Strike King -
For over 40 years Strike King Lure Company has had one simple goal: produce the highest-quality fishing lures at the best possible price. That has always been their business plan, and it always will be. Regardless of whether you are competing in the Bassmasters Classic or taking your family to the pond, Strike King has employed the world’s best anglers to design lures that will enable you to be effective. Their entire organization is run by avid outdoorsmen who are passionate about making your fishing experiences count. Together they have worked hard to bring you the best product for whatever you are fishing for. Strike King’s only measure of success is your success on the water. Strike King isn't just a brand - it’s a philosophy, a team, a family, and a way of life.