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Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
Buy any 12 Bay Rat Lures and get a FREE Bay Rat Lures Made in America T-shirt! While supplies last.
Offer AvailableBay Rat Lures S3 Shallow Divers
Bay Rat Lures S3 Shallow Divers
18 Colors available
Bay Rat Lures S3 Shallow Divers are hand painted, custom, high-quality lures. These divers feature stainless steel split rings and wire eyes.
$7.99
Offer AvailableBay Rat Lures Fat Rat Shallow Divers
Bay Rat Lures Fat Rat Shallow Divers
8 Colors available
Bay Rat Lures Fat Rat Shallow Divers are hand painted, high-quality lures. These rattling crankbaits feature stainless steel split rings, wire eyes, and are specially designed to not tangle your line.
$8.99
Live Target Goby Paddle Tails
Live Target Goby Paddle Tails
6 Colors available
Live Target Goby Paddle Tails are constructed from soft plastic and offer extremely realistic action and anatomy. Featuring a high-action paddle tail, these lures produce tremendous vibrations that start attracting fish even before they are seen. The internally weighted design adds realistic movement, while the beautiful finishes are so life-life, even you might take a second look! Whether used with a cast-and-retrieve approach or slow drifted on the bottom, smallmouth bass, walleye, and other p...
$11.99 - $12.49
$10.49 - $10.99
Offer AvailableBay Rat FishUSA Custom Color Long Extra Deep Diver
Bay Rat FishUSA Custom Color Long E...
18 Colors available
The Bay Rat FishUSA Custom Color Long Extra Deep Diver is now available in exclusive FishUSA Custom Colors! Expertly chosen by our pro staff, these colors were designed to produce more strikes from a variety of gamefish. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to attract. The Bay Rat Lures Long Extra Deep Diver is excellent for walleye, salmon, steelhead, trout...
$9.99
Matzuo Marianne Huskey Signature Walleye Rigs
Matzuo Marianne Huskey Signature Wa...
12 Colors available
Matzuo Marianne Huskey Signature Walleye Rigs combine high-quality hammered brass Coloradao blades, along with proven Matzuo Sickle hooks. Influenced by the great Marianne Huskey herself, these rigs are sure to not disappoint! With their over-sized blades, Matzuo Marianne Huskey Signature Walleye Rigs provide a huge thump and flash to lure in fish while Matzuo Sickle hooks grab ahold of the fish to finish the job!
$2.49
$2.29
Offer AvailableBay Rat FishUSA Custom Color Long Shallow Diver
Bay Rat FishUSA Custom Color Long S...
15 Colors available
The Bay Rat FishUSA Custom Color Long Shallow Diver offers the dependable, unique, fish-catching design of your favorite Bay Rat Lure, now in amazing custom colors! Chosen by FishUSA pro staff, these colors are specifically designed to land more fish. The minnow-like appearance and fish-enticing wobbling action are sure to bring on the strikes. The Short Shallow Diver is great for targeting all species of gamefish from walleye, salmon, steelhead, trout and bass to inshore species like redfish, s...
$9.99
Mepps Aglia-e Spinner
Mepps Aglia-e Spinner
7 Colors available
Mepps Aglia-e Spinners combine the traditional fish-attracting properties of the Mepps Aglia with the look of a single egg-a favorite snack of trout, steelhead and salmon. Eggs become the main source of food for many fish during certain times of the mating season, and Mepps Aglia-e Spinners are taking advantage of this fixation. You'll be amazed at how quickly and effectively you'll soon be reeling in the catch-of-the-day!
$3.29 - $4.49
$2.79 - $3.99
Jackall Flick Shake Worms
Jackall Flick Shake Worms
2 Colors available
Jackall Flick Shake Worms are super-soft, yet durable, salt-injected baits with a live fish scent. These baits are perfect when using the wacky jig head technique as this combination creates the ultimate squirming action. Other techniques, such as drop shot, also work incredibly well with these worms. Flick Shake Worms feature a lifelike, curved body design that entices fish to strike.
$4.99
$4.29
Reaction Innovations Flirt Worms
Reaction Innovations Flirt Worms
Reaction Innovations Flirt Worms are known for catching fish and winning tournaments. As these finesse baits move through the water, the forward-facing ridges along the body create ripples, while the tail waves in a deadly, fish-attracting motion. The thick, durable body and head keep these baits on your hooks without tearing. Flirt Worms are incredibly effective when used for drop shot fishing or with a variety of finesse techniques.
$4.99
$3.99
Reaction Innovations Sweet Beavers
Reaction Innovations Sweet Beavers
2 Colors available
Reaction Innovations Sweet Beavers are tough, compact baits that are great for bass fishing. These baits are designed with ribs that produce fish-attracting ripples and motion as they move through the water. The textured beaver tail features ridges, plus the tail can be split into a twin tail for extra action. Sweet Beavers have thick bodies to ensure they won't tear and recessed centerline to offer greater hook penetration. With awesome two- and three-color patterns, Reaction Innovations Sweet ...
$4.79
$3.99
Offer AvailableBay Rat Lures Long Extra Deep Diver
Bay Rat Lures Long Extra Deep Diver
59 Colors available
The Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. The Extra Long Deep Diver dives down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, this lure is sure to bring on the strikes. The Bay Rat Lures Long Extra Deep Diver has a wide-body profile with an attractive minnow wobble action. Bay Rat Lures are designed, molded, and hand pai...
$8.99
Savage Gear Steelhead Slugs
Savage Gear Steelhead Slugs
8 Colors available
Savage Gear Steelhead Slugs are designed with steelhead's most sought after interests in mind, making them simply irresistable! The front of their body is solid to help hold jigheads securely, and the backs are air-filled for extreme tail-action on the drift or while jigging. Savage Gear Steelhead Slugs can be rigged quite a few ways, and the hollow worm cavities can be filled with a scent for extra attraction.
$4.99
$4.29
Magic Products Salmon Bait Eggs
Magic Products Salmon Bait Eggs
9 Color/Scents available
Magic Products Salmon Bait Eggs have the texture and durability to last cast after cast and are enhanced with flavors and scents that salmon and steelhead can't resist. These eggs are made of biodegradable protein and come in random sizes in each package. Magic Products Salmon Bait Eggs come in 1 oz. resealable bags to lock in freshness
$2.99
$2.29
Berkley Gulp! Saltwater Hollow Shrimp
Berkley Gulp! Saltwater Hollow Shrimp
2 Colors available
Berkley Gulp! Saltwater Hollow Shrimp have a hollowed body that gives them a more lifelike feel and swimming action. These baits are infused with a powerful attractant that make them more appealing to fish by giving them a natural odor and flavor.
$6.49
$3.99
Berkley Gulp! Inch Hawgs
Berkley Gulp! Inch Hawgs
3 Colors available
Berkley Gulp! Inch Hawgs work great for trout and panfish. These small creature baits have an irresistible swimming action. Berkley Gulp! Inch Hawgs are infused with a powerful attractant that imitates the natural odor and flavor of live bait.
$3.49
$2.99
Berkley Gulp! Alive! Inch Hawgs
Berkley Gulp! Alive! Inch Hawgs
2 Colors available
Berkley Gulp! Alive! Inch Hawgs resemble small aquatic insects with crazy legs that create an irresistible swimming action. These baits work well for jigging or casting for trout and panfish. Berkley Gulp! Alive! Inch Hawgs are soaked in powerful attractant and can be put back in the liquid to recharge them between fishing trips.
$5.95
$5.29
Pro-Cure Bad Azz Salmon Eggs
Pro-Cure Bad Azz Salmon Eggs
Pro-Cure Bad Azz Salmon Eggs are all consistent in size and processed perfectly. These eggs won't pop, deflate, or split when hooking them. Try out these Pro-Cure Bad Azz Salmon Eggs and remember how great fishing single eggs could be. Each jar contains 1 oz. of eggs.
$4.29
$3.49
Road Runner Turbo Tail Bodies
Road Runner Turbo Tail Bodies
5 Colors available
Road Runner Turbo Tail Bodies are constructed with durable, solid plastic bodies that will last longer than hollow bodies. These baits were designed with serrated tails to provide more fish-enticing action and vibration. Turbo Tail Bodies are great for a variety of fish species, and can be used with jig heads (sold separately) to create a deadly combination.
$3.29
$2.99
Southern Pro Trout Tubes
Southern Pro Trout Tubes
Southern Pro Trout Tubes feature a classic tube shape in a variety of colors that are deadly on trout, crappie, panfish and more. These soft plastic baits are extremely effective when used with jigheads (sold separately). Anglers who want to consistently catch fish will have Southern Pro Trout Tubes in their tackle arsenal.
$1.49
$1.29
Southern Pro Lit'l Hustlers Core Colors
Southern Pro Lit'l Hustlers Core Co...
Southern Pro Lit'l Hustlers Core Colors feature a core color head wrapped in an outer tail color. Lit'l Hustlers come in a wide variety of fish-catching colors and are extremely effective when used with jigheads (sold separately). These tubes offer anglers a classic design known to catch crappie and other panfish species. Baits come 10 per package and are 1.5 inches in length. Made in the U.S.A.
$1.29
$0.99
Southern Pro Lit'l Hustlers
Southern Pro Lit'l Hustlers
19 Colors available
Southern Pro Lit'l Hustlers feature the classic plastic tube design that has been known by anglers to catch crappie. Lit'l Hustlers baits come in a wide variety of highly-attractive, fish-catching head and tail colors. Features of Southern Pro Lit'l Hustlers include Classic tube shape and 10 baits per package. Lit'l Hustlers come in 1", 1 1/2", or 2" sizes.
$1.29 - $1.49
$0.99 - $1.29
Southern Pro Scale Head Lit'l Hustlers
Southern Pro Scale Head Lit'l Hustlers
3 Colors available
Southern Pro Scale Head Lit'l Hustlers combine a highly-attractive scale color head with traditional tail colors. These baits offer the same classic plastic tube design that have been known by anglers to catch crappie. Lit'l Hustlers come in a wide variety of fish-catching colors. Features of Southern Pro Scale Head Lit'l Hustlers include Classic tube shape, Scale color head, 1 1/2" length, and come 10 baits per package.
$1.29
$0.99
Offer AvailableBay Rat Lures Long Shallow Diver
Bay Rat Lures Long Shallow Diver
43 Colors available
(1)
Bay Rat Lures Long Shallow Divers offer a unique design made by anglers for anglers. The minnow-like appearance and fish-enticing wobbling action of these lures will bring on the strikes. Bay Rat Lures are great for targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. Bay Rat Lures Long Shallow Divers are 4 3/4 inches in length. Bay Rat Lures Long Shallow Divers are made in the U.S.A.
$8.99
Matzuo Jig Heads
Matzuo Jig Heads
16 Colors available
Matzuo Jig Heads are high quality, solid and multi-colored, detailed painted jig heads. Thes jig heads feature a bronze or black nickel, super sharp Matzuo hook. Matzuo jig heads are excellent for crappie, perch, smallmouth bass, and other panfish.
$3.29 - $22.99
$2.49 - $16.49
Offer AvailableBay Rat Lures Short Deep Diver
Bay Rat Lures Short Deep Diver
15 Colors available
The Bay Rat Lures Short Deep Divers are designed, molded, and painted in the USA with all American made parts and components. These lures are designed for anglers by anglers and work great for walleye, bass, trout, salmon, and steelhead. These lures dive deep (down 8' - 15') to get into the target feeding zone, for those big trophy fish. The Bay Rat Lures Short Deep Divers feature a wide body profile that provides an attractive minnow wobble action and are all hand painted.
$7.99
Offer AvailableBay Rat Lures Short Shallow Diver
Bay Rat Lures Short Shallow Diver
30 Colors available
(2)
The Bay Rat Lures Short Shallow Diver features a unique design, made by anglers for anglers targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. The Bay Rat Lures Short Shallow Diver features a wide body profile that provides a attractive minnow wobble action. These lures are offered in a 1/4 oz. 3.5" size in 24 hand-painted colors. Bay Rat Lures Short Shallow Divers will dive to a depth of approximately 1 - ...
$7.99
Renosky FishUSA Custom Color Shallow Divers
Renosky FishUSA Custom Color Shallo...
8 Colors available
(3)
Renosky FishUSA Custom Color Shallow Divers have all of the same great features as the standard Renosky shallow divers, these are just in FishUSA custom colors. These custom color schemes have been meticulously chosen by our own tournament anglers and charter captains. Renosky Shallow Divers feature the signature honeycomb scale pattern design, internal rattle system, and wounded baitfish action that consistently put fish in the boat. These custom color lures are an excellent choice for walleye,...
$6.99
$5.79
Church Tackle Shock Waves
Church Tackle Shock Waves
9 Colors available
Church Tackle Shock Waves are cut bait heads designed to troll with regular or tyee sized herring strips. These cut bait heads are extremely effective on lake trout, brown trout, salmon, steelhead, and many other species. Church Tackle Shock Waves feature detailed instructions (with diagrams) on the package on how to use these cut bait heads. Each package contains two bait heads. Church Tackle Shock Waves are made in the U.S.A.
$7.49
$1.99
Matzuo Marianne Huskey Signature Kinchou Minnows
Matzuo Marianne Huskey Signature Ki...
10 Colors available
(1)
Matzuo Marianne Huskey Signature Kinchou Minnows are one of Matzuo's newest signature series lures. Matzuo teamed up with 2012's angler of the year, Marianne Huskey, to develop these baits featuring her uniquely designed color pallets based on her years of fishing experience and species knowledge. The Matzuo Marianne Huskey Series Kinchou Minnow lures feature a wide wobble action and Matzuo's bloody red gills that grabs the attention of the trophy fish that every angler is after. Matzuo Marianne...
$5.99
$4.49
Mike's Brite & Tight Cluster/Skein Formula
Mike's Brite & Tight Cluster/Skein ...
2 Colors available
Mike's Brite & Tight Cluster/Skein Formula is a special formula that makes curing eggs easy and effective. Mikes Brite & Tight Cluster/Skein Formula involves no mixing or additives. Just soak your eggs in Mike's Brite & Tight Cluster/Skein Formula and follow the easy to use directions on the bottle and you get great cured clusters/skeins every time.
$6.99
$5.29
Atlas Borax Cure
Atlas Borax Cure
3 Colors available
Atlas Borax Cure allows you to cure your own salmon or steelhead eggs with ease. Just drain off excess juice from your eggs and sprinkle this Borax Cure over them and let them dry. It's that simple. Atlas Borax Cure comes in a 12 oz. net wt. jar that has a built in shaker top for easy application.
$6.49
$5.29
Hawken Nipper Series AeroJigs
Hawken Nipper Series AeroJigs
11 Colors available
(1)
Hawken Nipper Series AeroJigs are premium handcrafted jigs that come in a variety of colors and sizes. They have a powder coated head for durability and hand painted eyes. Hawken Fishing chooses only the finest quality feathers and dyes them with vibrant UV colors and then hand ties them to the jigs. Hawken Nipper Series AeroJigs are made with Gamakatsu hooks and are built to withstand the brutality they go through fishing for steelhead, crappie, panfish, and bass. Hawken Fishing Company was fou...
$2.99
$2.79
Pro-Cure Mr. Icehole Gel
Pro-Cure Mr. Icehole Gel
(2)
Pro-Cure Mr. Ice Hole Gel is made from real whole bait that is supercharged with powerful amino acids that trigger a fish to feed. Plus it is UV enhanced for extra appeal. Pro-Cure Mr. Ice Hole Gel is 3 years in the making and is a special formula that won't freeze so it is able to be used at all temperatures. It is super sticky so it sticks to jigs, spoons, soft plastics, dead bait & even live bait.
$5.99
$4.79
Steelhead Stalkers UV Dragon Tails
Steelhead Stalkers UV Dragon Tails
6 Colors available
The Steelhead Stalkers UV Dragon Tails are made using exceptionally high quality plastics. These extremely clear, soft and durable plastics are enhanced with Steelhead Stalkers exclusive UV dyeing process. The Steelhead Stalkers UV Dragon Tails feature a unique multifaceted tail with four surfaces. The multifaceted tail moves more water creating erratic movement for added attraction.
$5.49 - $5.79
$3.99 - $4.29
Worden's Lil' Corky Jigs
Worden's Lil' Corky Jigs
12 Colors available
Worden's Lil' Corky Jigs are a great option when fishing for steelhead. Lil' Corky Jigs feature marabou or krystal flash tails that undulate as they move through the water, tempting wary fish. Lil' Corky Jigs feature Lil' Corky colored heads and a chenille collar. The eyelets are pre-cleaned making for quick and easy rigging. A urethane coating provides a durable finish to the jig head. Each package contains one jig.
$2.45
$1.29
Berkley Powerbait Power Dust
Berkley Powerbait Power Dust
(1)
Berkley Powerbait Power Dust is supplemented with extra Powerbait scent and flavor enhancers. Powerbait Power Dust has a special gold dust glitter formula to enhance visibility and attract more fish. Simply roll your favorite Powerbait Trout Dough (sold separately) in the Power Dust. Berkley Powerbait Power Dust comes in a 0.4 oz jar.
$4.49
$3.99
Berkley Gulp! Euro Larvae
Berkley Gulp! Euro Larvae
8 Colors available
Berkley Gulp! Euro Larvae is the next generation in freshwater soft bait. It is biodegradable, made of natural ingredients, and has 400 times more scent dispersion than your ordinary soft bait. The Berkley Gulp! Euro Larvae has life like detail that imitates natural prey and comes in a string for multiple rigging options.
$3.99
$2.79
Magic Products Wally Wogs
Magic Products Wally Wogs
Magic Products Wally Wogs is a terrific casting, drifting, and trolling bait for a variety of game fish. Wally Wogs feature a soft plastic hollow body that holds scent as well as a soft plastic tail that wiggles with fantastic action. The egg body measures approximately 1/2 inch in diameter. Each package contains ten baits.
$1.99
$1.49
Strike King Mr. Crappie Tubes
Strike King Mr. Crappie Tubes
4 Colors available
Strike King Mr. Crappie Tubes are an excellent soft plastic bait for all of your crappie and panfish needs. These tubes are great when fished on a light jig head or even a single hook for the slowest fall rate possible. The Strike King Mr. Crappie Tubes are very versatile when it comes to fishing applications. They can be cast and retrieved with a jigging action, jigged vertically, pitched in and around docks and other structure or fished under a float. The Strike King Mr. Crappie Tubes are avai...
$2.49
$1.99
Salmo Floating Hornet
Salmo Floating Hornet
11 Colors available
(4)
Salmo Floating Hornets are revolutionary crankbaits made from high-density foam, not flimsy balsa wood or hollow plastic. These lures are super durable and will catch you hundreds of fish without falling apart. The Hornet’s signature rod shaking action simply drives fish like walleye, crappie, bass and trout crazy. These lures perform equally well, whether trolled or cast, with great success.
$6.49 - $8.49
$5.29 - $6.79

At a Glance: Lures & Bait

Lures and baits are imitations and preserved forms of baitfish and invertebrates designed to attract predatory fish to a specific location to be caught by the hooks attached to the lures. This is the largest, most varied category of all fishing tackle. The word lure typically refers to the imitations made for casting and trolling. Baits refer to the preserved baitfish and fish parts, along with artificial baits, which may contain natural and synthetic substances to closely imitate smaller creatures and their scents. Some lures and baits can be combined to increase their effectiveness, and many anglers will modify them to create unique actions and profiles to fool heavily pressured fish.

Most lures are designed for specific tactics, water conditions, depths, speeds and predatory fish species. Lures range in weight from 1/124 oz. to several ounces, and are designed to float, suspend, sink or dive at controlled depths and increments as needed. Lures can be finished in multitudes of surface designs and colors including neons, metallics, glow, ultra-violet, and transparent finishes. The type of finish is dependent on the species they are imitating and the effect intended. They can also have different mechanical designs such as jointed sections, internal rattles, and trailer hooks. The different subcategories of lures and baits available at FishUSA include hard baits, soft baits, jigs and jig heads, spoons, spinners, spinnerbaits and buzzbaits, artificial baits, prepared and cured baits, attractants and cures, worm harnesses, trolling rigs and flies, lure components and flies.

Most hard baits were originally carved from wood, which has been mostly replaced by plastics in modern lure-making, while metals are used for others. Specific types of hard baits are stickbaits, crankbaits, jerkbaits, swimbaits, jigging lures and blade baits and topwater lures. Soft baits are rubber, silicone or other soft plastics molded into swimbaits, grubs, worms, tubes and other baitfish patterns. Jigs and jig heads are lead, tungsten, or tin weights molded onto specially designed hooks with long shanks to accept soft baits or materials to imitate various creatures. Spoons are metallic “blades” with shapes and bends similar to the eating utensil, and most often imitate swimming or injured baitfish for casting, jigging and trolling. Spinners feature metal blades which spin freely on a weighted or unweighted stiff-wire shaft and create wide-reaching vibrations to trigger fish to chase and strike. Spinnerbaits are combinations of jigs and spinners creating larger profiles and tremendous vibration and motion.

Artificial baits are products designed to specifically imitate the look and scent of live bait without the expense and difficulty of storing live bait. These include hard and soft plastic eggs and roe, paste and dough, nuggets made of similar compounds to dough but hold their shape better, larvae and waxies, and baitfish. Prepared and cured baits are natural eggs and roe, baitfish and cutbait, and worms. All of these have been preserved to prevent rot and decay. Attractants and cures are liquids and pastes to coat and spray scent onto lures, preserve and cure your own eggs and baitfish, and to attract fish to specific areas in the water.

Worm harnesses are similar to spinners but are pre-made bait rigs with blades, weights, and typically two hooks to hold nightcrawler worms for moderately-sized predatory fish. Some trolling rigs and flies function as large versions of worm harnesses to hold cutbait, while others are designed to have trolling flies or other small profile lures attached for large freshwater and saltwater species. Lure components are offered for the anglers wishing to build their own custom trolling rigs or to modify commercial harnesses.

Flies make up the final category of Lures and Bait and are specifically designed for fly fishing anglers targeting both saltwater and freshwater species. Dry flies are very light flies designed to float on the water’s surface, imitating flying insects in their adult stage. Nymphs, emergers and wet flies are tied to imitate the early and middle stages of an insect’s life below the surface. Streamers and muddlers are typically larger flies imitating baitfish, crayfish, leeches and other swimming creatures. Worms, sowbugs and scuds are imitations of bugs and worms which often fall from trees overhanging the streambanks. Poppers imitate frogs, mice and large bugs moving and splashing on the surface. Terrestrials imitate grasshoppers, crickets and ants that feed hungry fish when they miss the next blade of grass and end up in the water. Crayfish are wide-profile wet flies imitating the crab-like crayfish that are food for fish in streams, rivers and ponds. Egg patterns imitate single eggs and egg clusters primarily used for trout and salmon.

The top five lure and bait brands at FishUSA are Rapala, Yo-Zuri, Berkley, Reef Runner and Smithwick.

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