In 1975, a young northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his guiding clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly were catching fish when no other baits were working. The word spread like wild fire, the phone started ringing and the Northland Fishing Tackle brand was born. Since those humble beginnings, Northland has been designing, testing and perfecting products that catch fish like no other brand on the market today. Northland is one of the country's leading producers of premium quality tackle for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.