full-sized punch. The over-sized eyes, natural colors, and wobbling action attracts a variety of species and offers exceptional performance. These lures cast extremely well and are able to cast even farther out when using 2 or 4 pound line. The durable body means Yo-Zuri Snap Beans can handle big catches time and time again.
$4.99
Johnson Min-O-Dart Jigs
Johnson Min-O-Dart Jigs
8 Colors available
Johnson Min-O-Dart Jigs have wedge-shaped jigheads and are great for all techniques. They have real calf hair for added swim action and they also come with gold hooks.
$2.49
Atlas Supreme Glitter Salmon Eggs
Atlas Supreme Glitter Salmon Eggs
Atlas Supreme Glitter Salmon Eggs are premium-grade eggs that have been specially designed with a slow milking process. These proven trout catchers have a soft, gooey center that actually milks into the water. The glitter color attracts fish from farther away, leading to more strikes.
$3.99
Mike's King Glitter Salmon Eggs
Mike's King Glitter Salmon Eggs
3 Colors available
Mike's King Glitter Salmon Eggs are extra large deluxe eggs, now in glitter colors! These eggs go through a unique process to assure skin firmness and greatly reduce egg loss in turbulent waters. These eggs also feature a soft texture that trout consistently strike on, making them a favorite among anglers.
$3.99
Venom Ball Jig Heads
Venom Ball Jig Heads
Venom Ball Jig Heads are natural lead ball head jigs. With their great shape and keeper barb, these jig heads are excellent for adding your favorite live bait or plastic bodies.
$2.99
Mepps Aglia-e Spinner
Mepps Aglia-e Spinner
7 Colors available
Mepps Aglia-e Spinners combine the traditional fish-attracting properties of the Mepps Aglia with the look of a single egg-a favorite snack of trout, steelhead and salmon. Eggs become the main source of food for many fish during certain times of the mating season, and Mepps Aglia-e Spinners are taking advantage of this fixation. You'll be amazed at how quickly and effectively you'll soon be reeling in the catch-of-the-day!
$3.29 - $4.49
$2.79 - $3.99
Yo-Zuri Pin's Minnows
Yo-Zuri Pin's Minnows
21 Colors available
(15)
Yo-Zuri Pin's Minnows are classic floating lures that have been angler favorites for over 20 years. These lures are constructed of a durable molded body and polycarbonate lip. Natural colors and holographic finishes attract all types of gamefish. The tight wiggling action makes Pin's Minnows great for casting or trolling.
$6.99 - $8.99
Yo-Zuri L-Minnows
Yo-Zuri L-Minnows
10 Colors available
Yo-Zuri L-Minnows offer a wide, wobbling action, ultra realistic finishes, and oversized 3D eyes to perfectly resemble a wounded baitfish. These minnow lures are great at catching suspended fish at various depths. L-Minnows are true all-around baits with excellent casting distance and stability.
$6.49 - $7.49
Acme Kastmaster Spoon Kits
Acme Kastmaster Spoon Kits
3 Models available
Acme Kastmaster Spoon Kits offer you three great Kastmaster lures in one convenient package. These kits are great for trout and panfish applications. Acme Kastmaster Spoon Kits come in the most popular colors to ensure you have an awesome day catching fish.
$8.99
Thomas Whirlfish
Thomas Whirlfish
2 Colors available
Thomas Whirlfish lures are designed with a whirling action that creates flash and vibration while moving through the water. These lures mimic a fleeing baitfish, making them deadly on trout, salmon, bass, walleye, panfish, and other gamefish. Whether fishing on lakes, streams, or rivers, Thomas Whirlfish lures will provide you with many hours of fish-catching enjoyment. Each package contains one lure. Thomas Whirlfish are made in the U.S.A.
$3.29
Thomas E.P. Spoons
Thomas E.P. Spoons
2 Colors available
(1)
Thomas E.P. Spoons feature a unique shape and bend designed to wobble through the water in a tantalizing motion. Thomas E.P. Spoons are deadly on trout, but are also effective on many other gamefish species from panfish to northern pike. Thomas E.P. Spoons incite the predatory instinct of even the most neutral fish and cause them to strike.
$2.99 - $3.29
Thomas Canduit Spoons
Thomas Canduit Spoons
2 Colors available
Thomas Canduit Spoons are designed with a hammered finish that creates fish-enticing flash. These spoons are great for casting or trolling in deep or shallow water. Trout, salmon, bass, walleye, and all kinds of gamefish will go crazy over the wobbling action of these spoons. Thomas Canduit Spoons can also be used for ice fishing and jigging.
$2.99
Berkley Gulp! Crickets
Berkley Gulp! Crickets
3 Colors available
Berkley Gulp! Crickets are designed with lifelike details to imitate natural prey. These baits utilize the Gulp! attractant for extreme scent dispersion. The natural, bio-degradable formula has 400 times more scent dispersion than ordinary plastic baits and outfishes live bait in field tests. Berkley Gulp! Crickets are more durable and easier to care for than live bait.
$3.99
P-Line Pro-Steel Spoons
P-Line Pro-Steel Spoons
10 Colors available
P-Line Pro-Steel Spoons are ready to fish right out of the package. These spoons are designed with the perfect edge and cup for the ultimate action and presentation. Pro-Steel spoons have a ball bearing swivel with a quick change clevis at one end to attach to your line and help prevent line twists. These spoons come ready with a Mustad Siwash hook attached and an optional treble hook to be switched out if desired. To get the maximum results out of P-Line Pro-Steel Spoons, cast them across the w...
$4.79
Lively Legz Prince Nymph - 2 Pack
Lively Legz Prince Nymph - 2 Pack
2 Colors available
The Lively Legz Prince Nymph is one of the most effective attractor flies out there and is now even more effective with the use of the Lively Legz. This design could pass as a stonefly and also is available with a flash back.
$2.49
Lively Legz Pheasant Tail Nymph - 2 Pack
Lively Legz Pheasant Tail Nymph - 2...
2 Colors available
The Lively Legz Pheasant Tail Nymph is one of the most versatile and all purpose nymphs out there. These flies can be effectively used for many different species of fish.
$2.79
Lively Legz Copper John - 2 Pack
Lively Legz Copper John - 2 Pack
(1)
The Lively Legz Copper John is modeled after one of the most popular and favorite fly designs used by fly fisherman. The Copper John. These flies are now even more effective because they are tied with a soft rubber, life-like set of nymph legs called Lively Legz.
$2.79
Lively Legz Hares Ear Nymph - 2 Pack
Lively Legz Hares Ear Nymph - 2 Pack
2 Colors available
(1)
The Lively Legz Hares Ear Nymph can pass as many different bug species that hungry fish look for including a dark nymph or a stonefly. This fly is one of the most popular and effective designs available.
$2.79
Lively Legz Y2K - 2 Pack
Lively Legz Y2K - 2 Pack
4 Colors available
(2)
The Lively Legz Y2K flies mimic an egg sac that is a natural form of food for salmon, steelhead, and trout. Choose the flash colors to add a little extra flair to these classic flies. Lively Legs have size 14 hooks. Each package contains 2 flies.
$2.79
Yakima Mag Lip
Yakima Mag Lip
37 Colors available
(1)
Yakima Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still performing an erratic darting action.
$6.49 - $6.99
Siberian Supreme Salmon Eggs
Siberian Supreme Salmon Eggs
(1)
Siberian Supreme Salmon Eggs are processed with Siberian's specialized sugar curing formula and have a soft center that gives off a milking action to draw in more trout. These eggs are ideal for use in lakes and slower moving waters. The Siberian Supreme Salmon Eggs come in a 1.1 oz. jar and contains approximately 120 eggs.
$2.99
Siberian Super UV Salmon Eggs
Siberian Super UV Salmon Eggs
(1)
Siberian UV Super Salmon Eggs are UV enhanced for better visibility under all light and water conditions and are processed with Siberian's specialized sugar curing formula. These eggs have a soft center that gives off a milking action to draw in more trout and are excellent for all lake and stream fishing.
$2.99
Siberian Salmon Eggs
Siberian Salmon Eggs
3 Colors available
Siberian Salmon Eggs are top quality, medium sized, real salmon eggs that are processed in Siberian's special recipe that attracts trout from great distances and gets them to bite. These eggs produce a strong flavor and perform well across the full range of trout waters. The Siberian Salmon Eggs come in a 1.1 oz. jar and contains approximately 120 eggs packed in oil.
$2.99
Magic Products Trout Bait Eggs
Magic Products Trout Bait Eggs
10 Color/Scents available
Magic Products Trout Bait Eggs are simulated eggs made of biodegradable protein that have the texture, firmness, and durability to last cast after cast. These eggs come in random sizes in each pack and are enhanced with flavors and scents that trout can't resist. Magic Products Trout Bait Eggs come in a one ounce resealable bag to lock in freshness.
$2.99
Berkley Gulp! Inch Hawgs
Berkley Gulp! Inch Hawgs
3 Colors available
Berkley Gulp! Inch Hawgs work great for trout and panfish. These small creature baits have an irresistible swimming action. Berkley Gulp! Inch Hawgs are infused with a powerful attractant that imitates the natural odor and flavor of live bait.
$3.49
$2.99
Berkley Gulp! Alive! Inch Hawgs
Berkley Gulp! Alive! Inch Hawgs
2 Colors available
Berkley Gulp! Alive! Inch Hawgs resemble small aquatic insects with crazy legs that create an irresistible swimming action. These baits work well for jigging or casting for trout and panfish. Berkley Gulp! Alive! Inch Hawgs are soaked in powerful attractant and can be put back in the liquid to recharge them between fishing trips.
$5.95
$5.29
Troutbeads Blood Dot Eggs
Troutbeads Blood Dot Eggs
20 Colors available
(1)
Troutbeads Blood Dot Eggs are excellent for beads for trout, salmon, steelhead, walleye, bass and more. These mottled beads are designed to imitate natural fish-eggs and feature a red blood dot that can really turn wary fish onto the bite. Troutbeads Blood Dot Eggs are a favorite among anglers for fishing, lure building, and fly tying.
$3.49
Troutbeads Steelhead Selection
Troutbeads Steelhead Selection
The Troutbeads Steelhead Selection includes an assortment of Troutbeads Mottled Beads in the top-selling steelhead colors. This selection of beads is perfect for anglers from the West Coast to the Great Lakes and more. The mottled colors are designed to imitate eggs in their natural environment. Each package contains Two 2.5" x 4", 6-compartment pop top fly boxes, 10 of each color - 6 mm beads, 15 of each color - 8 mm beads, and 5 of each color - 10 mm beads.
$39.99

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.