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Lures & Baits
Lures & Baits
NewKalin's Sizmic Shad
Kalin's Sizmic Shad
12 Colors available
You're gonna want to keep an eye on the Richter scale when you're fishing with Kalin's Sizmic Shad! This soft bait begins with an ultra-realistic 3-D head and a baitfish profile to glide through weeds with ease. The Sizmic Shad features a ribbed body and thick paddle tail to create a unique, earth-shattering thump and vibration. Rig this hearty shad on a swim jig, drop shot it, or use it on an Alabama rig; the possibilities are endless. As soon as you cast one of Kalin's Sizmic Shads, you'll cre...
$6.99
$1.49
Berkley Digger Crankbait
Berkley Digger Crankbait
(1)
Demand attention with the Berkley Digger Crankbait! The Digger features a large rounded lip to dive deep quickly into the strike zone. This crankbait creates an aggressive wobble and an irresistible side flash that hungry bass cannot resist. This hard bait rises slowly on the pause and retrieval, looking like a tantalizing treat. Featuring sticky sharp hooks, a durable and lifelike paint job, with incredible performance, the Berkley Digger Crankbait will become your new favorite crankbait!
$6.99
$4.99
Berkley Cutter
Berkley Cutter
11 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
$7.99
$5.79
VMC Rocker Spoon
VMC Rocker Spoon
11 Colors available
Built with top quality materials, the VMC Rocker Spoon can handle continuous attacks from aggressive panfish. Its attractive tapered design, 3D holographic eyes, and glow resin bead immediately grabs the attention of fish. On the fall, the Rocker Spoon slowly rocks horizontally to resemble an injured baitfish. With input from Ice Force pro staffers, this spoon provides a natural and enticing presentation that is perfect for attracting strikes.
$5.99 - $6.29
$4.79 - $5.29
Someday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
11 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
$1.79 - $2.79
Mr. Derk's Tackle Double Take Glass Beads
Mr. Derk's Tackle Double Take Glass...
5 Colors available
Mr. Derk's Tackle Double Take Glass Beads utilize two bright colors in one bead for the most enticing presentation. The color scheme ensures fish are taking a second look and are more likely to bite! Double Take Glass Beads come in a variety of color combinations, perfect for adding to your favorite worm harness.
$3.49
$2.99
VMC Tungsten Wingding Jig
VMC Tungsten Wingding Jig
7 Colors available
The VMC Tungsten Wingding Jig has a unique creature and tube shape that swims with a gliding action. Plus, the little tentacles wiggle vigorously with the slightest move of the line. This jig features a natural vertical presentation and is precision-balanced with a 90-degree line tie.
$4.99 - $5.29
$3.99 - $4.29
VMC Tungsten Luv Bug Jig
VMC Tungsten Luv Bug Jig
8 Colors available
The VMC Tungsten Luv Bug Jig combines a life-like grub body with a thin heart-shaped tail that shakes and moves in the water. Made of high-density tungsten, it offers the same weight as lead at half the size jig head. The larger gap hook increases hook-setting power and performance. Utilize the precision balance with a 90-degree line tie to keep your jig in the perfect position at all times.
$4.99 - $5.29
$3.99 - $4.29
VMC Tungsten Probe Jig
VMC Tungsten Probe Jig
4 Colors available
The VMC Tungsten Probe Jig combines the TriggerX Probe body with a high-density tungsten jig to disguise itself as a minnow. It is precision balanced with a 90-degree line tie to keep the jig in a perfect position for its subtle tail action. The power gap hook increases power and performance to keep crappie or panfish on the line.
$5.29
$4.29
Dick Nite Spoon
Dick Nite Spoon
22 Colors available
(2)
The Dick Nite Spoon is a all-purpose spoon made with some of the finest hooks and materials on the market today. These thin-bladed spoons have been made for 60 years and have delivered great trout, salmon, steelhead, bass, kokanee, and walleye catches for many anglers. These spoons are great for any situation and are painted with today's hottest colors, patterns, and styles.
$3.99
$3.49
Lick-Em-Lures Sledgetails
Lick-Em-Lures Sledgetails
Lick-Em-Lures Sledgetails are unique softbaits designed with a core color effect like nothing else out there. The lateral core that runs through the bait changes depending on what type of water it is submerged into. Thanks to the transparent outer layer, these baits take on a smaller appearance in clearer waters, but become larger-looking with multiple colors in darker muddy waters.
$5.49
$2.79
Atlas-Mike's Borax
Atlas-Mike's Borax
The Atlas-Mike's Borax is perfect for curing your egg skeins or single eggs. The Borax formula helps trap in attractants and scents for longer and also gives eggs a milking action while in the water. The more cure you put onto your eggs the drier they will become.
$7.99 - $8.99
$7.29 - $8.29
Atlas-Mike's Brite & Tight Super Dye
Atlas-Mike's Brite & Tight Super Dye
(1)
Add a bright and vivid shine to your dim baits with Atlas-Mike's Brite & Tight Super Dye! This Super Dye not only dyes your baits, it also adds UV radiance for even greater visibility! Brighten up your boring baits like herring, minnows, alewife, sardines, and eggs.
$4.99
$3.99
Worden's Fat Wiggler
Worden's Fat Wiggler
13 Colors available
(1)
The Worden's Fat Wiggler has become a favorite with anglers over the years for salmon, steelhead, bass, and other game fish. It’s the first lure to provide an extremely wide wiggle at a super slow trolling speed, while still having the ability to run straight into the currents at high trolling speeds. The construction of the Fat Wiggler is a one piece molded body and lip with multiple rattles for added attraction. The Worden's Fat Wiggler can be forward trolled, back trolled, or cast and has the...
$6.49
$5.29
Yakima Bait Mulkey Guide Flash Spinner
Yakima Bait Mulkey Guide Flash Spinner
3 Colors available
(1)
The Yakima Bait Mulkey Guide Flash Spinner makes a great spinner for salmon trolling. This spinner features a premium Owner hook and a durable powder coat with a UV finish that will withstand a beating. The blade design generates high vibrations that create powerful strobe-like reflections. The Mulkey Guide Flash Spinner will attract more fish into striking.
$9.99
$6.99
Moonshine Trolling Plug
Moonshine Trolling Plug
2 Colors available
The Moonshine Trolling Plug features hand-painted, highly-reflective UV finish that is great for fishing day or night. This trolling plug will target salmon, trout, and steelhead with a less erratic action when running at spoon speed. The Moonshine Trolling Plug is produced from a family owned and operated business that offers a high-quality product that will increase your catch.
$8.99
$7.79
FishUSA Premium Beads
FishUSA Premium Beads
FishUSA Premium Beads are perfect for catching trout, salmon, and steelhead when fished with fly, float or spinning gear. Popular for use around the Great Lakes, these beads can be used in any situation where you would need egg imitations, single eggs or spawn sacks. FishUSA Premium Beads are manufactured from hard plastic, with a hole drilled through the center for the line. Available in regular, pearl and metallic finishes, these beads are sure to please!
$1.99 - $4.99
$0.99 - $2.49
VMC Pug Bug Jigs
VMC Pug Bug Jigs
8 Colors available
VMC Pug Bugs Jigs resemble natural small insects and aquatic creatures that fish love to snack on. The VMC Power Gap hook delivers a wide round gap to greatly increase your hook rate, while the flatter, wider jig head enhances the sonar echo return so you can target the desired depth. Precision balance is amplified by a 90 degree hook eye, ensuring the optimal horizontal position. Ultra Glow pigments stay charged for up to 15 minutes.
$2.29
$1.99
VMC Tungsten Wax Tail Jigs
VMC Tungsten Wax Tail Jigs
6 Colors available
VMC Tungsten Wax Tail Jigs feature a Trigger X Wax Tail soft bait. The combination of tungsten and super-fast drop speeds delivers a fish-enticing presentation to the strike zone faster and more efficiently. The VMC Power Gap hook has a wider round gap, thereby increasing your hook rate percentage. The precision balance is amplified by a 90 degree hook eye, ensuring the optimal horizontal position while maintaining the perfect strike angle.
$5.29
$4.29
VMC Tungsten Nymph Jigs
VMC Tungsten Nymph Jigs
6 Colors available
(2)
VMC Tungsten Nymph Jigs offer a small profile that packs a big punch. Featuring a heavy-duty, fast-dropping tungsten construction, your realistic presentation will quickly be led to the strike zone. Each jig is pre-rigged with Trigger X Nymph soft bait, attracting fish by maximizing realistic taste and texture. The VMC Power Gap hook has a wider round gap, thereby increasing your hook rate percentage.
$4.99 - $5.29
$3.99 - $4.29
VMC Tungsten Fly Jigs
VMC Tungsten Fly Jigs
5 Colors available
(1)
VMC Tungsten Fly Jigs are perfect imitators of realistic flies and insects. The small profile offers superb results, while the power gap hook increases hook rate percentage. Precision balance is amplified by a 90 degree hook eye, ensuring optimal horizontal positioning while maintaining the perfect strike angle.
$4.79 - $5.29
$3.99 - $4.29
VMC Tungsten Chandelier Jig
VMC Tungsten Chandelier Jig
7 Colors available
(1)
VMC Tungsten Chandelier Jigs feature a heavy-duty tungsten and inverted conical-head construction that delivers excellent sonar return for targeting your desired depth. This makes it perfect for deep-water deployment. Add your favorite live bait to the hook and hold on tight! A variety of metallic and ultra glow colors are offered, giving anglers up to 15 minutes of continuous charge.
$4.29 - $5.79
$3.49 - $4.79
VMC Tear Drop Jig
VMC Tear Drop Jig
10 Colors available
VMC Tear Drop Jigs feature a unique wide profile that fish simply cannot resist. A teardrop shape mimics fingerling-sized baitfish and other aquatic delicacies that predators constantly seek out. This jig works well when fished with a float, dead stick or tip-up. VMC Tear Drop Jigs come in a wide variety of colors, including UV, natural baitfish, holographic, and Ultra Glow finishes. UV bright finish reflects more light energy, strengthening the lure's visibility.
$2.79 - $3.29
$2.29 - $2.79
P-Line Pro-Steel Spoons
P-Line Pro-Steel Spoons
10 Colors available
P-Line Pro-Steel Spoons are ready to fish right out of the package. These spoons are designed with the perfect edge and cup for the ultimate action and presentation. Pro-Steel spoons have a ball bearing swivel with a quick change clevis at one end to attach to your line and help prevent line twists. These spoons come ready with a Mustad Siwash hook attached and an optional treble hook to be switched out if desired. To get the maximum results out of P-Line Pro-Steel Spoons, cast them across the w...
$4.79
$3.79
Yo-Zuri Crystal 3D Jointed Minnow
Yo-Zuri Crystal 3D Jointed Minnow
(1)
Yo-Zuri Crystal 3D Jointed Minnows are constructed of a jointed, natural minnow-shaped body that produces an irresistible, responsive, darting action. These lures utilize a 3D prism finish and brilliant life-like colors that reflect light and attract fish from great distances. Yo-Zuri Crystal 3D Jointed Minnows are excellent for all types of gamefish, whether using a steady retrieve or a stop and go retrieve.
$11.99 - $12.99
$9.79 - $10.49
Siberian Supreme Salmon Eggs
Siberian Supreme Salmon Eggs
(1)
Siberian Supreme Salmon Eggs are processed with Siberian's specialized sugar curing formula and have a soft center that gives off a milking action to draw in more trout. These eggs are ideal for use in lakes and slower moving waters. The Siberian Supreme Salmon Eggs come in a 1.1 oz. jar and contains approximately 120 eggs.
$3.79
$3.29
Siberian Salmon Eggs
Siberian Salmon Eggs
Siberian Salmon Eggs are top quality, medium sized, real salmon eggs that are processed in Siberian's special recipe that attracts trout from great distances and gets them to bite. These eggs produce a strong flavor and perform well across the full range of trout waters. The Siberian Salmon Eggs come in a 1.1 oz. jar and contains approximately 120 eggs packed in oil.
$3.79
$3.29
VMC Flap Tail Jigs
VMC Flap Tail Jigs
7 Colors available
VMC Flap Tail Jigs are pre-rigged with a Trigger X Flap Tail grub. The grub body has a thin, flat tail designed to mimic a leech. Anglers can also split the tail for a wounded swimming minnow action that is sure to entice strikes. Flap Tail Jigs are constructed with a wider Power Gap hook to increase hook rates. Each package contains two jigs.
$2.49
$1.99
VMC Nymph Jigs
VMC Nymph Jigs
5 Colors available
VMC Nymph Jigs are pre-rigged with a Trigger X Nymph soft bait designed to imitate small insects. These jigs utilize VMC's exclusive Power Gap hook which is five percent wider than traditional jig hooks to provide a higher efficiency hook rate. Each jig is precision balanced with a 90 degree line tie to keep jig horizontal at all times. VMC Nymph Jigs will flutter and entice fish to bite and hold on tight. Each package contains two jigs.
$2.49
$1.99
VMC Waxy Jigs
VMC Waxy Jigs
8 Colors available
(2)
VMC Waxy Jigs are designed to imitate natural small insects that fish prey on. These jigs feature brightly painted and metallic colors and a ridge-style body to provide maximum attraction and flash. VMC Waxy Jigs utilize a wide Power Gap hook for increased hook setting power and performance. Add your favorite Trigger X bait (sold separately) for the perfect presentation. Each package contains two jigs.
$2.29
$1.99
VMC Tungsten Tubby Jigs
VMC Tungsten Tubby Jigs
8 Colors available
(5)
VMC Tungsten Tubby Jigs are super fast dropping jigs constructed of heavy duty tungsten which offers the same weight as traditional lead at half the size jig head. These jigs are precision balanced with a 90 degree hook eye to keep your jig in the perfect horizontal position at all times. The VMC Power Gap hook increases hook setting power and performance compared to other competitive micro jigs. Each package contains two jigs.
$3.99 - $4.49
$3.29 - $3.79
PK Lures Flutterfish Spoon
PK Lures Flutterfish Spoon
11 Colors available
(3)
PK Lures Flutterfish Spoons offer a unique fluttering action designed to imitate an injured or dying baitfish. The realistic movement combined with flash and vibration, entice fish to strike. These lures are perfect for jigging, casting, or trolling and can be used during all seasons. Whether you are fishing for trout, walleye, perch, crappie, bass, or other gamefish, PK Flutterfish Spoons are a must have in your tackle box. PK Lures Flutterfish Spoons feature a hammered front and a smooth back....
$3.79 - $5.49
$3.49 - $4.99
PK Lures PK Spoon
PK Lures PK Spoon
6 Colors available
(2)
PK Lures PK Spoons are uniquely weighted to offer ultimate action and vibration. On the drop, the counter weighted system gives these spoons an erratic action that triggers fish to strike. PK Spoons catch a wide variety of fish including bass, trout, walleye, perch, salmon, crappie, pike, muskie, and more. PK Spoons feature a hammered front and a smooth back. High quality finishes and large, glowing eyes create maximum flash and attraction.
$3.99 - $4.99
$3.79 - $4.49
VMC Tingler Spoon
VMC Tingler Spoon
(4)
VMC Tingler Spoons offer a wide wobbling action that mimics the movement of a dying baitfish with its curved body and V-Shape design. The large holographic eye and live baitfish patterns increase anglers' odds of catching more fish. The VMC Ultra Glow colors last up to 15 minutes before needing recharged.
$3.99 - $4.29
$3.29 - $3.49
VMC Tumbler Spoon
VMC Tumbler Spoon
12 Colors available
(3)
VMC Tumbler Spoons have a bend that offers a slow tumbling action on the fall. A small metallic attractor blade adds additional flash and sound for those picky eaters. VMC Tumbler Spoons are designed with holographic eyes, UV finishes, and a holographic Ultra Glow that lasts up to 15 minutes before needing recharged.
$3.79 - $3.99
$3.29
VMC Wax Tail Jigs
VMC Wax Tail Jigs
8 Colors available
(3)
VMC Wax Tail Jigs are pre-rigged with the Trigger X Wax Tail soft bait. The Trigger X material attracts the fish and gives off the maximum taste and texture to ensure once a fish bites, it doesn't let go. Wax Tail Jigs are ready to use right out of the package and have the exclusive VMC Power Gap hook that delivers a wider round gap compared to other competitive micro jigs in equal sizes, increasing your hook percentage. It has precision balance thanks to the 90 degree hook eye that ensures opti...
$2.29
$1.99
VMC Rattle Spoon
VMC Rattle Spoon
10 Colors available
(5)
VMC Rattle Spoons feature a chamber made of brass and multiple beads offering an advantage over other rattling spoons on the market. The shorter chamber that allows the angler to make sound with minimal movement while still maintaining action to the lure. VMC Rattle Spoons utilize holographic eyes and Ultra Glow pigments that last up to 15 minutes between charges.
$4.49 - $5.49
$3.79 - $4.49
VMC Minnow Jig
VMC Minnow Jig
10 Colors available
(3)
The VMC Minnow Jig has a feather tail that is fused with flash fibers to enhance the life like minnow motion. The VMC Minnow Jig can be presented by suspending and jigging it in the water or pounding it on the bottom. It has holographic eyes, live baitfish patterns, and the VMC Ultra Glow colors will last up to 15 minutes before needing recharged. Each package contains one jig.
$3.29 - $3.49
$2.79
VMC Flash Champ Spoon
VMC Flash Champ Spoon
10 Colors available
(5)
VMC Flash Champ Spoons offer both brawn and beauty. The heavy-duty brass construction can withstand many hits from panfish or larger game fish. Beveled edges and a tapered tail to give off an enticing fluttering action. The holographic eyes, and the all new Ultra Glow pigments add to the attraction of the VMC Flash Champ Spoons.
$3.99 - $4.99
$3.29 - $3.99
Luhr Jensen Tony's Spoon
Luhr Jensen Tony's Spoon
2 Colors available
(2)
Luhr Jensen Tony's Spoons are an original design by Tony Accetta. This spoon makes quick work of predatory species on the shallow flats. The wide design of the body maintains a shallow running depth that is ideal for running over grass. The premium 24 karat gold and chrome platings create lots of fish attracting flash. The Tony's Spoons are a great choice for all predatory game fish species. Luhr Jensen Tony's Spoons feature heavy duty construction with corrosion resistant components for a long ...
$3.99 - $6.99
$3.29 - $5.79
Atlas Brite & Tight Spawn Cure
Atlas Brite & Tight Spawn Cure
5 Colors available
(3)
Atlas Brite & Tight Spawn Cure features an easy to use, 3-in-1 cure, dye and scent formula that makes preparing salmon egg baits a breeze. No mixing or additives are needed. Just soak the eggs in the formula following the directions and they are ready to go. Brite & Tight produces great cured eggs and spawn sacs every time. We offer Atlas Brite & Tight Spawn Cure in five colors. Brite & Tight comes packaged in 16 fl. oz. resealable bottles.
$7.29
$6.79
Rapala Jigging Shad Rap
Rapala Jigging Shad Rap
13 Colors available
(35)
Rapala Jigging Shad Raps feature a proven shad shape in a jigging lure. The larger profile shad shape swims in circles when jigged, enticing suspended game fish making them the perfect lure for vertical jigging off boats and docks or through the ice. These lures feature single reversed hooks front and rear and a center treble hook under lure. Zinc weighted to get deep fast. Available in two sizes, each in 17 colors.
$5.99
$5.29

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.