Does Crankbait Color Matter?

July 3, 2018

Whether you're targeting walleye, salmon, bass, or any other sportfish, the color of the crankbait you're fishing often makes a difference. Some anglers say they have fish color preferences figured out (and maybe they do) but in reality, fish prefer different colors at different times and sometimes there is no rhyme or reason to their choice. Tune in as The Bigwater Experience highlights the question of lure color.

On a very windy day with stained water, FishUSA Pro Staffer Captain Ross Robertson gives his take on what lure colors work best. While some colors are going to produce better in certain situations, an angler's ability to not sit and wait, but rather make frequent changes to the lure colors they're fishing, can make a huge difference on the water.

Bay Rat Lures FishUSA Custom Color Long Extra Deep Diver
Bay Rat Lures FishUSA Custom Color ...
4 Colors available
(1)
The Bay Rat FishUSA Custom Color Long Extra Deep Diver is now available in exclusive FishUSA Custom Colors! Expertly chosen by our pro staff, these colors were designed to produce more strikes from a variety of gamefish. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to attract. The Bay Rat Lures Long Extra Deep Diver is excellent for walleye, salmon, steelhead, trout...
$9.99
Bay Rat Lures FishUSA Custom Glow Long Extra Deep Diver
Bay Rat Lures FishUSA Custom Glow L...
The Bay Rat Lures FishUSA Custom Glow Long Extra Deep Diver features a unique design that mimics a minnow with an elongated lip to help it dive deep to the strike zone quickly. FishUSA's pro staff created these custom glow colors to give you increased visibility in the water, attracting fish from afar. Its wide body profile produces an attractive and fish enticing wobbling action that will trigger aggressive strikes from a variety of species. This Deep Diver has been proven effective for all spe...
$9.99
Bay Rat Lures Long Extra Deep Diver
Bay Rat Lures Long Extra Deep Diver
68 Colors available
(2)
The Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to bring on the strikes. The Bay Rat Lures Long Extra Deep Diver has a wide-body profile with an attractive minnow wobble action. Bay Rat Lures are designed, molded, and hand pai...
$8.99
Rapala Down Deep Husky Jerk
Rapala Down Deep Husky Jerk
24 Colors available
(44)
The Rapala Down Deep Husky Jerk can reach depths of nearly 20 feet when trolled and will run as deep as 10 feet when cast and retrieved thanks to its oversized, diving lip. The Down Deep Husky Jerk is perfect for anglers who want a lure that can run straight and true, even when going fast and deep. These lures have been gaining popularity on the big walleye waters of the Great Lakes, but are proven performers for bass, pike, salmon and trout as well.
$6.29
Rapala FishUSA Custom Color Down Deep Husky Jerk
Rapala FishUSA Custom Color Down De...
(2)
Rapala FishUSA Custom Color Down Deep Husky Jerks have all of the same great features as the standard Rapala Down Deep Husky Jerk Lures, these are just in FishUSA custom colors. These custom color schemes have been meticulously chosen by our own tournament anglers and charter captains to catch the attention of multiple species of gamefish. Rapala Down Deep Husky Jerk Lures - FishUSA Custom Colors can reach depths of nearly 20 feet when trolled and will run as deep as 10 feet when cast and retrie...
$10.99
Reef Runner 600 Series Deep Little Ripper
Reef Runner 600 Series Deep Little ...
36 Colors available
(4)
Reef Runner 600 Series Deep Little Rippers are popular casting and trolling lures. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. Deep Little Rippers are rattling minnow imitators designed to deliver a wide erratic swimming action. These tournament winning jerkbaits have a curved design and a rounded bill for diving. All 600 Series Deep Little Ripper lures feature Reef Runner's premium high gloss chip-proof finish.
$7.99
Reef Runner 700 Series Ripstick
Reef Runner 700 Series Ripstick
13 Colors available
(9)
The Reef Runner 700 Series Ripstick is a popular casting and trolling lure. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. The Ripstick is a rattling minnow imitator designed to deliver a wide erratic swimming action. This tournament winning "jerkbait" has a curved design and a rounded bill for diving. All 700 Series Ripstick lures feature Reef Runner's premium high gloss chip-proof finish.
$7.99
Reef Runner 800 Series Deep Diver
Reef Runner 800 Series Deep Diver
38 Colors available
(25)
Reef Runner 800 Series Deep Divers are popular casting and deep-diving trolling lures. All of Reef Runner's crankbaits are designed, tested, handcrafted and painted in the USA. These Deep Divers are rattling minnow imitators designed to deliver a wide erratic swimming action. Reef Runner 800 Series Deep Divers are tournament winning jerkbaits with a curved design and a rounded bill for diving. All 800 Series Deep Diver lures feature Reef Runner's premium high gloss chip-proof finish
$7.99
Reef Runner XL
Reef Runner XL
5 Colors available
For an excellent deep diving trolling and casting lure, look no further than the Reef Runner XL. This rattling minnow bait is designed to dive quickly with an irresistible wobble, achieving 10 - 12 ft. when casting, and all the way up to 28 ft. trolling. The curved minnow profile, made of ABS plastic with a glass and steel rattle, and rounded diving bill of this bait are sure to catch you countless fish time after time, being a proven walleye and salmon tournament winner. To top off this strike-...
$9.99
Smithwick Perfect 10 Rogue
Smithwick Perfect 10 Rogue
33 Colors available
(7)
The Smithwick Perfect 10 Rogue Lure dives down ten ft. plus, and has the rogue roll that prompts vicious strikes by showing side-flash just like a real baitfish. This lure dives quickly and then produces an erratic action that gets the fish to strike. The Smithwick Perfect 10 Rogue Lure has high-tech color patterns that were developed with the input of the best jerkbait fisherman in the world and come standard with super sharp Gamakatsu Hooks.
$7.49
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