From humble beginning as the Berkley Fly Co. in 1937 to the introduction of Trilene line in 1959, Berkley brand fishing tackle is known the world over for quality and innovation. In the 1960’s Berkley entered the fishing rod business and in the 1980’s PowerBait plastic baits were introduced. More recently the popular FireLine braids, Gulp! and Gulp! Alive! baits and Flicker hard baits have taken the fishing tackle market by storm.