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Special Offers: Hard Baits

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Offer AvailableSavage Gear Long Cast Backlip Herring Diver
Savage Gear Long Cast Backlip Herri...
5 Colors available
The Savage Gear Long Cast Backlip Herring Diver was created using a 3D scanner to perfectly replicate the appearance and swimming action of a herring. This lure features an innovative folding backlip design for exceptionally long casts. When the retrieve begins, the backlip will fold out, causing the lure to flash and roll. As you increase speed, the lure will rise in the water and enable you to fish in shallow areas.
$7.49 - $8.49
Offer AvailableSavage Gear 3D Rat
Savage Gear 3D Rat
4 Colors available
Savage Gear 3D Rats are expertly designed from a 3D scan of a real rat to provide an extremely realistic appearance. These baits feature a 3-segment body held together with mesh for superior range of motion and natural-looking movement. All the appendages are constructed from strong, durable rubber and can be easily replaced allowing this lure to last for years. Savage Gear 3D Rats are equipped with two treble hooks, a top hook rigging option, and a replacement tail.
$19.99 - $24.99
Offer AvailableSavage Gear 3D Bluegill
Savage Gear 3D Bluegill
2 Colors available
Savage Gear 3D Bluegill are super-realistic-looking lures that bass will love. These soft, jointed lures offer a true-to-life action and finish. 3D Bluegill are great for top or bottom rigging.
$7.99 - $14.99
Offer AvailableSavage Gear 3D Topwater Duck
Savage Gear 3D Topwater Duck
3 Colors available
Savage Gear 3D Topwater Ducks were specially designed with spinning feet to replicate splashing, as well as feathered fins and an outstretched head position to almost perfectly replicate a real duckling hiding or fleeing from a predator in the water. These baits can be fished on straight wind or with a pull-and-pause retrieval method depending on your preference and water condition. These ducklings are rigged with two removable hooks, one on the back and one under the front of the body for easy ...
$16.99 - $19.99
Offer AvailableSavage Gear Hard Shrimp
Savage Gear Hard Shrimp
8 Colors available
Savage Gear Hard Shrimp utilize TPE material and a hard body, making them stronger and more durable than regular baits. These lures were designed for casting long distances. With a slow to medium retrieve, you get an erratic, underwater darting action, while a medium to fast retrieve gives you an erratic walk-the-dog, surface action. The soft, long antennae and legs mimic the movement of a real shrimp, while the body colors provide an irresistible shrimp imitation. Savage Gear Hard Shrimp are ri...
Offer AvailableSavage Gear Fat Vibe
Savage Gear Fat Vibe
7 Colors available
Savage Gear Fat Vibes are lipless cranks with attitude. These lures utilize vibrant colors, large eyes, and a distinct rattling noise to draw strikes from great distances. Fat Vibes have an unmatched, side-to-side swimming action on the fall for a more realistic, escape pattern presentation. Whether you use a steady retrieve or a lift and fall method, Savage Gear Fat Vibes are effective and deadly.
$5.99 - $6.49
Offer AvailableBerkley Flicker Minnow
Berkley Flicker Minnow
30 Colors available
Berkley Flicker Minnows feature a tournament-proven design, with insight from some of the top professional anglers in the industry. These lures were developed with the same strict standards as the popular Berkley Flicker Shads. Flicker Minnows are designed with a slender minnow profile that provides maximum flash and tail action. Pro Slick Flicker Minnow colors offer an oil slick design that naturally reflects light for greater attraction.
Offer AvailableBerkley Flicker Shad Pro Series Crankbait
Berkley Flicker Shad Pro Series Cra...
24 Colors available
The Berkley Flicker Shad Pro Series Crankbaits come in two different styles, Slick and Flashy. The Slick finish on the Berkley Flicker Shad Pro Series Crankbaits uses vibrant opaque colors with a holographic sheen finish and the Flashy finish uses vibrant translucent colors with the holographic sheen finish. The belly portion on the Flashy colors of the Berkley Flicker Shad Pro Series Crankbaits are more transparent allowing you to see the bearings on the inside of the lure.
Offer AvailableBerkley Flicker Shad Crankbait
Berkley Flicker Shad Crankbait
19 Colors available
Berkley Flicker Shad Crankbaits feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker action, along with the built-in rattles, triggers predatory gamefish to strike. Every Flicker Shad Crankbait is individually tank tested by Berkley to run true. These lures also feature design insight from professional anglers, fish attracting colors and finishes and quality split rings outfitted with extra sticky, Mustad Ultra Point black chrome treble hooks.
$3.99 - $4.99

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.