S
- Scotty
- Seaguar
- Sebile
- Sennett Tackle
- Shakespeare
- Shark
- Sheffield
- Shimano
- Silver Horde
- Silver Streak
- Simms
- SKINZIT
- Smithwick
- Southern Pro
- Spiderwire
- Spirit River
- SPRO
- St. Croix
- STABILicers
- Stealth
- Stealthcore
- SteelShad
- STLHD
- Stonfo
- Storm
- Stren
- Strike King
- StrikeMaster
- Striker
- Sufix
- Sunline
- Skull Cap
- Sunset
- Suspenz
- STAR Inflatables
- Shade Savers