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Bay Rat Lures: Hard Baits

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NewBay Rat Lures FishUSA Custom Glow Long Shallow Diver
Bay Rat Lures FishUSA Custom Glow L...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Long Shallow Diver offers a unique floating design made by anglers for anglers. These particular lures feature custom glow plastic colors designed by FishUSA's pro staff members. The custom glow color provides additional visibility when you are fishing in murky waters. The minnow-like appearance and fish-enticing wobbling action of this lure is sure to trigger strikes. The Long Shallow Diver is great for targeting all species of gamefish from walleye, salmon...
$9.99
NewBay Rat Lures FishUSA Custom Glow Long Extra Deep Diver
Bay Rat Lures FishUSA Custom Glow L...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Long Extra Deep Diver features a unique design that mimics a minnow with an elongated lip to help it dive deep to the strike zone quickly. FishUSA's pro staff created these custom glow colors to give you increased visibility in the water, attracting fish from afar. Its wide body profile produces an attractive and fish enticing wobbling action that will trigger aggressive strikes from a variety of species. This Deep Diver has been proven effective for all spe...
$9.99
NewBay Rat Lures FishUSA Custom Glow Short Shallow Diver
Bay Rat Lures FishUSA Custom Glow S...
6 Colors available
The Bay Rat Lures FishUSA Custom Glow Short Shallow Diver is a very versatile stickbait that can be used in a variety applications. Designed for more shallow waters, this little diver performs phenomenally whether you are casting or trolling. The wide body and lip help the stickbait dive into the strike zone and produce a wobbling action that mimics a fleeing baitfish. Chosen by FishUSA Pro Staff, it is finished with custom glow colors that make the bait more attractive to fish, ensuring more ho...
$8.99
NewBay Rat Lures Battle Crankbait
Bay Rat Lures Battle Crankbait
31 Colors available
(1)
The Bay Rat Lures Battle Crankbait is an extremely versatile square bill crankbait that creates an amazing and erratic action in the water. Featuring a life-like appearance with ultra-realistic HD color patterns, it can be fished to catch a wide variety of freshwater and saltwater species. The Battle Crankbait outfitted with two #4 treble hooks that won't tangle with each other and will absolutely hook up those monster bass. The Bay Rat Lures Battle Crankbait is made in the U.S.A.
$8.99
NewBay Rat Lures Slash Rat Jerkbait
Bay Rat Lures Slash Rat Jerkbait
11 Colors available
The Bay Rat Lures Slash Rat Jerkbait is a highly effective suspending jerkbait that drive a wide variety of game fish crazy! When jerked or twitched, the Slash Rat creates a side to side action that perfectly mimics an injured baitfish. Its slow rise often triggers strikes during pauses in the retrieve. This jerkbait also features an internal rattle that produces a very natural sound to attract hidden fish. Its internal weight transfer system allows for long distance casts to cover lots of water...
$8.99
NewBay Rat Lures Battle MD Crankbait
Bay Rat Lures Battle MD Crankbait
20 Colors available
The Bay Rat Lures Battle MD Crankbait is a medium diving crankbait that provides fantastic action to attract and battle a variety of game fish. This versatile crankbait features a durable bill that allows you to fish it in hard cover, without damaging the lure. An internal rattle produces a subtle noise to better attract hidden fish. This crankbait allows you to cover more area with longer casts and can also be effectively trolled. The Bay Rat Lures Battle MD Crankbait is made in the U.S.A.
$8.99
NewBay Rat Lures FishUSA Custom Color Short Shallow Diver
Bay Rat Lures FishUSA Custom Color ...
5 Colors available
The Bay Rat Lures FishUSA Custom Color Short Shallow Diver is a custom quality, hand painted stickbait designed for fish found in shallow waters. This floating Shallow Diver is perfect for casting in ponds, lakes, streams, and rivers. It can also be effectively trolled behind a diver or downrigger ball. Swimming at a depth from 4 - 8 feet, trout, steelhead and salmon go crazy for it. This stickbait is also highly effective for a wide variety of inshore saltwater species.
$8.99
Bay Rat Lures S3 Shallow Diver
Bay Rat Lures S3 Shallow Diver
22 Colors available
(1)
The Bay Rat Lures S3 Shallow Diver was specifically designed for fish in shallow waters. This lure can be fished in a variety of ways, from casting in a pond or stream to trolling any way you like. This hand painted floating stickbait swims at a depth of one to three feet, perfect for brown trout or steelhead. The Bay Rat Lures S3 Shallow Diver is made in the U.S.A.
$7.99
Bay Rat Lures Fat Rat Shallow Diver
Bay Rat Lures Fat Rat Shallow Diver
9 Colors available
The Bay Rat Lures Fat Rat Shallow Diver creates an erratic wobbling action triggering strikes from virtually all species of fish. Its special design features a hook on the belly of the lure so it will not tangle with the rear hook. This crankbait has an internal rattle to better entice more trophy fish! There's no wrong way to fish this hand painted, high-quality lure. The Bay Rat Lures Fat Rat Shallow Diver is made in the U.S.A.
$8.99
Bay Rat Lures FishUSA Custom Color Long Extra Deep Diver
Bay Rat Lures FishUSA Custom Color ...
13 Colors available
(1)
The Bay Rat FishUSA Custom Color Long Extra Deep Diver is now available in exclusive FishUSA Custom Colors! Expertly chosen by our pro staff, these colors were designed to produce more strikes from a variety of gamefish. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to attract. The Bay Rat Lures Long Extra Deep Diver is excellent for walleye, salmon, steelhead, trout...
$9.99
Bay Rat Lures FishUSA Custom Color Long Shallow Diver
Bay Rat Lures FishUSA Custom Color ...
10 Colors available
The Bay Rat FishUSA Custom Color Long Shallow Diver offers the dependable, unique, fish-catching design of your favorite Bay Rat Lure, now in amazing custom colors! Chosen by FishUSA pro staff, these colors are specifically designed to land more fish. The minnow-like appearance and fish-enticing wobbling action are sure to bring on the strikes. The Long Shallow Diver is great for targeting all species of gamefish from walleye, salmon, steelhead, trout, and bass to inshore species like redfish, s...
$9.99
Bay Rat Lures Long Extra Deep Diver
Bay Rat Lures Long Extra Deep Diver
71 Colors available
(2)
The Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to bring on the strikes. The Bay Rat Lures Long Extra Deep Diver has a wide-body profile with an attractive minnow wobble action. Bay Rat Lures are designed, molded, and hand pai...
$8.99
Bay Rat Lures Long Shallow Diver
Bay Rat Lures Long Shallow Diver
56 Colors available
(1)
Bay Rat Lures Long Shallow Divers offer a unique design made by anglers for anglers. The minnow-like appearance and fish-enticing wobbling action of these lures will bring on the strikes. Bay Rat Lures are great for targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. Bay Rat Lures Long Shallow Divers are made in the U.S.A.
$8.99
Bay Rat Lures Short Deep Diver
Bay Rat Lures Short Deep Diver
22 Colors available
The Bay Rat Lures Short Deep Divers are designed, molded, and painted in the USA with all American made parts and components. These lures are designed for anglers by anglers and work great for walleye, bass, trout, salmon, and steelhead. These lures dive deep (down 8' - 15') to get into the target feeding zone, for those big trophy fish. The Bay Rat Lures Short Deep Divers feature a wide body profile that provides an attractive minnow wobble action and are all hand painted.
$7.99
Bay Rat Lures Short Shallow Diver
Bay Rat Lures Short Shallow Diver
33 Colors available
(3)
The Bay Rat Lures Short Shallow Diver features a unique design, made by anglers for anglers targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. The Bay Rat Lures Short Shallow Diver features a wide body profile that provides a attractive minnow wobble action. These lures are offered in a 1/4 oz. 3.5" size in 24 hand-painted colors. Bay Rat Lures Short Shallow Divers will dive to a depth of approximately 1 - ...
$7.99

At a Glance: Hard Baits

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are still in use for other specific lure styles. Unlike natural bait and even soft baits, hard baits are made to be durable enough to withstand the bites and fights which come with multiple fishing trips. Hard baits come in a huge variety of colors and sizes, often within the specific lure series, let alone as a tackle category. These options are geared towards specific types of predatory fish and their natural forage, as well as specific conditions in which you may be fishing. Fishing conditions which should be taken into consideration may include vegetation, water clarity, depth, temperatures, and use in freshwater or saltwater. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Each type of lure will suit specific tactics and styles, while often versatile enough for multiple applications and tactics. Stickbaits, crankbaits, and swimbaits excel when cast, but are also very effective when trolled. Jigging lures and blade baits can absolutely be cast or even trolled, but work best in vertical presentations such as ice fishing or piers and boat fishing. FishUSA offers the best selection of hard baits for the Great Lakes, the entire Ice Belt, northern glacial lakes, deep water reservoirs, southern lakes, and rivers, as well as inshore, coastal, and tropical saltwater fishing.

At FishUSA, the most popular hard bait brands include Rapala, Berkley, Storm, Bandit and Reef Runner.