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Ice Fishing: Hard Baits

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Live Target Golden Shiner Rattlebaits
Live Target Golden Shiner Rattlebaits
9 Colors available
Live Target Golden Shiner Rattlebaits are an all-season lure perfect for a variety of species. Each lure is perfectly balanced and sits upright when resting on the bottom. These rattlebaits work great for both feeding and reaction strikes, and during winter months can be vertically jigged with a yo-yo action through the ice for Walleye. For best results, cast your Live Target Golden Shiner Rattlebait and let it sink to your desired depth, then retrieve it at varying speeds.
$13.49
Lunkerhunt Straight Up Jigs
Lunkerhunt Straight Up Jigs
7 Colors available
Lunkerhunt Straight Up Jigs are vertical jigs designed to mimic baitfish better than any other vertical jig. These jigs can fish in any type of fishing conditions. Lunkerhunt Straight Up Jigs can be used aggressively or for slow strikes and are commonly used for ice fishing.
$5.79 - $5.99
Acme Hyper Glides
Acme Hyper Glides
Acme Hyper Glides feature plastic minnow bodies with realistic and eye-catching designs. These lures are outfitted with wings that open and flutter as if they are swimming when they fall through the water. The wings also help to produce an enticing sound. Acme Hyper Glides offer unprecedented jigging action and a VDrop system for quick vertical drops.
$6.99
Northland UV Puppet Minnows
Northland UV Puppet Minnows
Northland UV Puppet Minnows are ecellent for vertical jigging or casting for bluegills, crappie, perch, pike, and walleye. These lures combine an unbelievable darting and swimming action with awesome UV coating to make them super deadly. Glowing red 3D UV eyes enhance the attraction, while the free-swinging belly treble is there to catch anything that dares to bite.
$4.99
Northland Rippin' Shad
Northland Rippin' Shad
Northland Rippin' Shad have a weighted rattle inside that emits sonic vibrations and sonars. These lures are designed to be vertically jigged, but are also great for cast and retrieve applications. Rippin' Shad offer a tight wiggle action that attracts fish to strike.
$4.79
Custom Jigs & Spins Rotating Power Minnows
Custom Jigs & Spins Rotating Power ...
14 Colors available
Custom Jigs & Spins Rotating Power Minnows are specially designed jigging baits suitable for ice and open water. The unique rotating design features an eyelet that swivels to keep line-twist to a minimum and life-like action to a maximum. The wide glide allows for a larger fishing space off the sides of the hole, while the expertly designed shape keeps this lure from snagging on itself. Offering a compact profile and epoxy'd belly hook with eye attractor, even stubborn fish won't be able to resi...
$5.29
Sebile Vibrato
Sebile Vibrato
5 Colors available
Sebile Vibrato lures have a perfect center of gravity and a slow flutter rate on the fall. These features give the Vibrato control, action, flash, and just the right amount of disturbance. Sebile Vibrato lures now come with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength.
$5.99 - $6.99
Johnson Johnny Darters
Johnson Johnny Darters
9 Colors available
Johnson Johnny Darters are designed to catch top predators, with brass rattles to attracting fish from great distances. They are built with an internal rattle and plastic rear fin. These lures will dart randomly with maximum side-to-side action.
$4.99
Sebile Flatt Shad
Sebile Flatt Shad
10 Colors available
Sebile Flatt Shad utilize a silent vibration created through the body to provide attraction. Designed to swim at very slow, regular, or high speeds, these baits have a ultra-low center of gravity and high-end hooks. Sebile Flatt Shad come with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength.
$7.49 - $7.99
Rapala Flat Jigs
Rapala Flat Jigs
10 Colors available
Rapala Flat Jigs are specially crafted for deep water and excellent performance in heavy current conditions. With their flat body design and heavy size to weight ratio, these jigs maintain their gliding action even in the most challenging environments. These jigs dive fast and stay responsive and easy to control regardless of depth. Rapala Flat Jigs are your perfect choice for ice fishing or in open water.
$6.79 - $6.99
Rapala Slab Rap
Rapala Slab Rap
10 Colors available
Rapala Slab Raps utilize a unique shape for ultimate action and attraction over a variety of gamefish species. Each lure is equipped with two VMC round bend treble hooks and feature a forward-weighted design for an ultra-aggressive look. Slab Raps provide excellent versatility and may be fished with a straight retrieve, lift-and-drop approach, or even skimmed across the tops of vegetation. With their erratic, side-to-side wobbling action and wide movement, Rapala Slab Raps are sure to deliver tr...
$5.79
Storm Arashi Vibes
Storm Arashi Vibes
14 Colors available
Storm Arashi Vibes are expertly designed with soft knock rattles, rotated hook hangers, VMC black nickel hooks, and custom self-tuning line tie to get you the most hits, even in unfavorable conditions. These lures produce a soft rattle and subtle vibration to attract without being overwhelming. The sleek design results in extremely slow speeps whether using a lift-and-fall technique or a steady retrieve. Rotated hook hangers keep the hooks close to the body and help prevent hangups, while the se...
$6.49
Moonshine Shiver Minnow
Moonshine Shiver Minnow
37 Colors available
Moonshine Shiver Minnows are high-quality super-glow lures that are designed to catch a variety of species, including salmon, trout, walleye, pike, muskie, and striper to name a few. These fish-enticing vertical jigging lures provide a proven option when other techniques dry up. Very few fish can resist lures that hang level in the water column while swimming in circles when jigged! These lures are taking the tournament world by storm with their attractive actions! Working with braid, mono, or f...
$5.79 - $7.49
Rapala Snap Raps
Rapala Snap Raps
11 Colors available
Rapala Snap Raps bring a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. These unique, tough little baits are fished with a snap retrieve method - darting fast on rod snap, then quickly gliding back to bottom. The durable body construction is appropriate for all species of game fish.
$6.99 - $7.99
Rapala FishUSA Custom Color Jigging Raps
Rapala FishUSA Custom Color Jigging...
5 Colors available
Rapala FishUSA Custom Color Jigging Raps offer your favorite jigging lures in fantastic colors chosen by FishUSA pro staff. These popular ice fishing lures swim in tantalizing circles right in the middle of suspended game fish. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results all year long.
$8.99 - $9.99
Silver Streak Blade Baits
Silver Streak Blade Baits
9 Colors available
Silver Streak Blade Baits were designed to vibrate as they move through the water or while jigged. Built with a strong, durable body and hooks, these baits were meant to last. Silver Streak Blade Baits are great for casting or jigging for all kinds of gamefish.
$4.49
Northland Puppet Minnow Darter Jigs
Northland Puppet Minnow Darter Jigs
5 Colors available
(1)
Northland Puppet Minnow Darter Jigs were designed for vertical jigging while ice fishing or below a boat. When jigged, pumped, or dropped, these jigs dart and swim in a semi-circle that is sure to entice the fish to strike. Puppet Minnow Darter Jigs are versatile and deadly on walleye, pike, perch, and trout. Each package contains one jig.
$4.29 - $4.79
Rapala Ultra Light Rippin' Rap
Rapala Ultra Light Rippin' Rap
15 Colors available
(3)
The Rapala Ultra Light Rippin' Raps have a lipless, deep belly profile that is made to dive and rip through the water. These lures have flat skinny sides which allows them to flutter on the drop. They have a hard vibrating action that is enhanced with a loud BB rattle system. The Rapala Ultra Light Rippin' Raps have textured scales and gills with 3D holographic eyes. These lures are used when fishing for multiple species of gamefish.
$5.99
Dynamic HD Ice Lures
Dynamic HD Ice Lures
8 Colors available
(5)
Dynamic HD Ice Lures were created and designed specifically for trout and other small to medium sized fish. These lures feature a combination of sound and action that many anglers depend on to catch fish in the cold winter months. The HD Ice Lure from Dynamic is designed to be fished vertically. High-quality, strong, sticky-sharp hooks provide excellent hook-ups, helping to bring more fish up through the hole. Dynamic HD Ice Lures feature bright, fish-catching colors, sure to meet the needs of m...
$5.99
Johnson Thinfisher Blade Baits
Johnson Thinfisher Blade Baits
10 Colors available
(12)
Johnson Thinfisher Blade Baits offer a natural vibrating action on a retrieve and built in sonic chamber predator fish can't resist. Jig the Thinfisher blade vertically allowing it to swim back down through the strike zone. These Johnson Thinfisher Blade baits come equipped with black nickel hooks and a snap.
$2.99 - $3.49
Salmo Chubby Darter
Salmo Chubby Darter
14 Colors available
(18)
The Salmo Chubby Darter has become a must-have lure among ice anglers. The unique action of the Chubby Darter is primarily for vertical fishing where the bait quivers and darts as the angler pulls upward on the rod tip. Trout, perch, crappie, walleye, and pike all fall for the Chubby Darter. More and more anglers are using Salmo Chubby Darters in open water as it can be used like any lipless crankbait, but it sinks at a much slower rate, so it can be fished above and around cover.
$7.49
$5.99
Heddon Sonar Blade Baits
Heddon Sonar Blade Baits
7 Colors available
(11)
Heddon Sonar Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and a wide, slower, wobbling action. The center hole is perfect for jigging, a technique especially effective for ice fishing.
$4.49
Lindy Darters
Lindy Darters
11 Colors available
(17)
Lindy Darters feature a rattle chamber that mimics the sounds of a distressed baitfish and attracts fish from long distances. The erratic darting action closes the deal, evoking savage strikes from walleye, sauger, pike and other predators. There is no need for added attractant in the form of minnows or waxies on this lure. These lures come complete with premium treble hooks and an incredibly life-like, holographic finishes never before seen on a hard-water lure. Lindy Darters are changing the w...
$5.49
Reef Runner Cicada
Reef Runner Cicada
6 Colors available
(28)
The Reef Runner Cicada is a blade style lure which is perfect for casting and jigging. Because of their enticing actions, Cicadas are irresistible to all species of fish. The Cicada has an erratic wobbling motion during the retrieve and features holographic sides and a double hook. The larger sizes are great for bass and medium sized gamefish while the smaller sizes are perfect for vertical jigging and ice fishing. Available in four sizes, each in six colors.
$2.49 - $4.29
Rapala Jigging Shad Raps
Rapala Jigging Shad Raps
11 Colors available
(32)
Rapala Jigging Shad Raps feature a proven shad shape in a jigging lure. The larger profile shad shape swims in circles when jigged, enticing suspended game fish making them the perfect lure for vertical jigging off boats and docks or through the ice. These lures feature single reversed hooks front and rear and a center treble hook under lure. Zinc weighted to get deep fast. Available in two sizes, each in 17 colors.
$5.99
Heddon Sonar Flash Blade Baits
Heddon Sonar Flash Blade Baits
5 Colors available
(30)
Heddon Sonar Flash Blade Baits are the original action-adjustable lure. The three line-tie holes allow adjustment of the lure's running depth and action. The front hole is for shallow running and high vibration. The rear hole produces deep running and a wide, slower, wobbling action. The center hole is perfect for jigging, a technique especially effective for ice fishing.
$4.79
Rapala Jigging Raps
Rapala Jigging Raps
26 Colors available
(145)
Rapala Jigging Raps swim in tantalizing circles right in the middle of suspended game fish. These lures are very popular for ice fishing. Jigging Raps can also be used for all game fish species, and vertical jigging can bring fantastic results in the dog days of summer. Fish hold at certain depths and Rapala Jigging Raps allow you to reach them consistently, taunting them into a strike.
$4.99 - $6.99

At a Glance: Hard Baits

Hard baits come in a variety of colors and sizes. These combinations are geared towards specific types of fish or specific conditions in which you may be fishing (cloudy, murky water, etc.). Hard baits can be made out of wood, metal or hard plastic. These materials allow the baits to stay usable longer than soft baits and able to withstand heat and multiple fish attacks.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.