Free shipping on all orders over $30
Refine Your Selection
Departments
Hard Baits
Specials
Brand
Type
Price
Rating
Hard Baits(253)
Sort: 
Show: 
View: 
Storm Original Deep ThunderStick - FishUSA Custom Colors
Storm Original Deep ThunderStick now come in awesome FishUSA Custom Colors! These lures are the same great Storm Thunderstick lures that have been popular with anglers for years. The custom colors were chosen and designed by our own FishUSA Tournament anglers and charter captains. Storm Original Deep ThunderStick Lures are a true classic lure, used by anglers around the world. These baits feature designs from the original ThunderStick molds and are outfitted with premium VMC hooks for sure hold...
$7.95
Bay Rat Lures Long Extra Deep
Bay Rat Lures Long Extra Deep Divers are great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. Extra Long Deep Divers dive down deep to reach the target zone for those big trophy fish. With a minnow-like appearance and fish-enticing wobbling action, these lures are sure to bring on the strikes. Bay Rat Lures Long Extra Deep Divers have a wide body profile with an attractive minnow wobble action. Bay Rat Lures are designed, molded, and hand painted ...
$8.95
Bagley Rumble B
(2)
Bagley Rumble B lures are designed to catch those big gamefish. With a unique swimming lip, Bagley Rumble B lures move through the water with a rocking motion that creates an incredible fish-enticing action. Bagley Rumble B lures have a low, resonating rattle and come in bright colors for the ultimate in attraction.
$7.95
Bagley Minnow B
Bagley Minnow B lures are stick baits that are easy to cast and fun for topwater fishing or just sub-surface. Bagley Minnow B baits are built with the unmistakable Bagley action and internal rattle chambers to produce a strong, vibrating, fish-calling sound. Bagley Minnow B lures are extremely versatile and can be fished using a variety of techniques to get the best results.
$7.95
Rapala Shadow Raps
(2)
The much anticipated Rapala Shadow Raps are like no other jerkbait you have ever fished before. These baits combine a horizontal struggle with a vertical fade that mimics a wounded minnow perfectly. Shadow Raps kick almost 180 degrees right then left, allowing them to be fished almost in place with very little movement forward. This action keeps the bait in the strike zone for a longer period of time.
$8.95
Matzuo Doragon Minnow
Matzuo Doragon Minnow lures is designed to slay all gamefish, big or small. These serpentine-style baits offer realistic swimming actions just below the water's surface. Whether trolling or cranking, Doragon Minnow lures are deadly.
$5.95 - $7.45
Daiwa Game Vibe
Daiwa Game Vibe lures are designed with engraved scale patterns and a tight wiggling action that bass and other gamefish can't resist. As these baits move through the water, fish-catching vibrations are emitted enticing even the shyest of fish. Bright, long-lasting finishes and realistic 3D eyes increase the attraction. Daiwa Game Vibe lures are quality, affordable, lipless baits that will outfish other more expensive crankbaits. Features of Daiwa Game Vibe lures include a Baitfish profile body ...
$5.95 - $6.95
Daiwa Salt Pro Minnow
Daiwa Salt Pro Minnow lures provide an enticing, frantic side-to-side swimming action. These versatile baits are built with a weight transfer system for easy casting at long distances. Realistic scale patterns and 3D eyes add to the attraction. Salt Pro Minnow lures can be retrieved with a fast, ripping style or a steady retrieve with an intermittent twitch. Either way you retrieve, the SP Minnow is a proven to catch fish. Features of Daiwa Salt Pro Minnow lures include a Tight "S" action, 1.4 m...
$9.95
Daiwa DB Minnow SP
Daiwa DB Minnow SP lures have highly detailed finishes with realistic scale patterns and 3D eyes. These jerkbaits are designed for extra-long casting with two stationary weights near the front and a transfer weight in the rear chamber. An erratic, darting action makes DB Minnow lures irresistible to bass, striper, trout, and other freshwater predators.
$6.95
Matzuo Ikari Shad
(1)
Matzuo Ikari Shad lures are lipless, slow-sinking baits designed for an aggressive presentation. These lures are appropriately named Ikari, which means "anger" in Japanese. With a super loud, rattling sound, tantalizing horizontal fall, and realistic, blood red, flared gills, these lures definitely live up to the Ikari name. Ikari Shad lures are constructed with super sharp Matzuo treble hooks, stainless steel rattles, and a brightly painted, durable body. Matzuo Ikari lures are completely balan...
$4.25
Yo-Zuri 3DB Crayfish Lures
Yo-Zuri 3DB Crayfish Lures are slow sinking with a natural crayfish swimming action that are perfect for all species of bass fishing. These lures have a patented 3D UV prism finish and a jointed paddle fin for added attraction. The bodies are hard and the claws are made of a soft plastic material for added realism.
$8.95
Yakima Mag Lip
(1)
Yakima Mag Lip lures are high action trolling plugs that dive deep and produce gamefish such as crappie, trout, walleye, salmon, and steelhead. These lures are unique because of their ability to go so deep while still preforming an erratic darting action.
$6.95
Yo-Zuri Crystal Minnow Floating Lures
Yo-Zuri Crystal Minnow Floating Lures are designed with a brilliant holographic finish that reflects light and attract gamefish even in murky water. These lures feature over-sized 3D eyes and a wiggling action to create a realistic appearance. Whether using a twitch-stop-go or a steady retrieve, Crystal Minnow Floating Lures will dart and dive, then float to the surface. Effective and deadly. Features of Yo-Zuri Crystal Minnow Floating Lures include high quality treble hooks and a durable body.
$9.95 - $12.95
Yo-Zuri Crystal 3D Minnow Deep Diver Jointed Lures
Yo-Zuri Crystal 3D Minnow Deep Diver Jointed Lures are constructed with a jointed, natural minnow-shaped, body which produces a responsive darting action. This action combined with the holographic finish creates flashes of light and vibrations that attract fish from greater distances. The deep diving lip gets the lure down fast and keeps it there. Yo-Zuri Crystal 3D Minnow Deep Diver Jointed Lures are equally effective when cast and retrieved or trolled for a wide variety of freshwater and saltw...
$13.95
Yo-Zuri Crystal 3D Minnow Floating Lures
Yo-Zuri Crystal 3D Minnow Floating Lures are designed with a 3D holographic finish that is proven effective. These lures reflect subsurface light and provide an attractive target for gamefish. Over-size 3D eyes and a darting, wiggling action add to the realism making them more enticing. Crystal 3D Minnow Floating Lures are excellent for all types of gamefish whether using a steady or a stop-and-go technique. Features of Yo-Zuri Crystal 3D Minnow Floating Lures include High quality treble hooks a...
$9.95 - $11.95
Yo-Zuri 3DS Popper Lures
Yo-Zuri 3DS Popper Lures are designed with 3D Internal Prism finishes and brilliant painted colors to create super-realistic baitfish imitations. These lures reflect light and send flashes to entice fish from far distances. 3DS Popper Lures are built realistic 3D eyes and a cupped lip that splashes during retrieve to provide greater attraction. Features of Yo-Zuri 3DS Popper Lures include high quality treble hooks and a durable body.
$7.95
Yo-Zuri Crystal Minnow Deep Diver Lures
Yo-Zuri Crystal Minnow Deep Diver Lures offer brilliant, crystal holographic finishes and life-like colors to provide maximum flash and attraction. Oversized 3D eyes and raised molded gill plates add to the realistic appearance. Crystal Minnow Deep Diver Lures are equally as effective casting or trolling for freshwater or saltwater gamefish. Features of Yo-Zuri Crystal Minnow Deep Diver Lures include Deep diving lip, High quality treble hooks, and a Tight wiggling action.
$11.95 - $13.95
Yo-Zuri Crystal 3D Minnow Jointed Lures
Yo-Zuri Crystal 3D Minnow Jointed Lures are constructed of a jointed, natural minnow-shaped body that produces a responsive darting action that fish cannot resist. These lures utilize a 3D prism finish and brilliant life-like colors that reflect light and attract fish from great distances. Yo-Zuri Crystal 3D Minnow Jointed Lures are excellent for all types of gamefish, whether using a steady retrieve or a stop and go retrieve.
$11.95 - $12.95
Yo-Zuri Crystal 3D Minnow Deep Diver Lures
Yo-Zuri Crystal 3D Minnow Deep Diver Lures are designed with 3D holographic finishes that reflect light for greater attraction. Brilliant colors and realistic 3D eyes add life-like appeal. These lures are constructed with a durable body and high quality split rings and treble hooks. Yo-Zuri Crystal 3D Minnow Deep Diver Lures provide a tight wiggling action to entice all types of gamefish.
$13.95
Yo-Zuri 3DS Vibe Lures
Yo-Zuri 3DS Vibe Lures are crafted to be extremely realistic looking with the best swimming actions. A 3D prism finish combined with life-like colors attract fish from great distances. Yo-Zuri 3DS Vibe Lures are technologically advanced, well-balanced lures that should be in every angler's tackle box.
$7.95
Yo-Zuri 3DB Vibe Lures
(1)
Yo-Zuri 3DB Vibe Lures are constructed with a ribbed belly to create distinctive wave motions and vibrations to attact fish. Patent-pending 3D internal prism and life-like color finishes reflect light great distances. Yo-Zuri 3DB Vibe Lures are great for all types of gamefish.
$8.95
Yo-Zuri 3DS Crank SR Lures
Yo-Zuri 3DS Crank SR Lures are high quality, perfectly balanced, shallow running lures. Patent-pending, 3D internal prism finishes and wave-motion ribs sends more flash and vibration to entice gamefish. With a perfect swimming action and life-like colors, Yo-Zuri 3DS Crank SR Lures are an excellent addition to any tackle box.
$7.95
Yo-Zuri 3DS Shad SR Lures
Yo-Zuri 3DS Shad SR Lures are high quality, shallow running lures. These lures are designed with 3D internal prism finishes and brilliant life-like colors. The prism flashes reflected light to attract all types of gamefish. Yo-Zuri 3DS Shad SR Lures are well-balanced to provide the perfect swimming action. Features of Yo-Zuri 3DS Shad SR Lures include Life-like eyes and High quality treble hooks.
$8.95
Yo-Zuri 3DS Crank MR Lures
Yo-Zuri 3DS Crank MR Lures are designed with high quality, life-like colors and a well balanced body. These medium running lures feature patent-pending, 3D internal prism finishes that produce fish-enticing flash. Wave-motion ribs on Yo-Zuri 3DS Crank SR Lures sends more vibration to entice gamefish.
$7.95
Yo-Zuri 3DS Minnow Lures
(2)
Yo-Zuri 3DS Minnow Lures utilize a patent pending 3D internal prism that reflects light at much greater distances making them highly visible to fish. 3DS Lures come pre-rigged with strong, sharp round bend treble hooks. Yo-Zuri 3DS Minnow Lures are proven fish catchers especially for in-shore saltwater gamefish, but great for freshwater, too.
$7.95
Yo-Zuri 3DS Shad MR Lures
Yo-Zuri 3DS Shad MR Lures are designed with 3D internal prism finishes that flash and entice fish from great distances. These high quality, medium runner lures feature a well-balanced shape and brilliant, life-like colors. With a perfect swimming action, Yo-Zuri 3DS Shad MR Lures are proven to catch all types of gamefish. Features of Yo-Zuri 3DS Shad MR Lures include Life-like eyes and High quality treble hooks.
$8.95
Wolverine Tackle Silver Streak Blade Baits
Wolverine Tackle Silver Streak Blade Baits were designed to vibrate as they move through the water or while jigged. Built with a strong, durable body and hooks, these baits were meant to last. Silver Streak Blade Baits are great for casting or jigging for all kinds of gamefish. Wolverine Tackle Silver Streak Blade Baits are made in the U.S.A.
$4.45
Northland Puppet Minnow Darter Jigs
(1)
Northland Puppet Minnow Darter Jigs were designed for vertical jigging while ice fishing or below a boat. When jigged, pumped, or dropped, these jigs dart and swim in a semi-circle that is sure to entice the fish to strike. Puppet Minnow Darter Jigs are versatile and deadly on walleye, pike, perch, and trout. Each package contains one jig.
$4.25 - $4.75
Rapala Shad Rap RS Lures
(2)
Rapala Shad Rap RS Lures are slightly heavier, plastic version of the original Shad Rap. The extra weight allows anglers to cast farther. These lures were designed with an erratic wobble and a cadence-like rattle. Stalling on the retrieve will cause the Shad Rap RS lures will suspend like a real baitfish. Features of Rapala Shad Rap RS Lures include unique wobble and Premium VMC Black Nickel Hooks.
$5.75
Sebile Action First Lipless Seekers
(2)
Sebile Action First Lipless Seekers are equipped with external weights which maximizes their swimming action, durability, and tracking accuracy right out of the box. Sebile Action First Lipless Seekers can be used as a search bait by casting them far and retrieving at any speed. These baits have a weight forward design that allows them to sink, nose first, fast and cover a wide depth range. These lures can also be cast and let sink to the desired depth. Then jerk them vertically which will maxim...
$5.95
Sebile Action First Vibe Machine
Sebile Action First Vibe Machines are less aggressive and silent lipless baits that are ideal for shallow water fishing. They have a light, external weight which allows for a lower center of gravity, a higher buoyancy potential, and better tracking stability. These lures also have a wide head that is designed to deflect off cover and recover quickly.
$5.95
Brad's Wiggler Series Lures
(2)
Brad's Wiggler Series Lures are designed with an attracting, agitating wiggle action that fish love to strike. These lures are great for all types of fish including salmon, steelhead, trout, bass, walleye, and more. Brad's Wiggler series of crankbaits utilize a strong, durable two-piece molded body with a molded-in lip. Extra large eyes and premium paints provide lifelike, fish-enticing details.
$4.95 - $5.25
Brad's ThinFish Lures
(1)
Brad's ThinFish Lures were designed to imitate baitfish with a deep body design in colorful patterns. These lures swim with an erratic wiggle action and include an enticing rattle to lure more fish from greater distances. Select colors of Brad's ThinFish Lures are available in UV reflective finishes. Great for bass, walleye, salmon, steelhead and trout. Brad's ThinFish Lures are 1/2 ounce in weight, VMC hooks, and are shallow divers.
$4.95
Strike King Walleye Elite Bonsai Shads
Strike King Walleye Elite Bonsai Shad feature 3-D holographic eyes and color schemes to match forage and water conditions, realistic rattling minnow shaped bodies, and are effective when trolled or cast. These baits effectively mimic a live baitfish and are sure to land trophy walleye. Walleye Elite Bonsai Shad include a deep diving lip and two black nickel treble hooks.
$6.95
Strike King Walleye Elite Banana Shads
Strike King Walleye Elite Banana Shads feature a proven effective action, great colors for any water condition, and are sure to drive walleye to bite. Strike King Walleye Elite Banana Shads are 5" in length with a deep diving lip and include 2 black nickel treble hooks.
$6.95
Rapala Scatter Rap Jointed Lures
(1)
The Rapala Scatter Rap Jointed Lures have a jointed body combined with a Scatter Lip that builds on the original articulated body style which produces an irresistible and seductive swimming action. These lures prompt strikes from uninterested and hesitant fish with their evasive and erratic actions. The Rapala Scatter Rap Jointed Lures have a balsa body with a Scatter Lip wire through construction. These lures are used to target multiple species of gamefish and have two #6 VMC black nickel round...
$8.95
Rapala Down Deep Husky Jerk Lures - FishUSA Custom Colors
(2)
The Rapala Down Deep Husky Jerk Lures - FishUSA Custom Colors have all of the same great features as the standard Rapala Down Deep Husky Jerk Lures, these are just in FishUSA custom colors. These custom color schemes have been meticulously chosen by our own tournament anglers and charter captains to catch the attention of multiple species of gamefish. Rapala Down Deep Husky Jerk Lures - FishUSA Custom Colors can reach depths of nearly 20 feet when trolled and will run as deep as 10 feet when cas...
$7.95 - $9.95
Rapala Ultra Light Rippin' Raps
(3)
The Rapala Ultra Light Rippin' Raps have a lipless, deep belly profile that is made to dive and rip through the water. These lures have flat skinny sides which allows them to flutter on the drop. They have a hard vibrating action that is enhanced with a loud BB rattle system. The Rapala Ultra Light Rippin' Raps have textured scales and gills with 3D holographic eyes. These lures are used when fishing for multiple species of gamefish.
$5.95
Bay Rat Lures Long Shallow Divers
Bay Rat Lures Long Shallow Divers offer a unique design made by anglers for anglers. The minnow-like appearance and fish-enticing wobbling action of these lures will bring on the strikes. Bay Rat Lures are great for targeting all species of gamefish from Walleye, Salmon, Steelhead, Trout and Bass to inshore species like Redfish, Snook and Speckled Trout. Bay Rat Lures Long Shallow Divers are 4 3/4" in length. Bay Rat Lures Long Shallow Divers are made in the U.S.A.
$8.95
Bay Rat Lures Long Deep Divers
Bay Rat Lures Long Deep Divers feature a minnow-like appearance and fish-enticing wobbling action that is sure to bring on the strikes. These lures present a unique design made by anglers for anglers. Bay Rat Lures are great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass and more. Long Deep Divers dive down deep to reach the target zone for those big trophy fish. Bay Rat Lures Long Deep Divers are 5 1/4" in length and feature hand-painted bodies and high-qu...
$8.95