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Lures & Baits
Lures & Baits
NewJackall Deracoup Tail Spinner
Jackall Deracoup Tail Spinner
8 Colors available
Whether you like fishing from the shore or your boat, the Jackall Deracoup Tail Spinner is useful in any situation. The Deracoup features a compact size and low profile to mimic a baitfish. Even though it is small, you can cast this little guy really far to cover more water. Its tail blade spins on the retrieve, sending vibrations and flashes to attract nearby fish. Speaking of the spin tail, this lure has a special tube in the rear to significantly reduce line tangles. The Jackall Deracoup Tail...
$9.99
NewBig Bite Baits Smallie Smasher
Big Bite Baits Smallie Smasher
8 Colors available
Not just for smallmouth bass, the Big Bite Baits Smallie Smasher features a unique design that appeals to all species of fish. The Smallie Smasher begins with a solid head for easy rigging and a flat bottom for a gentle gliding motion. Its ribbed body and flat tail displace water to grab the attention of bass. This soft bait is perfect for drop shotting or other finesse techniques by creating big action with small rod movements. You can even pair this neat little bait with your a VMC Swimbait J...
$3.99
NewBig Bite Baits Neko Wacky Stick
Big Bite Baits Neko Wacky Stick
12 Colors available
With a super-soft texture and high salt content, bass won't be able to resist the Big Bite Baits Neko Wacky Stick! The salt combined with bite juice attract fish to your area while the texture provides a natural feel so when fish bite, they hold on longer. The Neko Wacky Stick is truly irresistible, creating an aggressive wobble on the fall. Featuring a built-in O-ring, all you have to do is insert your hook into the ring, and you're ready to fish wacky style. If you want to simplify your wacky ...
$4.99
NewBig Bite Baits B5 Line Thru Swimbait
Big Bite Baits B5 Line Thru Swimbait
8 Colors available
Designed to swim like an injured baitfish, the Big Bite Baits B5 Line Thru Swimbait triggers aggressive strikes from bass. The B5 Line Thru Swimbait also features a thick paddle tail with a wide swinging action, creating the ultimate double swimming actions. Even when retrieved at slow speeds, this swimbait will provide maximum results for your next fishing trip.To rig Big Bite Baits B5 Line Thru Swimbait, pass your line through the internally molded straw system and tie to the treble hook provi...
$5.99
NewBig Bite Baits Jointed Jerk Minnow
Big Bite Baits Jointed Jerk Minnow
12 Colors available
Are you looking for a bait that will bring you the big bites? Try the Big Bite Baits Jointed Jerk Minnow! Fortified with Bite Juice fish attractant and impregnated with salt, this jerk minnow will be irresistible to all species of fish. The minnow-shaped body and segmented tail imitates the swimming action of baitfish that smallmouth, largemouth, and walleye love to eat. Designed for finesse fishing, use the Big Bite Baits Jointed Jerk Minnow on a dropshot rig or your favorite jig head.
$3.49
NewBig Bite Baits Salt Tube
Big Bite Baits Salt Tube
29 Colors available
Bring on the big bites with the Big Bites Baits Salt Tube! Hand-dipped to perfection and infused with bite juice, bass won't want to let go of this soft bait. Pair this salty tube with your favorite VMC jig and start flipping and punching through thick cover where bass reside. Whether you're in shallow or deep water, this tube's tentacles give you incredible action that bass can't resist. If you want to land more smallies and largemouths in your boat, try the Big Bites Baits Salt Tube today!
$3.99 - $4.49
NewBig Bite Baits Suicide Shad
Big Bite Baits Suicide Shad
22 Colors available
The Big Bite Baits Suicide Shad is a proven fish catching swimbait with its realistic, detailed construction. With a thick head and belly hook slot for solid rigging, the Suicide Shad provides the ultimate baitfish profile. The slender body and thin paddle tail allows this soft bait to swim with an incredibly lifelike movement, that even the most skilled predators will want to take a bite of. You can fish this versatile soft bait in a variety of presentations such as on the back of swim jig, an ...
$5.99
NewBig Bite Baits Limit Maker
Big Bite Baits Limit Maker
9 Colors available
Guys, are you ready to try out your new favorite drop shot bait? The Big Bite Baits Limit Maker is fortified with bite juice and salt to attract fish to your line. Featuring a solid head and torso, you can rig this soft bait on a shaky head, drop shot or Texas rig. Its long thin tail gyrates and vibrates continuously with the slightest move of your rod. The best way to fish this little guy is to pair it with the Limit Maker Jig Head and bounce it on the bottom so fish can't help but go for it! P...
$3.99
NewBig Bite Baits Limit Maker Jig Head
Big Bite Baits Limit Maker Jig Head
2 Colors available
When it seems like your usual go-to Ned rig isn't doing the job, it's time to try the Big Bite Baits Limit Maker Jig Head! Built upon a super sharp 3/0 Gamakatsu hook, you can expect quick and solid hook-sets. FLW Tour Pro Michael Neal helped design this versatile jig head for use with the Big Bite Baits Limit Maker soft bait, but it can be used with your favorite soft plastic. The Limit Maker Jig Head works great with the popular Ned rig technique but is also effective as a shakey head or other...
$4.99
NewWOO! Tungsten Shaky Heads
WOO! Tungsten Shaky Heads
Make your finesse technique deadlier with WOO! Tungsten Shaky Heads! Featuring a custom design, this shaky head jig gives your bait the most natural presentation possible. Made of 97% pure tungsten, this jig will get you into the strike zone quicker and transmits noise when it makes contact with the bottom or rocks. Equipped with a screw-lock baitkeeper and an ultra point hook, you can be sure that hungry bass won’t steal your soft bait while the super sharp hook easily penetrates the lip. Use W...
$4.79 - $6.29
NewWOO! Tungsten Flipping Beads
WOO! Tungsten Flipping Beads
3 Colors available
Did you hear that? No, but I bet your next big bass did. WOO! Tungsten Flipping Beads are the perfect addition to your WOO! Tungsten punch weight. When this resin flipping bead hits the punch weight, it adds the right amount to get fish interested. These flipping beads will not cut or fray your line so that swamp donkey won’t get away. WOO! Tungsten Flipping Beads are a great way to protect your knot as well as add just enough noise to catch the attention of bass in thick cover.
$1.99
NewWOO! Tungsten Eyeball Flipping Beads
WOO! Tungsten Eyeball Flipping Beads
2 Colors available
The WOO! Tungsten Eyeball Flipping Beads make a unique clicking noise under water that will bring you more bites. Their color pattern resembles baitfish eyes in the water. Made of resin with a smooth hole, these flipping beads won't cut or fray your line like other materials. Sure to get the attention of the giants hiding in the water, these little beauties are a must-have addition to your rigs!
$1.99
Jackall 009PS Riser Bait
Jackall 009PS Riser Bait
6 Colors available
Rise up to the challenge with the Jackall 009PS Riser Bait! Featuring the same upward angled lip as the Riser 007R, this hard bait rises fast and causes a commotion at the surface. The 009PS Riser is built with gill slits to create bubbles on the retrieve while its cupped mouth makes sounds and splashes. For even MORE water disturbance, Jackall added a propeller to give this bait a larger presence in the water. The size of this hard bait is perfect for use with your favorite baitcasting combo. C...
$14.99
Jackall Gavacho Frog
Jackall Gavacho Frog
6 Colors available
Make your tournament dreams a reality with the Jackall Gavacho Frog! The Gavacho provides the ultimate in performance whether you are walking or popping it. With a familiar profile and cupped mouth, this frog lure walks with ease and can have aggressive pops or more subtle actions for a finesse approach. The two large hooks are hidden by the sides of the soft body, so when a fish bites down, he'll get a mouth full of metal! For an unprecedented hook-up ratio, use the Jackall Gavacho Frog the nex...
$9.99
Jackall Pompadour Jr.
Jackall Pompadour Jr.
8 Colors available
Featuring a smaller profile with the same incredible action as the original, the Jackall Pompadour Jr. will have you hauling in bass all day long. You'll disrupt so much water with this super noisy topwater bait, all underwater eyes will be on it! Its custom metal wings will collapse when casting and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. Equipped with a swinging hook and prop, the Pompadour Jr. produces an undeniable bubbling action. ...
$19.99
Jackall Pompadour
Jackall Pompadour
8 Colors available
Disrupt the water and gain the attention of every bass in the area with the Jackall Pompadour. This super noisy topwater bait features a large body and metal wings to move a lot of water on the retrieve. The metal wings will collapse when you cast and open up once you hit the water, enabling you to cast farther while creating an eye-catching splash. The Pompadour's swinging hook and prop produces an undeniable bubbling action. Whether you use a fast or slow retrieve, you'll cause a commotion wit...
$22.99
Jackall Sasuteki Craw
Jackall Sasuteki Craw
6 Colors available
Known as one of the best jig trailers on the market, the Jackall Sasuteki Craw also excels when you're pitching and flipping around cover. With a thick and durable construction, the body works great with larger hooks. The Sasuteki Craw features large, dimpled claws that flutter naturally to slow down the descent of your bait with an attractive presentation. This craw is incredibly versatile and suits most bass fishing techniques. A favorite presentation among anglers is to rig the Jackall Sasute...
$4.99
Jackall Chunk Craw
Jackall Chunk Craw
8 Colors available
You'll see your rod bend more than ever if you're using the Jackall Chunk Craw! This craw-like creature bait features two large claws and other appendages that float and flutter through the water. Its thick body can accommodate any hook of your choosing and can be fished a variety of ways. Perfect for targeting monster bass, you can flip and punch through vegetation with ease or twitch it around wood or docks. Make your big bass dreams a reality with the Jackall Chunk Craw!
$4.99
Jackall Gantarel
Jackall Gantarel
10 Colors available
Where there are bluegills, bass are sure to strike! Fish the Jackall Gantarel big bluegill bait near cover and you won't have to wait long for a bite. The Gantarel features a jointed body, so it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags because it will float up to the surface when stopped. Float it next to a structure to trigger aggressive bites! Just a twitch of your rod will make this bluegill imitator take a quick, 180° turn. Equipped with swiv...
$39.99
Jackall Gantarel Jr.
Jackall Gantarel Jr.
10 Colors available
With all the same subtle, innovative features of the original in a smaller package, the Jackall Gantarel Jr. is sure to trick bass into taking a big bite! Fish this bluegill imitator bait near cover or float it next to a structure, and you won't have to wait long for a strike. The Gantarel Jr. features a five-inch jointed body; it swims naturally, in an S-shaped motion. This slow floating lure enables you to avoid snags and create an enticing presentation because it will float up to the surface ...
$31.99
Jackall Firecracker
Jackall Firecracker
6 Colors available
Known as one of the loudest buzzbaits on the market today, the Jackall Firecracker blows up in the water. Built upon a thick wire, you can handle the largest bass in your lake. Featuring a screw propeller that rotates clockwise and a prop that turns counter-clockwise, the two hit each other to make high-pitched cracking sounds and strong waves at the water's surface. The sounds and waves will echo around the water, attracting fish to your area. With premium components and high-end performance, t...
$9.99
Jackall I-Prop 75S
Jackall I-Prop 75S
7 Colors available
Created specifically for spybaiting and other finesse techniques, the Jackall I-Prop 75 features premium components in a thoughtful design. Spybaiting consists of using a light line, casting your I-Prop far, and using a slow and steady retrieve. The I-Prop can be fished in multiple levels of water, always staying horizontal due to its dual props. The props also send out vibrations in the water to mimic a naturally swimming fish. With strong Gamakatsu treble hooks that won't table with the props,...
$14.99
Jackall Archelon
Jackall Archelon
7 Colors available
You'll never need another flipping and pitching bait once you get your hands on the Jackall Archelon! With a thick, ribbed body, the Archelon have more durability compared to other beaver style soft baits. Its hollow cavity is perfect for adding your own rattle to its alluring profile. Featuring flappy legs and a small tail, it moves a lot of water to grab the attention of disinterested bass. If you love flipping and pitching in heavy cover, you need to try the Jackall Archelon!
$4.99
Jackall Rerange
Jackall Rerange
8 Colors available
A new favorite among bass anglers, the Jackall Rerange will help you catch more bass this season! Featuring an advanced TG Zero Friction weight transfer system, the Rerange uses a fluorine tube so the weight can move effortlessly, providing you with longer casts and better action in the water. Twitch the jerkbait, and it will dart left and right through the water, creating flashes to attract more attention. With its slender profile and erratic darting motions, bass will think the Jackall Rerange...
$14.99
Jackall Kaera
Jackall Kaera
6 Colors available
The Jackall Kaera is the best frog for bass fishing around vegetation or grass. With a smaller profile, soft body, and ideal floating posture, the Kaera tricks hungry bass into thinking it is an easy meal. The flat-sided body moves through cover easily while displacing enough water to attract fish. This frog is perfect for walking. It features strategically placed hooks around the body making it snag-proof while ensuring an excellent hook-up ratio. The Jackall Kaera might be small, but this frog...
$9.99
Jackall Disc Knocker Crankbait
Jackall Disc Knocker Crankbait
9 Colors available
To draw out big bass and elicit aggressive strikes, you have to hear the unique sound created by Jackall Disc Knocker Crankbait. By utilizing a thin, disc-shaped weight that hits the side of the lure, the crankbait makes a deep knocking noise that tempts fish in pressured waters. Featuring a tungsten lip weight, the Disc Knocker will swim level at the slowest retrieves and stand straight up on the bottom when paused. Its slender body has a hook on the belly and tail to give you solid hookups eve...
$14.99
Jackall 007R Riser Bait
Jackall 007R Riser Bait
6 Colors available
The only top-secret gadget you'll need this bass season is the Jackall 007R Riser Bait. The Riser Bait's long body allows you to make long distance casts every time. Featuring a precisely angled upward metal lip, this riser bait climbs to the surface creating a shaken (not stirred) topwater action. It will mimic an injured baitfish as it skips along the surface, provoking massive strikes. For longer casts and unmatched action, the name is Riser Bait... The Jackall 007R Riser Bait.
$14.99
Jackall Cover Craw
Jackall Cover Craw
8 Colors available
Fish will think you're using a real crawfish when you use the Jackall Cover Craw! With a ribbed body and lifelike back-sliding swimming action, this artificial craw is undeniable. Built with super soft plastic and injected with salt and live fish scent, fish won't know its fake until its too late. Ideal for flipping and pitching, the Cover Craw casts like a rocket and can punch through heavy brush easily. This highly versatile soft bait works great in any condition when you use it on a Texas or ...
$6.49
Jackall Bling 55 Crankbait
Jackall Bling 55 Crankbait
4 Colors available
Designed using the latest technology in the industry, you can expect the ultimate fishing performance with the Jackall Bling 55 Crankbait. With a small profile, flat sides, and a circuit board bill, the Bling 55 will provide you with a quicker wobbling while moving more water. Its internal weight transfer system features a ball bearing that moves to the tail, allowing you to cast further every time. The ball bearing will move to the center magnet for balanced retrieves. The Jackall Bling 55 Cran...
$15.99
Yo-Zuri 3DR Pencil
Yo-Zuri 3DR Pencil
6 Colors available
The Yo-Zuri 3DR Pencil packs a large punch in a little package. It utilizes wave motion technology to create water disturbance and send vibrations throughout to attract bass and trigger them to strike. This hard bait has an incredibly lifelike appearance due to Yo-Zuri’s patented 3D internal prism finish to send out flashes of reflected light. These lights grab the attention of predatory fish and entice them into a chase after their favorite snack. An internal rear weight ensures an increased ca...
$8.49
Yo-Zuri Hydro Minnow LC
Yo-Zuri Hydro Minnow LC
12 Colors available
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The Yo-Zuri Hydro Minnow LC is a minnow style hard bait that features a patent-pending weight transfer system that lets you cast farther than all of your fishing buddies. Even in harsh conditions, when you're facing a stiff headwind, you can be confident that the Hydro Minnow will fly like a bullet. This hard bait is incredibly durable, from conception to finish. It is constructed with heavy duty, yet light ABS resin and finished with premium and proven colors that cover a variety of fishing con...
$9.99 - $10.99
Yo-Zuri 3DR Popper
Yo-Zuri 3DR Popper
6 Colors available
The Yo-Zuri 3DR Popper is a topwater bait, and it can be used efficiently with techniques like "Walk The Dog." This lure features a mylar tail to create flashes and increase its attention in the water. The 3DR Popper utilizes Yo-Zuri's patented internal 3D prism finish, giving it a more realistic look, tricking bass into taking an aggressive bite.
$8.99
Yo-Zuri Crystal Minnow Freshwater Series
Yo-Zuri Crystal Minnow Freshwater S...
10 Colors available
The Yo-Zuri Crystal Minnow Freshwater Series features the classic minnow shape and erratic side-to-side swimming actions. High-quality, advanced colors perfectly match freshwater fishing conditions. This lure mimics a scared baitfish in the water to entice bass into a chase it with a vengeance. Built with tough and durable polycarbonate, this hard bait can withstand many attacks from trophy gamefish. Yo-Zuri's patented internal 3D prism finish generates flashes in the water that will light up mu...
$8.99 - $9.99
Yo-Zuri Mag Darter
Yo-Zuri Mag Darter
12 Colors available
The Yo-Zuri Mag Darter is a blessing for anglers looking to increase their casting distance when they are casting from the shoreline, a pier, or jetty. Utilizing a patented magnetic weight transfer system, this fishing lure allows you to cast farther and cover more area with minimal effort. It features an inverted cupped-face lip combined with a slanted head design to produce unpredictable darting and rolling motions to confuse the predator fish and tempt them into action. For optimal performanc...
$16.99
Jackall Yammy Fish
Jackall Yammy Fish
8 Colors available
The Jackall Yammy Fish is a soft stick bait made from high-density plastic, eliminating the need of a weight or sinker in long casts. As an angler, you can maximize the chance of turning every single cast into a successful catch by using the Yammy Fish. The design of this lure features ridges and an imprinted fish head to deceive your prey into believing that they're about to bite the real thing. This bait is ideal for finesse jigs and can be used for catching the most difficult of fish with eas...
$4.99
Jackall Weedless Wacky Jig Heads
Jackall Weedless Wacky Jig Heads
Jackall Weedless Wacky Jig Heads were specifically developed to work with the Jackall Flick Shake Worms, but are also highly effective with other worms. The Jig Heads' line eye sits at a 90 degree angle for increased hook-sets and less snags. They also feature a weed guard to further prevent snags. The short shank allows the worm to present a natural and flexible action.
$7.99
Jackall Neko Flick Worms
Jackall Neko Flick Worms
8 Colors available
Jackall Neko Flick Worms were specifically designed to be used on a Neko rig, but can also be utilized in a variety of other ways. These worms feature a thicker head, perfect for holding your nail weight. They are constructed of high density plastics that allow for longer casts without sacrificing action. Their unique, curved design creates a squirming action in the water that mimics the real thing.
$5.99
Jackall Rhythm Wave Swimbait
Jackall Rhythm Wave Swimbait
10 Colors available
The Jackall Rhythm Wave Swimbait is perfect for triggering the right bite from the fish and catching it. It is constructed with perfectly balanced plastics and features a shad-like tail that creates a rhythmic kick. This swimbait will produce a metronome-like kicking action with a seductive wobble, even with a super-slow retrieval by the angler. The rhythmic wave generated by the swimbait offers versatility, performance, and quality at the same time. The Rhythm Wave Swimbait can be rigged weight...
$4.99
Yo-Zuri 3DR Vibe
Yo-Zuri 3DR Vibe
6 Colors available
Yo-Zuri 3DR Vibe utilize an internationally-patented internal 3D prism finish to provide a fish-enticing action. The added attraction of a loud rattle will drive fish crazy. This unique, lipless crankbait features a strong polycarbonate body, black nickel round bend hooks, and an array of highly realistic baitfish finishes. Crank the Vibe over suspended grass, shallow flats, oyster bars, and more, and you'll see why this bait should be in every angler's arsenal.
$8.49
Yo-Zuri 3DR Shad
Yo-Zuri 3DR Shad
6 Colors available
Yo-Zuri 3DR Shad utilize an internationally-patented internal 3D prism finish to provide a fish-enticing attraction. The powerful, tight, wiggling action plus bright, realistic colors make these lures even more irresistible to fish. Whether you cast, twitch, or troll, the Yo-Zuri 3DR Shad is sure to help bring in the big catch.
$8.49

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.

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