Free shipping on all orders over $50
> > Lures & Bait

Bass: Lures & Bait

Refine Your Selection
325 RESULTS
Sort: 
Show: 
View: 
NewX-Zone Lures Pro Series Finesse Slammer
X-Zone Lures Pro Series Finesse Sla...
12 Colors available
The X-Zone Lures Pro Series Finesse Slammer is constructed of super-soft yet durable plastic in a proven fish catching design. With a thick ribbed body and traditional paddletail, this finesse softbait imitates a variety of forage, such as minnows, shads, shiners, and gobies. Infused with X-Zone's exclusive X-formula and salt, these Slammers attract and trigger strikes from bass and walleye.
$4.79
NewX-Zone Lures Muscle Back Finesse Craw
X-Zone Lures Muscle Back Finesse Craw
10 Colors available
The X-Zone Lures Muscle Back Finesse Craw is designed to realistically imitate a craw's swimming and hopping movements in the water. Never seen before, these unique motions create a sonic signature and vibration that bass adore! With soft textured floating claws and cupped pinchers, the Muscle Back Finesse Craw truly looks like the real thing. Constructed with a specialized plastic and X-Zone's salt and scent infused formula, the claws of the craw will float at rest, resembling a crayfish's defe...
$3.99
NewX-Zone Lures Punisher Punch Craw
X-Zone Lures Punisher Punch Craw
9 Colors available
The X-Zone Lures Punisher Punch Craw is the ultimate soft bait if you enjoy punching through thick vegetation and fishing in the weeds. The Punisher Punch Craw features a compact profile with a thick ribbed body, forward facing appendages, and floating claws that offer a realistic texture and presentation that bass love to strike. This versatile bait can be rigged in a variety of your favorite applications, making it perfect for flipping, pitching, and penetrating thick covers. It has a V-groove...
$4.49
NewX-Zone Lures Shiver Shad
X-Zone Lures Shiver Shad
13 Colors available
The X-Zone Lures Shiver Shad is 100% hand poured, meaning you can expect these soft baits to swim true and more naturally, drawing hidden fish out for a bite. The baitfish profile will imitate a minnow's motion, allowing for more shimmy, trembling, and darting actions that often draw strikes from hungry bass. This premium quality, salt-impregnated shad is perfect for finesse techniques like dropshotting. Pair this super soft Shiver Shad with a shakey head or light jig head for one lethal combina...
$4.79
NewX-Zone Lures Original Slammer
X-Zone Lures Original Slammer
30 Colors available
The X-Zone Lures Original Slammer is 100% hand-poured, giving it an incredibly soft texture that makes hungry fish hold on longer. The Slammer's ability to mimic a variety of forage, such as minnows, shads, and gobies, is due in part to its unique shape, action, and hatch-matching colors. Impregnated with salt and an X-formula scent, this lure is sure to help you create a smallmouth bass feeding frenzy! The Slammer is a must have bait for your finesse arsenal, allowing for a wide range of rigs, ...
$5.79
NewX-Zone Pro Series Swammer
X-Zone Pro Series Swammer
9 Colors available
The X-Zone Pro Series Swammer is a must have soft bait for serious bass anglers! One of the most versatile swimbaits on the market today, the Swammer features a unique body design that is perfect for a variety of fishing applications. The keel-shaped body begins with an innovative rib design, soft curved ribbed sides, and a three-dimensional paddle tail. Combined, these attributes create a sonic vibration that forces fish to strike and keep holding on. Fish this thick soft bait confidently over ...
$4.79
NewSPRO Bronzeye Frog 65
SPRO Bronzeye Frog 65
13 Colors available
The SPRO Bronzeye Frog 65 is an award-winning, floating, topwater bait designed by BASS Elite Series angler, Dean Rojas. This amazing lure features a realistic profile and streamlined design that allows for longer casts with a natural belly flop landing. This frog features wild leg movements that bass simply cannot ignore. When bitten, the soft body compresses and the hidden Gamakatsu extra wide hooks easily penetrate the mouth of large fish. This heavy-duty frog can punch through and maneuver t...
$9.99
NewSPRO Bronzeye Pop Frog 60
SPRO Bronzeye Pop Frog 60
12 Colors available
The SPRO Bronzeye Pop Frog 60 was designed by BASS Elite Series angler, Dean Rojas. He actually won with the Pop Frog 60 at Lake Oneida! The Pop Frog features a soft hollow body with twin rubber legs in an array of proven fish-catching colors. The color patterns, combined with a loud popping sound, bass will come out of hiding for a bite. The lure will compress upon strike, revealing dual Gamakatsu extra wide gap hooks for the ultimate hook up. This topwater bait is incredibly effective if you l...
$9.99
NewKeitech Crazy Flapper
Keitech Crazy Flapper
17 Colors available
Keitech's Crazy Flapper bait is made of durable PVC material with a strong squid scent that helps attract many fish. This brilliantly designed bait can be Texas rigged, used as a drop shot, or as a great jig trailer. Made of dual injected PVC plastics for unique color variety, the crazy flapper has a hydrodynamic design that helps it slither through the water with ease. The claws and tentacles of this bait seductively flutter in the water, following the slightest movements. This allows the angle...
$5.49
NewOwner Ultrahead Bullet Jig Heads
Owner Ultrahead Bullet Jig Heads
Owner Ultrahead Bullet Jig Heads combine the popular bullet head shape with a super needlepoint hook to create one of the best jig heads on the market today. The head shape helps cut through the water swiftly, allowing your soft bait to move effortlessly. These jig heads feature a 90 degree bend shoulder to prevent your favorite baits from slipping off the hook. These jig heads are ideal for slider and Texas rigging.
$4.79
NewKeitech Noisy Flapper Frog
Keitech Noisy Flapper Frog
9 Colors available
The Noisy Flapper Frog brings anglers enormous kicking momentum even at slow retrieve speeds. The patented leg design and the sharply ribbed edges furiously churns out a great amount of water and buzzing action. The top of the bait is constructed from high buoyancy unsalted plastic and the bottom is made of heavily salted plastic, impregnated with a strong squid scent, making it extra attractive to any fish you seek. The hook slot on the flapper frog is the perfect rigging alignment for keeping ...
$5.79
NewReaction Innovations Twerk
Reaction Innovations Twerk
21 Colors available
The Reaction Innovations Twerk incorporates enticing colors and movement with a fun, colorful design that would be a benefit to any angler’s arsenal of soft baits. This bait was made to be a jig trailer. Designed with two large claws and forward-facing ribs to create flaring and flapping action, this lure displaces a lot of water and makes all the moves bass crave.
$4.49
NewReaction Innovations Sweet Beavers
Reaction Innovations Sweet Beavers
22 Colors available
Reaction Innovations Sweet Beavers pack an irresistible punch for any fish drawn in by their design. Featuring vivid and inventive two and three-color shots, these Sweet Beavers offer great swirl patterns that are sure to bring on strikes. These baits flawlessly mimic life-like movements, attracting bass with ease. Created by consulting experienced fishermen Andre Moore, Sweat Beavers are designed to be tough and compact, but still move a lot of water. The body of these lures features forward fa...
$5.29
NewReaction Innovations Shiver Shot
Reaction Innovations Shiver Shot
14 Colors available
The Reaction Innovations Shiver Shot is an incredible drop shot bait, with a realistic baitfish body shape and lifelike movements. The forked tail, featuring a thin ridge in the center to assist this bait in tracking correctly in currents, make this versatile finesse bait irresistible to even the wisest of bass. Take your soft bait arsenal to the next level with this detailed, quality bait.
$5.29
NewReaction Innovations Petite Twerk
Reaction Innovations Petite Twerk
16 Colors available
The Reaction Innovations Petite Twerk is big performance in a little package. Featuring all of the bass-tempting action of the original in a smaller size, this bite-sized beauty hops and drags perfectly on small jigs. Between the amount of water the soft claws on this bait displace and the alluring colors, no fish can resist.
$4.49
NewGary Yamamoto Shad Shape Worm
Gary Yamamoto Shad Shape Worm
12 Colors available
Gary Yamamoto Shad Shape Worms are the perfect soft baits for your drop-shot rig. These worms feature a shadlike body with a thin tail to produce movement in the water. The compact profile and smooth descent creates a natural bait fish presentation that bass love to attack. These versatile little baits can also be fished on a darter or shaky head. Constructed of soft yet strong plastic, you can use Shad Shape Worms for multiple fish that hang on longer. You are sure to catch plenty of bass with ...
$4.79
NewCabin Creek Oval Sinkin' Worms
Cabin Creek Oval Sinkin' Worms
8 Colors available
Cabin Creek Oval Sinkin' Worms feature a unique oval design with wide ribs to offer a life-like appearance that immediately attracts fish once it hits the water. These durable worms sink to the strike zone with a slow wobble motion. Use these worms on a wacky rig to add more action or on a Texas-rig to speed through the water. Ideal for pressured or finicky fish, Cabin Creek Oval Sinkin' Worms will not be damaged easily from the onslaught of aggressive fish. The Cabin Creek Oval Sinkin' Worms ar...
$5.79
NewCabin Creek Jr. Express Craw
Cabin Creek Jr. Express Craw
10 Colors available
The Cabin Creek Jr. Express Craw is made from finesse plastic that safeguards the craw from saltwater damage. With a reliable and durable design that attracts bass and helps get them in your boat, the Jr. Express Craw is every angler’s dream. It features tapered claws that produce a ton of movement on a jig or Texas-rig. The lightweight soft bait is the perfect addition to your tackle box because it is incredibly easy to install on your favorite rig. Available in a variety of colors, the Jr. Exp...
$4.49
NewCabin Creek Salty Critter Gitter
Cabin Creek Salty Critter Gitter
13 Colors available
The Cabin Creek Salty Critter Gitter is a lightweight bait that can be used by anglers for improving their chances of catching all types of bass. This go-to tube is hand dipped, super-soft, and resistant to saltwater damage. Its soft plastic body tricks fish into holding on longer, allowing you to miss fewer bites and achieve better hook sets. With lifelike tentacles pulsating with even the slightest movement of your rod, the Critter Gitter provides a natural look that will deceive any fish. The...
$4.79
NewCabin Creek Salty Critter Jr.
Cabin Creek Salty Critter Jr.
11 Colors available
The Cabin Creek Salty Critter Jr. is ideal for attracting attention of finicky or pressured bass. Hand dipped to perfection, the tentacles move wildly in the slightest current to let you catch your prey with ease. These lightweight and versatile softbaits can be flipped, pitched, or dragged; whatever your favorite technique is, you can use it! Even in the hardest conditions, its super-soft body makes fish hold on longer to maximize your chances of a catch with every bite. The Salty Critter Jr. i...
$4.79
NewCabin Creek Saturn IV Worm
Cabin Creek Saturn IV Worm
12 Colors available
The Cabin Creek Saturn IV Worm is the ultimate artificial worm for anglers who are targeting any species of bass or especially finicky walleye. Constructed of a lightweight finesse plastic, this bait is easy to cast and fish with a drop-shot or Texas rig. The Saturn IV Worm is durable and a favorite among anglers. This awesome finesse bait features a long ribbed body with a curled tail that produces a natural action in the water and tricks fish into taking a big bite. If you're interested in cat...
$2.79
NewCabin Creek Salty Spider Parts
Cabin Creek Salty Spider Parts
12 Colors available
The Cabin Creek Salty Spider Parts are strong yet soft spider grubs that provide phenomenal movements and proven actions all year round. The first Spider Part is star-shaped with flexible tentacles that will create amazing motions. The secondary Spider Part features a ridged, bulky body with dual thin tails to kick and flutter through the water. Perfect for the finesse approach, you can work these softbaits in shallow or deep waters to target any species of bass. The Salty Spider Parts are most ...
$5.99
NewCabin Creek Express Bug
Cabin Creek Express Bug
8 Colors available
The Cabin Creek Express Bug provides a beefy profile to trigger aggressive bites from all types of fish, especially bass. The Express Bug features a natural creature appearance with a ribbed body, thin appendages, and a big flappy tailfin to deliver phenomenal crawfish-like action. This extremely lightweight soft bait gives the appearance of a large meal that fish cannot resist! Constructed of durable plastic, it enables you to easily fish through thick cover with a punch rig, yet stays intact t...
$4.49
NewCabin Creek Express Craw
Cabin Creek Express Craw
12 Colors available
The Cabin Creek Express Craw has a realistic design and a perfectly-sized profile that will help you catch more fish on your next outing. With large tapered claws that come to life on a jig or Texas-rig, this soft plastic bait is definitely a major asset for any bass angler. Made from durable, yet finesse, plastic, the Express Craw will withstand bite damage and serve you for a long time. Available in a variety of proven bass colors, this impressive softbait is a proven fishing tool that maximiz...
$4.49
NewJackall Yammy Fish
Jackall Yammy Fish
8 Colors available
The Jackall Yammy Fish is a soft stick bait made from high-density plastic, eliminating the need of a weight or sinker in long casts. As an angler, you can maximize the chance of turning every single cast into a successful catch by using the Yammy Fish. The design of this lure features ridges and an imprinted fish head to deceive your prey into believing that they're about to bite the real thing. This bait is ideal for finesse jigs and can be used for catching the most difficult of fish with eas...
$4.99
NewLivingston Lures Pro Ripper
Livingston Lures Pro Ripper
17 Colors available
The Livingston Lures Pro Ripper is highly effective when fishing all day in the sun with clear waters. This lure is perfect for catching largemouth bass, smallmouth bass, striped bass, musky, walleye, pike, northern pike, redfish, and speckled trout. It is powered by EBS Technology to produce a sound that mimics a real fish. By replicating the sound of baitfish, it attracts fish better than traditional lures. This lure's slow sinking action and lipless design allows you to easily move through gr...
$7.99
NewLivingston Lures Dive Master Jr. 8
Livingston Lures Dive Master Jr. 8
17 Colors available
The Livingston Lures Dive Master Jr. 8 is powered by state-of-the-art EBS Technology that mimics the actual sounds made by a baitfish. With its revolutionary sound technology, this lure can attract fish from double the distance of traditional lures. It is part of the highly decorated Pro series and a favorite of anglers for catching prey in all conditions. The Dive Master Jr. 8 is perfect for targeting largemouth bass, smallmouth bass, striped bass, pike, northern pike, muskie, walleye, redfish,...
$7.99
NewCase Plastics Magic Stik
Case Plastics Magic Stik
8 Colors available
The Case Plastics Magic Stik has been a popular product in Case Plastics product line for years. You can use this soft, yet durable plastic bait by skipping up and around cover, into weed beds, or use the rod tip to flick it like a skipping stone. This will make the bait slip across the water surface, making a commotion similar to that of a fleeing baitfish, grabbing the attention of bass when it settles into the water. The Magic Stik is ideal for chasing bass and walleye, and it comes in a vare...
$4.29
NewCase Plastics Lil Magic Stik
Case Plastics Lil Magic Stik
8 Colors available
The Case Plastics Lil Magic Stik is an attractive bait for the fish and just as good as the full-sized Magic Stik. This wacky bait can be used with a nose hook on a drop shot rig or split shot rig. The Lil Magic Stik can be used in fishing similar to the larger baits by laying it around scattered weed clumps or wood and rock cover. You can drag it slowly over the rock or sand bottom areas and let the fish grab the bait. This Lil Magic Stik can be used for chasing bass as well as walleye. This li...
$4.29
NewCase Plastics Sinkin Salty Shad
Case Plastics Sinkin Salty Shad
8 Colors available
The Case Plastics Sinkin Salty Shad is one of the most popular items in the Case Sinking Salty series. The addition of salt in the plastic shad lets the bait fall through water in a slow, subtle manner. The taste of salt makes the fish take the bait deeper, holding on it for a longer period, so that you can have a more solid hook-up. This bait is commonly rigged with a worm hook, but it also works well with a jig or as a trailer for chatter style baits or skirted jigs. With a variety of colors t...
$4.29
NewCase Plastics Sinkin Salty Minnow
Case Plastics Sinkin Salty Minnow
8 Colors available
The Case Plastics Sinkin Salty Minnow can help you catch bass or walleye with relative ease. This plastic bait is designed to imitate the baitfish and can be used for fishing fast or slow in shallow to deep waters. Rig the minnow weightless on a worm hook and fish it over and through the submerged covers while giving it short twitches to simulate a dying baitfish. It can also be used for fishing on a drop-shot, hopping it along the bottom when the fish goes deep. This bait is ideal for chasing w...
$4.29
NewKeitech Shaky Football Jig Heads
Keitech Shaky Football Jig Heads
Keitech Shaky Football Jig Heads begin with a football-shaped head that allows your bait to stand up on the bottom. The high-quality tungsten construction increases your sensitivity, enabling you to better feel your fishing environment. This unique design features a clear plastic screw-lock bait keeper, making these jig heads weedless without a weedguard. Perfect your finesse presentation with these phenomenal jig heads!
$5.49
NewCase Plastics Lil Hellgrammites
Case Plastics Lil Hellgrammites
8 Colors available
Case Plastics Lil Hellgrammites feature a unique soft, plastic body that gives the illusion of a living little hellgrammite. Great for panfish, trout, and bass fishing, this creature bait features a lifelike imitation of hard-to-find-and-catch hellgrammites. You can use these little hellgrammites on your favorite rig. Soft and durable, these fishing baits are a useful addition to any angler's tackle box. Lil Hellgrammites are an important bait for a wide variety of fish in the underwater world a...
$2.49
NewCase Plastics Salted Mad Tom
Case Plastics Salted Mad Tom
8 Colors available
Stay ahead of other fishermen using this Case Plastics Salted Mad Tom. Made of quality soft plastic, this popular bass fishing lure is great for summertime clear water finesse fishing. It is salted to make your gamefish hold on for longer. Designed to be so soft and lifelike, this Mad Tom bait is sure to catch you fish. If you are fishing for smallmouth or even largemouth bass, going into the water without having a Salted Mad Tom in your arsenal means you are missing out! The Case Plastics Salte...
$2.99
NewCase Plastics Large Hellgrammites
Case Plastics Large Hellgrammites
8 Colors available
Case Plastics Large Hellgrammites are a prized bait for fishermen, particularly for smallmouth bass fishing. A favorite treat for a wide variety of fish, most notably panfish and trout, these artificial fishing baits accurately mimic the natural movements of the insect, luring your prey to strike. These plastic Large Hellgrammites are designed to look so lifelike that their predators find them almost indistinguishable to real insects, increasing your hook up rates. This creature bait is designed...
$2.49
NewBooyah Baby Boo Jig
Booyah Baby Boo Jig
6 Colors available
The Booyah Baby Boo Jig is the compact version of the Booyah Boo Jig, but it can still deliver many of the bass-catching features of its counterpart. Designed to work through shoreline vegetation and brushy areas, this jig allows you to fish difficult conditions successfully. This finesse jig is built with an ultra-fine silicone skirt that creates an enticing, flowing action to trigger finicky fish to strike.
$2.49
NewCase Plastics Drop Shot Tubes
Case Plastics Drop Shot Tubes
6 Colors available
You can’t go wrong showing the gamefish these Case Plastics Drop Shot Tubes! In the evolving world of fishing, this tube has proven itself as an extremely effective artificial bait for the drop shot technique.These tubes feature a thin body with soft, lifelike tentacles, which pulsate with the slightest twitch of the rod or line. The tentacles drift with a very fluid motion that has a natural appeal to a predator. Drop Shot Tubes are incredibly easy to use; nose-hook the bait with no added weigh...
$3.99
NewBooyah Boo Jig
Booyah Boo Jig
7 Colors available
These Booyah Boo Jigs have all the features to be utterly irresistible to any bass. These jigs begin with a flat-bottom head and a heavy-duty weedguard, allowing you to maneuver through grass beds and other cover. Constructed in natural color combinations, these impressive jigs feature a full silicone skirt that produces a tantalizing action in the water that fish cannot resist. The skirt can be fished right out of the package or trimmed to suit your needs. Removable double-barreled magnum rattl...
$3.29
NewCase Plastics Salty Tubes
Case Plastics Salty Tubes
6 Colors available
One of the most popular baits among bass anglers, Case Plastics Salty Tubes are considered more valuable and important for bass enthusiasts all over the country. These tube baits offer great versatility and effectiveness when it comes to attracting predatory fish as well as fishing in different conditions. These must-have tubes are hand-dipped to perfection and impregnated with salt to make fish hold on longer. Their unique action triggers viscous strikes and flat-out catches more fish! These sa...
$3.99
NewBooyah Blade Spinnerbait
Booyah Blade Spinnerbait
4 Colors available
The Booyah Blade Spinnerbait is outfitted with a single jeweler's grade Colorado blade and a mega-fine silicone skirt for maximum effectiveness in any water. The single Colorado blade on this bait is designed to generate a large amount of vibration, letting bass feel them from further distances.
$5.99

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.