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NewOffer AvailableBerkley PowerBait Ripple Shad
Berkley PowerBait Ripple Shad
12 Colors available
(1)
The Berkley PowerBait Ripple Shad is extremely realistic with its unique body, 3D red eyes, and enticing color combinations. Its segmented body and paddle tail create more vibration and swims with incredible action, attracting predatory fish to take a big bite. You can fish this versatile soft bait in a variety of applications and environments. This swimbait is infused with the exclusive PowerBait scent and flavor that keeps fish on the hook 18 times longer than the competition!
$4.29
$3.79
NewOffer AvailableBerkley PowerBait Pro Twitchtail Minnows
Berkley PowerBait Pro Twitchtail Mi...
18 Colors available
Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to keep predatory fish on the hook 18 times longer than the competition. These Twitchtail Minnows are available in pro-designed colors so fish can see it better in murky waters. Berkley PowerBait Pro Twitchtail Minnows are made in the U.S.A.
$4.29
$3.79
NewOffer AvailableBerkley PowerBait Rib Shad
Berkley PowerBait Rib Shad
8 Colors available
The Berkley PowerBait Rib Shad features a shape that appears as an easy meal for bass. Its body is ribbed on the belly and has a segmented tail that creates an amazing motion in the water that can be seen by bass in shallow or deep water. Enhanced with the exclusive PowerBait scent and flavor, this softbait is sure to hook-up fish and they won't let go. When rigged on a weighted hook or jighead, the Rib Shad will wiggle through the water, enticing predatory fish to take a bite! The Berkley Power...
$4.29
$3.79
NewOffer AvailableBerkley PowerBait Pro Grubs
Berkley PowerBait Pro Grubs
16 Colors available
Berkley PowerBait Pro Grubs offer a large profile with a curled tail that creates incredible swimming action at any speed. Pro Grubs feature an irresistible scent and flavor that make fish hold onto these baits up to 18 times longer. Professional anglers designed the color combinations to better attract big fish in murky waters.
$4.29
$3.79
NewOffer AvailableBerkley PowerBait Power Tubes
Berkley PowerBait Power Tubes
16 Colors available
Berkley PowerBait Power Tubes will have you catching more fish with their infused scent and flavor. These Power Tubes have a molded profile shape with plenty of tentacles to provide lifelike action to attract hungry fish. The fish will hold onto Berkley PowerBait Power Tubes 18 times longer, giving anglers an opportunity to feel the bites to hook plenty of fish.
$4.99
$4.29
Offer AvailableSavage Gear Long Cast Backlip Herring Diver
Savage Gear Long Cast Backlip Herri...
5 Colors available
The Savage Gear Long Cast Backlip Herring Diver was created using a 3D scanner to perfectly replicate the appearance and swimming action of a herring. This lure features an innovative folding backlip design for exceptionally long casts. When the retrieve begins, the backlip will fold out, causing the lure to flash and roll. As you increase speed, the lure will rise in the water and enable you to fish in shallow areas.
$7.49 - $8.49
$6.49 - $7.29
Offer AvailableBerkley PowerBait MaxScent Flatnose Minnows
Berkley PowerBait MaxScent Flatnose...
10 Colors available
Berkley PowerBait MaxScent Flatnose Minnows pack a high-powered scent like no other and are proven to catch more fish! These lures feature a compressed nose for better hook placement and come in a variety of great colors. Berkley makes their bait with soft and durable materials for a longer lasting soft bait.
$6.49
$5.79
Offer AvailableBerkley PowerBait MaxScent Kingtail
Berkley PowerBait MaxScent Kingtail
10 Colors available
The Berkley PowerBait MaxScent Kingtail has a slow fall rate and a powerful scent! The Kingtail's ribbed body also gives it greater surface area making it look and feel bulkier than it actually is. Berkley baits are made for durability so you can enjoy fishing them longer than other soft baits.
$6.49
$5.79
Offer AvailableBerkley PowerBait MaxScent Hit Worms
Berkley PowerBait MaxScent Hit Worms
10 Colors available
Berkley PowerBait MaxScent Hit Worms have a great loose-action tail that moves at lower speeds for even more scent scattering! These worms feature a nice thick body making them great for a whole variety of rigging options and comes in a diverse range of colors. Berkley baits are made from durable plastics that will last you cast after cast.
$6.49
$5.79
Offer AvailableBerkley PowerBait MaxScent Lunch Worms
Berkley PowerBait MaxScent Lunch Worms
10 Colors available
Berkley PowerBait MaxScent Lunch Worms feature scent dispersion and action like nothing else on the market! The ribbed body allows for addition scent dispersion normal smooth bodied worms will not offer. The tail creates a lot of action with a unique flutter that garners plenty of attention. Berkley baits are made with rugged plastics that remain soft after use.
$6.49
$5.79
Offer AvailableBerkley PowerBait MaxScent The General
Berkley PowerBait MaxScent The General
10 Colors available
The Berkley PowerBait MaxScent The General is treated with a custom scent unlike any other softbait on the market and is proven to catch more fish! The General series is a classic slow fall bait with a nice wiggle action. Berkley baits are made to be long lasting and durable for your continued casting pleasure.
$6.49
$5.79
Offer AvailableBerkley PowerBait MaxScent D-Worm
Berkley PowerBait MaxScent D-Worm
10 Colors available
The Berkley PowerBait MaxScent D-Worm offers a super-charged scent with proven fishing-attracting ability like no other! The D-Worm series is molded for a realistic presentation and texture that resembles the real thing. Berkley makes their bait with durable yet soft material for terrific action and durability that lasts.
$6.49
$5.79
Offer AvailableSavage Gear 3D Goby Hollow Tube
Savage Gear 3D Goby Hollow Tube
12 Colors available
The Savage Gear 3D Goby Hollow Tube is the first 3D tube of its kind that perfectly mimics goby and freshwater sculpin species! These gobies are ideal for any tube-style jig heads from 1/8 to 3/4 ounces and are available in best smallmouth and largemouth bass colors. Side fins allow for a gliding action that drive fish crazy, no matter which dragging or hopping technique you use!
$4.99
$4.29
Offer AvailableBerkley PowerBait Catfish Power Punch Dough
Berkley PowerBait Catfish Power Pun...
Berkley PowerBait Catfish Power Punch Dough is a sticky fiber bait with maximum scent dispersion that creates a scent trail to better attract hiding fish. Designed for treble hooks, this dough is very easy to use under a wide range of temperatures. For long lasting use, the fibers help keep the bait on the hook or jig, even in swift currents. Berkley PowerBait Catfish Power Punch Dough is made in the U.S.A.
$5.49
$4.79
Offer AvailableSavage Gear 3D Rat
Savage Gear 3D Rat
4 Colors available
Savage Gear 3D Rats are expertly designed from a 3D scan of a real rat to provide an extremely realistic appearance. These baits feature a 3-segment body held together with mesh for superior range of motion and natural-looking movement. All the appendages are constructed from strong, durable rubber and can be easily replaced allowing this lure to last for years. Savage Gear 3D Rats are equipped with two treble hooks, a top hook rigging option, and a replacement tail.
$19.99 - $24.99
$16.99 - $21.99
Offer AvailableSavage Gear 3D Bluegill
Savage Gear 3D Bluegill
2 Colors available
Savage Gear 3D Bluegill are super-realistic-looking lures that bass will love. These soft, jointed lures offer a true-to-life action and finish. 3D Bluegill are great for top or bottom rigging.
$7.99 - $14.99
$6.79 - $12.99
Offer AvailableSavage Gear 3D Topwater Duck
Savage Gear 3D Topwater Duck
3 Colors available
Savage Gear 3D Topwater Ducks were specially designed with spinning feet to replicate splashing, as well as feathered fins and an outstretched head position to almost perfectly replicate a real duckling hiding or fleeing from a predator in the water. These baits can be fished on straight wind or with a pull-and-pause retrieval method depending on your preference and water condition. These ducklings are rigged with two removable hooks, one on the back and one under the front of the body for easy ...
$16.99 - $19.99
$14.49 - $16.99
Offer AvailableBerkley Gulp! Waxies
Berkley Gulp! Waxies
5 Colors available
Berkley Gulp! Waxies are effective all year round if you are targeting panfish. It features a natural formula that has been field tested to outlast and outfish live bait! These durable little baits are a favorite among anglers because they have fewer lost baits. Packaged in the special Gulp! scent, it has 400 times more scent dispersion to expand your strike zone, enabling you to catch more fish!
$3.99
$3.49
Offer AvailableSavage Gear Hard Shrimp
Savage Gear Hard Shrimp
8 Colors available
Savage Gear Hard Shrimp utilize TPE material and a hard body, making them stronger and more durable than regular baits. These lures were designed for casting long distances. With a slow to medium retrieve, you get an erratic, underwater darting action, while a medium to fast retrieve gives you an erratic walk-the-dog, surface action. The soft, long antennae and legs mimic the movement of a real shrimp, while the body colors provide an irresistible shrimp imitation. Savage Gear Hard Shrimp are ri...
$8.99
$6.79
Offer AvailableSavage Gear 3D TPE Mayfly Nymph
Savage Gear 3D TPE Mayfly Nymph
9 Colors available
Savage Gear 3D TPE Mayfly Nymphs are designed to perfectly mimic the mayfly hatch colors. These baits are made of soft, TPE material that is super-strong, yet very flexible. The legs, tail, and antennae move and wiggle to provide a lively action on the fall. Combine all these great features with realistic colors for the most natural, realistic nymph presentation. Savage Gear 3D TPE Mayfly Nymphs are great for trout, steelhead, walleye, bass, and many other gamefish.
$3.79
$3.29
Offer AvailableSavage Gear Fat Vibe
Savage Gear Fat Vibe
7 Colors available
Savage Gear Fat Vibes are lipless cranks with attitude. These lures utilize vibrant colors, large eyes, and a distinct rattling noise to draw strikes from great distances. Fat Vibes have an unmatched, side-to-side swimming action on the fall for a more realistic, escape pattern presentation. Whether you use a steady retrieve or a lift and fall method, Savage Gear Fat Vibes are effective and deadly.
$5.99 - $6.49
$5.29 - $5.79
Offer AvailableSavage Gear Pre-Rigged 3D Craws
Savage Gear Pre-Rigged 3D Craws
3 Colors available
Savage Gear Pre-Rigged 3D Craws utilize a real 3D scan of a crayfish to create incredibly realistic-looking lures. These 3D Craws come pre-rigged on a stand-up jig head for the ultimate presentation. Air filled claws and head cavity allows the craw to float and give it a natural underwater movement. These baits are equipped with exaggerated antenna and legs for life-like action on either a forward drag or tail first retrieve.
$5.99
$5.29
Offer AvailableBerkley Gulp! Crickets
Berkley Gulp! Crickets
2 Colors available
Berkley Gulp! Crickets are designed with lifelike details to imitate natural prey. These baits utilize the Gulp! attractant for extreme scent dispersion. The natural, bio-degradable formula has 400 times more scent dispersion than ordinary plastic baits and outfishes live bait in field tests. Berkley Gulp! Crickets are more durable and easier to care for than live bait.
$3.99
$3.49
Offer AvailableBerkley Flicker Minnow
Berkley Flicker Minnow
30 Colors available
(9)
Berkley Flicker Minnows feature a tournament-proven design, with insight from some of the top professional anglers in the industry. These lures were developed with the same strict standards as the popular Berkley Flicker Shads. Flicker Minnows are designed with a slender minnow profile that provides maximum flash and tail action. Pro Slick Flicker Minnow colors offer an oil slick design that naturally reflects light for greater attraction.
$4.99
$4.29
Offer AvailableSavage Gear 3D Line-Thru Trout Swimbait
Savage Gear 3D Line-Thru Trout Swim...
5 Colors available
(3)
Savage Gear 3D Line-Thru Trout Swimbaits are designed after a 3D scan of a hatchery trout, so they look like the real thing. These baits are reinforced with nylon mesh to add durability and a silent swimming action. Line-Thru Trout Swimbaits can be fished around heavy cover due to the top hook line thru design. These baits feature an appropriate-sized treble hook and a line-guide hole to allow the angler to rig the lures with their preferred line or leader. This prolongs the life of the lure bec...
$11.99 - $19.99
$10.49 - $16.99
Offer AvailableBerkley Flicker Shad Pro Series Crankbait
Berkley Flicker Shad Pro Series Cra...
24 Colors available
(17)
The Berkley Flicker Shad Pro Series Crankbaits come in two different styles, Slick and Flashy. The Slick finish on the Berkley Flicker Shad Pro Series Crankbaits uses vibrant opaque colors with a holographic sheen finish and the Flashy finish uses vibrant translucent colors with the holographic sheen finish. The belly portion on the Flashy colors of the Berkley Flicker Shad Pro Series Crankbaits are more transparent allowing you to see the bearings on the inside of the lure.
$3.99
$3.49
Offer AvailableBerkley Powerbait Dropshot Power Bass Minnow
Berkley Powerbait Dropshot Power Ba...
3 Colors available
(4)
Berkley Powerbait Dropshot Power Bass Minnows mimic the movement of small baitfish. These baits look like the real thing with its lifelike detail, 3-D eyes, and holographic inserts. Berkley Powerbait Dropshot Power Bass Minnows create a harmonic vibration to better attract predatory fish and work great for deep water drop-shotting.
$4.99
$4.29
Offer AvailableBerkley PowerBait Power Nymph
Berkley PowerBait Power Nymph
8 Colors available
(13)
The Berkley PowerBait Power Nymph features the attractive shape that mimics the look and movement of an insect in the aquatic nymph stage of its lifecycle. It is specially formulated for trout and other panfish to chase after the moving legs and tails. The incredibly lifelike actions produced by the Power Nymphs also drive bass crazy and trigger strikes from many types of game fish. It is proven successful in freshwater applications while using your favorite technique, such as drop shot, split s...
$4.29
$3.79
Offer AvailableBerkley PowerBait Power Grubs
Berkley PowerBait Power Grubs
9 Colors available
(3)
Berkley PowerBait Power Grubs were designed for bass, but have been extremely effective with other species of fish such as walleye and panfish. These grubs feature a small, tapered profile with a curly tail that provides a fluttering action on the descent. This versatile bait can be used on your favorite rigging application, including jigs and spinnerbaits. Infused with Berkley's proprietary scent formula, fish tend to hold on nearly 18 times longer, giving you plenty of time to wrangle them in.
$4.29
$3.79
Offer AvailableBerkley PowerBait Power Worms
Berkley PowerBait Power Worms
30 Colors available
(2)
Berkley PowerBait Power Worms are designed to mimic the natural motion of a falling worm with its ribbontail design. The soft, but firm texture is irresistible to fish and is ideal for lakes, streams, rivers, or reservoirs. Berkley PowerBait Power Worms are infused with irresistible flavor and scent that attracts the fish time and time again.
$4.29
$3.79
Offer AvailableBerkley PowerBait Power Wigglers
Berkley PowerBait Power Wigglers
4 Colors available
(1)
Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are infused with an exclusive scent and flavor that taste like real food to the fish.
$4.29
$3.79
Offer AvailableBerkley PowerBait 6 in. Power NightCrawler
Berkley PowerBait 6 in. Power Night...
The Berkley PowerBait 6 in. Power NightCrawler has a uniquely shaped profile that imitates the look and feel of real nightcrawlers, exactly what game fish crave. This nightcrawler is great for trolling or spinning rigs, but it works best when fished weightless or on a small jig head. Each Berkley PowerBait Power NightCrawler is infused with Berkley's exclusive PowerBait scent and flavor that releases when a fish bites. The more fish that bite, the more scent and flavor is dispersed into the wate...
$4.29
$3.79
Offer AvailableBerkley PowerBait Minnows
Berkley PowerBait Minnows
5 Colors available
(2)
Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation that works well on your favorite rig. Impregnated with the exclusive powerbait formula, bass and other species of predatory fish will hold on to these minnows longer, giving you enough time and confidence to battle the biggest fish around. Berkley PowerBait Minnows are made in the U.S.A.
$4.29
$3.79
Offer AvailableBerkley PowerBait Floating Mice Tails
Berkley PowerBait Floating Mice Tails
10 Colors available
(5)
Berkley PowerBait Floating Mice Tails combine two popular trout bait shapes: a salmon egg and worm. The unique shape of the mice tails perfectly mimics the popular "Power Mouse" rig that trout love. The different head and tail colors present wonderful contrast in the water column that triggers fish to strike! You will feel more bites and catch more fish with Berkley PowerBait Floating Mice Tails. It is proven that fish hold onto PowerBait 18 times longer than the competitor's plastic baits. Berk...
$4.29
$3.79
Offer AvailableBerkley PowerBait 3 in. Ribbontail Grubs
Berkley PowerBait 3 in. Ribbontail ...
6 Colors available
(1)
Berkley PowerBait Ribbontail Grubs features a smaller profile to better entice walleye and other panfish to strike. These grubs have a compact body, perfect for light wire hooks and a slim ribbon tail for increased swimming action. PowerBait's exclusive scent and flavor releases when a fish takes a bite, making it want to hold on tighter for longer. Berkley PowerBait Ribbontail Grubs are made in the U.S.A.
$4.29
$3.79
Offer AvailableBerkley Powerbait Trout Nuggets
Berkley Powerbait Trout Nuggets
2 Styles available
Berkley Powerbait Trout Nuggets are designed with an advanced scent and flavor that disperses to attract trout, salmon and steelhead. These baits can be shaped and used for almost any situation. Powerbait Trout Nuggets are convenient and easy to rig with little or no mess. In addition, these baits are biodegradable, and friendly to the environment. Berkley Powerbait Trout Nuggets come in a 2 ounce package. The Berkley Powerbait Trout Nuggets are made in the U.S.A.
$4.29
$3.79
Offer AvailableBerkley PowerBait Rib Worms
Berkley PowerBait Rib Worms
7 Colors available
(1)
Berkley PowerBait Rib Worms are great for bass when fished on a shaky head as well as walleye when jigged vertically. The curl tail adds to the fish catching action. These Rib Worms feature a ribbed design that adds to the scent dispersion, attracting more fish to your fishing area. It also provides a textured feel for fish to hold on longer once they take a bite.
$3.99
$3.49
Offer AvailableBerkley PowerBait Floating Trout Worm
Berkley PowerBait Floating Trout Worm
11 Colors available
(20)
The Berkley PowerBait Floating Trout Worm harnesses the exclusive PowerBait technology that releases scent and flavor better to attract more fish. As a fish bites more, additional scent and taste is dispersed into the water. The Berkley PowerBait Floating Trout Worm features dynamic action and lifelike appearance that replicates a real worm. The fish won't know the difference!
$4.29
$3.79
Offer AvailableBerkley Powerbait Floating Steelhead Worm
Berkley Powerbait Floating Steelhea...
(1)
Berkley Powerbait Floating Steelhead Worms are perfect for steelhead and salmon fishing. These worms are impregnated with the Powerbait scent and flavor that attracts more bites and makes fish hand on longer. The buoyant floating body allows the worm to lie just above the bottom while drifting and the paddle tail creates an amazing swimming action on the retrieve. These baits work well under floats, with jigs, or added to plugs for casting or trolling. Berkley Powerbait Floating Steelhead Worm i...
$4.49
$3.99
Offer AvailableBerkley PowerBait Trout/Steelhead Egg Clusters
Berkley PowerBait Trout/Steelhead E...
2 Colors available
(1)
Berkley PowerBait Trout/Steelhead Egg Clusters combine the fish attracting properties of PowerBait with the appearance of egg sacs. The egg clusters are soft and mimic the feel of real eggs, tricking fish to take a big bite. With increased durability, these clusters are more effective and last longer than the real thing! These clusters are ideal for trout, steelhead, and salmon. Berkley PowerBait Trout/Steelhead Egg Clusters are made in the U.S.A.
$4.29
$3.79

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.

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