In the late 1890s James Heddon launched a hand-made lure into a Dowagiac, Mich., pond and the ripples are still expanding. It marked the beginning of a new era – the artificial-lure fishing era – for all anglers. Established in 1898, Heddon Lures is the oldest lure company still producing quality fishing products. Today’s Heddon lures follow the same innovative vision James Heddon captured more than 100 years ago. Bass, redfish, trout, pike… make some fishing history with Heddon Lures.