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Northland: Soft Baits

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NewNorthland Impulse Core Swimbait
Northland Impulse Core Swimbait
8 Colors available
The Northland Impulse Core Swimbait is a ribbed, extra-soft bait with super-charged Impulse Instinctual Attractant guaranteed to give you results the competition won't. In addition to its amazing scent, the Aqua-dynamic boot tail will constantly deliver its distinct fluttering motion at any retrieve speed. Built with a durable plastic blend, these Impulse baits will out last any live bait option and keep fish biting long after its hooked onto your rig.
$4.29
NewNorthland Impulse Ringworm
Northland Impulse Ringworm
6 Colors available
The Northland Impulse Ringworm features a body ringed by ultra-soft hoops and trailed by its vibrant Double-Curl Screwtail. This design will wiggle and flail its way into fishes hearts, and then their mouths! The Ringworm was made for finesse fishing walleye or bass by crawling and wiggling to torment even the most reserved fish. Scented with Impulse's signature blend and built to withstand the rigors of continuous fishing, these durable soft baits will outlast any live bait.
$3.99
NewNorthland Impulse Mini Smelt
Northland Impulse Mini Smelt
8 Colors available
The Northland Impulse Mini Smelt is a top tier soft bait that has been proven to be 143% more effective than other leading brands. This package is full of minnow imitations that are molded from quality soft plastics and feature the perfect GliderTail. This tail design lets it jut, glide, and juke through the water like a real minnow! The Impulse Mini Smelt is an effective bait all year long, through the ice, in the creek, or in open water.
$3.79
NewNorthland Impulse Smelt Minnow
Northland Impulse Smelt Minnow
5 Colors available
The Northland Impulse Smelt Minnow's erratic darting and jutting action of a distressed baitfish, backed up by Impulse's scent, will have fish coming out in droves. Featuring a sleek aerodynamic minnow profile and colors that simulate natural prey, this rugged baitfish is perfect for any outing. Built to withstand the rigors of continuous fishing, these durable soft baits will outlast any live bait.
$3.99
$3.49
Northland Impulse Minnow Heads - 2016 Model
Northland Impulse Minnow Heads - 20...
Northland Impulse Minnow Heads are super-charged with Impulse Instinctual Attractant featuring a MicroPlankton formula baked right in! This unique scent was proven to be 143% more effective at attracting fish than other brands. Sealed tightly in a resealable package, Northland Impulse Minnow Heads hold their scent extremely well, so they remain just as effective as the first day you opened them.
$2.99
Northland Impulse Water Fleas
Northland Impulse Water Fleas
Northland Impulse Water Fleas are super-lightweight with fish-enticing action. The legs and tail quiver as it moves up and down or even when staying still. These fleas are micro-sized but long enough to thread onto a jig
$3.99
Northland Impulse Skeleton Minnows
Northland Impulse Skeleton Minnows
5 Colors available
Northland Impulse Skeleton Minnows are super soft and infused with Impulse Instinctual Attractant. Gamefish cannot resist this scent! These baits have a flexible body and a segmented tail to provide strike-triggering action.
$3.99
Northland Impulse Stone Flies
Northland Impulse Stone Flies
6 Colors available
Northland Impulse Stone Flies are crafted from soft plastic and are made to look and act like a real aquatic stone fly. With "true-to-life" long torsos, dual antennas, multi-segmented bodies, and legs, these flies are so close to the real thing, the fish can't tell the difference!
$3.79

At a Glance: Soft Baits

Soft baits are made from a flexible plastic or rubber poured into a mold. These baits can be different sizes, shapes and colors to cater to specific species of fish. Soft baits can also be scented to help trick a fish into thinking it is real. The flexibility of the soft baits makes it very easy to wiggle and wave in the water, simulating the small movements a real baitfish or worm might make. The soft bodies and shapes of these baits also allow them to move easily through heavy vegetation.

Top brands of soft baits at FishUSA include Berkley, Storm, Jackall, Strike King and Leland's Lures.