Bagley started making balsa fishing lures in 1960 with the introduction of the Original Bang O Lure and then followed with others, most notably the Balsa B, Kill’r B and Honey B. One of only a few balsa wood lure manufactures, Bagley used a traditional balsa manufacturing process. Bagley perfected mass production techniques and produced millions of quality baits still coveted today. In late 2010, Jarmo Rapala bought Bagley and set his sights on reenergizing the brand. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. It’s hard to beat the action of a balsa wood lure and it’s also hard to ignore the fish catching tradition of Bagley balsa baits.