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CLEARANCE: Lures & Bait

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NewSuperfly Stonefly Selection
Superfly Stonefly Selection
Featuring both nymphs and adults, the Superfly Stonefly Selection has something to expertly match the stonefly hatch anywhere you want to fish. These Stonefly flies mimic a trout's favorite meal. The flies are built with effective patterns and fish-catching colors to cover a wide variety of conditions, helping you catch more fish this season. Each fly is tied with high-quality materials with chemically sharpened, high-carbon hooks, ranging from size 12 to 4.
$19.99
$15.99
NewSuperfly Bugger Selection
Superfly Bugger Selection
With effective patterns for a wide variety of conditions, the Superfly Bugger Selection have been carefully chosen to make you catch more fish this season. Featuring basic and bling variations in fish catching colors, this assortment is a great addition to your fly fishing arsenal. Each fly is tied with high-quality materials with chemically sharpened, high-carbon hooks, ranging from size 12 to 6.
$19.99
$15.99
Matzuo Kroaker Frog
Matzuo Kroaker Frog
3 Colors available
(6)
The Matzuo Kroaker Frog features soft multi-strand legs and duel weedless black nickel Matzuo hooks. The Kroaker Frog has a unique cupped mouth design to help increase the popping action, as it spits a large spray of water when popped. This topwater floating frog bait is great for hard to reach bass - fish in lily pads, timber or any other heavy cover. The Matzuo Kroaker Frog has a soft, molded body and comes in realistic finishes for a variety of fishing conditions.
$3.49
$2.99
YUM Boogee Tail
YUM Boogee Tail
3 Colors available
The YUM Boogee Tail features a ringed design and split tails to add extra action to your spinnerbaits. On top of the irresistible colors and the rings that provide undulating motion, these baits feature YUM's signature scientifically-proven infused scent. Whether you are fishing for bass or other gamefish, the Boogee Tail is sure to provide the extra action and attraction you need to bring in more fish.
$2.99
$2.79
Matzuo Furiko Crank
Matzuo Furiko Crank
5 Colors available
The Matzuo Furiko Crank is a square bill crankbait that features the Pendulum technology, an internal weighted pendulum to create motion. This crank is the first on the market to utilize a system by suspending a dense tungsten weight from the inside of the bait which swings 360 degrees. Plus, this technology creates a lifelike rocking motion allowing the pendulum to produce a slow rocking sway as this Furiko floats upward to the surface. The Matzuo Furiko Crank is a unique and innovative crankba...
$4.99
$4.29
Matzuo Nano Kroaker Frog
Matzuo Nano Kroaker Frog
3 Colors available
The Matzuo Nano Kroaker Frog is the perfect floating bait with a unique cupped mouth design. This design helps to increase the popping action, as it spits a large spray of water when popped. This topwater floating frog bait is great for hard to reach bass - fish in lily pads, timber or any other heavy cover. The Matzuo Nano Kroaker Frog features soft multi-strand legs and duel weedless black nickel Matzuo hooks. The Nano Frog comes in realistic finishes for a variety of fishing conditions and ar...
$3.99
$3.49
Terminator T-1 Titanium Colorado/Willow Spinnerbait with Power Pulse Quick Skirt
Terminator T-1 Titanium Colorado/Wi...
11 Colors available
The Terminator T-1 Titanium Colorado/Willow Spinnerbait with Power Pulse Quick Skirt was designed to emulate a baitfish in water with a realistic and metallic baitfish head and beveled edge blades. The spinnerbait features a colorful interchangeable QuickSkirt with Power Pulse Trailer extensions. The beveled edge blade design also creates more flash, enticing timid fish to take a bite. This spinnerbait utilizes forage based patterns and extended accent tails to provide an exaggerated flowing pre...
$9.79 - $10.49
$8.49 - $8.99
Terminator T-1 Titanium Colorado/Willow Spinnerbait
Terminator T-1 Titanium Colorado/Wi...
3 Colors available
The Terminator T-1 Titanium Colorado/Willow Spinnerbait was designed to emulate a baitfish in water with a realistic and metallic baitfish head and beveled edge blades. The beveled edge blade design also creates more flash, enticing timid fish to take a bite. This spinnerbait is known to last longer and never needs re-tuned to run straight. It is virtually indestructible with its patented SnapBack titanium frame, premium ball bearing swivel, and premium VMC hook. The spinnerbait features a color...
$9.79
$8.49
Terminator T-1 Titanium Willow/Willow Spinnerbait with Power Pulse Quick Skirt
Terminator T-1 Titanium Willow/Will...
12 Colors available
The Terminator T-1 Titanium Willow/Willow Spinnerbait with Power Pulse Quick Skirt is virtually indestructible with its patented SnapBack titanium frame, premium ball bearing swivel, and premium VMC hook. This spinnerbait was designed to emulate a baitfish in water with a realistic and metallic baitfish head and beveled edge blades. The spinnerbait features a colorful interchangeable QuickSkirt with Power Pulse Trailer extensions. It utilizes forage based patterns and extended accent tails to pr...
$9.79 - $10.49
$8.49 - $8.99
Terminator T-1 Titanium Willow/Willow Spinnerbait
Terminator T-1 Titanium Willow/Will...
7 Colors available
The Terminator T-1 Titanium Willow/Willow Spinnerbait is virtually indestructible with its patented SnapBack titanium frame, premium ball bearing swivel, and premium VMC hook. This spinnerbait is known to last longer and never needs re-tuned to run straight. It was designed to emulate a baitfish in water with a realistic and metallic baitfish head and beveled edge blades. The beveled edge blade design also creates more flash, enticing timid fish to take a bite. The spinnerbait features a colorfu...
$9.79
$8.49
Someday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
12 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
$2.79 - $4.79
Shimano Coltsniper Walk110F Silent
Shimano Coltsniper Walk110F Silent
2 Colors available
The Shimano Coltsniper Walk110F Silent lure is ideal as a top water pencil bait and is easy to use in the walk-the-dog motion. This lure has a translucent body and color patterns for use in clear water. This Coltsniper is outfitted with highly durable 3X hooks and sure to catch some noteworthy fish.
$9.99
$8.49
Shimano Coltsniper Twitchbait Hi-Pitch
Shimano Coltsniper Twitchbait Hi-Pitch
5 Colors available
The Shimano Coltsniper Twitchbait Hi-Pitch lure is a swimming stickbait that easily darts during retrieval. This lure is built with a glass fiber material and wire-through construction. The material is designed to create a hi-pitch rattle sound. The Coltsniper Twitchbait is outfitted with high-durability 3X hooks and available in a variety of colors.
$9.99
$8.49
Shimano Coltsniper Walk110F Hi-Pitch
Shimano Coltsniper Walk110F Hi-Pitch
2 Colors available
The Shimano Coltsniper Walk110F Hi-Pitch Lure is built with glass fiber and utilizes wire-through construction. The shape and fiber glass of the lure creates a hi-pitch rattle sound. This lure is outfitted with highly durabile 3X hooks. The Colstniper is ideal as a topwater pencil bait, and sure to hook some noteworthy catches.
$9.99
$8.49
Shimano Orca
Shimano Orca
2 Colors available
The Shimano Orca lure utilizes an aerodynamic design to create longer, smoother casts. The remarkably realistic lure will dart, dive, and swim side-to-side to entice fish. It is finished with an ultra sharp, high tensile strength treble hooks to secure your catch. This lure is available in a variety of colors.
$24.99 - $29.99
$21.99 - $25.99
Shimano Orca Popper
Shimano Orca Popper
6 Colors available
The Shimano Orca Popper features a new, unique, open-mouth design for your saltwater fishing. The Bubble Chamber is based on how a jet engine transforms low pressure into high pressure, which results in an easier popper to use and entice fish. If the popper is on top of the water, it will suck in water and shoot it out the top, causing quite a commotion. If you're swimming it beneath the surface, air bubbles will trail behind the popper. The popper is finished with heavy-duty sharp hooks and is ...
$19.99 - $27.99
$16.99 - $23.99
Lick-Em-Lures Sledgetails
Lick-Em-Lures Sledgetails
9 Colors available
Lick-Em-Lures Sledgetails are unique softbaits designed with a core color effect like nothing else out there. The lateral core that runs through the bait changes depending on what type of water it is submerged into. Thanks to the transparent outer layer, these baits take on a smaller appearance in clearer waters, but become larger-looking with multiple colors in darker muddy waters.
$5.49
$4.79
Atlas-Mike's Rock Salt
Atlas-Mike's Rock Salt
Make your baits last longer, retain a greater scent, and be more attractive to fish with Atlas-Mike's Rock Salt. This non-iodized rock salt works great on preserving your shrimp, prawns, sardines, alewife, minnows, and more! Atlas-Mike's Rock Salt will make your bait be stronger and last for more casts.
$6.99
$5.79
Luhr Jensen Ford Fender Lake Troll
Luhr Jensen Ford Fender Lake Troll
4 Colors available
The Luhr Jensen Ford Fender Lake Troll features an original blade design, premium plating, and rigid stainless steel wire. When trolled at slow speeds, it will provide maximum flash and vibration to attract fish from great distances. The Ford Fender Lake Troll is backed by solid history, as it was created in the 1930's from the headlight reflector of a Model A Ford. Add a Super Duper, Needlefish, or Hot Shot lure (sold separately) at the end for the perfect trolling combination.
$11.99
$10.49
Savage Gear 3D Goby Hollow Tube
Savage Gear 3D Goby Hollow Tube
6 Colors available
The Savage Gear 3D Goby Hollow Tube is the first 3D tube of its kind that perfectly mimics goby and freshwater sculpin species! These gobies are ideal for any tube-style jig heads from 1/8 to 3/4 ounces and are available in best smallmouth and largemouth bass colors. Side fins allow for a gliding action that drive fish crazy, no matter which dragging or hopping technique you use!
$4.99
$4.29
Yakima Bait Mulkey Guide Flash Spinner
Yakima Bait Mulkey Guide Flash Spinner
4 Colors available
(1)
The Yakima Bait Mulkey Guide Flash Spinner makes a great spinner for salmon trolling. This spinner features a premium Owner hook and a durable powder coat with a UV finish that will withstand a beating. The blade design generates high vibrations that create powerful strobe-like reflections. The Mulkey Guide Flash Spinner will attract more fish into striking.
$9.99
$8.49
Matzuo Zanda Shad Diver
Matzuo Zanda Shad Diver
16 Colors available
(12)
The Matzuo Zanda Shad Diver brings back the best of the Zander Shad, plus some new features for an amazing, unstoppable walleye weapon. This lure is designed with a dorsal fin to provide a tighter wobble and allow them to dive easier. The Zanda Shad is great for use in larger lakes and for deep trolling applications. Bright colors and finishes offer an attractive presentation.
$3.99
$3.49
Trigger X Wingding
Trigger X Wingding
The Trigger X Wingding offers the combination of a tube-like body with a creature-like look. The solid core body is soft, yet durable, allowing you to rig it to any jig hook. The tentacles pulse and swim as the bait moves through the water. Thanks to it's unique design and color patterns, the Trigger X Wingding provides a fish-enticing presentation.
$2.99
$2.79
Northland Mitee Mouse Jig
Northland Mitee Mouse Jig
5 Colors available
(1)
Northland Mitee Mouse Jigs have bulging eyes and a mouse-like body. These jigs have a unique design for easy sonar detection. Each jig sits at a 45-degree angle when hanging. Mitee Mouse Jigs are best tipped with wax worms, larvae grubs, maggots, or soft plastics.
$3.29
$2.79
Northland UV Macho Minnow
Northland UV Macho Minnow
4 Colors available
Northland UV Macho Minnows flick, flash, kick and clatter to attract fish. With High-Vis UV finishes, these minnows will lure in fish from far away. Macho Minnows feature UV coatings combined with erratic, crippled minnow actions to make them deadlier than ever.
$3.49
$2.79
Savage Gear 3D Rat
Savage Gear 3D Rat
4 Colors available
Savage Gear 3D Rats are expertly designed from a 3D scan of a real rat to provide an extremely realistic appearance. These baits feature a 3-segment body held together with mesh for superior range of motion and natural-looking movement. All the appendages are constructed from strong, durable rubber and can be easily replaced allowing this lure to last for years. Savage Gear 3D Rats are equipped with two treble hooks, a top hook rigging option, and a replacement tail.
$19.99 - $24.99
$16.99 - $21.99
Atlas Supreme Glitter Salmon Eggs
Atlas Supreme Glitter Salmon Eggs
Atlas Supreme Glitter Salmon Eggs are premium-grade eggs specially designed with a slow milking process. These proven trout catchers have a soft, gooey center that actually milks into the water. The glitter flecks attract fish from afar, leading to more strikes.
$3.99
$3.29
Savage Gear 3D Bluegill
Savage Gear 3D Bluegill
2 Colors available
Savage Gear 3D Bluegill are super-realistic-looking lures that bass will love. These soft, jointed lures offer a true-to-life action and finish. 3D Bluegill are great for top or bottom rigging.
$7.99 - $14.99
$6.79 - $12.99
Savage Gear 3D Topwater Duck
Savage Gear 3D Topwater Duck
3 Colors available
Savage Gear 3D Topwater Ducks were specially designed with spinning feet to replicate splashing, as well as feathered fins and an outstretched head position to almost perfectly replicate a real duckling hiding or fleeing from a predator in the water. These baits can be fished on straight wind or with a pull-and-pause retrieval method depending on your preference and water condition. These ducklings are rigged with two removable hooks, one on the back and one under the front of the body for easy ...
$16.99 - $19.99
$13.99 - $15.99
Venom Ring Worms
Venom Ring Worms
8 Colors available
Venom Ring Worms are awesome baits designed to catch a variety of fish. These extra-soft baits are made of quality plastic and come in several fish-catching colors. The rings on the body of each worm create fish-enticing ripples as they move through the water. Venom Ring Worms utilize a fish oil based scent to stimulate feeding and trigger more strikes.
$4.99
$3.79
Venom Super-Soft Hand-Poured Goby
Venom Super-Soft Hand-Poured Goby
4 Colors available
The Venom Super-Soft Hand-Poured Goby features an extra-soft body and trigger scent technology. Fortified with GRAB 100% pure fish oil base attractant, these baits are sure to bring them in, while Trigger Scent acts as a feeding stimulant that keeps them biting and holding on! Venom Super-Soft Gobies come in a variety of colors for any fishing condition.
$4.99
$4.29
FishUSA Premium Beads
FishUSA Premium Beads
2 Colors available
FishUSA Premium Beads are perfect for catching trout, salmon, and steelhead when fished with fly, float or spinning gear. Popular for use around the Great Lakes, these beads can be used in any situation where you would need egg imitations, single eggs or spawn sacks. FishUSA Premium Beads are manufactured from hard plastic, with a hole drilled through the center for the line. Available in regular, pearl and metallic finishes, these beads are sure to please!
$1.99 - $4.99
$1.79 - $4.29
Apex Tackle Walleye A Plug Rig
Apex Tackle Walleye A Plug Rig
4 Colors available
(8)
The Apex Tackle Walleye A Plug Rig combines a crawler harness and a crankbait into one unique rig that walleye can't resist! The crankbait's floating action attracts and the crawler harness works great with minnows and other live baits. Apex Tackle Walleye A Plug Rigs are available in a variety of fish-catching colors.
$1.99
$1.79
Dreamweaver Action Trolling Fly
Dreamweaver Action Trolling Fly
17 Colors available
Dreamweaver Action Trolling Flies were designed and tested by the best of the best when it comes to anglers. Coming in a wide array of colors, these flies have been proven to catch fish all throughout the Great Lakes and ocean regions. These handcrafted flies are combined with strong Eagle Claw 1/0 Treble Hooks, 50-pound Trilene Big Game Monofilament, and salmon-enticing flash material. When paired together with a Dreamweaver flasher, Paddle, or Spin Doctor, these flies are truly beasts. If you'...
$5.99
$5.29
Dreamweaver Strong Trolling Fly
Dreamweaver Strong Trolling Fly
6 Colors available
Dreamweaver Strong Trolling Flies are proven to be tournament-tough! Made specifically for tournament conditions by Captain Matt Strong, these flies have the ability to handle whatever you can throw at them. With a 50 lb. test leader, sharp VMC Vanadium hooks, and a special fish-attracting rattle head, the Dreamweaver Tournament Series Strong Fly has the ability to take on anything. When paired with a Dreamweaver Spin Doctor or Classic Paddle, these flies are deadly. Dreamweaver Strong Trolling ...
$5.99
$4.79
Dreamweaver FishUSA Custom Cut Bait Meat Head
Dreamweaver FishUSA Custom Cut Bait...
2 Colors available
Dreamweaver FishUSA Custom Cut Bait Meat Heads are available in a selection of unique custom colors that you won't be able to find anywhere else! Dreamweaver Custom Cut Bait Meat Heads work well with smelt, herring or any other kind of cut bait. These meat heads are ideal for fishing near the bottom of the water at a slow speed. Simply attach your bait and set your cast. Get out on the water and blow away your competition with Dreamweaver Custom Cut Bait Meat Heads.
$9.99
$8.49
Custom Jigs & Spins Rat Finkee Jig
Custom Jigs & Spins Rat Finkee Jig
Custome Jigs & Spins Rat Finkee Jigs have a horizontal presentation that make them a universal lure for all species of fish. A fine balanced lead head with a plastic body molded over a gold hook makes them one of the most effective jigs ever created. Custom Jigs & Spins Rat Finkee Jigs have never been successfully duplicated by any other company, and are ideal for both open water and ice fishing.
$2.99
$2.29
Custom Jigs & Spins Nuclear Ant Jig
Custom Jigs & Spins Nuclear Ant Jig
7 Colors available
Custom Jigs & Spins Nuclear Ant Jigs are unlike any ant ever seen before. They offer a vertical presentation with the addition of finesse plastic four-legged ant collars. The leg collars are interchangeable and replaceable for mix and match presentations. Custom Jigs & Spins Nuclear Ant Jigs are ideal for both open water and ice fishing. Available in countless colors, you won't want to leave these behind!
$2.99
$2.29
Johnson Swimming Grubs
Johnson Swimming Grubs
2 Colors available
Johnson Swimming Grubs are awesome pre-rigged baits that are ready to catch fish. These bait feature a grub body with a large curl tail that create vibration for fish-enticing action. Johnson Swimming Grubs are equipped with sharp, strong hooks and round jigheads with large eyes. Each package contains five baits.
$2.99
$2.79
Johnson Crappie Buster Shad Tails
Johnson Crappie Buster Shad Tails
4 Colors available
Johnson Crappie Buster Shad Tails offer anglers the combination of a shad shaped body and a straight tail. With even the slightest rod tip movement, the tail will quiver and entice fish to bite. The bodies of these baits are hollow, making them perfect for injecting a variety of attractants or dough. Crappie Buster Shad Tails feature a solid head design to keep the bait in place while on a jighead or tube jig.
$1.79

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.

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