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Hard Baits

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Hard Baits
Hard Baits
NewJackall Deracoup Tail Spinner
Jackall Deracoup Tail Spinner
8 Colors available
Whether you like fishing from the shore or your boat, the Jackall Deracoup Tail Spinner is useful in any situation. The Deracoup features a compact size and low profile to mimic a baitfish. Even though it is small, you can cast this little guy really far to cover more water. Its tail blade spins on the retrieve, sending vibrations and flashes to attract nearby fish. Speaking of the spin tail, this lure has a special tube in the rear to significantly reduce line tangles. The Jackall Deracoup Tail...
$9.99
Savage Gear Goby Crankbait
Savage Gear Goby Crankbait
8 Colors available
The Savage Gear Goby Crankbait harnesses plenty of action in a small body. Based upon a 3D scan of freshwater goby, this crankbait looks exceptionally lifelike. With a loud tubular rattle and wide swimming action, this goby crank is practically ringing the dinner bell for trout, perch, pike, or zander! The larger bill on this lure deflects off structures where predators love to dwell while giving it an erratic swimming action. The package might be small, but the Savage Gear Goby Crankbait delive...
$6.99
NewBull Shad Slow Sinking Swimbait
Bull Shad Slow Sinking Swimbait
4 Colors available
If you fish big baits, you'll catch big bass! The Bull Shad Slow Sinking Swimbait is one of the best baitfish imitators on the market today. Featuring a beat-up, injured look, this swimbait appears to be easy prey for hungry bass. Handcrafted in Georgia with the fishing guide turned lure designer, Mike Bucca, realized the need for a high-quality shad-style swimbait. Whether you're fishing for fun or in a tournament, the Bull Shad Slow Sinking Swimbait is waiting to be devoured! Get yours today b...
$49.99 - $57.99
NewBull Shad Floating Swimbait
Bull Shad Floating Swimbait
2 Colors available
If you're looking for your next tournament win, try fishing with the Bull Shad Floating Swimbait! The former fishing guide turned lure designer, Mike Bucca, created this 3-jointed swimbait to mimic a variety of shad and big baitfish. The natural swimming action of the swimbait is mouth-watering to any hungry bass. This swimbait might look a little unfinished, but the rough appearance adds to its natural appeal. Wild, angry bass won't be able to toss the Bull Shad thanks to its strong, swivel hoo...
$57.99
NewBull Shad Fast Sinking Swimbait
Bull Shad Fast Sinking Swimbait
3 Colors available
For a fast sinking tournament swimbait, fish with the Bull Shad Fast Sinking Swimbait! Thanks to its high-quality construction, this swimbait sinks at about one foot per second. The rough around the edges look is intentional to trick trophy bass into thinking it is an easy prey. The jointed swimbait delivers lifelike action when retrieved and stops nose down in the feeding position. Mike Bucca, former full-time fishing guide turned lure designer, created these to mimic a beat up, barely survivin...
$49.99 - $57.99
NewMegabass Vision Oneten Plus 2
Megabass Vision Oneten Plus 2
12 Colors available
The Megabass Vision Oneten Plus 2 is a real game changer, delivering the authentic Oneten jerkbait action to target suspended bass. Designed to dive down to 12-16 feet, the Vision Oneten Plus 2 creates an erratic jerk action, something fish at those depths have never seen before. Equipped with a new, unique lip and a patented tungsten balancer system, you’ll experience power bombing casts, steep dive angles, and nimble retrieves. Finished with premium split rings and Megabass Katsuage out-barb t...
$24.99
NewStrike King KVD Square Bill Deep Diver Crankbait
Strike King KVD Square Bill Deep Di...
24 Colors available
The Strike King KVD Square Bill Deep Diver Crankbait is excellent for shallow-water fishing. With a running depth of over 9 feet and a body length of 2 1/2 inches, this crankbait is the perfect size for dominating the water. Designed to the specifications of Bassmaster Classic Champ, Kevin VanDam, the KVD Square Bill constantly wanders with erratic action while deflecting off cover. This action is sure to entice more strikes. These crankbaits are designed for stealth and have no internal rattles...
$7.49
NewStrike King Pro-Model Extra Deep Diving Crankbait
Strike King Pro-Model Extra Deep Di...
37 Colors available
Are you looking for a crankbait that's on top of the food chain? Look no farther than the Strike King Pro-Model Extra Deep Diving Crankbait! Substantial enough in size to be seen in murky conditions, it’s sure to tick off smallmouth and largemouth bass and bring on the raging bites. Designed to dive extra deep, to 19 feet and beyond, you can dredge the depths with this lure that knows exactly where the big lunkers like to hide. A great freshwater lure for the price, it’s the ultimate crankbait t...
$5.49 - $6.99
NewMegabass IXI Shad Type-3
Megabass IXI Shad Type-3
11 Colors available
The next generation of shads are here! The one-of-a-kind Megabass IXI Shad Type-3 utilizes an elongated round lip to fall forward, deflecting off rocks, stumps, and other structures with minimal snagging. Featuring the patented Linear Bearing Oscillator system, you can expect bullet casts with an incredibly balanced swimming action. Its precisely-angled sides creates an attractive rolling action and vibration to trigger more aggressive strikes. With 3-D eyes and textured gill plates and scales, ...
$19.99
NewMegabass Sonicside
Megabass Sonicside
12 Colors available
Competition ready and born to meet the demands of professional anglers, the Megabass Sonicside is a must-have addition to your tackle box this bass season. Designed to dominate cold water fishing, the Sonicside produces a silent, tight, high-pitch action on the retrieve. Featuring fixed internal weights, you'll experience its optimal action, castability, and stability at high speeds. The reinforced circuit board lip deflects easily off riprap and other hard structures. Built to out-cast and out-...
$19.99
NewSPRO RkCrawler MD 55 Crankbait
SPRO RkCrawler MD 55 Crankbait
8 Colors available
Crash the cover with SPRO RkCrawler MD 55 Crankbait. Made with a shallow diving bill, this crankbait maneuvers through rocky, woody terrains down to eight feet deep. With a low weight of half an ounce, you will make incredibly long casts and cover a large body of water quickly. The RkCrawler MD 55 creates a wide wobbling hunting action and deflects off cover to gain the attention of weary bass and trigger quick, aggressive strikes. Ready to fish right out of the package, deflection is the name o...
$9.49
NewSPRO RkCrawler 55 Crankbait
SPRO RkCrawler 55 Crankbait
14 Colors available
Bounce off the bottom in style with the SPRO RkCrawler 55 Crankbait. Designed by B.A.S.S Elite Series Angler Mike McClelland, the RkCrawler has a wide, wobbling hunting action. With a large lip, it bounces off cover and triggers aggressive strikes like no other crankbait has before! The SPRO RkCrawler 55 Crankbait turns a predator's natural instinct into a secure hook-up that is sure to shine at weigh-in!
$9.29
NewSPRO Little John MD 50 Crankbait
SPRO Little John MD 50 Crankbait
20 Colors available
To catch a predator, the SPRO Little John MD 50 Crankbait reaches a depth of nine feet, where the hungry bass like to feed. With a thicker and longer lip than the original Little John, this crankbait dives quickly and deflects easily off structures. Featuring a tungsten weight transfer system, you’ll have incredible casts and the lure will swim perfectly. Created by B.A.S.S Elite Series Angler John Crews, the SPRO Little John MD 50 Crankbait is an excellent addition to your fishing arsenal.
$10.49
NewSPRO Little John 50 Crankbait
SPRO Little John 50 Crankbait
27 Colors available
You'll be cranking up the action when you fish with the SPRO Little John 50 Crankbait this bass season. Created by B.A.S.S. Elite Series Angler John Crews, the Little John was designed to be durable and sensitive, perfect for shallow fishing. Equipped with a semi-silent weight transfer system, your casts will be far and on target. Little John features a circuit board lip for added sensitivity and strength for deflecting off structure. This crankbait creates a tight little side-to-side wobble so ...
$10.49
Eurotackle Z-Darter
Eurotackle Z-Darter
3 Colors available
Eurotackle is changing the way you hard water fish with the Eurotackle Z-Darter. Thanks to a unique, internal weight structure, this jigging lure will produce a wide darting action and move aggressively in circles. Its small, realistic profile mimics the familiar minnow shape. Created with vertical jigging in mind, the Z-Darter will perform phenomenally in open water and ice fishing. Stand at the forefront of innovation, use the Eurotackle Z-Darter the next time you hit the ice!
$5.99 - $6.29
Jackall 009PS Riser Bait
Jackall 009PS Riser Bait
6 Colors available
Rise up to the challenge with the Jackall 009PS Riser Bait! Featuring the same upward angled lip as the Riser 007R, this hard bait rises fast and causes a commotion at the surface. The 009PS Riser is built with gill slits to create bubbles on the retrieve while its cupped mouth makes sounds and splashes. For even MORE water disturbance, Jackall added a propeller to give this bait a larger presence in the water. The size of this hard bait is perfect for use with your favorite baitcasting combo. C...
$14.99
Savage Gear 3D Prop Pike Smash Tail
Savage Gear 3D Prop Pike Smash Tail
4 Colors available
Built to attract trophy bass, pike, and musky, the Savage Gear 3D Prop Pike Smash Tail produces serious splash that is undeniable. This hard bait features an ultra-realistic design based upon a 3D scan of a juvenile pike, making it irresistible. The Prop Pike's cupped tail scoops water to produce a plopping sound while a metal rivet in the tail enhances the sound even more. Expect savage strikes from monster predators when you fish with the Savage Gear 3D Prop Pike Smash Tail!
$12.99 - $14.99
Savage Gear 3D Cicada Crawler
Savage Gear 3D Cicada Crawler
3 Colors available
With top-notch attraction in a tiny package, the Savage Gear 3D Cicada Crawler walks across the surface of the water, sending out vibrations and wakes. The topwater commotion created by the Cicada Crawler emulates a real bug in distress, which just so happens to be a tasty treat for bass, trout, chub, or perch. Created using a 3D scan of a cicada, this lure features a realistic profile with a durable ABS body and semi-soft PVC wings. For those who dare to catch bigger fish, the Savage Gear Cicad...
$7.99
Savage Gear 3D Wake Snake
Savage Gear 3D Wake Snake
4 Colors available
Everyone knows that a bass' favorite appetizer is the baby snake, and Savage Gear has perfected the baby snake imitator. The Savage Gear 3D Wake Snake was modeled after a 3D scan of a real snake, giving it super realistic details such as 3D eyes and textured scale patterns. We showed these snakes to some of the ladies in the office, and they were thoroughly creeped out, so we know they'll trick bass! The Savage Gear 3D Wake Snake features a multi-jointed body to produce a natural slithering swim...
$16.99 - $19.99
Savage Gear 3D Smash Tail
Savage Gear 3D Smash Tail
11 Colors available
If you desire a topwater bait with an irresistible presence, you need the Savage Gear 3D Smash Tail in your fishing arsenal. The Smash Tail begins with the familiar baitfish profile, and that's where the similarities with other lures end. The spinning cupped tail scoops water as it rotates, creating a splash and plopping sound at any retrieval speed. A metal rivet in the tail enhances the sound by adding a loud squeak. The unique tail design produces a rowdy topwater action that is impossible fo...
$10.99 - $16.99
Rapala X-Rap Subwalk
Rapala X-Rap Subwalk
12 Colors available
When chuggers and topwater spooks aren't working; try walking the dog just under the surface and see bass go wild! The Rapala X-Rap Subwalk skitters less than two feet below the surface when you employ the walk-the-dog technique, right where baitfish are chased. Work this hard bait slowly, letting it sink and glide on the pause; then, using various retrieval rates, the Subwalk will rattle with a side-to-side action. Its unique lateral tail fin provides stability for quick retrieves. With an inte...
$10.29 - $14.49
Rapala Balsa Xtreme BX Waking Minnow
Rapala Balsa Xtreme BX Waking Minnow
8 Colors available
(1)
Take it to the extreme with the Rapala Balsa Xtreme BX Waking Minnow! Featuring the classic slow-rolling action that shallow bass love, this surface-waking hard bait provides incredible performance. Rapala wanted to have the best of both worlds; it is built tough with a rugged design of a balsa core with a durable copolymer outer shell, giving it perfect buoyancy and durability. You can cast the Waking Minnow long distances, and when you use a slow retrieve, it will get hammered all day long. Th...
$11.99
Rapala CountDown Magnum
Rapala CountDown Magnum
10 Colors available
Developed to handle the wear and tear dished out by massive, hard-hitting fish; the Rapala CountDown Magnum is constructed saltwater tough. Whether it's the metal lip, welded line tie, heavy-duty split rings, or Perma Steel hooks, the Rapala CountDown Magnum is armed to the teeth for long life and deadly performance. Composed of extremely tough African Abachi wood, these sinking lures will swim flawlessly at any pace, cast or trolled.
$13.99 - $19.99
Rapala Floating Magnum
Rapala Floating Magnum
8 Colors available
The Rapala Floating Magnum is the ideal choice for catching practically any saltwater species and a variety of freshwater species. Composed of durable and robust African Abachi wood, these shallow-running lures implement a tapered lip design that produces the renowned Rapala “wounded-minnow” performance at any speed of retrieval. The Rapala Floating Magnum is built for deadly precision and premium performance with the use of the Perma Steel hooks and rugged rust-resistant hardware.
$17.99
Rapala Sliver
Rapala Sliver
4 Colors available
Created as a fast trolling needlefish lure, the Rapala Sliver is an extremely useful lure that can be employed for luring in a wide variety of fish. A lethal weapon on the Great Lakes, the broken back design produces an amazingly realistic needlefish simulation at any speed. The Rapala Sliver has rugged saltwater rigging, and the hardware comes equipped with deadly Perma Steel hooks. Bring your trolling game to the next level with the Rapala Sliver.
$12.99
Rapala Tail Dancer
Rapala Tail Dancer
7 Colors available
The Rapala Tail Dancer swims smoothly with a "wide-tail" style without losing the renowned Rapala action and capability. Constructed using Balsa wood with an internal rattle system, the Tail Dancer features VMC black nickel treble hooks for deadly swift piercing sharpness and the durability to handle tough battles. Each Rapala Tail Dancer lure swims excellently as soon as it hits the water. For maximum effect, use a stop and go method the Tail Dancer simulates bait riding the currents in all wat...
$10.99
Rapala X-Rap Shad Shallow
Rapala X-Rap Shad Shallow
10 Colors available
The Rapala X-Rap Shad Shallow lure is the ideal option for shallow water presentations to the pesky fish hiding in emerging weeds or up against drop-offs. The X-Rap Shad Shallow lure's premium internally textured finish creates an enchanting shad-like shimmer, while the dressed Premium VMC Black Nickel rear treble transforms short strikes into powerful hook-ups. The Rapala X-Rap Shad Shallow's internal long-casting mechanism ensures accurate, bullet-like casts with deadly precision and efficienc...
$9.99
Jackall Pompadour Jr.
Jackall Pompadour Jr.
8 Colors available
Featuring a smaller profile with the same incredible action as the original, the Jackall Pompadour Jr. will have you hauling in bass all day long. You'll disrupt so much water with this super noisy topwater bait, all underwater eyes will be on it! Its custom metal wings will collapse when casting and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. Equipped with a swinging hook and prop, the Pompadour Jr. produces an undeniable bubbling action. ...
$19.99
Jackall Pompadour
Jackall Pompadour
8 Colors available
Disrupt the water and gain the attention of every bass in the area with the Jackall Pompadour. This super noisy topwater bait features a large body and metal wings to move a lot of water on the retrieve. The metal wings will collapse when you cast and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. The Pompadour's swinging hook and prop produces an undeniable bubbling action. Whether you use a fast or slow retrieve, you'll cause a commotion wit...
$22.99
Jackall Gantarel
Jackall Gantarel
10 Colors available
Where there are bluegills, bass are sure to strike! Fish the Jackall Gantarel big bluegill bait near cover and you won't have to wait long for a bite. The Gantarel features a jointed body, so it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags because it will float up to the surface when stopped. Float it next to a structure to trigger aggressive bites! Just a twitch of your rod will make this bluegill imitator take a quick, 180° turn. Equipped with swiv...
$39.99
Jackall Gantarel Jr.
Jackall Gantarel Jr.
10 Colors available
With all the same subtle, innovative features of the original in a smaller package, the Jackall Gantarel Jr. is sure to trick bass into taking a big bite! Fish this bluegill imitator bait near cover or float it next to a structure, and you won't have to wait long for a strike. The Gantarel Jr. features a five-inch jointed body; it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags and create an enticing presentation because it will float up to the surface ...
$31.99
Jackall I-Prop 75S
Jackall I-Prop 75S
7 Colors available
Created specifically for spybaiting and other finesse techniques, the Jackall I-Prop 75 features premium components in a thoughtful design. Spybaiting consists of using a light line, casting your I-Prop far, and using a slow and steady retrieve. The I-Prop can be fished in multiple levels of water, always staying horizontal due to its dual props. The props also send out vibrations in the water to mimic a naturally swimming fish. With strong Gamakatsu treble hooks that won't table with the props,...
$14.99
Jackall Rerange
Jackall Rerange
8 Colors available
A new favorite among bass anglers, the Jackall Rerange will help you catch more bass this season! Featuring an advanced TG Zero Friction weight transfer system, the Rerange uses a fluorine tube so the weight can move effortlessly, providing you with longer casts and better action in the water. Twitch the jerkbait, and it will dart left and right through the water, creating flashes to attract more attention. With its slender profile and erratic darting motions, bass will think the Jackall Rerange...
$14.99
Jackall Disc Knocker Crankbait
Jackall Disc Knocker Crankbait
9 Colors available
To draw out big bass and elicit aggressive strikes, you have to hear the unique sound created by Jackall Disc Knocker Crankbait. By utilizing a thin, disc-shaped weight that hits the side of the lure, the crankbait makes a deep knocking noise that tempts fish in pressured waters. Featuring a tungsten lip weight, the Disc Knocker will swim level at the slowest retrieves and stand straight up on the bottom when paused. Its slender body has a hook on the belly and tail to give you solid hookups eve...
$14.99
Jackall 007R Riser Bait
Jackall 007R Riser Bait
6 Colors available
The only top-secret gadget you'll need this bass season is the Jackall 007R Riser Bait. The Riser Bait's long body allows you to make long distance casts every time. Featuring a precisely angled upward metal lip, this riser bait climbs to the surface creating a shaken (not stirred) topwater action. It will mimic an injured baitfish as it skips along the surface, provoking massive strikes. For longer casts and unmatched action, the name is Riser Bait... The Jackall 007R Riser Bait.
$14.99
Live Target Yellow Perch Rattlebait
Live Target Yellow Perch Rattlebait
4 Colors available
(1)
Ring the dinner bell with the Live Target Yellow Perch Rattlebait! With a loud, harmonic rattle, predatory gamefish will be drawn from afar to find their next meal. The Rattlebait has a natural yellow perch profile with a hyper-realistic color pattern to perfectly mimic the real thing. Featuring a balanced internal composition, you'll be able to cast farther and use a "yo-yo" or "stop-and-go" retrieve. The Yellow Perch Rattlebait will thump with a loud rattle on the retrieve and sink with a tant...
$12.99 - $13.99
Berkley Flicker Shad Shallow Crankbait
Berkley Flicker Shad Shallow Crankbait
28 Colors available
The Berkley Flicker Shad Shallow Crankbait was designed to target fish that reside in shallow waters. You can troll, cast, or use a stop-and-go retrieve with this extremely versatile crankbait. Individually tank tested by Berkley, it runs true right out of the package. Sporting the classic shad profile, this Flicker Shad provides incredible rolling and flashing action that fish find irresistible. This shallow-running Flicker Shad is outfitted with sticky sharp Mustad treble hooks to penetrate th...
$3.99
Berkley Flicker Shad Jointed Crankbait
Berkley Flicker Shad Jointed Crankbait
28 Colors available
The Berkley Flicker Shad Jointed Crankbait is an all-purpose trolling bait that creates a ton of rattling and rolling action. This crankbait's jointed tail produces tons of flashes in the water to attract walleye to your trolling area. Its movements look incredibly natural in the water, resembling a fleeing baitfish. Outfitted with two Fusion19 treble hooks, they are sharp enough to pierce the jaw of a walleye and strong enough to haul it into your boat!
$4.99
Eurotackle Z-Viber
Eurotackle Z-Viber
7 Colors available
(2)
Known as the smallest lipless crankbait in the world, the Eurotackle Z-Viber is a highly unique lure that can also be used successfully in vertical jigging. The Z-Viber produces high-frequency vibrations when jigged, and falls with a slow flickering and tantalizing effect. When retrieved the Z-Viber will create a wide, wobbling action that you've never seen before! Armed with a free-swinging single hook, you can add a worm or small soft lure for added attraction and more positive hook-up ratios....
$5.29 - $6.29
Lunkerhunt Magic Bean Spinnerbait
Lunkerhunt Magic Bean Spinnerbait
7 Colors available
The Lunkerhunt Magic Bean Spinnerbait might be the size of a penny, but the amount of fish you'll haul in is worth so much more! Featuring a rotating tail blade, the Lunkerhunt Magic Bean Spinnerbait rings the dinner bell, calling fish to your area and triggering strikes. The Lunkerhunt Magic Bean Spinnerbait is highly versatile and great for vertical jigging, casting, or ice fishing.
$4.99

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.