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All Deals: Lures & Bait

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NewBerkley Warpig Lipless Crankbait
Berkley Warpig Lipless Crankbait
2 Colors available
What's the one thing you need when you're in the heat of a battle? A weapon! Use the Berkley Warpig Lipless Crankbait to help you conquer the waters and defeat hungry bass. The Warpig is a lipless bait that sinks nose first, deflecting off structures, reducing the number of hang-ups. With its aggressive action and rattling, the Warpig is irresistible to bass and works all year round. A deadly crankbait in a variety of colors, you should add the Berkley Warpig to your fishing arsenal.
$7.99
$5.79
NewBerkley Skinny Cutter
Berkley Skinny Cutter
3 Colors available
(1)
Featuring a slender profile with a durable coffin-shaped bill, the Berkley Skinny Cutter is more reactive and versatile than the original. The coffin bill helps the Cutter dive deep while creating an enticing darting action that is irresistible to hungry fish. This highly versatile hard bait fits any style of fishing, whether you like to twitch, jerk, rip, or burn, you will surely outproduce your fishing buddies with the Berkley Skinny Cutter.
$7.99
$5.79
NewBerkley Bad Shad Crankbait
Berkley Bad Shad Crankbait
2 Colors available
Sometimes to be good, you have to use something bad. The Berkley Bad Shad Crankbait turns a mellow fishing day into a feeding frenzy for hungry bass. The Bad Shad features a thin baitfish profile with an elongated lip to help it dive down into the danger zone. This premium casting shad sends out enticing vibrations and creates an irresistible side roll and a brazen tail wag. It is incredibly easy to cast and runs true right out of the package, making it a perfect first hard bait for beginners. P...
$7.99
$5.79
NewBerkley Digger Crankbait
Berkley Digger Crankbait
6 Colors available
(1)
Demand attention with the Berkley Digger Crankbait! The Digger features a large rounded lip to dive deep quickly into the strike zone. This crankbait creates an aggressive wobble and an irresistible side flash that hungry bass cannot resist. This hard bait rises slowly on the pause and retrieval, looking like a tantalizing treat. Featuring sticky sharp hooks, a durable and lifelike paint job, with incredible performance, the Berkley Digger Crankbait will become your new favorite crankbait!
$6.99
$4.99
NewBerkley Cutter
Berkley Cutter
12 Colors available
With an erratic and inconsistent action, the Berkley Cutter is the perfect smallmouth bait. The Cutter is small but heavy enough to cast over long distances. Designed by Berkley's engineers and expert David Fritts, the Cutter features a coffin-shaped bill to make it dart back and forth, perfectly imitating an injured baitfish. This hard bait suspends well in the strike zone and will slowly rise when paused. For a deadly appearance, you can twitch, jerk, pause, rip, or burn this versatile jerkbai...
$7.99
$5.79
Someday Isle Tackle Water Puppet
Someday Isle Tackle Water Puppet
12 Colors available
The Someday Isle Tackle Water Puppet is a versatile jig head that can be used year round in both salt and fresh water. This jig head comes in a variety of sizes and colors, and can be jigged, used as a bottom bounce, or trolled. The Water Puppet has impressed anglers across the Midwestern U.S. by constantly producing more bites than other jigs side-by-side. The Someday Isle Tackle Water Puppet is made in the U.S.A.
$3.29 - $5.49
$1.79 - $2.79
Lick-Em-Lures Sledgetails
Lick-Em-Lures Sledgetails
7 Colors available
Lick-Em-Lures Sledgetails are unique softbaits designed with a core color effect like nothing else out there. The lateral core that runs through the bait changes depending on what type of water it is submerged into. Thanks to the transparent outer layer, these baits take on a smaller appearance in clearer waters, but become larger-looking with multiple colors in darker muddy waters.
$5.49
$2.79
Luhr Jensen Ford Fender Lake Troll
Luhr Jensen Ford Fender Lake Troll
3 Colors available
The Luhr Jensen Ford Fender Lake Troll features an original blade design, premium plating, and rigid stainless steel wire. When trolled at slow speeds, it will provide maximum flash and vibration to attract fish from great distances. The Ford Fender Lake Troll is backed by solid history, as it was created in the 1930's from the headlight reflector of a Model A Ford. Add a Super Duper, Needlefish, or Hot Shot lure (sold separately) at the end for the perfect trolling combination.
$11.99
$5.99
Yakima Bait Mulkey Guide Flash Spinner
Yakima Bait Mulkey Guide Flash Spinner
3 Colors available
(1)
The Yakima Bait Mulkey Guide Flash Spinner makes a great spinner for salmon trolling. This spinner features a premium Owner hook and a durable powder coat with a UV finish that will withstand a beating. The blade design generates high vibrations that create powerful strobe-like reflections. The Mulkey Guide Flash Spinner will attract more fish into striking.
$9.99
$6.99
Savage Gear 3D Bluegill
Savage Gear 3D Bluegill
Savage Gear 3D Bluegill are super-realistic-looking lures that bass will love. These soft, jointed lures offer a true-to-life action and finish. 3D Bluegill are great for top or bottom rigging.
$7.99 - $14.99
$3.99 - $7.49
Savage Gear 3D Topwater Duck
Savage Gear 3D Topwater Duck
3 Colors available
Savage Gear 3D Topwater Ducks were specially designed with spinning feet to replicate splashing, as well as feathered fins and an outstretched head position to almost perfectly replicate a real duckling hiding or fleeing from a predator in the water. These baits can be fished on straight wind or with a pull-and-pause retrieval method depending on your preference and water condition. These ducklings are rigged with two removable hooks, one on the back and one under the front of the body for easy ...
$16.99 - $19.99
$8.49 - $9.99
FishUSA Premium Beads
FishUSA Premium Beads
2 Colors available
FishUSA Premium Beads are perfect for catching trout, salmon, and steelhead when fished with fly, float or spinning gear. Popular for use around the Great Lakes, these beads can be used in any situation where you would need egg imitations, single eggs or spawn sacks. FishUSA Premium Beads are manufactured from hard plastic, with a hole drilled through the center for the line. Available in regular, pearl and metallic finishes, these beads are sure to please!
$1.99 - $4.99
$0.99 - $2.49
Yo-Zuri Crystal 3D Jointed Minnow
Yo-Zuri Crystal 3D Jointed Minnow
4 Colors available
(1)
Yo-Zuri Crystal 3D Jointed Minnows are constructed of a jointed, natural minnow-shaped body that produces an irresistible, responsive, darting action. These lures utilize a 3D prism finish and brilliant life-like colors that reflect light and attract fish from great distances. Yo-Zuri Crystal 3D Jointed Minnows are excellent for all types of gamefish, whether using a steady retrieve or a stop and go retrieve.
$11.99 - $12.99
$9.79 - $10.49
Johnson Beetle Spin
Johnson Beetle Spin
7 Colors available
(4)
The Johnson Beetle Spin has been a favorite of anglers for over 50 years. This bait is the direct ancestor of the original Beetle Spin that many have tried to imitate. The Beetle Spin features a simple design that works great on crappie, panfish, bass, and even walleye. The Beetle Spin is equipped with a cupped Colorado blade that produces louder, harder vibrations to attract fish from farther away. The softer body and the split-tail design provide a livelier, unmatched action. Please note: the ...
$1.49
$0.79
Matzuo Kinchou Minnow
Matzuo Kinchou Minnow
8 Colors available
(8)
Matzuo Kinchou Minnows are amazing at covering the spectrum of different depths. Kinchou Minnow lures are perfectly balanced to float at rest, yet dive quickly when retrieved slowly. Matzuo Kinchou Minnow lures feature a front red treble and back black treble hook, signature "flared gills", and high resonating rattle. Matzuo Kinchou Minnows are models SMDS7, SMDS9, SMCS11 and SMDS11.
$5.99
$5.29
Matzuo Nano Kinchou Minnow
Matzuo Nano Kinchou Minnow
3 Colors available
(1)
Matzuo Nano Kinchou Minnow lures are mini versions of the new Kinchou Minnows, which are amazing at covering the spectrum of different depths. Nano Kinchou Minnow lures are perfectly balanced to float at rest, yet dive quickly when retrieved slowly. Matzuo Kinchou Minnow lures feature a front red treble and back black treble hook, signature "flared gills", and high resonation rattle. Matzuo Nano Kinchou Minnow lures are model SMDS5, 2" in length, weigh 1/8 oz., and dives 2-4 ft.
$5.99
$5.29

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.