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Trolling Lures Blowout Sale!

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Reef Runner XL
Reef Runner XL
5 Colors available
For an excellent deep diving trolling and casting lure, look no further than the Reef Runner XL. This rattling minnow bait is designed to dive quickly with an irresistible wobble, achieving 10 - 12 ft. when casting, and all the way up to 28 ft. trolling. The curved minnow profile, made of ABS plastic with a glass and steel rattle, and rounded diving bill of this bait are sure to catch you countless fish time after time, being a proven walleye and salmon tournament winner. To top off this strike-...
$9.99
Phantom Lures Abyss
Phantom Lures Abyss
24 Colors available
The Phantom Lures Abyss is an individually hand painted, factory tuned, and tank tested crankbait with all the qualities that make it an attractive meal for trophy fish. The Abyss dives deep with a lazy shoulder roll that mimics a wounded minnow. Two internal BBs creates an attention-grabbing rattle that can be heard from afar. This crankbait is equipped with two heavy duty treble hooks, red on the belly and black on the tail to simulate a blood trail. This versatile lure can be fished effective...
$8.99
Phantom Lures Boogey
Phantom Lures Boogey
24 Colors available
Designed specifically to catch Lake Erie walleye, the Phantom Lures Boogey generates monstrous action and a rumbling rattle that walleye cannot resist. With a deceptively simple appearance, the Boogey will have you believing in ghosts. Its skinny, vertical profile creates a wild, slashing tail motion while the wide horizontal profile provides a larger target for species like walleye, trout, salmon, or pike to attack from any angle.
$7.99
Bagley Balsa Deep Diving Stick
Bagley Balsa Deep Diving Stick
10 Colors available
The Bagley Balsa Deep Diving Stick is the ultimate fishing lure to get you down to the depths where fish like to hide. This Deep Diving Stick is perfectly balanced with a full wire harness and internal weight system. Its tapered body, unique lip design, and lightweight balsa wood construction allows the bait to dive deeper quicker than other deep running baits on the market today. The balsa wood also helps create amazing vibration and tail movement to trigger uncontrolled strikes. If you're in d...
$8.49
Michigan Stinger Trip Lip
Michigan Stinger Trip Lip
12 Colors available
The Michigan Stinger Trip Lip is a deep-diving trolling lure with an awesome trip technology integrated into the lip. This eliminates fighting the lure and focuses the battle to your catch. When you get a strike, the release will open so you're not pulling against the lure. You can also trip the bait for an extremely easy retrieve. The Trip Lip is the next big thing to revolutionize trolling for big fish.
$10.99
Rapala Scatter Rap Glass Shad
Rapala Scatter Rap Glass Shad
14 Colors available
The Rapala Scatter Rap Glass Shad features a custom scatter lip that will consistently deliver erratic and evasive sweeping actions. The see-thru body takes on a realistic look as it radiates and reflects surrounding colors. The Scatter Rap Glass Shad mimics vulnerable baitfish as its cast or trolled. This is a perfect lure choice for all types of gamefish.
$6.49
Renosky Mirror Image Deep Diver
Renosky Mirror Image Deep Diver
13 Colors available
(2)
The Renosky Mirror Image Deep Diver features Renosky's Mirror Image bait design that sandwiches reflective material inside of a translucent, honeycombed lure body. This finish produces incredible reflections and colors, making this lure great for dark or stained waters.
$6.99
Renosky Crystalina Shallow Diver
Renosky Crystalina Shallow Diver
33 Colors available
(33)
The Renosky Crystalina Shallow Diver features a honeycomb photo-printed finish. This finish mimics the roughened scales of a crippled minnow or baitfish. Together the texture and finish of this lure produces an opalescent reflection just like that of the natural bait.
$6.99 - $7.99
Renosky Mirror Image Shallow Diver
Renosky Mirror Image Shallow Diver
25 Colors available
(10)
The Renosky Mirror Image Shallow Diver features Renosky's Mirror Image bait design that sandwiches reflective material inside of a translucent, honeycombed lure body. This finish produces incredible reflections and colors, making these great baits for dark or stained waters.
$6.99
Bandit B-Shad
Bandit B-Shad
25 Colors available
(1)
Bandit B-Shads feature a unique shape that allows them to be trolled or cast for walleye and other game fish. This slim profile lure tracks true straight out of the package; no tuning required. The rounded lip enables the Bandit B-Shads to dive quickly and produces an enticing wiggling action that fish can't resist.
$6.49
Bagley Deep Diving Shad
Bagley Deep Diving Shad
21 Colors available
(1)
The Bagley Deep Diving Shad features Bagley's innovative locking lip technology and a unique, fast-action shape that walleye, bass, and other gamefish can't resist. The fast, lively wobble and vibrations produced by this lure grabs the attention of even the most stubborn fish. Whether you are using a fast or a super slow approach, the Bagley Deep Diving Shad generates energetic movement perfect for attracting, and catching, a variety of species.
$7.49
Bagley Balsa Minnow
Bagley Balsa Minnow
10 Colors available
Bagley Balsa Minnows are constructed from precision-balanced balsa wood and feature an internally weighted structure generating strong vibrations and an incredible tail shake. The full wire-through design helps increase these lures' overall durability, so taking on those big fish isn't a problem. Perfect for walleye, Bagley Balsa Minnows are available in a variety of styles to pair with any fishing condition.
$8.99
Yo-Zuri Crystal Minnow Walleye Deep Diver
Yo-Zuri Crystal Minnow Walleye Deep...
14 Colors available
(1)
Yo-Zuri Crystal Minnow Walleye Deep Divers offer vibrant, holographic and painted life-like finishes to provide maximum flash and attraction. Oversized 3D eyes and raised molded gill plates add to the realistic appearance and deep diving capabilities. Specially designed for trolling, Yo-Zuri Crystal Minnow Walleye Deep Divers feature black nickel round bend hooks, and are ready to go with no tuning necessary!
$7.99 - $8.99
Rapala Shad Dancer
Rapala Shad Dancer
21 Colors available
(1)
Built with balsa wood and wire-through construction, the Rapala Shad Dancer is a strong, floating lure that can handle many strikes. Featuring the ever-popular shad profile, its dancing tail creates a realistic sweeping motion. Its durable lip helps it dive down with a hard-thumping action to ten feet, right into the strike zone. Whether cast or trolled, Rapala Shad Dancers will attract walleye and other trophy fish with its quiet, yet aggressive tail movements.
$7.49
Smithwick Top 20 Rogue
Smithwick Top 20 Rogue
18 Colors available
The Smithwick Top 20 Rogue is designed to dive to depths of 20 feet, with a tantalizing action that no fish can resist. This lure moves in an erratic motion, making them great for trolling at slow or fast speeds. Smithwick Top 20 Rogue comes in a variety of fish-catching colors specifically created to target walleye, salmon, and lake trout.
$7.29
Dreamweaver FishUSA Custom Color DW Spoon
Dreamweaver FishUSA Custom Color DW...
40 Colors available
(2)
Dreamweaver FishUSA Custom Color DW Spoons have been designed and tested by professional anglers all throughout the Great Lakes in order to ensure the best possible performance that money can buy. Each spoon is hand-painted and assembled by anglers, for anglers to ensure the best possible quality. With chip-resistant finishes, these spoons can truly take a beating fish after fish. Coming in a variety of unique, vibrant custom colors, Dreamweaver Custom Color DW Spoons will be drawing in the catc...
$5.99
Bomber Long A Lure
Bomber Long A Lure
54 Colors available
(21)
The Bomber Long A Lure features a trademark tight wiggle and rolling movements that mimic live bait. The slender jerkbait is highly versatile and can be fished many ways. You can troll for walleye or salmon, and use it behind a downrigger to target deeper-residing fish. Use a twitching technique for bass or cast, and retrieve with a slow pace for trout and other species. Molded out of high-strength polycarbonate, it can withstand many attacks. Its internal rattle helps pull fish out of their hid...
$5.99
Bandit Walleye Deep Diver
Bandit Walleye Deep Diver
59 Colors available
(4)
Bandit Walleye Deep Divers are great for walleye, zander, and other predator fish that explore deeper waters. Walleye Deep Divers dive quickly with their round lip and slender build. They are the go-to minnow jerkbait for many anglers.
$6.99
Bagley Rumble B
Bagley Rumble B
21 Colors available
(3)
Bagley Rumble B lures are designed to catch those big gamefish. With a unique swimming lip, Bagley Rumble B lures move through the water with a rocking motion that creates an incredible fish-enticing action. Bagley Rumble B lures have a low, resonating rattle and come in bright colors for the ultimate in attraction.
$7.29 - $7.49
Berkley Flicker Minnow
Berkley Flicker Minnow
31 Colors available
(11)
With insight from some of the top professional anglers, the Berkley Flicker Minnow features a tournament-proven design that dives deep quickly. The Flicker Minnow has a slender minnow profile that creates maximum flash and tail action as it plunges into the strike zone. When it seems like nothing is working, this crankbait will produce bites. Walleye and bass love this bait's remarkable and unique action. Pro Slick Flicker Minnow colors provide an oil slick finish that naturally reflects light f...
$4.99
Storm Smash Shad
Storm Smash Shad
24 Colors available
(18)
Storm Smash Shads are on track to be an instant classic, with their deliberate, steady cadence swimming action. Phenomenal finish choices matched with a loud multi-ball internal rattle system will get this bait "smashed" by all game species. These lures are great for casting and trolling. Select colors are are available in a UV bright finish that reflects more light energy, strengthening the lure's visibility.
$5.29
Storm Original Hot 'N Tot
Storm Original Hot 'N Tot
23 Colors available
(22)
Storm Original Hot 'N Tot Lures are the number-one selling lure series for trolling and drift-fishing for walleye, steelhead, salmon and other game fish. The searching action of the Hot 'N Tot is as wild as it gets. Working from side-to-side, its erratic motion gets the attention of game fish - yet it's stable even in the roughest water. These are the original series Hot 'N Tot lures which use original molds, components, patterns, colors and packaging.
$4.99
Rapala Shad Rap
Rapala Shad Rap
45 Colors available
(10)
Rapala Shad Raps are the world's best running hardbaits, hand-tuned and tank-tested at the factory. These lures feature an integrated long-casting system and an irresistible rattle to offer classic Rapala swimming action or X-Rap Xtreme Slashbait action. Shad Rap Lures feature internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC black nickel treble hooks and flash feather teaser tail for an ultimate fishing lure.
$7.49
Rapala Deep Tail Dancer
Rapala Deep Tail Dancer
15 Colors available
(19)
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat! Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala’s signature wounded minnow attraction. Built with a balsa wood construction and VMC black nickel treble hooks, the Deep Tail Dancer allows for quick-piercing sharpness and enough strength to withstand fierce battles. Featuring an enlarged, extreme diving lip, the lure ...
$10.49 - $10.99
Rapala Jointed Deep Husky Jerk
Rapala Jointed Deep Husky Jerk
13 Colors available
(5)
Rapala Jointed Deep Husky Jers will run when cast and retrieved thanks to the oversized diving lip. The Jointed Deep Husky Jerk features Rapala's classic "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. This lure runs straight and true whether you are working a slow back-troll or a high speed pass. The slow sinking of the Jointed Deep Husky Jerk allows it to be fished at any depth. Can be cast or trolled. Model JDHJ08 or JDHJ12.
$6.29
Storm Original Deep ThunderStick
Storm Original Deep ThunderStick
14 Colors available
(40)
Storm Original Deep ThunderSticks are a true classic lure, used by anglers around the world. These baits feature designs from the original ThunderStick molds and are outfitted with premium VMC hooks for sure holding power. The injured baitfish swimming action of these lures attract fish of all species. When the fish are deep this is your lure.
$4.99