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Lures & Baits
Lures & Baits
NewA-TOM-MIK Rhys Davis Meat Rig
A-TOM-MIK Rhys Davis Meat Rig
4 Colors available
For trolling the Great Lakes, you need the A-TOM-MIK Rhys Davis Meat Rig! Insert a herring strip into the head and run the Rhys Davis Meat Rig behind your favorite spin doctor or flasher for a delectable presentation. This rig has a leader with a swivel below the third fly for easy re-rigging of beat up or worn leaders. It is tied with 40-pound Gamma fluorocarbon line with an 80-pound stainless steel bead chain and one treble hook. The well-built A-TOM-MIK Rhys Davis Meat Rig is sure to pull in ...
$19.99
NewJackall Deracoup Tail Spinner
Jackall Deracoup Tail Spinner
8 Colors available
Whether you like fishing from the shore or your boat, the Jackall Deracoup Tail Spinner is useful in any situation. The Deracoup features a compact size and low profile to mimic a baitfish. Even though it is small, you can cast this little guy really far to cover more water. Its tail blade spins on the retrieve, sending vibrations and flashes to attract nearby fish. Speaking of the spin tail, this lure has a special tube in the rear to significantly reduce line tangles. The Jackall Deracoup Tail...
$9.99
Savage Gear Goby Crankbait
Savage Gear Goby Crankbait
8 Colors available
The Savage Gear Goby Crankbait harnesses plenty of action in a small body. Based upon a 3D scan of freshwater goby, this crankbait looks exceptionally lifelike. With a loud tubular rattle and wide swimming action, this goby crank is practically ringing the dinner bell for trout, perch, pike, or zander! The larger bill on this lure deflects off structures where predators love to dwell while giving it an erratic swimming action. The package might be small, but the Savage Gear Goby Crankbait delive...
$6.99
NewGoogan Baits Trench Hawg
Googan Baits Trench Hawg
10 Colors available
It's no secret that large baits produce large bass, and the Googan Baits Trench Hawg will help you get that trophy lunker! The big Trench Hawg features elongated claws with a raised ridge to displace more water, grabbing attention from fish in the area. Its ribbed body and restless legs help create aggressive action and vibration. Stuffed with salt and Slaunch Sauce, this special blend makes fish hold onto the bait longer once they bite. Make big bass drool for a taste of your fishing rig, use t...
$5.99
NewGoogan Baits Drag N Drop Worms
Googan Baits Drag N Drop Worms
7 Colors available
Ideal for pressured waters, Googan Baits Drag N Drop Worms are a tasty little dropshot bait that bass love to slam. The Drag N Drop Worms features a shad-like profile with shell-shaped segments that produce a tantalizing quiver. The worms have a flat bottom, so they slowly glide through the water. If dropshots aren't your thing, you can also use them on a shaky head or Ned rig. Googan Baits Drag N Drop Worms are a must-have item for your tackle arsenal if you're a finesse angler.
$5.99
NewGoogan Baits Krackin' Craw
Googan Baits Krackin' Craw
10 Colors available
Throw out your other artificial craws and fill your tackle box up with the Googan Baits Krackin' Craw! This versatile soft crawfish is ideal for flipping, pitching, or as a trailer for your jigs or spinnerbaits. The Krackin' Craw features a realistic crawfish profile with a raised ridge on the claws to produce a thumping action that displaces water easily. Legs on the side are restless and keep moving naturally. These tasty baits look and smell great; they're stuffed with salt and finished with ...
$5.99
NewGoogan Baits Mondo Worm
Googan Baits Mondo Worm
8 Colors available
The Googan Baits Mondo Worm was made so you can land huge lunkers in your boat! The J-shaped Hyper tail gives the worm a super aggressive action, making them irresistible to big bass attacks. You can use the worm in deep or shallow water, for Texas or Carolina rigging. Between the elongated body and the salt and Slaunch Sauce infusion, bass won't be able to ignore your Googan Baits Mondo Worm.
$5.99
NewGoogan Baits Slim Shake Worm
Googan Baits Slim Shake Worm
10 Colors available
Show off your finesse presentations with Googan Baits Slim Shake Worm! This worm features the familiar worm profile with shell-shaped segments covering the body that make it look more like a creature bait. The unique shells help create tantalizing action and vibration. The Slim Shake Worm is unlike the traditional plastic worms because it is stuffed with salt and infused with Googan's Slaunch Sauce to attract more fish to your area. This worm is sure to be devoured by hungry bass! Fish with the ...
$5.99
NewGoogan Baits Bandito Bug
Googan Baits Bandito Bug
9 Colors available
Once bass take a big bite of the Googan Baits Bandito Bug, they're going to hold on and not let go! These bad boys are deadly when flipped and pitched on a Texas rig, shaky head, or even just on a back of a jig. The Bandito Bug is loaded with salt and the right amount of Slaunch Sauce making them more lethal than your average crawfish imitator. Its ripped body, elongated claws, and creepy side pinchers help to make these bugs swim more realistically and lively with its fast kicking action. The v...
$5.99
Challenger Three-D Tomahawk Blades
Challenger Three-D Tomahawk Blades
8 Colors available
Challenger Three-D Tomahawk Blades are great for adding some flash to your worm harnesses. They are painted with bright colors and patterns to attract more fish! The blades are slender and will spin no matter what speed you’re trolling. Challenger Three-D Tomahawk Blades are sure to bring attention to your bait!
$3.99
Challenger Three-D Willow Blades
Challenger Three-D Willow Blades
7 Colors available
Jazz up your worm harnesses with Challenger Three-D Willow Blades! They are painted with bright color combinations for ultimate fish attracting abilities. Their slender shape will allow them to spin freely at any speed to create vibration and flash. Try them with a Dipsy Diver or in-line weight. Word has it, these are great for trolling Walleye. Challenger Three-D Willow Blades are just what you need to add that extra flash to your harness.
$3.99
NewRhys Davis Large Teaser Cut Bait Head
Rhys Davis Large Teaser Cut Bait Head
6 Colors available
Next time you're trolling using herring or alewife, make sure to pair with the Rhys Davis Large Teaser Cut Bait Head. These cut bait heads come unrigged, leaving you with many different rigging options. These heads are excellent when rigged behind dodgers, flashers, spin doctors, lead core, a downrigger, or even a dipsy diver. For your next big catch, troll with the Rhys Davis Large Teaser Cut Bait Head. Get yours today!
$19.99
NewMister Twister Floating Jig Heads - 100 Pack
Mister Twister Floating Jig Heads -...
7 Colors available
Perfect for targeting suspended fish, Mister Twister Floating Jig Heads will get you into the strike zone where other jigs only wish they could go! These light little jig heads are easy to rig in many different ways, including wacky, Texas, or Carolina rigs. Available in a variety of fish-catching colors, you're going to love fishing with Mister Twister Floating Jig Heads.
$79.99
$19.99
NewBull Shad Slow Sinking Swimbait
Bull Shad Slow Sinking Swimbait
4 Colors available
If you fish big baits, you'll catch big bass! The Bull Shad Slow Sinking Swimbait is one of the best baitfish imitators on the market today. Featuring a beat-up, injured look, this swimbait appears to be easy prey for hungry bass. Handcrafted in Georgia with the fishing guide turned lure designer, Mike Bucca, realized the need for a high-quality shad-style swimbait. Whether you're fishing for fun or in a tournament, the Bull Shad Slow Sinking Swimbait is waiting to be devoured! Get yours today b...
$49.99 - $57.99
NewBull Shad Floating Swimbait
Bull Shad Floating Swimbait
2 Colors available
If you're looking for your next tournament win, try fishing with the Bull Shad Floating Swimbait! The former fishing guide turned lure designer, Mike Bucca, created this 3-jointed swimbait to mimic a variety of shad and big baitfish. The natural swimming action of the swimbait is mouth-watering to any hungry bass. This swimbait might look a little unfinished, but the rough appearance adds to its natural appeal. Wild, angry bass won't be able to toss the Bull Shad thanks to its strong, swivel hoo...
$57.99
NewBull Shad Fast Sinking Swimbait
Bull Shad Fast Sinking Swimbait
2 Colors available
For a fast sinking tournament swimbait, fish with the Bull Shad Fast Sinking Swimbait! Thanks to its high-quality construction, this swimbait sinks at about one foot per second. The rough around the edges look is intentional to trick trophy bass into thinking it is an easy prey. The jointed swimbait delivers lifelike action when retrieved and stops nose down in the feeding position. Mike Bucca, former full-time fishing guide turned lure designer, created these to mimic a beat up, barely survivin...
$49.99 - $57.99
Live Target Twitch Minnow
Live Target Twitch Minnow
6 Colors available
Take realism to a whole new level when you're fishing with the Live Target Twitch Minnow! You’ll be amazed at how incredibly durable and lifelike the Twitch Minnow is due to its patent-pending Injected Core Technology (ICT). ICT uses a specialized injection process to create a bio-realistic color core encapsulated by a soft, clear, exo-skin. This technology allows for the ideal sink speed, weight, and balance to create an enticing action and vibrant realism. Designed to replicate an injured minn...
$8.99

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.