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Hard Baits(248)
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Brad's Wiggler Series Lures
Brad's Wiggler Series Lures are designed with an attracting, agitating wiggle action that fish love to strike. These lures are great for all types of fish inclu
$4.95 - $5.25
Brad's ThinFish Lures
Brad's ThinFish Lures were designed to imitate baitfish with a deep body design in colorful patterns. These lures swim with an erratic wiggle action and include
$4.95
Brad's Lip Stix Jr. Lures
Brad's Lip Stix Jr. Lures are a favorite of walleye, salmon, steelhead and trout anglers. These lures are equipped with premium VMC hooks and colorful, flashy p
$4.95
Strike King Walleye Elite Bonsai Shads
Strike King Walleye Elite Bonsai Shad feature 3-D holographic eyes and color schemes to match forage and water conditions, realistic rattling minnow shaped bodi
$6.95
Strike King Walleye Elite Banana Shads
Strike King Walleye Elite Banana Shads feature a proven effective action, great colors for any water condition, and are sure to drive walleye to bite.
$6.95
Rapala Scatter Rap Jointed Lures
(1)
The Rapala Scatter Rap Jointed Lures have a jointed body combined with a Scatter Lip that builds on the original articulated body style which produces an irresi
$9.45
Rapala Down Deep Husky Jerk Lures - FishUSA.com Custom Colors
(1)
The Rapala Down Deep Husky Jerk Lures - FishUSA.com Custom Colors have all of the same great features as the standard Rapala Down Deep Husky Jerk Lures, these a
$9.95
Rapala Ultra Light Rippin' Raps
The Rapala Ultra Light Rippin' Raps have a lipless, deep belly profile that is made to dive and rip through the water. These lures have flat skinny sides which
$6.45
Bay Rat Lures Long Shallow Divers
Bay Rat Lures Long Shallow Divers offer a unique minnow-like design made by anglers for anglers. Bay Rat Lures Long Shallow Divers are made in the U.S.A.
$8.99
Bay Rat Lures Long Deep Divers
Bay Rat Lures Long Deep Divers feature a minnow-like appearance and fish-enticing wobbling action. Bay Rat Lures Long Deep Divers are made in the U.S.A.
$8.99
Reef Runner 300 Series SkinnyStick
The Reef Runner 300 Series SkinnyStick features a unique slender shape as well as an innovative concave notched head. Reef Runner SkinnyStick can be trolled effectively between 0.5 mph and 3.5 mph.
$6.75
Rapala Rattlin' Raps
(3)
The Rapala Rattlin' Raps offer more than just a basic rattle. These lures produce sound frequencies that are uniform, harmonic, and in tune with nature. The sou
$3.95 - $4.35
Bay Rat Lures Short Deep Divers
The Bay Rat Lures Short Deep Divers are designed, molded, and painted in the USA with all American made parts and components. These lures are designed for angle
$7.99
Bay Rat Lures Short Shallow Divers
(2)
The Bay Rat Lures Short Shallow Diver features a wide body profile and attractive minnow wobble action. 1/4 oz. 3.5" size in 24 colors. Made in the U.S.A.
$7.99
Renosky Shallow Diver Lures - 4.5" FishUSA.com Custom Colors
(3)
The Renosky Custom Shallow Diver Lures have all of the same great features as the standard Renosky shallow divers, these are just in FishUSA.com custom colors.
$6.95
Berkley Flicker Minnows
The Berkley Flicker Minnows feature a slender minnow profile that provides maximum flash and tail action. The Berkley Flicker Minnows features a tournament prov
$4.95
Smithwick Deep Running Floating Rattlin Rogues
The Smithwick Deep Running Floating Rattlin Rogues have a loud rattle and a rolling side to side motion which mimics a wounded baitfish that gets the attention of gamefish and promotes hard strikes.
$5.75
Bomber Long A - 13A
The Bomber Long A - 13A is a short minnow crankbait that combines high tech color patterns with a unique wiggle action that is perfect when fishing for everything from largemouth bass, walleye, trout
$5.25
Lindy River Rockers
(1)
The Lindy River Rockers are extremely versatile lures that run true in calm waters or heavy currents. These lures have a curved body shape that produces a wide rocking wobble when cranked or trolled.
$5.25
Strike King KVD Jerkbaits
(1)
The Strike King KVD Jerkbaits feature an erratic wiggling and darting action paired with the wild side-to-side movement is unlike any other jerkbait on the market today.
$8.95
Smithwick Suspending Elite 8 Rogue
The Smithwick Suspending Elite 8 Rogues have a loud internal rattle and dive quickly down to depths of 8 feet to grab the attention of large hungry fish. These lures have an erratic darting action.
$7.95
Smithwick Suspending Super Rogue Jr.
The Smithwick Suspending Super Rogue Jr. lures sport all of the same great features as the Smithwick Suspending Super Rogues, but are a little smaller and swim a little deeper.
$5.45
Smithwick Suspending Super Rogues
The Smithwick Suspending Super Rogues are designed to run true every time whether it is cast or trolled. These lures feature a unique counter balance weight system which allows the internal weight to
$5.75
Smithwick Floating Rattlin Rogue
(2)
$5.75
Rapala Rippin' Rap
(4)
The Rapala Rippin' Rap Lures feature a deep bodied lipless profile that is designed to be cranked, ripped, swam or jigged. Rapala Rippin&#39
$5.75
Rapala Scatter Rap Crank Deep Lures
(1)
The Rapala Scatter Rap Deep Crank Lures feature a classic crank body profile combined with the deep scatter lip design. The deep scatter lip now allows you to r
$7.95
Rapala Scatter Rap Crank Shallow Lures
The Rapala Scatter Rap Crank Shallow Lures feature a classic crank body profile combined with the shallow scatter lip design. The shallow Scatter Rap Crank allo
$7.95
Storm Arashi Rattling Square Crankbaits
Storm Arashi Rattling Square Crankbaits feature a multi-ball rattle system that mimics the sound of feeding baitfish. Storm Arashi Rattling Square Crankbaits are great for fishing around structure.
$8.45
Storm Arashi Rattling Deep Crankbaits
Storm Arashi Rattling Deep Crankbaits feature a free-moving, self-tuning line tie that never needs to be tuned. The circuit-board lip construction is thinner than other bait lips. Arashi Deep Crankbaits run with a moderate rolling action and tail kick. Storm Arashi Rattling Deep crankbaits feature a multi-ball rattle for loud, variable pitch and a long-cast design for increased distance with accuracy.
$8.45
Storm Wiggle Wart MadFlash Lures
The Storm Wiggle Wart MadFlash Lures have all the great features of the Original Wiggle Wart Lures but now with new colors and finishes that are designed to maximize the flash.
$4.95
Berkley Flicker Shad Pro Series Crankbaits
(13)
$3.95
Matzuo Salmon Series Kinchou Minnow Lures
$5.95
Matzuo Pike & Muskie Series Kinchou Minnow Lures
$9.95 - $12.95
Matzuo Kinchou Shad Lures
(1)
$5.45 - $5.95
Matzuo Marianne Huskey Signature Series Kinchou Minnow Lures
(1)
$5.95
Dynamic HD Ice Lures
(3)
$4.95
Rapala Balsa Xtreme BX Jointed Minnow Lures
(2)
Rapala Balsa Xtreme BX Jointed Minnow Lures combine the lively, responsive action of Rapala balsa lures, with the option to fish them in the most extreme, rugged conditions. Balsa Xtreme BX Jointed Minnow Lures are constructed with balsa on the inside, and then encased with a durable copolymer shell for unbeatable toughness. Rapala BX Jointed Minnow lures include VMC black nickel round bend treble hooks.
$11.95
Rapala Balsa Xtreme BX Jointed Shad Lures
Rapala Balsa Xtreme BX Jointed Shad Lures combine the lively, responsive action of Rapala balsa lures, with the option to fish them in the most extreme, rugged conditions. Balsa Xtreme BX Jointed Shad Lures are constructed with balsa on the inside, and then encased with a durable copolymer shell for unbeatable toughness. Rapala BX Jointed Shad lures include VMC black nickel round bend treble hooks.
$11.95
Storm Arashi Rattling Flat Crankbaits
Storm Arashi Rattling Flat Crankbaits feature a free-moving, self-tuning line tie that never needs to be tuned. The circuit-board lip construction is thinner than other bait lips. Arashi Flat Crankbaits run with a tight wiggling action. Storm Arashi Rattling Flat crankbaits feature a multi-ball rattle for loud, variable pitch and a long-cast design for increased distance with accuracy.
$8.25
Smithwick Perfect 10 Rogue
(4)
The Smithwick Perfect 10 Rogue Lure dives down 10 feet plus, and has the rogue roll that prompts vicious strikes by showing side-flash just like a real baitfish. This lure dives quickly and then produces an erratic action that gets the fish to strike.
$6.95