French angler Patrick Sebile founded Sebile Innovative Fishing in 2006. An IGFA Representative and dedicated conservationist of fish and their habitats, Sebile ran his own sportfishing lodge in Africa for over 15 years, he has written seven books and hundreds of articles on fishing and has graced over 150 fishing magazine covers. Throughout his career, Sebile has held 300 IGFA, European and French national fishing records. It is this passion, experience and in depth knowledge of the widest possible range of species and fishing styles that informs Patrick Sebile's lure designs. Sebile combines his love of fishing with a background in mechanical design principles such as turbulence and hydrodynamics to make his lures more effectively replicate a real life baitfish.