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Northland: Lures & Bait

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Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
NewNorthland Quick-Change Weight Snap Clevis
Northland Quick-Change Weight Snap ...
The Northland Quick-Change Weight Snap Clevis is constructed to allow for quick, easy, and efficient changes. The interchangeable design is perfect for blades or weights. This clevis is made from durable plastic to reduce line damage.
$2.29
NewNorthland Buck-A-Roo Jig
Northland Buck-A-Roo Jig
7 Colors available
The Northland Buck-A-Roo Jig is a life-like minnow jig that will be warmly received into any fisher's tackle box and arsenal! Each of these individually-packaged, hand-tied buck hair jigs pulsate, flutter, and swim like a real minnow. Features include premium Mustad Ultra-Point hooks, life-like colors, and baitfish swimming motions
$1.99 - $2.29
NewNorthland Baitfish-Image Spinner Harness
Northland Baitfish-Image Spinner Ha...
12 Colors available
The Northland Baitfish-Image Spinner Harness will beckon active fish from near and far to swim by for a bite. The rig's allure is its highly-reflective "fish scale" attractor blade that will not go unnoticed by any walleye! The spinner harness is always a fish’s formidable foe when baited with minnows, crawlers, leeches, and Impulse tails.
$2.79
NewNorthland Impulse Core Swimbait
Northland Impulse Core Swimbait
8 Colors available
The Northland Impulse Core Swimbait is a ribbed, extra-soft bait with super-charged Impulse Instinctual Attractant guaranteed to give you results the competition won't. In addition to its amazing scent, the Aqua-dynamic boot tail will constantly deliver its distinct fluttering motion at any retrieve speed. Built with a durable plastic blend, these Impulse baits will out last any live bait option and keep fish biting long after its hooked onto your rig.
$4.29
NewNorthland Impulse Ringworm
Northland Impulse Ringworm
6 Colors available
The Northland Impulse Ringworm features a body ringed by ultra-soft hoops and trailed by its vibrant Double-Curl Screwtail. This design will wiggle and flail its way into fishes hearts, and then their mouths! The Ringworm was made for finesse fishing walleye or bass by crawling and wiggling to torment even the most reserved fish. Scented with Impulse's signature blend and built to withstand the rigors of continuous fishing, these durable soft baits will outlast any live bait.
$3.99
NewNorthland Impulse Mini Smelt
Northland Impulse Mini Smelt
8 Colors available
The Northland Impulse Mini Smelt is a top tier soft bait that has been proven to be 143% more effective than other leading brands. This package is full of minnow imitations that are molded from quality soft plastics and feature the perfect GliderTail. This tail design lets it jut, glide, and juke through the water like a real minnow! The Impulse Mini Smelt is an effective bait all year long, through the ice, in the creek, or in open water.
$3.79
NewNorthland Impulse Smelt Minnow
Northland Impulse Smelt Minnow
5 Colors available
The Northland Impulse Smelt Minnow's erratic darting and jutting action of a distressed baitfish, backed up by Impulse's scent, will have fish coming out in droves. Featuring a sleek aerodynamic minnow profile and colors that simulate natural prey, this rugged baitfish is perfect for any outing. Built to withstand the rigors of continuous fishing, these durable soft baits will outlast any live bait.
$3.99
NewNorthland Slurp! Jig Heads
Northland Slurp! Jig Heads
5 Colors available
Northland Slurp! Jig Heads are the perfect jig for soft swimbaits. These jig heads sport a big bite hook to secure your target fish. The BarbWire collar fastens the head firmly to any soft bait without tearing large openings into it, ensuring future use of your precious baits. Slurp! Jig Heads are painted in a variety of colors to suit your jigging needs and even come in an assorted colors pack.
$2.99 - $5.29
NewNorthland Forage Minnow Baitfish-Image Spoon
Northland Forage Minnow Baitfish-Im...
4 Colors available
The Northland Forage Minnow Baitfish-Image Spoon features a holographic minnow-imitating design proven to outfish other conventional spoons by a 3-to-1 ratio! One of the most lifelike casting spoons, its minnow design wiggles, shakes, flutters, and flashes just like a crippled minnow. Available in enticing patterns with blood red hooks that will get fish swimming its way in no time.
$4.29 - $4.49
Northland Mitee Mouse Jigs
Northland Mitee Mouse Jigs
6 Colors available
Northland Mitee Mouse Jigs have bulging eyes and a mouse- like body. These jigs have a unique design for easy sonar detection. Each jig sits at a 45-degree angle when hanging. Mitee Mouse Jigs are best tipped with wax worms, larvae grubs, maggots, or soft plastics.
$3.29
Northland Impulse Minnow Heads - 2016 Model
Northland Impulse Minnow Heads - 20...
Northland Impulse Minnow Heads are super-charged with Impulse Instinctual Attractant featuring a MicroPlankton formula baked right in! This unique scent was proven to be 143% more effective at attracting fish than other brands. Sealed tightly in a resealable package, Northland Impulse Minnow Heads hold their scent extremely well, so they remain just as effective as the first day you opened them.
$2.99
Northland Impulse Water Fleas
Northland Impulse Water Fleas
Northland Impulse Water Fleas are super-lightweight with fish-enticing action. The legs and tail quiver as it moves up and down or even when staying still. These fleas are micro-sized but long enough to thread onto a jig
$3.99
Northland Impulse Skeleton Minnows
Northland Impulse Skeleton Minnows
5 Colors available
Northland Impulse Skeleton Minnows are super soft and infused with Impulse Instinctual Attractant. Gamefish cannot resist this scent! These baits have a flexible body and a segmented tail to provide strike-triggering action.
$3.99
Northland Impulse Stone Flies
Northland Impulse Stone Flies
6 Colors available
Northland Impulse Stone Flies are crafted from soft plastic and are made to look and act like a real aquatic stone fly. With "true-to-life" long torsos, dual antennas, multi-segmented bodies, and legs, these flies are so close to the real thing, the fish can't tell the difference!
$3.79
Northland UV Puppet Minnows
Northland UV Puppet Minnows
Northland UV Puppet Minnows are ecellent for vertical jigging or casting for bluegills, crappie, perch, pike, and walleye. These lures combine an unbelievable darting and swimming action with awesome UV coating to make them super deadly. Glowing red 3D UV eyes enhance the attraction, while the free-swinging belly treble is there to catch anything that dares to bite.
$4.99
Northland Rippin' Shad
Northland Rippin' Shad
Northland Rippin' Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin' Shad offer a tight wiggle action that attracts fish to strike.
$4.79
Northland UV Macho Minnows
Northland UV Macho Minnows
6 Colors available
Northland UV Macho Minnows flick, flash, kick and clatter to attract fish. With High-Vis UV finishes, these minnows will lure in fish from far away. Macho Minnows feature UV coatings combined with erratic, crippled minnow actions to make them deadlier than ever.
$3.49
Northland Bro's Mud Bug Jigs
Northland Bro's Mud Bug Jigs
5 Colors available
Northland Bro's Mud Bug Jigs have a heavyweight, fathead bug body. These jigs offer a lifelike bug profile that appeals to all types of panfish. The bulging bug eyes and bright colors are sure to catch the attention of a fish.
$2.99
Northland Bro's Gill-Getter Jigs
Northland Bro's Gill-Getter Jigs
4 Colors available
Northland Bro's Gill-Getter Jigs have a realistic bug body with bulging eyes and sparkly Fishscale Glitter. These jigs offer an excellent larvae imitation. Gill-Getter Jigs have the best result when paired with live bait or a soft plastic tail.
$2.99
Northland Bro Bling Jigs
Northland Bro Bling Jigs
5 Colors available
Northland Bro Bling Jigs have over-sized bug eyes and a realistic larvae body shape. With flash attracting blades, these jigs alert fish and their flat belly gives them a swimming and darting action.
$2.99
Northland Tungsten Larva Fly Jigs
Northland Tungsten Larva Fly Jigs
7 Colors available
Northland Tungsten Larva Fly Jigs are great for panfish anglers during ice season or even in open water. These jigs feature a Hard-Rock tungsten bead head that falls fast and gets down into the strike zone quickly. Each fly is hand-tied with hackle around the head and a soft, chewy larva body. Northland Tungsten Larva Fly Jigs are designed to hang vertically. Choose from a variety of colors that will drive fish crazy.
$2.99
Northland Impulse Helium Waxy Fly Jigs
Northland Impulse Helium Waxy Fly Jigs
7 Colors available
Northland Impulse Helium Waxy Fly Jigs are lightweight with lead-free, metal bead heads. These flies offer a tantalizing, slow fall and realistic bug presentation. Each fly comes pre-rigged with a Northland Impulse Waxy bait. The hackle just behind the head enhances the fish-enticing action of Helium Waxflies.
$4.99
Northland Impulse Helium Mayfly Jigs
Northland Impulse Helium Mayfly Jigs
8 Colors available
Northland Impulse Helium Mayfly Jigs come pre-rigged with the soft, chewy Impulse Mayfly body. The legs, tail, and antenna on the body quiver and pulsate, mimicking the larvae of a hatching mayfly. The lightweight, lead-free bead head offers a tantalizing, slow fall for an irresistible bug presentation. Impulse Helium Mayfly Jigs are super-charged with Impulse Attractant to increase the effectiveness and provide a higher catch rate.
$4.99
Northland Buck-Shot Flutter Spoons
Northland Buck-Shot Flutter Spoons
6 Colors available
Northland Buck-Shot Flutter Spoons feature a built-in, high-pitched, glass rattle chamber for the ultimate fish-attracting sound. These lead-free, Z-Alloy spoons utilize an S-curve design and are brightly painted to provide maximum flutter and flash. Flutter Spoons are excellent for vertical jigging for everything from panfish to walleye to pike. Northland Buck-Shot Flutter Spoons are definitely a lure you want to keep in your ice fishing arsenal.
$4.99
Northland Impulse Helium Stonefly Jigs
Northland Impulse Helium Stonefly Jigs
2 Colors available
Northland Impulse Helium Stonefly Jigs come pre-rigged with an Impulse Stonefly body. The soft, chewy bodies feature legs, tail, and antennae that move and wiggle to imitate a stonefly. The Impulse Stonefly body combined with the lightweight, lead-free bead head offers a tantalizing, slow falling bug presentation. To further increase the attraction, Impulse Helium Stonefly Jigs are super-charged with Impulse Attractant.
$4.99
Northland Speed Clevis
Northland Speed Clevis
2 Sizes available
The Northland Speed Clevis is constructed of strong, durable, stainless steel wire. This clevis make it quick and simple to change blades without the need for re-tying. With the Northland Speed Clevis, your blades will spin with a more natural, slower action for the best presentation. Each package contains ten clevises.
$1.99
Northland Pro Walleye Crawler Harnesses
Northland Pro Walleye Crawler Harne...
8 Colors available
Northland Pro Walleye Crawler Harnesses are one of the top walleye rigs among anglers. These rigs utilize Deep-Cup #3 Colorado blades for optimum vibration. Walleye Crawler Harnesses have a speed clevis for quick blade changes. They also have an optically brightened UV blade with SuperGlo beads which are good for dark waters. Northland Pro Walleye Crawler Harnesses come with 40 inches of 15 pound Bionic line with two #4 red hooks. Each package contains one rig.
$3.49
Northland Pro Walleye Float'n Crawler Harnesses
Northland Pro Walleye Float'n Crawl...
8 Colors available
Northland Pro Walleye Float'n Crawler Harnesses are the complete package for serious walleye anglers. These harnesses were designed by the combined efforts of Jason Mitchell and the Northland Product Development Team. Pro Walleye Float'n Crawler Harnesses have a deep cup, #4 Indiana blade with an eye-catching, UV finish with super glow beads. The blades are attached with the Northland Speed Clevis, which allows for quick blade changes, and a holographic cork float that keeps your bait at the des...
$3.99
Northland Baitfish-Image Colorado Blades
Northland Baitfish-Image Colorado B...
11 Colors available
Northland Baitfish-Image Colorado Blades have a holographic baitfish on them to give off maximum flash and a lifelike reflection. These blades truly produce the illusion of a live baitfish. Northland Baitfish-Image Colorado Blades feature a deep cup which makes them have a slow revolving movement for added flash, sound, and vibration. These blades come three per package.
$2.99 - $3.99
Northland Colorado Blades
Northland Colorado Blades
6 Colors available
Northland Colorado Blades are teardrop-shaped and used to assemble spinner rigs, spinner baits, and blade baits. These blades have a deep cup, which gives them a slow revolving presentation for maximum flash, sound, and vibration.
$1.99
Northland Sink'n Jigs
Northland Sink'n Jigs
8 Colors available
Northland Sink'n Jigs feature highly attractive, brightly painted colors and premium hooks. These jigs utilize a DuraFinish coating to ensure the colors are long lasting. A target eye is painted on each jig head to provide additional attraction and increase fish strikes. Sink'n Jigs are built with a specially designed bait collar that securely holds baits like soft plastic minnow, worms, grubs, and live baits in place.
$2.99
Northland Tungsten Sliver Spoons
Northland Tungsten Sliver Spoons
6 Colors available
(1)
Northland Tungsten Sliver Spoons are constructed of heavy weight tungsten to offer a slim profile, fast dropping, action filled spoon. Northland's holographic Baitfish-Image and proprietary KickerTail Fin combine to give these spoons a beautiful, bright flicker and flash. Sliver Spoons will kick and clatter as they are jigged to lure fish from great distances. Each package contains one spoon.
$5.99 - $7.99
Northland UV Forage Minnow Jigs
Northland UV Forage Minnow Jigs
4 Colors available
Northland UV Forage Minnow Jigs are lifelike jigs that are deadly on crappie, perch, walleye, trout, and other panfish. These jigs feature a highly reflective holographic Baitfish Image and large holographic 3-D eyes. If you are looking for a hot minnow imitating jigging lure, then the Forage Minnow Jigs are perfect for you! Each package contains two jigs.
$3.49
Northland UV Forage Minnow Small Fry Jigs
Northland UV Forage Minnow Small Fr...
3 Colors available
Northland UV Forage Minnow Fry Jigs offer an extremely life like presentation with holographic Baitfish Image body and large eyes. The highly reflective body flashes and quivers as it is jigged to imitate a miniature minnow fry. Forage Minnow Small Fry Jigs are excellent for perch, crappie, sunfish, walleye, and trout. Each package contains two jigs.
$3.49
Northland Puppet Minnow Darter Jigs
Northland Puppet Minnow Darter Jigs
5 Colors available
(1)
Northland Puppet Minnow Darter Jigs were designed for vertical jigging while ice fishing or below a boat. When jigged, pumped, or dropped, these jigs dart and swim in a semi-circle that is sure to entice the fish to strike. Puppet Minnow Darter Jigs are versatile and deadly on walleye, pike, perch, and trout. Each package contains one jig.
$4.29 - $4.79
Northland UV Buck-Shot Spoons
Northland UV Buck-Shot Spoons
4 Colors available
(1)
Northland UV Buckshot Spoons have all of the same great features as the original Buck-Shot Rattle Jig'N Spoons, but now incorporate a highly visible, UV enhanced, optical brightened finish. Buckshot Spoons feature high performance VMC Cone-Cut treble hooks and are great for walleye, perch, bass, trout and northern pike! UV Buckshot Spoons feature a noisy rattle that brings curious, hungry fish in from a wide radius around the hole. The rattle creates a nerve jarring vibration to call fish in an...
$4.99
Northland Banana Bug Jig
Northland Banana Bug Jig
5 Colors available
(1)
The Northland Banana Bug Jig is molded from heavy weight tungsten to provide a compact profile that plummets to the bottom quickly. These tungsten jigs are great for use in deep water as well as jigging around brush. The heavy tungsten allows you to send your offering back down quickly when the bite is on. The unique shape resembles a feeding minnow fry when bottom pounding.
$2.49
Northland Tungsten Fire-Ball UV Jigs
Northland Tungsten Fire-Ball UV Jigs
5 Colors available
(1)
Northland Tungsten Fire-Ball UV Jigs feature a compact profile with an ultra-fast drop to get down quick in deep water. The heavy-weight molded tungsten head provides an ultra fast drop rate, plummeting through slush, thick vegetation, brush, and current getting to deep fish. Northland Tungsten Fire-Ball UV Jigs are sure to be a favorite when it comes to finesse fishing deep water cover for perch and panfish. Each package contains one jig.
$2.99
Northland Whistler Spoons
Northland Whistler Spoons
2 Colors available
(4)
Northland Whistler Spoons erratically tumble and flash on the fall, then clack, clang, and clatter when jigged or retrieved. A sonic whistling prop blade spins and clatters when jigged or retrieved luring fish in from a distance. The Whistler Spoon is forged from solid brass and features a CutSlab Macho Minnow. The hollow brass beads at the head of the spoon clang together adding to the attraction. Each package contains one spoon.
$5.25
$4.29
Northland Impulse Jig'n Tail Mayfly
Northland Impulse Jig'n Tail Mayfly
4 Colors available
(1)
The Northland Impulse Jig'n Tail Mayfly features ultra-sensitive legs and an undulating tri-tail that quivers and pulsates to mimic the larvae of a hatching mayfly. The Northland Impulse Jig'n Tail Mayfly is impregnated with the Impulse Attractant. The Impulse Attractant is fortified with a baked-in MicroPlankton formula. The Bro Bug Heads are colored to match the Mayfly body. The Mayfly bodies measure one inch in length and the Bro Bug Heads weigh 1/32 ounces and are on size 10 hooks. Each pack...
$3.49

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.

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